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Stati Generali del Turismo Piemonte | Alberto Conte | Itinerari slow in Piemonte

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Introduzione ai lavori del primo Laboratorio d’Innovazione Turistica: “Outdoor” & “Slow”
Alberto Conte, Fondatore di itinerAria

Stati Generali del Turismo per il Piemonte
verso la stesura di un Piano Strategico
https://statigenerali.piemonte-turismo.it/

#2 di 8. Novese, Gaviese, Tortonese e Valli del Giarolo
NOVI LIGURE | Museo dei Campionissimi
20 e 21 marzo 2018
https://statigenerali.piemonte-turismo.it/portfolio-item/noviligure/

Published in: Travel
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Stati Generali del Turismo Piemonte | Alberto Conte | Itinerari slow in Piemonte

  1. 1. Copyright itinerAria – www.itineraria.eu Pag. 1 Itinerari Slow in Piemonte Lo studio svolto da ItinerAria per conto della DMO Piemonte Turismo
  2. 2. Copyright itinerAria – www.itineraria.eu Pag. 2 Il nostro lavoro • definizione dei requisiti di un itinerario a piedi o in bicicletta per essere considerato un “prodotto turistico”; • censimento dei tour operator italiani e internazionali che operano nel settore del viaggio a piedi e in bicicletta, e dei principali pacchetti in Piemonte; • interviste telefoniche a una selezione di operatori; • censimento dei principali itinerari pedonali e ciclabili del Piemonte; • inserimento degli itinerari nell’App Piemonte Ways.
  3. 3. Copyright itinerAria – www.itineraria.eu Pag. 3 Requisiti di un itinerario per poter diventare un “prodotto turistico” slow Requisiti indispensabili • deve essere tracciato dettagliatamente * °; • deve disporre di guide cartacee, mappe, app * ; • deve essere percorribile con continuità per tutta la lunghezza * °; • deve garantire condizioni minime di sicurezza agli utenti * °; • devono essere disponibili strutture di accoglienza nei posti tappa, disponibili ad accogliere i viaggiatori anche per una sola notte * °; • deve essere interessato da interventi di manutenzione regolari * °; ° requisiti per i Tour Operator; * requisiti per utenti finali.
  4. 4. Copyright itinerAria – www.itineraria.eu Pag. 4 Requisiti utili • segnaletica completa *; • disponibilità di servizi (bar, noleggio di biciclette, assistenza meccanica) * °; • raggiungibilità con mezzi pubblici e nel caso di itinerari ciclabili intermodalità treno+bici *; • disponibilità di guide locali, con una loro offerta di escursioni *; • servizio di trasporto bagagli * °; ° requisiti per i Tour Operator; * requisiti per utenti finali.
  5. 5. Copyright itinerAria – www.itineraria.eu Pag. 5 Il censimento degli itinerari
  6. 6. Copyright itinerAria – www.itineraria.eu Pag. 6 Il censimento dei tour operator
  7. 7. Copyright itinerAria – www.itineraria.eu Pag. 7 Viaggi a piedi Dalle ricerche sono risultati 40 tour operator stranieri attivi in Piemonte, con 122 pacchetti turistici in vendita dedicati agli itinerari a piedi. I paesi di provenienza delle aziende sono: Gran Bretagna (10), USA (9), Francia (5), Australia (5), Germania (4), Olanda (3), Svizzera (2), Belgio (1) e Austria (1). I tour operator internazionali
  8. 8. Copyright itinerAria – www.itineraria.eu Pag. 8 Viaggi a piedi - 2 • Il maggior numero di pacchetti interessano i territori di Cuneo, Langhe, e Torino. • 66 pacchetti di viaggio individuali, 56 pacchetti di gruppo. • Il numero medio di notti di permanenza è di 6,49 • Da un minimo di 3 ad un massimo di 14 notti. • Prezzi totali pacchetti a partire da 230 € fino a 5.300 €. • Prezzi a notte in Euro: Medio 236, Minimo 58, Massimo 1.060 (Backroads) I tour operator internazionali
  9. 9. Copyright itinerAria – www.itineraria.eu Pag. 9 Viaggi in bicicletta Risultano 38 tour operator internazionali attivi in Piemonte, con 62 pacchetti turistici in vendita dedicati agli itinerari in bicicletta. I paesi di provenienza delle aziende sono: USA (8), Francia (7), Gran Bretagna (5), Germania (5), Olanda (5), Austria (4), Svizzera (2), Australia (1) e Spagna (1). I tour operator internazionali
  10. 10. Copyright itinerAria – www.itineraria.eu Pag. 10 Viaggi in bicicletta - 2 • Anche in questo caso il maggior numero di pacchetti interessano i territori di Torino (32), Cuneo (26), Langhe (26), con l’aggiunta di Asti (25). • I pacchetti di viaggio individuali sono 43 e quelli di gruppo 19. • Il numero medio di notti di permanenza è di 6,95, • Prezzi a notte in Euro: Medio 202, Minimo 76, Massimo 990 (Backroads) • Prezzi totali pacchetti da 250 € fino a 5.196 €. I tour operator internazionali
  11. 11. Copyright itinerAria – www.itineraria.eu Pag. 11 Viaggi a piedi • 19 tour operator italiani attivi in Piemonte, con 70 pacchetti turistici in vendita dedicati agli itinerari a piedi. • Il maggior numero di pacchetti interessano i territori di Cuneo (33), Torino (15) e Distretto dei Laghi (9). • I pacchetti di viaggio individuali sono 19 e quelli di gruppo 51. • Il numero medio di notti di permanenza è di 5,03, si va da un minimo di 2 ad un massimo di 11 notti. • Il prezzo medio a notte in Euro è 141, il minimo 48, il massimo 465 (food Stories travel, clientela solo internazionale) • sono presenti pacchetti a partire da 95 € fino a 2.787 €. I tour operator italiani
  12. 12. Copyright itinerAria – www.itineraria.eu Pag. 12 Viaggi in bicicletta • 20 tour operator italiani attivi in Piemonte, con 59 pacchetti • Il maggior numero di pacchetti interessano i territori di Torino (33), Biella (14), Cuneo (13) e Langhe (13); • I pacchetti di viaggio individuali sono 22 e quelli di gruppo 37. • Il numero medio di notti di permanenza è di 4,74, si va da un minimo di 2 ad un massimo di 10 notti. • Il prezzo medio a notte in Euro è di 153, il minimo 65, il massimo 464 (Punto tours, che ha clientela solo internazionale) • sono presenti pacchetti a partire da 130 € fino a 3.250 €. • I pacchetti sono dedicati a differenti tipi di bici così suddivise: bici da strada (30), trekking bike (13), MTB (8), bici da corsa (4), E-Bike (2), non indicate (2) . I tour operator italiani
  13. 13. Copyright itinerAria – www.itineraria.eu Pag. 13 Sommando tutti i dati, relativi sia ai pacchetti di operatori internazionali che nazionali e dei viaggi a piedi e in bici, otteniamo una distribuzione sul territorio in cui le province di Torino e Cuneo intercettano quasi il 50% delle proposte. La distribuzione territoriale
  14. 14. Copyright itinerAria – www.itineraria.eu Pag. 14 Le interviste ai tour operator
  15. 15. Copyright itinerAria – www.itineraria.eu Pag. 15 Qual è la tendenza del mercato in Piemonte? • Forte crescita (Hiking Valle Maira, Four seasons) • In crescita (Eurobike, Due Ruote nel Vento, S-Cape, SloWays, Italian Velo Tours, Scoiattolo bike hotel) • Leggera crescita (Walden, Girolibero, Mandala Tours) • Stabile (Viaggi e Miraggi, Bikeround) • Stabile nel senso che propongono un viaggio ed è sempre pieno (Compagnia dei Cammini) • Variabile (Punto tours) • Leggero calo, perché abbiamo calato il numero dei viaggi che organizziamo (Trekking Italia).
  16. 16. Copyright itinerAria – www.itineraria.eu Pag. 16 Qual è la percezione delle strutture di accoglienza? • Buona (Walden, Girolibero, Hiking Valle Maira, Viaggi e Miraggi, Due Ruote nel Vento, S-Cape, SloWays, Italian Velo Tours, Bikeround, Food Stories) • Estremamente positiva (Trekking Italia) • Ottima (Punto tours) • Perfetta (Eurobike) • Non positiva (Four seasons) Sarebbe utile la Formazione degli operatori? • Tutti i tour operator intervistati hanno risposto di si
  17. 17. Copyright itinerAria – www.itineraria.eu Pag. 17 Quali sono i servizi che sarebbe più utile introdurre o incrementare? Un sito web «ufficiale», aggiornato e verificato, con informazioni su: • itinerari • strutture di accoglienza «slow friendly» • punti d’interesse • noleggiatori biciclette • servizi di trasporto bagagli Potenziamento dei servizi di : • trasporto persone, tipo «Sherpabus» • trasporto bagagli (per tour individuali) • Intermodalità bici+treno o bici+bus • Noleggio biciclette ed e-bike
  18. 18. Copyright itinerAria – www.itineraria.eu Pag. 18 Altri elementi da sottolineare • I punti di ricarica delle e-bike sarebbero in genere apprezzati • Il possibile utilizzo delle App suscita molto interesse • Una maggiore cura della segnaletica sarebbe gradita • Alcuni operatori tra cui Eurobike stanno cercando tour facili, sono interessati a percorsi pianeggianti o con pendenze modeste, con buoni hotel e ristoranti
  19. 19. Copyright itinerAria – www.itineraria.eu Pag. 19 Cosa potrebbero fare le amministrazioni per farvi organizzare dei nuovi tour nel loro territorio? • Organizzare educational tours, fiere, e sviluppare maggiormente la sentieristica e la viabilità ciclabile (S- Cape) • Organizzare dei press tours ed educational tours (SloWays, Punto tours, Trekking Italia) • investire più in pubblicità e legare i vari territori a peculiarità eno- gastronomiche per accrescerne il valore anche all’estero (Scoiattolo bike hotel) • Comunicare autenticità, andare a rispolverare le tradizioni, la riscoperta dei borghi (Italia Velo Tours) • Entrare in un’ottica di sistema mettendosi in rete con i territori circostanti (Four seasons)
  20. 20. Copyright itinerAria – www.itineraria.eu Pag. 20 L’App Piemonte Ways
  21. 21. Copyright itinerAria – www.itineraria.eu Pag. 21 L’App è scaricabile gratuitamente da AppStore e Google Play Si presenta con una home page con bottoni e icone, molto semplice ed intuitiva
  22. 22. Copyright itinerAria – www.itineraria.eu Pag. 22 La mappa d’insieme visualizza sia gli itinerari sia i punti d’interesse e le strutture di accoglienza
  23. 23. Copyright itinerAria – www.itineraria.eu Pag. 23 Possono essere inseriti più itinerari a tappe
  24. 24. Copyright itinerAria – www.itineraria.eu Pag. 24 Ogni itinerario a tappe ha una descrizione introduttiva, eventuali immagini, e l’elenco delle tappe
  25. 25. Copyright itinerAria – www.itineraria.eu Pag. 25 E’ possibile precaricare mappe, tracce e descrizioni di ogni tappa, per essere indipendenti dalla connessione internet
  26. 26. Copyright itinerAria – www.itineraria.eu Pag. 26 Il display in modalità navigazione consente di visualizzare la traccia in modo analogo a Google Maps. La traccia e il cursore sono visibili anche quando si monta lo smartphone sul manubrio di una bicicletta Un allarme visivo e sonoro avvisa se si esce dalla traccia di più di 50 m Viene indicata la distanza alla fine della tappa
  27. 27. Copyright itinerAria – www.itineraria.eu Pag. 27 L’utilizzatore può segnalare eventuali problemi sul percorso, o suggerire nuovi punti d’interesse, scrivendo al webmaster una mail con le coordinate geografiche del punto e allegando eventuali immagini
  28. 28. Copyright itinerAria – www.itineraria.eu Pag. 28 MAPPA ITINERARI DORMIRE E MANGIARE ACCOGLIENZA FRANCIGENA FRIENDLY RETI LOCALI DA VEDERE INFO CERCA RETI LOCALI E’ possibile creare all’interno dell’app delle «reti locali», per valorizzare tutti e soli i percorsi di un comune o di una valle. Ogni territorio ha a disposizione una «mini-App», con descrizioni, itinerari, punti d’interesse, strutture di accoglienza. L’app è gestita con un pannello di controllo indipendente dall’app «madre»
  29. 29. Copyright itinerAria – www.itineraria.eu Pag. 29 Il Lago di Viverone Il quadrifoglio di Ameno La Via Francigena in Lombardia RETI LOCALI Gli itinerari e le risorse locali NON compaiono nelle mappe d’insieme e negli elenchi delle risorse della App «madre», e viceversa.
  30. 30. Pag. 30Copyright itinerAria – www.itineraria.eu Grazie per l’attenzione Per maggiori informazioni: Alberto Conte alberto@itineraria.eu www.itineraria.eu 349 2356561

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