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5 Things I Learned From 50+ SEO Audits

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Slides from my talk at SearchLeeds 2017, where I showed five things I learned from performing over 50 in-depth SEO audits.

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5 Things I Learned From 50+ SEO Audits

  1. 1. @badams #SearchLeeds 5 Things I Learned From 50+ SEO Audits Barry Adams 15 June 2017
  2. 2. @badams #SearchLeeds Barry Adams  Doing SEO since 1998  Founder of Polemic Digital  Co-Chief at State of Digital
  3. 3. @badams #SearchLeeds 50+ SEO Audits…
  4. 4. @badams #SearchLeeds
  5. 5. @badams #SearchLeeds What is The Maximum Length of a Title Tag?
  6. 6. @badams #SearchLeeds Visual limit: ± 70 characters / 512 pixels Index limit: ? • https://www.davidnaylor.co.uk/how-many-page-title-characters-does-google-index.html • https://moz.com/blog/title-tags-is-70-characters-the-best-practice-whiteboard-friday • https://www.hobo-web.co.uk/title-tags/
  7. 7. @badams #SearchLeeds
  8. 8. @badams #SearchLeeds
  9. 9. @badams #SearchLeeds 110 Characters
  10. 10. @badams #SearchLeeds How Up To Date are Error Reports in Google Search Console?
  11. 11. @badams #SearchLeeds
  12. 12. @badams #SearchLeeds Three Search Engine Processes 1. Web Crawler 2. Indexer 3. Query Engine
  13. 13. @badams #SearchLeeds Three Search Engine Processes 1. Crawler 2. Indexer
  14. 14. @badams #SearchLeeds Not Very Up-To-Date…
  15. 15. @badams #SearchLeeds How Many XML Sitemaps Can You Include in a Sitemap Index?
  16. 16. @badams #SearchLeeds
  17. 17. @badams #SearchLeeds However…
  18. 18. @badams #SearchLeeds
  19. 19. @badams #SearchLeeds Does Google Crawl JavaScript?
  20. 20. @badams #SearchLeeds Three Search Engine Processes 1. Web Crawler 2. Indexer 3. Query Engine
  21. 21. @badams #SearchLeeds
  22. 22. @badams #SearchLeeds Does Google Crawl JavaScript?
  23. 23. @badams #SearchLeeds Does Google JavaScript?
  24. 24. @badams #SearchLeeds
  25. 25. @badams #SearchLeeds 1.Crawler 2.Indexer
  26. 26. @badams #SearchLeeds
  27. 27. @badams #SearchLeeds How Do I Get a Rich Answer Snippet in Google SERPs?
  28. 28. @badams #SearchLeeds
  29. 29. @badams #SearchLeeds
  30. 30. @badams #SearchLeeds
  31. 31. @badams #SearchLeeds
  32. 32. @badams #SearchLeeds That’s All Folks! barry@polemicdigital.com www.polemicdigital.com @polemicdigital @badams

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