Creativity PPT ON ENTERPRENUER MANAGEMENT MBA

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Creativity PPT ON ENTERPRENUER MANAGEMENT MBA

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Creativity PPT ON ENTERPRENUER MANAGEMENT MBA

  1. 1. 4/9/2013 Babasabpatilfreepptmba.com PRESENTATION ON CREATIVITY
  2. 2. DEFINITIONS OF CREATIVITY • Creativity is a mental process involving the generations of new ideas or concepts or new association between existing ideas or concepts. • Creativity involves the generation of new ideas or the recombination of known elements into something new, providing valuable solutions to a problem. 4/9/2013 Babasabpatilfreepptmba.com
  3. 3. Cont… • “Any one can make the simple complicate. Creativity is making the complicated simple” Charles Mingis. 4/9/2013 Babasabpatilfreepptmba.com
  4. 4. OBJECTIVES OF CREATIVITY • Main objectives of a creative thinking process is to think beyond existing boundaries, • to break away from rational, conventional ideas and formalised procedures, • to rely on the imagination, the divergent, the random and to consider • multiple solutions and alternatives 4/9/2013 Babasabpatilfreepptmba.com
  5. 5. CREATIVE TECHNIQUES 1. Analytical Techniques And Intuitive Techniques. 2. Creativity In Individuals, And Techniques, Which Generate Creativity In Groups. 3 Divergent Thinking And Convergent Thinking. 4/9/2013 Babasabpatilfreepptmba.com
  6. 6. Main points to increase or encourage creativity in a company are:  To Be Happy, To Have Fun  Keep Channels Of Communication Open  Trust, Failure Accepted  Contacts With External Sources Of Information  Independence, Initiatives Taken  Support Participatory Decision-making And Employees‟ Contribution  Experiment With New Ideas 4/9/2013 Babasabpatilfreepptmba.com
  7. 7. The Quality Of Creative Thinking Can Be Judged By Three Criteria • Productivity. • Originality. • Flexibility 4/9/2013 Babasabpatilfreepptmba.com
  8. 8. The 10 Mental Blocks To Creativity Concepts are adapted from Van Oech‟s book, A Whack On The Side Of The Head. 1. One “Right Answer”. 2. Logic Can Kill Creativity. 3. Be Creative – Break Some Rules 4.Be Creative – Is That Practical? 5. Play Is Creative. 4/9/2013 Babasabpatilfreepptmba.com
  9. 9. Cont… 6. Make Time To Think Creatively. 7. Being Creative Is “Not My Job”. 8 Don‟t Be Afraid To Be Creative. 9. Creativity…How Ambiguous. 10 Is Creativity Wrong? 4/9/2013 Babasabpatilfreepptmba.com
  10. 10. TWO PHASES OF CREATIVITY Creativity can be divided into two phases of thinking: – Divergent thinking – Convergent thinking 4/9/2013 Babasabpatilfreepptmba.com
  11. 11. 1. Divergent thinking 4/9/2013 Babasabpatilfreepptmba.com
  12. 12. DIVERGENT THINKING • Is the ability to find many possible answers to a particular problem. Guilford (1950). • Divergent thinking is a thought process or method used to generate creative ideas by exploring many possible solutions. • Divergent thinking typically occurs in a spontaneous, free- flowing manner, such that many ideas are generated in an emergent cognitive fashion. 4/9/2013 Babasabpatilfreepptmba.com
  13. 13. Cont… • Psychologists have found that a high IQ alone does not guarantee creativity. Instead, personality traits that promote divergent thinking are more important. Divergent thinking is found among people with personalities which have traits such as nonconformity, curiosity, willingness to take risks, and persistence. 4/9/2013 Babasabpatilfreepptmba.com
  14. 14. ACTIVITIES WHICH PROMOTE DIVERGENT THINKING • Creating Lists Of Questions, • Setting Aside Time For Thinking And Meditation, • Brainstorming. • Subject Mapping / "Bubble Mapping", • Keeping A Journal, • Creating Artwork, And Free Writing. 4/9/2013 Babasabpatilfreepptmba.com
  15. 15. 2. Convergent thinking 4/9/2013 Babasabpatilfreepptmba.com
  16. 16. CONVERGENT THINKING • The term convergent thinking was coined by J.P.Guilford, a psychologist well known foe his research on creativity. • Convergent thinking involves the pursuit of predetermined a goal, usually in linear progression and using highly focused problem solving techniques. • Convergent thinking questions are those which represent the analysis and integration of given or remembered information. They lead you to an expected end result or answer. 4/9/2013 Babasabpatilfreepptmba.com
  17. 17. Personality Assessment Instruments Used in the Field of Creativity Instrument Theoretical background and purpose Structure Administrati on Age range Adjective Checklist (ACL) Adjectives describe a person‟s attributes, „actual‟ & „ideal‟ self; identification of potentially creative persons 300 item list of adjectives measures 37 traits Self- assessment or by observers, 10 to 15 minutes Widely used in adults 4/9/2013 Babasabpatilfreepptmba.com
  18. 18. Personality Assessment Instruments Used in the Field of Creativity Instrument Theoretical background and purpose Structure Adminis tration Age rang e Khatena- Torrance Creative Perception Inventory Measures artistic inclination, intelligence, individuality, sensitivity, initiative, and self strength; imagination, appeal to authority, self confidence, inquisitiveness, and awareness of others. Comprises two tests: Something About Myself (SAM) What Kind of Person Are You? (WKOPAY) Self report 20–40 minutes 12 years and older 4/9/2013 Babasabpatilfreepptmba.com
  19. 19. Personality Assessment Instruments Used in the Field of Creativity Instrument Theoretical background and purpose Structure Administratio n Age range Myers- Briggs Type Indicator Uses the Jungian dichotomies of introversion/ extroversion, sensing/intuiting, thinking/feeling, perceiving/judging 16 different personality types 166 multiple choice items 14 years and older 4/9/2013 Babasabpatilfreepptmba.com
  20. 20. Personality Assessment Instruments Used in the Field of Creativity Instrument Theoretical background and purpose Structure Administ ration Age range Kirton Adaptation Innovation Inventory (KAI) Evaluates differences in preferred styles of problem-solving and creativity: adaptors improve things; innovators do things differently Adaptation/ Innovation continuum 32 items Teens and adults 4/9/2013 Babasabpatilfreepptmba.com
  21. 21. 4/9/2013 Babasabpatilfreepptmba.com

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