PERSPECTIVES FROM MERCHANTS AND CONSUMERS:
2018 TRENDS FOR MOBILE PAYMENT IN CHINESE OUTBOUND TOURISM
Traveling abroad is no longer a luxury for many Chinese citizens as they are now enjoying rising incomes and better living standards.
According to the latest statistics from the China Tourism Academy, Chinese tourists made 140 million outbound trips in 2018, up 13.5 percentage points yearon-year.
This robust growth gave rise to a new barometer with which to gauge China’s economy and its ever-changing consumer market, especially in regard to heated discussions on whether Chinese consumption is upgrading or downgrading, a topic that have made headlines across China in 2018.
Based on a survey of 2,800-plus outbound Chinese tourists, this whitepaper represents the latest trends and consumption habits of these travelers in overseas markets. It covers a variety of perspectives including the number of foreign countries visited, tourists’ consumption amounts and habits in overseas destinations, and their evolving demands.
This survey also provides an alternative lens for observing China’s consumer and tourism market.