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STATI GENERALI del TURISMO per il PIEMONTE | #1 di 8 Canavese | Instant Report

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Stati Generali del Turismo per il Piemonte
verso la stesura di un Piano Strategico
https://statigenerali.piemonte-turismo.it/

INSTANT REPORT con la sintesi del contributo delle persone del pubblico e del privato coinvolte nei Laboratori d'Innovazione Turistica e restituito alle pubblico in sessione plenaria.

21 e 22 febbraio 2018
#1 di 8. Canavese, Valli di Lanzo e Chivassese
IVREA | Auditorium Officina H

https://statigenerali.piemonte-turismo.it/portfolio-item/canavese/

Published in: Marketing
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STATI GENERALI del TURISMO per il PIEMONTE | #1 di 8 Canavese | Instant Report

  1. 1. Stati Generali del Turismo per il Piemonte Mercoledì 21 e giovedì 22 febbraio Canavese, Valli di lanzo e Chivassese #1di 8. IVREA | Officina H Sintesi dei Laboratori d’Innovazione Turistica
  2. 2. Sintesi delle istanze, dei temi e delle proposte dei partecipanti • Una crescita sostenibile della Destinazione, con pubblico e privato impegnati a mantenere forte il rapporto tra promessa e offerta. • Necessità di un soggetto che abbia il ruolo di governance territoriale locale • Necessità di un percorso di coaching continuo – Laboratori d’Innovazione Turistica strutturati nel tempo: programmazione almeno triennale a regia regionale
  3. 3. Sintesi delle istanze, dei temi e delle proposte dei partecipanti • Un blocco di proposte di valore sono promesse di valore da elaborare e proporre a singoli o multipli segmenti di clientela “turistica”, un patto forte tra territorio e ospite. • Un set di quattro o cinque proposte in grado di valorizzare, trasversalmente, le eccellenze dell’intero territorio del Canavese, Valli di Lanzo e Chivassese:
  4. 4. Sintesi delle istanze, dei temi e delle proposte dei partecipanti • Outdoor • L’anello dei 5 laghi • Le falesie • Piccoli Comuni & Slow • I Borghi, attraversati lentamente, alla scoperta di quello che c’è attorno: Castelli, le Chiese, le Abbazie • Valorizzazione del patrimonio immateriale, come la storia dei luoghi e le tradizioni
  5. 5. Sintesi delle istanze, dei temi e delle proposte dei partecipanti Il valore della proposta del territorio: Il territorio può soddisfare una vera esigenza di autenticità Vantaggio competitivo intrinseco: • destinazione ancora da scoprire • paesaggio incontaminato • qualcosa di nuovo, non ancora a catalogo • effetto sorpresa • fuori dei radar mentali
  6. 6. Sintesi delle istanze, dei temi e delle proposte dei partecipanti Canali di distribuzione Il web, con una strategia che prevede la progettazione e implementazione di una narrazione che tenga conto delle “differenze” tra il Canavese, le Valli di Lanzo e il Chivassese rispetto al già visto, pagine sorprendenti di un libro, quello dell’Italia, non ancora letto.
  7. 7. Sintesi delle istanze, dei temi e delle proposte dei partecipanti Relazione con i clienti Sul territorio, attraverso tutti quei punti di contatto tra le comunità e il visitatore, dagli uffici d’informazione turistica, fino ad una rete di soggetti in grado di raccontare, suggerire, indirizzare valorizzando le comunità locali.
  8. 8. Sintesi delle istanze, dei temi e delle proposte dei partecipanti Partner per lo sviluppo della proposta esperienziale del territorio • Gli operatori del privato, assieme al pubblico • La regia di Regione Piemonte • Il supporto di DMO Piemonte Marketing • La progettazione e le azioni delle ATL, le Agenzie di Accoglienza e Promozione Turistica Locale • La Camera di Commercio • La Città metropolitana di Torino • I Gal • Le associazioni, le unioni e federazioni di categoria • L’associazionismo
  9. 9. Sintesi delle istanze, dei temi e delle proposte dei partecipanti • Gli imprenditori turistici del territorio, riuniti in Consorzi • I Sindaci e gli amministratori dei Comuni del territorio • Le Unioni dei Comuni • Le Pro Loco • Le Comunità Montane • Il protagonismo territoriale specializzato • La ristorazione • I produttori di eccellenza • Le reti con l'offerta di prossimità
  10. 10. Sintesi delle istanze, dei temi e delle proposte dei partecipanti RISORSE CHIAVE Fisiche Outdoor: tutto quello disponibile e già avviato, una fotografia dello stato dell’arte Piccoli Comuni & Slow: il sistema d’accoglienza, i cammini Intellettuali Outdoor | Piccoli Comuni & Slow: la conoscenza del territorio diffusa in tante particelle, da unire
  11. 11. Sintesi delle istanze, dei temi e delle proposte dei partecipanti RISORSE CHIAVE Umane Outdoor | Piccoli Comuni & Slow: il capitale umano dei soggetti pubblici e portatori d’interessi collettivi, gli imprenditori, l’associazionismo. Risorse già presenti, da organizzare e indirizzare verso un progetto comune di valorizzazione delle Destinazioni. Finanziarie Outdoor | Piccoli Comuni & Slow: attraverso la lettura attenta degli strumenti e leve finanziarie disponibili, una progettazione che tenga conto di ulteriori revenue dalle attività a regime, in modo che i progetti possano garantire, anche parzialmente, la sostenibilità economica nel tempo, generando valore per le comunità delle Destinazioni.
  12. 12. Stati Generali del Turismo per il Piemonte verso la stesura di un Piano Strategico a supporto della Destinazione Piemonte https://statigenerali.piemonte-turismo.it

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