Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Are Accelerated Mobile Pages Really Worth It? Google AMP Case Studies

3,435 views

Published on

Slides from my talk at BrightonSEO in April 2017 showing several examples of websites that implemented Google AMP.

Published in: Internet
  • Hey guys! Who wants to chat with me? More photos with me here 👉 http://www.bit.ly/katekoxx
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Simply from an SEO standpoint, AMP help web pages load faster which can help increase a site's unique visitors. I am sharing a blog post on "Accelerated Mobile Pages (AMP) for Mobile-First Generation" https://goo.gl/bonFVZ
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Are Accelerated Mobile Pages Really Worth It? Google AMP Case Studies

  1. 1. @badams #brightonseo Barry Adams Polemic Digital Google AMP Case Studies Are Accelerated Mobile Pages Really Worth It? @badams https://www.slideshare.net/badams/
  2. 2. @badams #brightonseo Barry Adams  Doing SEO since 1998  Founder of Polemic Digital  Co-Chief at State of Digital
  3. 3. @badams #brightonseo
  4. 4. @badams #brightonseo Anatomy of an Accelerated Mobile Page
  5. 5. @badams #brightonseo Is worth it?
  6. 6. @badams #brightonseo
  7. 7. @badams #brightonseo Except…
  8. 8. @badams #brightonseo
  9. 9. @badams #brightonseo Mobile News Carousels
  10. 10. @badams #brightonseo Mobile Publisher Carousels
  11. 11. @badams #brightonseo Non-AMP Articles
  12. 12. @badams #brightonseo AMP Articles
  13. 13. @badams #brightonseo Spot The Difference
  14. 14. @badams #brightonseo AMP Beyond News
  15. 15. @badams #brightonseo Example: AMP-ed Lead Gen
  16. 16. @badams #brightonseo Lead-Gen Website – AMP Pages
  17. 17. @badams #brightonseo Same Site – All Mobile Traffic
  18. 18. @badams #brightonseo Specific Page – AMP Version
  19. 19. @badams #brightonseo Specific Page – Non-AMP Mobile Search Traffic
  20. 20. @badams #brightonseo AMP Uplift? ? + =
  21. 21. @badams #brightonseo AMP Uplift! + 27% Mobile Traffic + =
  22. 22. @badams #brightonseo Goal Conversions?
  23. 23. @badams #brightonseo Goal Conversions!
  24. 24. @badams #brightonseo Another Example: AMP-ed Blog
  25. 25. @badams #brightonseo Non-AMP Blog Pages
  26. 26. @badams #brightonseo AMP-ed Blog Pages
  27. 27. @badams #brightonseo Mobile Traffic & Engagement
  28. 28. @badams #brightonseo Mobile Ecommerce
  29. 29. @badams #brightonseo Is worth it?
  30. 30. @badams #brightonseo MAYBE?
  31. 31. @badams #brightonseo Final Thought
  32. 32. @badams #brightonseo https://www.smashingmagazine.com/2017/03/world-wide-web-not-wealthy-western-web-part-1/ https://www.smashingmagazine.com/2017/03/world-wide-web-not-wealthy-western-web- part-2/
  33. 33. @badams #brightonseo The Next 4 Billion Internet Users…
  34. 34. @badams #brightonseo Web server Edge server Edge server Edge server Edge server Edge server Edge server Edge server Google AMP Cache
  35. 35. @badams #brightonseo Thank you barry@polemicdigital.com www.polemicdigital.com @polemicdigital @badams

×