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Coca Cola


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Coca Cola

  1. 1. Promotional Strategies of Coca Cola in India and USA
  2. 4. Comparison <ul><li>USA </li></ul><ul><li>No particular segment is targeted. </li></ul><ul><li>Quality of the product is considered the most important factor. </li></ul><ul><li>No emphasis is given to celebrity x-factor factor. </li></ul><ul><li>India </li></ul><ul><li>The target segment in consumers is basically youngsters. </li></ul><ul><li>Price of the product matters rather than quality </li></ul><ul><li>X-factor of a celebrity is used to persuade and attract a consumer. </li></ul>