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Babasab Patil
Babasab Patil

Developing and managing offerings @ bec doms ppt

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DEVELOPING AND MANAGING OFFERINGS 1
TOPIC OVERVIEW ,[object Object],[object Object],[object Object],[object Object],[object Object],2
LECTURE OUTLINE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],3
LECTURE OUTLINE…CONT’D ,[object Object],[object Object],4
LEARNING OBJECTIVES ,[object Object],[object Object],[object Object],[object Object],[object Object],5
1.0 INTRODUCTION ,[object Object],[object Object],[object Object],6
2.0 WHAT IS AN OFFERING ,[object Object],[object Object],[object Object],[object Object],7
2.0 WHAT IS AN OFFERING…CONT’D ,[object Object],[object Object],[object Object],[object Object],[object Object],8
2.0 WHAT IS AN OFFERING…CONT’D ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],9
3.0 MANAGING PRODUCTS AND SERVICES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],10
3.0 MANAGING PRODUCTS AND SERVICES…CONT’D ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11
3.0 MANAGING PRODUCTS AND SERVICES…CONT’D ,[object Object],[object Object],[object Object],[object Object],[object Object],12
3.0 MANAGING PRODUCTS AND SERVICES…CONT’D ,[object Object],[object Object],[object Object],[object Object],[object Object],13
3.0 MANAGING PRODUCTS AND SERVICES…CONT’D ,[object Object],[object Object],[object Object],[object Object],[object Object],14
3.0 MANAGING PRODUCTS AND SERVICES…CONT’D ,[object Object],[object Object],15 ★ ☆ ✰ Stars Question Marks Cash Cows Dogs HIGH LOW Market Growth Rate High growth & share Profit potential May need heavy investment to grow High growth, Low market share Build into stars or phased out Require cash to build market share Low growth, high share Established successfully –SBU’s Produce cash. Low growth and share Low profit potential
3.0 MANAGING PRODUCTS AND SERVICES…CONT’D ,[object Object],[object Object],[object Object],16
3.0 MANAGING PRODUCTS AND SERVICES…CONT’D ,[object Object],[object Object],[object Object],[object Object],17
3.0 MANAGING PRODUCTS AND SERVICES…CONT’D ,[object Object],[object Object],[object Object],18
3.0 MANAGING PRODUCTS AND SERVICES…CONT’D ,[object Object],[object Object],[object Object],19
3.0 MANAGING PRODUCTS AND SERVICES…CONT’D ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],20
3.0 MANAGING PRODUCTS AND SERVICES…CONT’D ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],21
4.0 NEW PRODUCT DEVELOPMENT ,[object Object],[object Object],[object Object],[object Object],22
4.0 NEW PRODUCT DEVELOPMENT…CONT’D ,[object Object],[object Object],[object Object],[object Object],23
4.0 NEW PRODUCT DEVELOPMENT…CONT’D ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],24
4.0 NEW PRODUCT DEVELOPMENT…CONT’D ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],25
4.0 NEW PRODUCT DEVELOPMENT…CONT’D ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],26
5.0 SUCCESS OR FAILURE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],27
5.0 SUCCESS OR FAILURE…CONT’D ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],28
5.0 SUCCESS OR FAILURE…CONT’D ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],29
5.0 SUCCESS OR FAILURE…CONT’D ,[object Object],[object Object],[object Object],[object Object],[object Object],30
5.0 SUCCESS OR FAILURE…CONT’D ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],31
5.0 SUCCESS OR FAILURE…CONT’D ,[object Object],[object Object],[object Object],[object Object],[object Object],32
5.0 SUCCESS OR FAILURE…CONT’D ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],33
5.0 SUCCESS OR FAILURE…CONT’D ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],34
6.0 SUMMARY ,[object Object],[object Object],35
THE END ,[object Object],36

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