Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

BTO2017 | TEN - Walter Lo Faro - Expedia

1,409 views

Published on

Day ONE BTO2017 | TEN
Mercoledì 29 novembre
WORLD Hall

I love OTA!, No, I don't!
https://www.buytourismonline.com

Keynote Speaker
Walter Lo Faro Expedia
Des O’Mahony Bookassist

Conclusioni
Sergio Farinelli Simple Booking / QNT Hospitality

Published in: Travel
  • NOTE TO READERS: Do NOT Buy Any Shed Plans Until You've Seen This... ➽➽ https://url.cn/I86oXShh
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • High paying jobs on Facebook? $25 per hour, start immediately ▲▲▲ http://t.cn/AieX6y8B
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

BTO2017 | TEN - Walter Lo Faro - Expedia

  1. 1. Expedia for Hotels Expedia for Hotels @Expedia4hotels @Expediaforhotels Walter Lo Faro Senior Director, Market Management Southern Europe, Expedia group
  2. 2. © Expedia, Inc. All rights reserved. Confidential and proprietary© Expedia, Inc. All rights reserved. Confidential and proprietary 2 What happened in the last 10 years?
  3. 3. THE GREAT CONSUMER Engagement
  4. 4. Emotion: Stress/Tension The average person checks their phone 110 times per day More addicted people check their phone up to 900 times per day
  5. 5. 75%
  6. 6. 15% OF US
  7. 7. SOURCE: PSYCHOLOGY TODAY 40% OF THE POPULATION Nomophobia:
  8. 8. 50% OF PEOPLE
  9. 9. 9 +11% UNITS SHIPPED 2019E VS 2012- 43% UNITS SHIPPED 2019E VS 2012 Traditional PC Mobile phones Mobile is a Growing Market
  10. 10. 10 31%Of all online transactions involved 2+ devices Multi-Device Ownership is Becoming the Norm
  11. 11. 11 VENICE Italy 20% Significant increases across all cities ROME Italy 20% FLORENCE Italy 25% MILAN Italy 40% Mobile bookings in Italy Q1-Q3 2017 YoY
  12. 12. 12 6PRODUCTS Lodging Air Cruise Car Package Activities 9PAYMENT TYPES Credit Debit Installments PayPal IBP Bitcoin 5 DEVICES 240 COUNTRIES Korea UK Japan Mexico Canada Singapore Germany Expedia Hotels.com Orbitz Wotif Travelocity EAN 25+ BRANDS 35 LANGUAGES English French Korean Spanish Chinese Arabic 10 CHANNELS Social Meta Email App Online Offline SEO/SEM All these complexities when someone is booking a trip 400 Million Combinations!
  13. 13. 13 L12M +$1.2 BILLION YOY +49% TECH
  14. 14. 14 600m+monthly site visits 55m+loyalty members Vast Marketing Increases Property Visibility Hotel A Hotel B Hotel C
  15. 15. 15 Our Brands Generate Global Demand Expedia travelers book a hotel on another continent from where they shop. 1 in 3 Nearly +200 SITES 75+ COUNTRIES 35LANGUAGES
  16. 16. 16 USA 25% ITALY 40% CANADA 15% BRAZIL 55% SPAIN 60% International demand Q1-Q3 2017 YoY increase 15% AUSTRALIA
  17. 17. 1.86BDaily marketplace interactions
  18. 18. The Power of Feedback
  19. 19. 3 simple Questions (Today)
  20. 20. Real-time Feedback
  21. 21. We’ve received over 20 Million feedback responses since launch Properties that respond to Real-time Feedback see higher post-stay review scores up to 10% higher
  22. 22. The Power of Insights
  23. 23. 41% can’t afford revenue management systems 1 to 3hours researching competitor pricing
  24. 24. Rev+ POWER OF INSIGHTS
  25. 25. How am I doing?
  26. 26. EPC Analytics POWER OF INSIGHTS
  27. 27. The Power of Engagement
  28. 28. What if…
  29. 29. What if…
  30. 30. 3.5M Conversations 5.8M Messages
  31. 31. Guests spend $457 per stay Disengaged guests spend $403 per stay Fully engaged guests spend $588 per stay 41% MORE!
  32. 32. •Like, or no-like?
  33. 33. Guest Review Insights POWER OF ENGAGEMENT
  34. 34. © Expedia, Inc. All rights reserved. Confidential and proprietary© Expedia, Inc. All rights reserved. Confidential and proprietary 35 for the next 10 years? Looking ahead
  35. 35. © Expedia, Inc. All rights reserved. Confidential and proprietary 36 FLIGHT SHARING WORK FOR ACCOMODATION APARTMENT & HOME RENTALS GOOGLE VOICE GOOGLE HOME MOBILE CHATBOTS VOICE RECOGNITION PERSONALISATION KEYLESS HOTEL ACCESS EXPEDIASKILLALEXA ARTIFICIAL INTELLIGENCE VIRTUAL REALITY SMARTPHONE APP TABLET HOUSE SWAPPING HOUSESITTING CAR & RIDE SHARING TAXI ALTERNATIVES TOURS COUCHSURFING FOOD & DINING HOST WRITER (JOURNALISTS) BIKE LENDING & RENTALLANGUAGES
  36. 36. © Expedia, Inc. All rights reserved. Confidential and proprietary© Expedia, Inc. All rights reserved. Confidential and proprietary 37 Is there a App Bot for that?
  37. 37. Expedia Bot POWER OF ENGAGEMENT
  38. 38. Location, Location Location
  39. 39. Review Points of Interest POWER OF VISIBILITY
  40. 40. 41 Expedia powered technologies
  41. 41. © Expedia, Inc. All rights reserved. Confidential and proprietary© Expedia, Inc. All rights reserved. Confidential and proprietary Thank you

×