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NICO | FactorYmpresa Turismo | Accessibile

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FactorYmpresa Turismo
L'accelerathon della sfida ACCESSIBILE!
Roma, 27 e 28 settembre 2019
Coffee House di Palazzo Colonna
Sala Altoviti del percorso museale di Palazzo Venezia
https://scientific.wtevent.it/la-sfida-accessibile/innvovatori/
http://www.factorympresa.invitalia.it

N.I.C.O.
N.i.c.o. è un’applicazione che punta alla trasformazione digitale del territorio attraverso lo sviluppo di una soluzione capace di andare incontro agli utenti con esigenze specifiche. Si rivolge principalmente ad utenti ipovedenti e non vedenti al fine di coinvolgerli in un’esperienza culturale stimolante rendendoli autonomi, con l’obiettivo di migliorare il loro soggiorno nelle città scelte.

20 team d’innovatori in startup hanno presentato la propria idea imprenditoriale davanti alla giuria di FactorYmpresa Turismo: è la fase finale di un Accelerathon che ha coinvolto le migliori idee selezionate da INVITALIA | L’Agenzia per lo Sviluppo attraverso una call pubblica, ognuno di loro ha avuto a disposizione 3 minuti per il proprio pitch, ai primi 10 premi in denaro per una dotazione finanziaria complessiva di € 100.000 e servizi d’accompagnamento al mercato.

FactorYmpresa Turismo è un programma d’incentivi partito nel 2017 con la Direzione Turismo del Ministero dei beni e delle attività culturali e del turismo MiBACT.

La sfida ACCESSIBILE!

La SFIDA: offrire servizi innovativi per l’accessibilità fisica, generazionale e culturale dei luoghi e dei territori, aprendoli alla valorizzazione turistica per tutti. Individuare le barriere e proporre soluzioni per superarle, al fine di ampliare il più possibile la fruibilità del nostro Paese ai viaggiatori che richiedono servizi specifici in ragione dei propri bisogni.

FactorYmpresa Turismo è andata a focalizzare con la sfida ACCESSIBILE! l’attenzione sull’accessibilità alla fruizione turistica per tutti i viaggiatori: si è trattato di pensare a soluzioni in grado di abbattere ogni ostacolo legato a condizioni di età, di salute, fisiche, di ceto sociale e di livello culturale, dando la possibilità ai visitatori di fruire liberamente il territorio ed i servizi turistici, comprendere e interpretare la storia, la complessità e la varietà del patrimonio materiale e immateriale del Paese.

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NICO | FactorYmpresa Turismo | Accessibile

  1. 1. N.I.C.O. Non vedenti, Inclusione, Cultura, Opportunità
  2. 2. Piacere, NICO!
  3. 3. Turisti non vedenti e ipovedenti non hanno la possibilità di godere a pieno della loro vacanza come tutti gli altri. PAINS & NEEDS + Autonomia + Inclusione + Informazioni mirate - Senso di smarrimento
  4. 4. MARKET 1.400.000 200.000 NON VEDENTI IPOVEDENTI [Fonte: Atlante IAPB]
  5. 5. TARGET ANALYSIS Tipologia di Utente L’80% degli intervistati ha riscontrato difficoltà durante la visita turistica. [Reference: customer interview (30 users)] Siti di interesse
  6. 6. La soluzione è N.I.C.O.! VALUE PROPOSITION L’ arte che parla Vocal search nei siti culturali esterni Prosumer
  7. 7. POSITIONING Interattività Indoor Social/Chat N.i.c.o. Intersection Explorer
  8. 8. TECHNOLOGY INDOOR OUTDOOR ACCESS POINT + BEACON N.i.c.o. GPS + connessione dati smartphone Ciao Marco! Vuoi che ti parli un pò di me? PROFILAZIONE SOCIAL/CHAT
  9. 9. BUSINESS MODEL Servizi gratuiti per l’utente REVENUES Sponsor Pubblicità Vendita Big Data Accordi in corso Unione Italiana dei Ciechi e degli Ipovedenti (UICI) Regione Siciliana Università degli Studi di Catania (Unict) N.i.c.o.
  10. 10. ROADMAP • 2° Posto • Luglio 2019 TIM WCAP • Fase 2 • Settembr e 2019 (in corso) START CUP F.Y.T. Test di mercato Sviluppo app Consulenze 10.000€ Settembre 2019
  11. 11. CONCETTA Engineer DANILO Marketer GRAZIA Marketer DOMENICO Design & Early Adopter ROBERTA Project Manager
  12. 12. Grazie per l’attenzione!

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