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TRAVEL APPEAL | Data Driven | Stati Generali del Turismo per il Piemonte | Mario Romanelli

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Stati Generali del Turismo per il Piemonte
verso la stesura di un Piano Strategico
https://statigenerali.piemonte-turismo.it/

#7 di 8. Area Metropolitana di Torino

Data Driven
Mario Romanelli, Travel Appeal

#7 di 8. Area Metropolitana di Torino

TORINO | Foyer del Toro | Teatro Regio
Piazza Castello, 215
Lunedì 9 e martedì 10 luglio 2018

https://statigenerali.piemonte-turismo.it/portfolio-item/torino/

Published in: Internet
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TRAVEL APPEAL | Data Driven | Stati Generali del Turismo per il Piemonte | Mario Romanelli

  1. 1. Stati Generali del Turismo per il Piemonte 
 verso la stesura di un Piano Strategico
  2. 2. MARIO ROMANELLI Head of Sales Italy - mario@travelappeal.com Data Driven: come utilizzare i dati per migliorare 
 il proprio business e migliorare le performance
  3. 3. VISIONE OLISTICA • 550mila proprietà analizzate nei minimi particolari in tutta Europa • 35milioni di prezzi per camera aggiornati ogni ora • 50milioni di recensioni, commenti, foto, video e post di viaggiatori • 500milioni di opinioni e recensioni analizzate semanticamente • Tutti gli eventi locali internazionali I dati sono il cuore di Travel Appeal. Eventi Dettagli 3rd party data Destinazioni Musei Ristoranti Alloggio
  4. 4. TRAVEL APPEAL - PROGETTO SRL COME Il nostro algoritmo, supportato da una Intelligenza Artificiale, elabora tutti i dati e li trasforma in soluzioni di business, indicazioni che migliorano le performance della tua attività. COSA creiamo soluzioni intelligenti, avanzate e basate sui dati facili da usare, sia da mobile che da desktop. COSA FACCIAMO DATA AI HUMANIZED DATA FONTI Raccogliamo dati da più di 500 fonti differenti e li conserviamo per interrogarli ed analizzarli, in tempo reale, infinite volte. Dai dati alle risposte
  5. 5. STORIE VERE Chi lavora con noi…
  6. 6. TRAVEL APPEAL - STRATEGIA DI COMUNICAZIONE THE SMART BRAIN FOR THE TRAVEL INDUSTRY Analizzando milioni di dati, Travel Appeal ti aiuta a scalare le classifiche delle OTA, fare i prezzi migliori, superare i tuoi concorrenti e creare esperienze perfette per i tuoi ospiti. TRAVEL APPEAL - HOSPITALITY
  7. 7. L’IMPORTANZA DELL’ANALISI DEI DATI PER LA DEFINIZIONE DI UNA BUSINESS STRATEGY, CON FOCUS SUL SETTORE TRAVEL.
  8. 8. WITHOUT DATA YOU'RE JUST ANOTHER PERSON WITH AN OPINION W. Edwards Deming
  9. 9. Utilizzare al meglio i dati…
  10. 10. I dati sono fondamentali per disegnare strategie e prendere decisioni, con l’obiettivo di renderela vostra azienda più efficace.
  11. 11. Importanza di raccogliere dati Comprensione dei propri dati
  12. 12. Mettere in relazione i dati Definire metriche e obiettivi
  13. 13. Far crescere i propri dati Automatizzare la raccolta Creare un team
  14. 14. Le aziende che seguono le 3 fasi… Fino al 20% di aumento delle entrate Fino al 30% di aumento dell’efficienza nei processi interni
  15. 15. Data Alert o Data Driven?
  16. 16. Data Alert o Data Driven? al verificarsi di certe condizioni, ci si riunisce per decidere
  17. 17. Data Alert o Data Driven? al verificarsi di certe condizioni, ci si riunisce per decidere il verificarsi di certe condizioni avvia 
 determinate azioni
  18. 18. I dati nel settore Travel
  19. 19. Hotel Direct Distribution Solutions
  20. 20. Comportamenti Digitali
  21. 21. 30
  22. 22. 31
  23. 23. 32
  24. 24. MIRKO LALLI
  25. 25. MIRKO LALLI
  26. 26. MIRKO LALLI
  27. 27. MIRKO LALLI
  28. 28. MIRKO LALLI
  29. 29. MIRKO LALLI
  30. 30. MIRKO LALLI
  31. 31. MIRKO LALLI ⬆ 13,4%TOURISM SOUTH KOREA 2012
  32. 32. MIRKO LALLI
  33. 33. MIRKO LALLI ⬆ 45%TOURISM PUERTO RICO 2017
  34. 34. Dobbiamo conoscere bene Il contesto dove operiamo
  35. 35. Biancaneve
  36. 36. the Beatles Sgt. Peppers Cover Biancaneve
  37. 37. SODDISFAZIONE GENERALE DEGLI OSPITI Sentiment complessivo attuale valutato su tutti i canali della ricettività. ITALIA OTT 2016 - SET 2017
  38. 38. SODDISFAZIONE GENERALE DEGLI OSPITI Sentiment complessivo attuale valutato su tutti i canali della ricettività. ITALIA 83.9%Sentiment Positivo al 30 Settembre 2017 OTT 2016 - SET 2017
  39. 39. SODDISFAZIONE GENERALE DEGLI OSPITI Sentiment complessivo attuale valutato su tutti i canali della ricettività. ITALIA 83.9%Sentiment Positivo al 30 Settembre 2017 +1.5 punti rispetto al periodo 2015-16 OTT 2016 - SET 2017
  40. 40. SODDISFAZIONE GENERALE DEGLI OSPITI Sentiment complessivo attuale valutato su tutti i canali della ricettività. ITALIA 83.9%Sentiment Positivo al 30 Settembre 2017 +1.5 punti rispetto al periodo 2015-16 OTT 2016 - SET 2017
  41. 41. SODDISFAZIONE GENERALE DEGLI OSPITI Sentiment complessivo attuale valutato su tutti i canali della ricettività. ITALIA 83.9%Sentiment Positivo al 30 Settembre 2017 +1.5 punti rispetto al periodo 2015-16 OTT 2016 - SET 2017 NORD ITALIA 83.6% Sentiment Positivo al 30 Settembre 2017 +1.9 punti
  42. 42. SODDISFAZIONE GENERALE DEGLI OSPITI Sentiment complessivo attuale valutato su tutti i canali della ricettività. ITALIA 83.9%Sentiment Positivo al 30 Settembre 2017 +1.5 punti rispetto al periodo 2015-16 OTT 2016 - SET 2017 NORD ITALIA 83.6% Sentiment Positivo al 30 Settembre 2017 +1.9 punti CENTRO ITALIA 83.3% Sentiment Positivo al 30 Settembre 2017 +1 punto
  43. 43. SODDISFAZIONE GENERALE DEGLI OSPITI Sentiment complessivo attuale valutato su tutti i canali della ricettività. ITALIA 83.9%Sentiment Positivo al 30 Settembre 2017 +1.5 punti rispetto al periodo 2015-16 OTT 2016 - SET 2017 NORD ITALIA 83.6% Sentiment Positivo al 30 Settembre 2017 +1.9 punti CENTRO ITALIA 83.3% Sentiment Positivo al 30 Settembre 2017 +1 punto SUD ITALIA 85% Sentiment Positivo al 30 Settembre 2017 +2 punti
  44. 44. Regione con la miglior connessione ad internet nelle strutture I nostri Partner I nostri Partner In collborazione con Edizione 2017
  45. 45. Regione con la miglior connessione ad internet nelle strutture PIEMONTE 55%Soddisfazione degli ospiti sulla connessione internet I nostri Partner I nostri Partner In collborazione con Edizione 2017
  46. 46. X REGIONE PIEMONTE Un anno di dati fino ad oggi 9 luglio 2018 PRINCIPALI CANALI MONITORATI 922.159 RECENSIONI ANALIZZATE 4.138HOTEL La reputazione delle strutture del territorio PANORAMICA SUI DATI ANALIZZATI +116.678 RISPETTO ALL’ANNO PRECEDENTE 10.927LOCALI E RISTORAZIONE 26.378APPARTAMENTI
  47. 47. X REGIONE PIEMONTE Un anno di dati fino ad oggi 9 luglio 2018 PRINCIPALI CANALI MONITORATI 922.159 RECENSIONI ANALIZZATE 4.138HOTEL La reputazione delle strutture del territorio PANORAMICA SUI DATI ANALIZZATI +116.678 RISPETTO ALL’ANNO PRECEDENTE 10.927LOCALI E RISTORAZIONE 26.378APPARTAMENTI 85.7%Sentiment Positivo Ad oggi 9 luglio 2018
  48. 48. X REGIONE PIEMONTE Un anno di dati fino ad oggi 9 luglio 2018 La reputazione delle strutture del territorio PANORAMICA SUI DATI ANALIZZATI 85.7%Sentiment Positivo Ad oggi 9 luglio 2018
  49. 49. X REGIONE PIEMONTE Un anno di dati fino ad oggi 9 luglio 2018 La reputazione delle strutture del territorio PANORAMICA SUI DATI ANALIZZATI 85.7%Sentiment Positivo Ad oggi 9 luglio 2018
  50. 50. MARIO ROMANELLI Head of Sales Italy mario@travelappeal.com +39 334 3048483 thanks!

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