COLGATE-PALMOLIVE (INDIA) PRESENTED BY :- B. S . PATIL
COMPANY PROFILE• Rated as the #1 brand by the MODE Annual Survey for• India’s Top Brands for eight out of nine years during the period 1992 to 2001• Ranked as India’s Most Trusted Brand across all categories for four consecutive years 2003 to 2006 by Brand Equity’s “Most Trusted Brand” Survey• In Brand Equity’s 2007 “Most Trusted Brand” survey, Colgate was rated the leading FMCG Brand, 2nd position in overall survey.
Distribution Network• Numeric Distribution of Colgate Toothpaste @ Dec 2008:• Urban 84%• Rural 79%
CHANGES……….. Partnership with Public profession dental checkups General awareness School contact program
CoNtI….• Over 10,000 dentists participated in OHM 2008 Expanded to more towns Non IDA dentists also participated.• Partnership with dental colleges for the first time 32 dental colleges participated in OHM 2008 Over 800 dentists.• 24% increase in number of participating dentists in OHM 2008.
“LIttLE DENtISt” ProGrAm • Converting 1,21,825 children into Oral Care ambassadors.