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MIRKO LALLI – Fondazione Sistema Toscana - #SMWMLN – Social Media Better Tourism

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22 Settembre 2K10
SOCIAL MEDIA BETTER TOURISM
A Milano, dentro la Social Media Week, il festival della rete

Prosegue il percorso di ToscanaLab 2K10 verso la messa a punto del proprio manifesto Internet Better Life.

“Social Media Week is a global platform that connects people, content, and conversation around emerging trends in social and mobile media”

Bogotà, Buenos Aires, Los Angeles, Mexico City e Milano: cinque città connesse tra loro dal 20 al 24 Settembre con protagonisti aziende e persone che conversano di Social Media, all’interno di un format davvero unico.

Ospiti di Augmendy, ToscanaLab 2K10 e BTO Educational hanno promosso all’interno della Social Media Week [ il festival della rete ] un evento con tema Social Media e Turismo.

Attraverso una conversazione con i partecipanti all’incontro, mettendo a confronto tante esperienze diverse, si è indagato sull’impatto dei Social Media sulle dinamiche d’incontro tra domanda e offerta turistica.

Dentro la Social Media Week, a Milano nel Blend Tower, il 22 Settembre.

Social Media Better Tourism, c'erano:

Mirko Lalli – Responsabile Comunicazione e Marketing Fondazione Sistema Toscana
Rodolfo Baggio - Università Bocconi - Master in Economia del Turismo e Centro Dondena per la Ricerca sulle Dinamiche Sociali. Presidente del Comitato Tecnico – Scientifico di BTO Educational
Roberta Milano - Università degli Studi di Genova, Campus Universitario di Savona + Blogger. Co-Founder BTO Educational

Queste tre persone hanno condotto l’evento.

Hanno raccontato le loro storie, presentato progetti, ricerche, idee, conversato tra loro e con il pubblico:

Paolo Barbesino – Managing Director CommStrategy
Cristiano Callegari aka Zio Burp – Blogger, social media, copywriter Ambito5
Stefano Ceci – Founder GH Impresa Turistica. Comitato Tecnico – Scientifico BTO Educational
Alberto Chiapponi - Web marketing and social media consultant H-art
Lisa Dubost – International affairs AirBnb
Giulia Eremita – Country Manager Trivago.it. Comitato Tecnico – Scientifico BTO Educational
Monica Fabris - Presidente GPF©. Comitato Tecnico – Scientifico BTO Educational
Elena Grassi – Senior Sales Manager Expedia
Paolo Mezzina – TravelPeople. Presidente e Managing Director Slash
Bruno Preda– Country Manager Italy Atrapalo.com
Diego Ricchiuti – Managing Director Agency.com
Andrea Tracanzan - Marketing Director Zoes.it (Fondazione Responsabilità Etica / Banca Etica)

Special Guest:
Giancarlo Carniani - Coordinatore BTO - Buy Tourism Online. Co-Founder BTO Educational

SOCIAL MEDIA BETTER TOURISM
La FORMULA e gli OBIETTIVI

Durante la circa due ore e mezza del Social Media Better Tourism, gli speakers si sono presentati e hanno converserato con il pubblico di Social Media e Turismo.

Ognuno in quindici minuti di tempo, ha contribuito nell’incontro a mettere a fuoco il concetto Better Tourism, in quest’occasione declinato sui Social Media.

Insomma, i Social Media aiutano chi viaggia?

Si, certo.

Ma il quesito di fondo non è questo, il focus di di ToscanaLab 2010 e BTO Educational è sugli “altri”, ovvero tutta l’intera filiera che ruota intorno a chi viaggia, insomma gli operatori economici.

Durante ToscanaLab 2K10 nel panel Internet Better Tourism, BTO Educational ha promosso una conversazione con il pubblico che ha portato alla redazione di un Manifesto “Internet Better Tourism”, all’interno del progetto ancora più ambizioso che prevede la stesura di un decalogo “Internet Better Life” .

L’occasione della Social Media Week vuole essere valorizzata per fare un ulteriore messa a fuoco dei punti condivisi con i partecipanti di ToscanaLab 2K10 e che hanno portato alla stesura del Manifesto Internet Better Tourism.

Internet Better Tourism sarà veramente Better per tutti quando tutti modificheranno i propri comportamenti, si muoveranno verso il web e chi viaggia prenderanno c

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MIRKO LALLI – Fondazione Sistema Toscana - #SMWMLN – Social Media Better Tourism

  1. 1. Social Media Better Tourism
  2. 2. “ A revolution doesn't happen when a society adopts new tools. It happens when society adopts new behaviours...” <ul><li>Clay Shirky </li></ul><ul><li>Author, Professor at NYU </li></ul>
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  13. 24. = + cultura digitale
  14. 25. <ul><li>Esiste solo una missione sostenibile: migliorare la vita delle persone della comunità di cui fate parte. </li></ul><ul><li>Gianluca Diegoli [mini]marketing www.minimarketing.it </li></ul>
  15. 26. Mirko Lalli Responsabile Marketing e Comunicazione @ Fondazione Sistema Toscana faculty member Master Social Media Marketing IULM VP ToscanaIN (ClubIN) Mirko Lalli mkl m.lalli @ fondazionesistematoscana.it grazie! http://flavors.me/mkl

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