Creativity and INNOVATION PRESENTED BY B. S. PATIL
CreativityCreativity: - Thinking up new things• Creativity is ... A state of doing, not being If you want to be creative you need to do creative things
CONTI……• The creative process has two fundamental stages:- A) Generating ideas ( produce) B) Evaluating ideas
Steps to Personal Creativity1. Believe in yourself2. Question traditional assumptions3. Expand your problem-solving styles4. Practice thinking in new ways
Innovation• Innovation - Doing new things,• Innovation is about creating value and increasing efficiency, and therefore growing your business. "Without innovation, new products, new services, and new ways of doing business would never emerge, and most organizations would be forever stuck doing the same old things the same old way."
Process of InnovationProcess of Innovation :-a) Idea generation (Making)b) idea screening (test )c) feasibility (Practically)d) and implementation (Completion)
Importance of Innovation to CompaniesCompanies say it is important... Find innovation unimportant 20% Find innovation 80% important to their business
Sources of new ideas Economy Technology Suppliers Employees Customers Rapidly Changing Environment Management Competitors Distribution Maverick Channels Government Regulations
Turning Ideas Into Opportunities• Opportunity Recognition:-• The defining act of entrepreneurship.• Need to create an environment where people are encouraged to generate ideas...• Then, the challenge becomes how to “ screen ” ideas to find the best opportunities.
CONTI…….• Screening Ideas:- Are they Opportunities?What important customer problem can you solve?How are you going to do it?How many customers are there that are willing to buy from you?Why can only you provide the solution? How can you defend against others?