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FLUSSI TURISTICI in PIEMONTE | Stati Generali del Turismo | Cristina Bergonzo | Torino Area Metropolitana

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Stati Generali del Turismo per il Piemonte
verso la stesura di un Piano Strategico
https://statigenerali.piemonte-turismo.it/

#7 di 8. Area Metropolitana di Torino

Flussi turistici e Big Data Analysis della telefonia mobile
Cristina Bergonzo, Responsabile dell’Osservatorio di Destinazione, DMO Piemonte Marketing

#7 di 8. Area Metropolitana di Torino

TORINO | Foyer del Toro | Teatro Regio
Piazza Castello, 215
Lunedì 9 e martedì 10 luglio 2018

https://statigenerali.piemonte-turismo.it/portfolio-item/torino/

Published in: Data & Analytics
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FLUSSI TURISTICI in PIEMONTE | Stati Generali del Turismo | Cristina Bergonzo | Torino Area Metropolitana

  1. 1. Flussi turistici in Piemonte Statistiche e Big Data Analysis Cristina Bergonzo
  2. 2. visitpiemonte.com Superati i 14milioni e 900mila pernottamenti Presenze in crescita: +6,35% Fonte:elaborazioneOsservatorioTuristicoRegionalesubasedatiTURFdellaRegionePiemonte 2017 vs 2008: +28,89% 2017 2016: +6,35%vs Provenienza 2017 vs 2016 Italia 4,96% Estero 8,28%
  3. 3. visitpiemonte.com 5milioni e 180mila turisti in Piemonte Arrivi in crescita: +7,42% Fonte:elaborazioneOsservatorioTuristicoRegionalesubasedatiTURFdellaRegionePiemonte 2017 vs 2008: +49,01% 2017 2016: +7,42%vs Provenienza 2017 vs 2016 Italia 6,59% Estero 8,82%
  4. 4. visitpiemonte.com Andamento mensile e stagionale Fonte:elaborazioneOsservatorioTuristicoRegionalesubasedatiTURFdellaRegionePiemonte • I mesi che registrano una crescita maggiore sono i mesi estivi di giugno e luglio: +22% di arrivi e +24% di presenze a giugno e oltre +9% di arrivi e +13% di presenze a luglio. • L’estate attira oltre il 60% dei flussi turistici. • Gli arrivi crescono similmente nei due semestri, mentre i pernottamenti crescono di più nella seconda metà dell’anno.
  5. 5. Big Data Analysis 4 Tourism in Piemonte - Premessa L’analisi si basa su dati dalla rete di Vodafone Italia per il periodo 01/01/2017 – 31/12/2017. Nel totale rispetto della normativa sulla privacy e la protezione dei dati personali, i dati utilizzati sono anonimi e aggregati. Le informazioni utilizzate riguardano esclusivamente il movimento aggregato sulla rete: nessuna informazione utilizzata è associabile, direttamente, indirettamente o in qualsiasi altro modo a nessun utilizzatore della rete. Per motivi di privacy, tutte le classificazione che si attestano al di sotto delle 30 unità per il periodo e l‘area considerati, vengono raggruppati in una categoria “altro”, senza quindi fornire ulteriori specifiche. Utilizzando algoritmi brevettati che permettono di elaborare stime del numero di utenti complessivi in un territorio (non solo della propria rete mobile), si possono analizzare gli andamenti delle presenze dei visitatori italiani e stranieri. Fonte:BigData4TourisminPiemontesubasedatiVodafone
  6. 6. visitpiemonte.com Presenze italiani in Piemonte Fonte:BigData4TourisminPiemontesubasedatiVodafone
  7. 7. visitpiemonte.com Presenze italiani NON residenti in Piemonte Fonte:BigData4TourisminPiemontesubasedatiVodafone
  8. 8. visitpiemonte.com Presenze italiani NON residenti in Piemonte – Torino e prima cintura Fonte:BigData4TourisminPiemontesubasedatiVodafone
  9. 9. visitpiemonte.com Presenze italiani NON residenti in Piemonte – Valle di Susa e Pinerolese Fonte:BigData4TourisminPiemontesubasedatiVodafone
  10. 10. visitpiemonte.com Presenze stranieri in Piemonte Fonte:BigData4TourisminPiemontesubasedatiVodafone
  11. 11. visitpiemonte.com Tedeschi in Piemonte Fonte:BigData4TourisminPiemontesubasedatiVodafone
  12. 12. visitpiemonte.com Francesi in Piemonte Fonte:BigData4TourisminPiemontesubasedatiVodafone
  13. 13. visitpiemonte.com Svizzeri in Piemonte Fonte:BigData4TourisminPiemontesubasedatiVodafone
  14. 14. visitpiemonte.com Presenze stranieri Distretto dei Laghi Fonte:BigData4TourisminPiemontesubasedatiVodafone
  15. 15. visitpiemonte.com Presenze stranieri nel Cuneese Fonte:BigData4TourisminPiemontesubasedatiVodafone
  16. 16. visitpiemonte.com Presenze stranieri a Torino e prima cintura Fonte:BigData4TourisminPiemontesubasedatiVodafone
  17. 17. visitpiemonte.com Presenze stranieri in Val Susa e Pinerolese Fonte:BigData4TourisminPiemontesubasedatiVodafone
  18. 18. visitpiemonte.com Presenze stranieri in Piemonte Fonte:BigData4TourisminPiemontesubasedatiVodafone
  19. 19. visitpiemonte.com Presenze stranieri in Piemonte Fonte:BigData4TourisminPiemontesubasedatiVodafone
  20. 20. visitpiemonte.com Presenze stranieri in Piemonte Fonte:BigData4TourisminPiemontesubasedatiVodafone
  21. 21. visitpiemonte.com Presenze italiani in Piemonte Fonte:BigData4TourisminPiemontesubasedatiVodafone
  22. 22. visitpiemonte.com Presenze italiani in Piemonte Fonte:BigData4TourisminPiemontesubasedatiVodafone
  23. 23. visitpiemonte.com Porte di accesso dei visitatori stranieri Fonte:BigData4TourisminPiemontesubasedatiVodafone
  24. 24. visitpiemonte.com Italiani in Piemonte Fonte:BigData4TourisminPiemontesubasedatiVodafone Durata della visita (giorni)Numero di visite
  25. 25. visitpiemonte.com Stranieri in Piemonte Fonte:BigData4TourisminPiemontesubasedatiVodafone Durata della visita (giorni)Numero di visite
  26. 26. visitpiemonte.com Connessioni fra le città Fonte:BigData4TourisminPiemontesubasedatiVodafone
  27. 27. visitpiemonte.com Torino è al centro della visita Fonte:BigData4TourisminPiemontesubasedatiVodafone Per gli stranieri che vengono in Italia e visitano Torino, la città conta in modo significativo nell'esperienza complessiva del visitatore. Circa il 58% degli stranieri che visitano Torino trascorrono più di 2/3 del loro tempo in Italia a Torino.
  28. 28. visitpiemonte.com Stati Generali del Turismo www.statigenerali.piemonte-turismo.it

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