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STATI GENERALI del TURISMO per il PIEMONTE | #7 di 8 Torino Area Metropolitana | Instant Report

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Stati Generali del Turismo per il Piemonte
verso la stesura di un Piano Strategico
https://statigenerali.piemonte-turismo.it/

INSTANT REPORT con la sintesi del contributo delle persone del pubblico e del privato coinvolte nei Laboratori d'Innovazione Turistica e restituito alle pubblico in sessione plenaria.

#7 di 8. Area Metropolitana di Torino

TORINO | Foyer del Toro | Teatro Regio
Piazza Castello, 215
Lunedì 9 e martedì 10 luglio 2018

https://statigenerali.piemonte-turismo.it/portfolio-item/torino/

Published in: Marketing
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STATI GENERALI del TURISMO per il PIEMONTE | #7 di 8 Torino Area Metropolitana | Instant Report

  1. 1. Sintesi dei Laboratori d’Innovazione Turistica Paola Casagrande Torino, 9 -10 luglio 2018
  2. 2. Sintesi delle istanze, dei temi e delle proposte dei partecipanti “ Torino è contemporanea Tutto intorno un’esperienza completa”
  3. 3. Sintesi delle istanze, dei temi e delle proposte dei partecipanti Agli Stati Generali di Torino hanno partecipato un numero di operatori non completamente rappresentativi sulla parte della ricettività
  4. 4. Sintesi delle istanze, dei temi e delle proposte dei partecipanti In rilievo • Organizzazione dei siti internet, comunicazione più strutturata a regia regionale • Il tema trasporti: rivedere il piano di mobilità turistica territoriale; • focalizzare investimenti sul segmento dei giovani attraverso lo sviluppo di strumenti di promo-comunicazione web & social; • Necessità di collegare Torino con il resto dl territorio • Dispersione dell’attività di promozione sui molteplici prodotti sul territorio • Più regia regionale per lo sviluppo del prodotto • Più collegamenti infrastrutturali montagna-città • Mancanza di programmazione degli eventi • Sistematizzare la vendita dei biglietti (Biglietteria musei più strutturate per code agevolate)
  5. 5. Vantaggio competitivo intrinseco • Verde fin dentro alla città • Sistema delle Residenze Reali (UNESCO) • MAB UNESCO (Parco della Collina e Po) • Castelli, Dimore e Giardini storici • Sistema museale • Teatro di Lirica • Presenza di ambienti green • Forte carattere identitario
  6. 6. Sintesi delle istanze, dei temi e delle proposte dei partecipanti Temi, prodotti ed esperienze: le eccellenze • Sacra di San Michele • I forti • Via Francigena • Museo Egizio • Museo del Cinema • Sindone • Ritratto di Leonardo • Calcio e la sua filiera (Juve) • Parchi naturali
  7. 7. Sintesi delle istanze, dei temi e delle proposte dei partecipanti Turismo culturale: • Contemporary- artissima • Salone del Gusto • Salone del Libro Turismo outdoor: • Attività per la montagna estiva e invernale • Turismo green e slow nelle Terre di mezzo Turismo bleausure Turismo industriale (Made in Torino)
  8. 8. Sintesi delle istanze, dei temi e delle proposte dei partecipanti Turismo enogastronomico: • Salone del gusto • Slow food • Vendemmia in città • Merenda reale • Caffè storici • Produzione di cioccolato • Vermouth
  9. 9. Sintesi delle istanze, dei temi e delle proposte dei partecipanti • Mercati target e segmenti di domanda • Mercati esteri già posizionati: Francia, BeNeLux, Inghilterra Germania, Italia e prossimità • Mercati da sviluppare: USA, Russia, Cina • Segmenti e profili • Turisti attivi ma slow • Coppie e famiglie con bambini • sportivi • adulti dai 30-60 anni • Livello culturale medio-alto • Livello economico medio-alto
  10. 10. Sintesi delle istanze, dei temi e delle proposte dei partecipanti • Canali di promo-comunicazione- commercializzazione • Web • Fiere e workshop • Tour Operator specilizzati incoming piccoli gruppi e individuali • Editoria cartacea • Reportage televisivi • Cinema (film Commission) • Relazione con i clienti • Social media network (facebook, instagram, youtube) • Passaparola
  11. 11. Sintesi delle istanze, dei temi e delle proposte dei partecipanti Partner per lo sviluppo della proposta del territorio • Regione Piemonte • Soggetti che si occupano della valorizzazione del patrimonio culturale • Consorzi e operatori turistici • Comuni, Unioni di Comuni, Associazioni di Comuni • Camere di Commercio • ATL Turismo Torino • GAL • Associazioni categoria • Le guide (turistiche, naturalistiche, escursionistiche e cicloturistiche, alpine) e maestri di sci • Soggetti pubblici – privati con specifiche competenze (CAI, etc…) • UNPLI • UNCEM • Associazioni culturali • Università/ scuole
  12. 12. Sintesi delle istanze, dei temi e delle proposte dei partecipanti Investire in • infrastrutture di trasporto –collegamento aeroporti • infrastrutture digitali e strumenti d’innovazione • coordinamento grafico per la comunicazione editoriale • strumenti formativi per gli operatori • Sensibilizzazione all’accoglienza, in particolare per un turismo per tutti • piani di comunicazione e promozione territoriale
  13. 13. Stati Generali del Turismo www.statigenerali.piemonte-turismo.it
  14. 14. GRAZIE PER LA PARTECIPAZIONE !!! informazioni su: www.visitpiemonte.it www.facciamoculturismo.it

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