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@badams #brightonseo
Barry Adams
Polemic Digital
Google AMP Case Studies
Are Accelerated Mobile Pages Really Worth It?
@ba...
@badams #brightonseo
Barry Adams
 Doing SEO since 1998
 Founder of Polemic Digital
 Co-Chief at State of Digital
@badams #brightonseo
@badams #brightonseo
Anatomy of an Accelerated Mobile Page
@badams #brightonseo
Is worth it?
@badams #brightonseo
@badams #brightonseo
Except…
@badams #brightonseo
@badams #brightonseo
Mobile News Carousels
@badams #brightonseo
Mobile Publisher Carousels
@badams #brightonseo
Non-AMP Articles
@badams #brightonseo
AMP Articles
@badams #brightonseo
Spot The Difference
@badams #brightonseo
AMP Beyond News
@badams #brightonseo
Example:
AMP-ed Lead Gen
@badams #brightonseo
Lead-Gen Website – AMP Pages
@badams #brightonseo
Same Site – All Mobile Traffic
@badams #brightonseo
Specific Page – AMP Version
@badams #brightonseo
Specific Page – Non-AMP Mobile Search Traffic
@badams #brightonseo
AMP Uplift?
?
+
=
@badams #brightonseo
AMP Uplift!
+ 27% Mobile Traffic
+
=
@badams #brightonseo
Goal Conversions?
@badams #brightonseo
Goal Conversions!
@badams #brightonseo
Another Example:
AMP-ed Blog
@badams #brightonseo
Non-AMP Blog Pages
@badams #brightonseo
AMP-ed Blog Pages
@badams #brightonseo
Mobile Traffic & Engagement
@badams #brightonseo
Mobile Ecommerce
@badams #brightonseo
Is worth it?
@badams #brightonseo
MAYBE?
@badams #brightonseo
Final Thought
@badams #brightonseo
https://www.smashingmagazine.com/2017/03/world-wide-web-not-wealthy-western-web-part-1/
https://www.s...
@badams #brightonseo
The Next 4 Billion Internet Users…
@badams #brightonseo
Web server
Edge server
Edge server
Edge server
Edge server
Edge server
Edge server
Edge server
Google...
@badams #brightonseo
Thank you
barry@polemicdigital.com
www.polemicdigital.com
@polemicdigital
@badams
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Are Accelerated Mobile Pages Really Worth It? Google AMP Case Studies

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Slides from my talk at BrightonSEO in April 2017 showing several examples of websites that implemented Google AMP.

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Are Accelerated Mobile Pages Really Worth It? Google AMP Case Studies

  1. 1. @badams #brightonseo Barry Adams Polemic Digital Google AMP Case Studies Are Accelerated Mobile Pages Really Worth It? @badams https://www.slideshare.net/badams/
  2. 2. @badams #brightonseo Barry Adams  Doing SEO since 1998  Founder of Polemic Digital  Co-Chief at State of Digital
  3. 3. @badams #brightonseo
  4. 4. @badams #brightonseo Anatomy of an Accelerated Mobile Page
  5. 5. @badams #brightonseo Is worth it?
  6. 6. @badams #brightonseo
  7. 7. @badams #brightonseo Except…
  8. 8. @badams #brightonseo
  9. 9. @badams #brightonseo Mobile News Carousels
  10. 10. @badams #brightonseo Mobile Publisher Carousels
  11. 11. @badams #brightonseo Non-AMP Articles
  12. 12. @badams #brightonseo AMP Articles
  13. 13. @badams #brightonseo Spot The Difference
  14. 14. @badams #brightonseo AMP Beyond News
  15. 15. @badams #brightonseo Example: AMP-ed Lead Gen
  16. 16. @badams #brightonseo Lead-Gen Website – AMP Pages
  17. 17. @badams #brightonseo Same Site – All Mobile Traffic
  18. 18. @badams #brightonseo Specific Page – AMP Version
  19. 19. @badams #brightonseo Specific Page – Non-AMP Mobile Search Traffic
  20. 20. @badams #brightonseo AMP Uplift? ? + =
  21. 21. @badams #brightonseo AMP Uplift! + 27% Mobile Traffic + =
  22. 22. @badams #brightonseo Goal Conversions?
  23. 23. @badams #brightonseo Goal Conversions!
  24. 24. @badams #brightonseo Another Example: AMP-ed Blog
  25. 25. @badams #brightonseo Non-AMP Blog Pages
  26. 26. @badams #brightonseo AMP-ed Blog Pages
  27. 27. @badams #brightonseo Mobile Traffic & Engagement
  28. 28. @badams #brightonseo Mobile Ecommerce
  29. 29. @badams #brightonseo Is worth it?
  30. 30. @badams #brightonseo MAYBE?
  31. 31. @badams #brightonseo Final Thought
  32. 32. @badams #brightonseo https://www.smashingmagazine.com/2017/03/world-wide-web-not-wealthy-western-web-part-1/ https://www.smashingmagazine.com/2017/03/world-wide-web-not-wealthy-western-web- part-2/
  33. 33. @badams #brightonseo The Next 4 Billion Internet Users…
  34. 34. @badams #brightonseo Web server Edge server Edge server Edge server Edge server Edge server Edge server Edge server Google AMP Cache
  35. 35. @badams #brightonseo Thank you barry@polemicdigital.com www.polemicdigital.com @polemicdigital @badams
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Slides from my talk at BrightonSEO in April 2017 showing several examples of websites that implemented Google AMP.

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