Coca-Cola Brand Activities
and Marketing Campaigns
Presented By:
Name
Date

1st Perspective
• Promotional Strategies
• Community empowerment initiatives
• Supporting grassroots in music and sports (Coca-Cola, 2003)
• POV- Community engagement enhances consumer behavior towards the
products due to enhanced brand image and perceived significance of the
company on community members.

2nd Perspective
• Marketing strategies
• Creating Unique experiences for customers
• Example “Share a Coke” campaign
• Involved printing names on Coca-Cola Cans
• POV – Effective in creating differentiation and consumer loyalty in the
highly competitive beverage company

References
• Coca-Cola. (2023). Sports & entertainment partnerships. The Coca-Cola
Company. https://www.coca-colacompany.com/social-impact/sports-and-
entertainment
• Niyonkomezi, J., & Kwamboka, J. (2020). Effect of brand communities on
consumer engagement and trust. International Journal of Research in Business and
Social Science (2147- 4478), 9(4), 244-252.
https://doi.org/10.20525/ijrbs.v9i4.719