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Life After (Not Provided) - SAScon 2013

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Life After (Not Provided) - SAScon 2013

  1. 1. Copyright. All Rights Reserved Pierce Communications. 2013 Life after (not provided) #SAScon Barry Adams Pierce Communications Copyright. All Rights Reserved Pierce Communications. 2013
  2. 2. Copyright. All Rights Reserved Pierce Communications. 2013 Barry Adams Digital Director at multi award winning creative agency Pierce Communications in Belfast Dutch (yes, really) SEO polemicist Twitter maniac (@badams) Editor for award-winning blog State of Search
  3. 3. Copyright. All Rights Reserved Pierce Communications. 2013 Imagine a world without keyword data…
  4. 4. Copyright. All Rights Reserved Pierce Communications. 2013 Oh noes! #firstworldSEOproblems
  5. 5. Copyright. All Rights Reserved Pierce Communications. 2013 But wait… What do we actually use all that keyword data for?  Website traffic analysis?  Conversion attribution?  SEO reporting?  Brand sentiment?  Keyword research?
  6. 6. Copyright. All Rights Reserved Pierce Communications. 2013 Website traffic analysis Nothing’s changed, really.
  7. 7. Copyright. All Rights Reserved Pierce Communications. 2013 Conversion Attribution Google Analytics Multi-Channel Funnel reports Landing page report, sales funnel analysis
  8. 8. Copyright. All Rights Reserved Pierce Communications. 2013 SEO Reporting GA/GWT SEO reports, GA search visibility metrics Searchmetrics, rank tracking
  9. 9. Copyright. All Rights Reserved Pierce Communications. 2013 Brand Sentiment Monitoring Google Alerts, social media monitoring tools
  10. 10. Copyright. All Rights Reserved Pierce Communications. 2013 Keyword Research Google Trends, Searchmetrics, Google AdWords + Keyword Tool, ….
  11. 11. Copyright. All Rights Reserved Pierce Communications. 2013 So what’s the fuss? • From now until eternity, (not provided) is only going to grow;  Accept it and move on. • Diversify your data sources. • Look beyond the obvious metrics. • Become agile in your reporting.
  12. 12. Copyright. All Rights Reserved Pierce Communications. 2013 Copyright. All Rights Reserved Pierce Communications. 2013 @badams badams@piercecommunications.co.uk http://www.piercecommunications.co.uk http://www.barryadams.co.uk

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