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4.
@badams #SEMrushlive
Accelerated Mobile Pages
• Alternative versions of your web pages;
Built specifically for speed & mobile
• Mobile first;
Mobile only!
• New standard;
Severely restrictive
• All or nothing;
It either validates or it doesn’t
5.
@badams #SEMrushlive
Why AMP?
Top 1000 mobile apps vs Top 1000 mobile web
6.
@badams #SEMrushlive
App = Engagement / Web = Discovery
14.
@badams #SEMrushlive
Key elements of AMP
• Uses standard HTML5
Will render in most browsers
• Limited external dependencies
Inline CSS, limited async JS
• Integrated Structured Data
15.
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Google AMP Cache
Web server
Edge server
Edge server
Edge server
Edge server
Edge server
Edge server
Edge server
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“Expanded Exposure”
“Later this year, all types of sites that create AMP pages will
have expanded exposure across the entire Google Mobile
Search results page, like e-commerce, entertainment,
travel, recipe sites and many more. ”
Source: https://webmasters.googleblog.com/2016/09/what-is-amp.html