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Creativity and
  INNOVATION


   PRESENTED BY
              B. S. PATIL
Creativity
Creativity: - Thinking up new things
• Creativity is ...
   A state of doing, not being
   If you want to be creative you need to do
  creative things
Creativity and innovation ppt  mba
CONTI……
• The creative process has two fundamental
  stages:-
            A) Generating ideas ( produce)
            B) Evaluating ideas
Steps to Personal Creativity

1. Believe in yourself

2. Question traditional assumptions

3. Expand your problem-solving styles

4. Practice thinking in new ways
Innovation
• Innovation - Doing new things,
• Innovation is about creating value and increasing
  efficiency, and therefore growing your business.
  "Without innovation, new products, new services, and
  new ways of doing business would never emerge, and
  most organizations would be forever stuck doing the
  same old things the same old way."
Process of Innovation
Process of Innovation :-
a) Idea generation (Making)

b) idea screening (test )

c) feasibility (Practically)

d) and implementation (Completion)
Importance of Innovation
               to Companies
Companies say it is important...
           Find innovation unimportant
                               20%




                                               Find innovation
                                         80%   important to their
                                               business
Sources of new ideas
                         Economy

                                      Technology
         Suppliers




  Employees                                  Customers

                          Rapidly
                         Changing
                        Environment

  Management                                 Competitors



         Distribution
                                       Maverick
          Channels
                        Government
                        Regulations
Turning Ideas Into Opportunities

• Opportunity Recognition:-
• The defining act of entrepreneurship.
• Need to create an environment where people
  are encouraged to generate ideas...
• Then, the challenge becomes how to “ screen
  ” ideas to find the best opportunities.
CONTI…….
• Screening Ideas:- Are they Opportunities?
What important customer problem can you
  solve?
How are you going to do it?
How many customers are there that are
  willing to buy from you?
Why can only you provide the solution?
 How can you defend against others?
Thank U.....

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Creativity and innovation ppt mba

  • 1. Creativity and INNOVATION PRESENTED BY B. S. PATIL
  • 2. Creativity Creativity: - Thinking up new things • Creativity is ... A state of doing, not being If you want to be creative you need to do creative things
  • 4. CONTI…… • The creative process has two fundamental stages:- A) Generating ideas ( produce) B) Evaluating ideas
  • 5. Steps to Personal Creativity 1. Believe in yourself 2. Question traditional assumptions 3. Expand your problem-solving styles 4. Practice thinking in new ways
  • 6. Innovation • Innovation - Doing new things, • Innovation is about creating value and increasing efficiency, and therefore growing your business. "Without innovation, new products, new services, and new ways of doing business would never emerge, and most organizations would be forever stuck doing the same old things the same old way."
  • 7. Process of Innovation Process of Innovation :- a) Idea generation (Making) b) idea screening (test ) c) feasibility (Practically) d) and implementation (Completion)
  • 8. Importance of Innovation to Companies Companies say it is important... Find innovation unimportant 20% Find innovation 80% important to their business
  • 9. Sources of new ideas Economy Technology Suppliers Employees Customers Rapidly Changing Environment Management Competitors Distribution Maverick Channels Government Regulations
  • 10. Turning Ideas Into Opportunities • Opportunity Recognition:- • The defining act of entrepreneurship. • Need to create an environment where people are encouraged to generate ideas... • Then, the challenge becomes how to “ screen ” ideas to find the best opportunities.
  • 11. CONTI……. • Screening Ideas:- Are they Opportunities? What important customer problem can you solve? How are you going to do it? How many customers are there that are willing to buy from you? Why can only you provide the solution?  How can you defend against others?