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STATI GENERALI del TURISMO per il PIEMONTE | #2 di 8 Novi Ligure | Instant Report

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Stati Generali del Turismo per il Piemonte
verso la stesura di un Piano Strategico
https://statigenerali.piemonte-turismo.it/

INSTANT REPORT con la sintesi del contributo delle persone del pubblico e del privato coinvolte nei Laboratori d'Innovazione Turistica e restituito alle pubblico in sessione plenaria.

#2 di 8. Novese, Gaviese, Tortonese e Valli del Giarolo
NOVI LIGURE | Museo dei Campionissimi
20 e 21 marzo 2018
https://statigenerali.piemonte-turismo.it/portfolio-item/noviligure/

Published in: Marketing
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STATI GENERALI del TURISMO per il PIEMONTE | #2 di 8 Novi Ligure | Instant Report

  1. 1. Sintesi dei Laboratori d’Innovazione Turistica Paola Casagrande Novi Ligure, 21 marzo 2018
  2. 2. Sintesi delle istanze, dei temi e delle proposte dei partecipanti • L’atmosfera: gli Stati Generali hanno generato un sentiment positivo à aspettative per il futuro… magari su due ruote!!! Mangia, bevi e pedala nell’Appennino piemontese • Necessità di un soggetto che abbia il ruolo di governance territoriale locale • Necessità di un percorso di coaching continuo – Laboratori d’Innovazione Turistica strutturati nel tempo: programmazione almeno triennale a regia regionale
  3. 3. Sintesi delle istanze, dei temi e delle proposte dei partecipanti • Temi, prodotti ed esperienze • Bicicletta in tutte le declinazioni: • appassionati e con mezzi d’epoca à La Mitica • sportivi appassionati: cicloturismo delle Terre di Coppi • cicloturismo per famiglie à Piemonte Bike • pedalata assistita • case di “terra cruda” • Trekking: • Corridoio E1 Germania – Liguria • Itinerari della Val Borbera • Strade “mute” • Itinerari religiosi e cammini spirituali • Golf: club d’eccellenza
  4. 4. Sintesi delle istanze, dei temi e delle proposte dei partecipanti • Temi, prodotti ed esperienze • Attrattori culturali: • Siti archeologico di Libarna • Castelli e siti culturali rilevanti diffusi (Forte di Gavi, Tortona, Volpedo, Voltaggio) • Eventi legati a tradizioni culturali locali (streghe, pietra verde, etc…) • Enogastronomia: • Vino: le cantine del Timorasso e Gavi • Prodotti tipici: formaggio Montebore, salame Nobile, amaretti, pesca di Volpedo, cioccolato, tartufo • Shopping: • L’Outlet attrattore vs isola a sé • Made In Piemonte – Turismo d’impresa: • Luci e ombre: es. Cioccolato Novi non ancora aperto al territorio.
  5. 5. Sintesi delle istanze, dei temi e delle proposte dei partecipanti • Il valore della proposta del territorio: Il territorio può soddisfare una vera esigenza di autenticità • Vantaggio competitivo intrinseco: • destinazione ancora da scoprire • paesaggio incontaminato • qualcosa di nuovo, non ancora a catalogo • effetto sorpresa • fuori dei radar mentali
  6. 6. Sintesi delle istanze, dei temi e delle proposte dei partecipanti • Mercati target e segmenti di domanda • Mercati di prossimità: lombardi e liguri • Mercati esteri tradizionali da rafforzare e consolidare: Germania, BeNeLux, Svizzera e Scandinavia • Mercati da sviluppare: Russia e Cina • Segmenti e profili • Appassionati sportivi: bikers ad alta capacità di spesa • Giovani – adulti della vacanza attiva à trekking e bike • Senior (cicloturismo ed enogastronomia) • Piccoli gruppi à itinerari outdoor • Ricercatori, studiosi e turismo scolastico
  7. 7. Sintesi delle istanze, dei temi e delle proposte dei partecipanti • Canali di distribuzione • Web: aderire a piattaforme di promo- commercializzazione in forma aggregata di prodotto / esperienza • Tour Operator specializzati per temi • Relazione con i clienti • Curare la relazione con l’intermediazione • Puntare alla fidelizzazione dei clienti • Passaparola dell’esperienza • Vetrina degli uffici di informazione turistica
  8. 8. Sintesi delle istanze, dei temi e delle proposte dei partecipanti Partner per lo sviluppo della proposta esperienziale del territorio • Regione Piemonte • Le ATL • Gli operatori della logistica • L’outlet • Le guide (naturalistiche, escursionistiche e cicloturistiche) • Soggetti pubblici – privati che hanno competenza di tenuta e manutenzione del territorio (Corpo Forestale, CAI, etc…) • Tour Operator • Il sistema formativo presente sul territorio • Pro Loco • GAL • Consorzi turistici e agroalimentari • Associazioni di volontariato
  9. 9. Sintesi delle istanze, dei temi e delle proposte dei partecipanti Investire in • infrastrutture di collegamento • formazione degli operatori • digitalizzazione • qualità dell’offerta turistica • estetica del paesaggio e fruibilità del territorio • creazione di posti di lavoro: da volontari ad operatori turistici • tenuta e manutenzione della sentieristica, itinerari e segnaletica
  10. 10. Stati Generali del Turismo per il Piemonte verso la stesura di un Piano Strategico a supporto della Destinazione Piemonte https://statigenerali.piemonte-turismo.it

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