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Everyone on Staff is a Fundraiser


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EVERYONE at a nonprofit agency is a fundraiser. We need to bring out the inner-fundraiser in everyone: staff, Board, donors and volunteers. Cultivation and fundraising events can require a bit of social finesse and skill. Fundraisers have an innate ability to talk to anyone about anything. Our colleagues and volunteers may not be as comfortable chatting up a stranger. A good fundraiser can help others be great representatives for their organization.

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Everyone on Staff is a Fundraiser

  1. 1. 3/21/2010 1. Engaging others 2. 2 Customer service 3. What’s your message? message? 4. Meetings 5. Empowerment 6. 6 Conversations Questions along the way…. 1
  2. 2. 3/21/2010 Staff meetings Strategic planning Cross department Message focus All about relationships Give and take Coordination Fundraising = Customer Service Focus on donors/clients Acknowledgement What do they need? Get it for them enthusiastically 2
  3. 3. 3/21/2010 Culture of Service St ff t staff Staff to t ff Staff to Board Staff to clients/donors Eliminate “need to be right.” You are the Consultant Threes Th 1. Staff 2. Donor 3. 3 Observer 3
  4. 4. 3/21/2010 Zingerman’s Teach it Define it Live it Measure it Reward it Where’s Your Service Culture? Your Organization g Current Plan Strength (0-5) g (0- ) ( Teach it Define it Live it Measure it Reward it 4
  5. 5. 3/21/2010 What’s the message? Message of the week/month Who’s pushing/responding? Variations on a th V i ti theme Language Open book Empowering Proactive Let go Solve the challenge Get the answer 5
  6. 6. 3/21/2010 Meetings/Events Wh ’ there? Who’s th ? Who should be there? Who leads? Why? Active discussions Internal v. External Practice Yes! Not so much Hello! Can I help you? I am going to.. You should… We… They…. What else Is that all Let me I can’t/don’t 6
  7. 7. 3/21/2010 Body Language Engaged Smile Hand shake Eye contact Listening Messages Rewards and Response F d i i Fundraising Leadership Change Comments Evaluation 7
  8. 8. 3/21/2010 Thank You! B b @3 l @BTalisman @BT li difference 8