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Elasticity ,[object Object],[object Object],[object Object],[object Object],[object Object]
Basic idea ,[object Object],Qd Qs holding other factors constant
but how much? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
I. Price Elasticity of Demand ,[object Object],[object Object],[object Object],[object Object]
equation % change in Qd % change in P
% change in Qd new Qd - initial Qd average Qd x 100 midpoint method
example 5 cups - 15 cups (5+15)/2 cups x 100 -10 cups 10 cups x 100 = -100%
% change in P new P - initial P average P x 100 midpoint method
example $5 - $3  ($5+$3)/2  x 100 $2 $4 x 100 = 50%
demand elasticity % change in Qd % change in P -100% 50% =  -2
[object Object],[object Object]
demand elasticity ,[object Object],[object Object],[object Object],[object Object]
if price elasticity of demand (absolute value) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
elastic demand (>1) ,[object Object],small change in P big change in Qd P Q D
inelastic demand (<1) ,[object Object],big change in P small change in Qd P Q D
perfectly inelastic demand ,[object Object],change in P no change in Qd P Q D
perfectly elastic demand ,[object Object],any change in P Qd falls to zero P Q D
effect on total revenue ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
example:  cup of latte ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
what makes demand elastic or inelastic? ,[object Object],[object Object],[object Object]
example ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
factors 1-3 ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
II.  Price Elasticity of Supply % change in Qs % change in P
example ,[object Object],[object Object],[object Object]
% change Qs 15 - 6 (6+15)/2 x 100 9 10.5  x 100 = 86%
% change P 60 - 40 (60+40)/2 x 100 20 50  x 100 = 40%
supply elasticity % change in Qs % change in P 86% 40% =  2.15
[object Object],[object Object],[object Object],[object Object],[object Object]
if price elasticity of supply ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
inelastic supply ,[object Object],big change in P small change in Qs P Q S
perfectly inelastic supply ,[object Object],change in P no change in Qs P Q S
elastic supply ,[object Object],small change in P big change in Qs P Q S
perfectly elastic supply ,[object Object],any change in P Qs falls to zero P Q S
what makes supply elastic or inelastic? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
example ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
example ,[object Object],[object Object],[object Object]
III. Income Elasticity of Demand ,[object Object],[object Object],[object Object],[object Object]
equation ,[object Object],[object Object],% change in Qd % change in income
example: jewelry ,[object Object],[object Object]
income elasticity % change in Qd jewelry % change in income 35% 10% =  3.5
IV. Cross Elasticity of Demand ,[object Object],[object Object],[object Object],[object Object],[object Object]
equation % change in Qd % change in P of related good
cross elasticity ,[object Object],[object Object]
example:  Peanut butter ,[object Object],[object Object],[object Object],price jelly = $3 jar,   Qd PB = 2 jars per month   price jelly = $4 jar,   Qd PB = 1 jar per month
% change in Qd PB 1 jar - 2 jars  1.5 jars x 100 = - 66.7% % change in P of jelly $4 - $3  $3.5 x 100 = 28.6%
cross price elasticity of PB ,[object Object],% change in Qd PB % change in P jelly - 66.7% 28.6% =  - 2.33
example:  Peanut butter ,[object Object],[object Object],[object Object],P butter = $1 stick,   Qd PB = 2 jars per month   P butter = $3 stick,   Qd PB = 2.2 jars per mo.
% change in Qd PB 2.2 jar - 2 jars  2.1 jars x 100 = 9.5% % change in P of butter $3 - $1  $2 x 100 = 100%
cross price elasticity of PB ,[object Object],% change in Qd PB % change in P butter 9.5% 100% =  .095
summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Bec doms ppt on elasticity

  • 1.
  • 2.
  • 3.
  • 4.
  • 5. equation % change in Qd % change in P
  • 6. % change in Qd new Qd - initial Qd average Qd x 100 midpoint method
  • 7. example 5 cups - 15 cups (5+15)/2 cups x 100 -10 cups 10 cups x 100 = -100%
  • 8. % change in P new P - initial P average P x 100 midpoint method
  • 9. example $5 - $3 ($5+$3)/2 x 100 $2 $4 x 100 = 50%
  • 10. demand elasticity % change in Qd % change in P -100% 50% = -2
  • 11.
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  • 28.
  • 29. II. Price Elasticity of Supply % change in Qs % change in P
  • 30.
  • 31. % change Qs 15 - 6 (6+15)/2 x 100 9 10.5 x 100 = 86%
  • 32. % change P 60 - 40 (60+40)/2 x 100 20 50 x 100 = 40%
  • 33. supply elasticity % change in Qs % change in P 86% 40% = 2.15
  • 34.
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  • 36.
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  • 50. income elasticity % change in Qd jewelry % change in income 35% 10% = 3.5
  • 51.
  • 52. equation % change in Qd % change in P of related good
  • 53.
  • 54.
  • 55. % change in Qd PB 1 jar - 2 jars 1.5 jars x 100 = - 66.7% % change in P of jelly $4 - $3 $3.5 x 100 = 28.6%
  • 56.
  • 57.
  • 58. % change in Qd PB 2.2 jar - 2 jars 2.1 jars x 100 = 9.5% % change in P of butter $3 - $1 $2 x 100 = 100%
  • 59.
  • 60.