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Creativity ppt @ bec doms mba


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Creativity ppt @ bec doms mba BY BABASAB PATIL

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Creativity ppt @ bec doms mba

  2. 2. DEFINITIONS OF CREATIVITY• Creativity is a mental process involving the generations of new ideas or concepts or new association between existing ideas or concepts.• Creativity involves the generation of new ideas or the recombination of known elements into something new, providing valuable solutions to a problem.
  3. 3. Cont…• “Any one can make the simple complicate. Creativity is making the complicated simple” Charles Mingis.
  4. 4. OBJECTIVES OF CREATIVITY• Main objectives of a creative thinking process is to think beyond existing boundaries,• to break away from rational, conventional ideas and formalised procedures,• to rely on the imagination, the divergent, the random and to consider• multiple solutions and alternatives
  5. 5. CREATIVE TECHNIQUES1. Analytical Techniques And Intuitive Techniques.2. Creativity In Individuals, And Techniques, Which Generate Creativity In Groups.3 Divergent Thinking And Convergent Thinking.
  6. 6. Main points to increase or encourage creativity in a company are: To Be Happy, To Have Fun Keep Channels Of Communication Open Trust, Failure Accepted Contacts With External Sources Of Information Independence, Initiatives Taken Support Participatory Decision-making And Employees‟ Contribution Experiment With New Ideas
  7. 7. The Quality Of Creative Thinking Can Be Judged By Three Criteria• Productivity.• Originality.• Flexibility
  8. 8. The 10 Mental Blocks To CreativityConcepts are adapted from Van Oech‟s book, A Whack On The Side Of The Head.1. One “Right Answer”.2. Logic Can Kill Creativity.3. Be Creative – Break Some Rules4.Be Creative – Is That Practical?5. Play Is Creative.
  9. 9. Cont…6. Make Time To Think Creatively.7. Being Creative Is “Not My Job”.8 Don‟t Be Afraid To Be Creative.9. Creativity…How Ambiguous.10 Is Creativity Wrong?
  10. 10. TWO PHASES OF CREATIVITYCreativity can be divided into two phases of thinking: – Divergent thinking – Convergent thinking
  11. 11. 1. Divergent thinking
  12. 12. DIVERGENT THINKING• Is the ability to find many possible answers to a particular problem. Guilford (1950).• Divergent thinking is a thought process or method used to generate creative ideas by exploring many possible solutions.• Divergent thinking typically occurs in a spontaneous, free- flowing manner, such that many ideas are generated in an emergent cognitive fashion.
  13. 13. Cont…• Psychologists have found that a high IQ alone does not guarantee creativity. Instead, personality traits that promote divergent thinking are more important. Divergent thinking is found among people with personalities which have traits such as nonconformity, curiosity, willingness to take risks, and persistence.
  14. 14. ACTIVITIES WHICH PROMOTE DIVERGENT THINKING• Creating Lists Of Questions,• Setting Aside Time For Thinking And Meditation,• Brainstorming.• Subject Mapping / "Bubble Mapping",• Keeping A Journal,• Creating Artwork, And Free Writing.
  15. 15. 2. Convergent thinking
  16. 16. CONVERGENT THINKING• The term convergent thinking was coined by J.P.Guilford, a psychologist well known foe his research on creativity.• Convergent thinking involves the pursuit of predetermined a goal, usually in linear progression and using highly focused problem solving techniques.• Convergent thinking questions are those which represent the analysis and integration of given or remembered information. They lead you to an expected end result or answer.
  17. 17. Personality Assessment Instruments Used in the Field of CreativityInstrument Theoretical Structure Administrati Age background and on range purposeAdjective Adjectives 300 item Self- WidelyChecklist describe a list of assessment used in(ACL) person‟s attributes, adjectives or by adults „actual‟ & „ideal‟ measures observers, self; identification 37 traits 10 to 15 of potentially minutes creative persons
  18. 18. Personality Assessment Instruments Used in the Field of CreativityInstrument Theoretical Structure Adminis Age background and tration rang purpose eKhatena- Measures artistic Comprises two Self 12Torrance inclination, intelligence, tests: Something report years individuality, sensitivity,Creative initiative, and self About Myself 20–40 andPerception strength; (SAM) minutes olderInventory imagination, What Kind of appeal to authority, self Person Are You? confidence, (WKOPAY) inquisitiveness, and awareness of others.
  19. 19. Personality Assessment Instruments Used in the Field of CreativityInstrument Theoretical Structure Administratio Age background and n range purposeMyers- Uses the Jungian 16 different 166 multiple 14Briggs Type dichotomies personality choice yearsIndicator of introversion/ types items and extroversion, older sensing/intuiting, thinking/feeling, perceiving/judging
  20. 20. Personality Assessment Instruments Used in the Field of CreativityInstrument Theoretical Structure Administ Age background and ration range purposeKirton Adaptation Evaluates differences Adaptation/ 32 items TeensInnovation in preferred styles of Innovation andInventory (KAI) problem-solving and continuum adults creativity: adaptors improve things; innovators do things differently