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Npo summit boards & fundraising


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Presentation by Bacon Lee & Associates for the 2011 Nonprofit Summit on The Board's Role in Fundraising.

Published in: Health & Medicine
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Npo summit boards & fundraising

  1. 1. The Board’s Role in Fundraising Michael Bacon, CFRE Beverly Seffel
  2. 2. Does this sound familiar? <ul><li>“ Isn’t that the staff’s job?” </li></ul><ul><li>“ I’m giving my time… that’s enough.” </li></ul><ul><li>“ I don’t know anyone.” </li></ul><ul><li>“ I’ll do anything but ask for money.” </li></ul>
  3. 3. Reality is most board members…
  4. 4. What tools does the Board need? <ul><li>Passion for our cause </li></ul><ul><li>A strong case for giving </li></ul><ul><li>Powerful stories about how we make a difference </li></ul><ul><li>Staff support for accountability </li></ul><ul><li>Training about how to make an ask </li></ul>
  5. 5. How Can Our Board Help With Fundraising? <ul><li>Know our mission by heart </li></ul><ul><li>Be able to tell one story with passion </li></ul><ul><li>Basic knowledge of our programs and clients </li></ul><ul><li>Make your own financial gift first </li></ul>
  6. 6. How Can Our Board Help With Fundraising? <ul><li>Help identify new prospects </li></ul><ul><li>Set up a meeting for staff with a prospect </li></ul><ul><li>Invite prospects to take a tour of our nonprofit </li></ul><ul><li>Invite prospects to join you at an event </li></ul><ul><li>Be involved in thanking donors (calls, notes, visits) </li></ul>
  7. 7. The Sequence of Willingness
  8. 8. <ul><li>Driving Your Board </li></ul><ul><li>What is your individual Board member’s comfort zone? </li></ul><ul><li>It’s not just about asking for money! </li></ul>
  9. 9. How Do You Feel When You Give? <ul><li>Share your story with someone next to you. </li></ul><ul><li>Compare stories… </li></ul>
  10. 10. 10 Ways To Encourage The Board To Raise Money <ul><li>Board Chair/Committee Chair hold people accountable. </li></ul><ul><li>Develop a job description that includes fundraising. </li></ul><ul><li>Create a timeline for fundraising that lends urgency. </li></ul><ul><li>Create a line item in the budget called “Board Fundraising” </li></ul>
  11. 11. 10 Ways To Encourage The Board To Raise Money <ul><li>5. Assign names: the “rolling 5”. </li></ul><ul><li>6. At each meeting, everyone self-reports on their progress. </li></ul><ul><li>7. Create challenges, competitions among the Board. </li></ul><ul><ul><li>External challenges based on behavior (new names, # of visits) </li></ul></ul><ul><ul><li>Internal challenges from a key board member </li></ul></ul><ul><ul><li>Prizes based on benchmarks (gift certificates, parking space) </li></ul></ul><ul><ul><li>Symbol Awards (Most Improved, Courageous Asker…) </li></ul></ul>
  12. 12. 10 Ways To Encourage The Board to Raise Money 8. Provide training on how to make an ask. 9. Invite a group of donors to talk about why they give. 10. Invite clients to come share how their lives have been affected.
  13. 13. What Works For You? Share with each other examples of how you have effectively encouraged the Board to raise money. What have you done or what have you seen working?
  14. 14. Tools You Can Use Prospect Brainstorming Sheet Where Does The Money Come From?