Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

ENIT | Luxury Travel | Meet Forum 2019

111 views

Published on

Meet Forum 2019 | Mediterranean European Economic Tourism Forum
Luxury Travel con ENIT Agenzia Nazionale Turismo e i campioni dell'ospitalità del Mediterraneo
Forte Village, in Sardegna | Sabato 5 ottobre
UniCredit Hall | 10.15 : 11.00
https://www.meetforum.it/programma-2019/

Maria Elena Rossi
Direttore Marketing e Promozione ENIT Agenzia Nazionale Turismo
https://www.meetforum.it/speaker/maria_elena_rossi/

Meet Forum 2019 | Mediterranean European Economic Tourism Forum, a Forte Village, uno dei resort più premiati al mondo: sabato 5 e domenica 6 ottobre un formidabile appuntamento con conference, Laboratori d'Innovazione Turistica e Tavoli al Lavoro, il tema è lo sviluppo economico delle Destinazioni Turistiche del Mediterraneo.
https://www.meetforum.it

Published in: Marketing
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

ENIT | Luxury Travel | Meet Forum 2019

  1. 1. A cura di MEETFORUM 2019 ENIT – Agenzia Nazionale del Turismo
  2. 2. Fonte: Fonte: Ufficio Studi ENIT su dati Virtuoso L’ITALIA AL PRIMO POSTO TRA LE DESTINAZIONI MONDIALI PER I VIAGGI DI LUSSO NEL 2019 Top 10 destinazioni viaggi Rank '19 Affluent Millennials Famiglie Luna di Miele 1 Italia Italia Italia Italia 2 Francia Thailandia Messico Maldive 3 Sud Africa Islanda Hawaii Polinesia Francese 4 Stati Uniti Sud Africa Orlando Maui 5 Islanda Australia Inghilterra Francia 6 Messico Croazia Sud Africa Seychelles 7 Spagna Costa Rica Costa Rica Thailandia 8 Croazia Francia Francia Bali 9 Giappone Bali Rep. Domenicana Messico 10 Australia Perù Spagna Grecia Meta ideale di affluent, millennials, famiglie e viaggi di nozze
  3. 3. Fonte: Fonte: Ufficio Studi ENIT su dati Forwardkeys AUMENTANO LE PRENOTAZIONI IN BUSINESS Consuntivo arrivi negli aeroporti italiani nel 2019 per classe di viaggio-cabins, 88,4 7,4 3,9 0,3 Economy Economy Premium Business First % prenotazioni 2019 per classe Nel 2019, anche se la maggioranza dei passeggeri stranieri verso l’Italia ha viaggiato in economy (88,4%), i viaggiatori in business aumentano del +12,7%.
  4. 4. Fonte: Ufficio Studi ENIT su dati ISTAT I SOGGIORNI NEGLI ALBERGHI A 5 STELLE E 5 STELLE LUSSO Le notti complessive negli alberghi 5 stelle e 5 stelle lusso, sono circa 11,3 milioni nel 2018 (+0,7% sul 2017). La componente internazionale aumenta del +2,2% nel 2018 sul 2017 e rappresenta il 76,2% del totale presenze. 11.298.430 8.607.621 2.690.809 Totale Stranieri Italiani Presenze negli 76,2 23,8 Presenze negli hotel a 5 stelle e 5 lusso quota % sul totale Stranieri Italiani
  5. 5. Fonte: Ufficio Studi ENIT su dati Amadeus LA CRESCITA DEL TURISMO DEL LUSSO PROIEZIONI 2025 6,2% 4,8% Viaggi di lusso Viaggi complessivi Viaggi all’estero Var. % 2025/2015 Il tasso di crescita dei viaggi di lusso a lungo raggio è del +6,2%, più di un terzo rispetto al totale dei viaggi che cresceranno del +4,8%.
  6. 6. Azioni 2019 e 2020 • Investimenti media e Campagna di comunicazione integrata • Partnership con TLG, Virtuoso e Signature sul mercato USA • Italian Luxury New York • Fiere b2b • Eventi
  7. 7. Campagna di comunicazione ad hoc
  8. 8. Campagna di comunicazione ad hoc
  9. 9. Investimenti Media internazionali
  10. 10. Investimenti Media internazionali_realizzazione materiale audiovisivo per fascia lusso mercato cinese
  11. 11. Partnership TRAVEL LEADERS GROUP La proprietà dei gruppi ALTOUR, Protravel e Tzell è di Travel Leaders Group che, con oltre 7000 agenzie, rappresentano il 30% sul totale. E’ la più grande compagnia di agenzie di viaggio degli Stati Uniti e una delle più grandi al mondo. ALTOUR: è una delle più grandi Travel Management Company negli Stati Uniti e nel mondo. Altour con 59 uffici e oltre 1,600 agenti offre fra gli altri servizi e prodotti per il segmento leisure di lusso con vendite annuali intorno a 2.5 miliardi di dollari. PROTRAVEL: Protravel gruppo leader nei servizi premium e di lusso con vendite annuali che ammontano a circa 1 miliardo di dollari e oltre 900 agenti di viaggio. TZELL TRAVEL GROUP: Tzell travel group costituito nel 1966 ad oggi rimane uno dei più importanti gruppi di agenzie di viaggio negli Stati uniti, con una vasta gamma di prodotti ed una specializzazione in prodotti di alto lusso, con vendite annuali oltre I 4 miliardi di dollari e migliaia di agenti di viaggio presenti in 20 stati dell’unione.
  12. 12. Partnership VIRTUOSO VIRTUOSO: è il più importante e rappresentativo Travel Network per il turismo di lusso. La partecipazione al network avviene esclusivamente attraverso invito da parte del Travel Advisory Board dopo una rigorosissima verifica dei servizi offerti. Lo standard ‘Virtuoso” è conosciuto in tutto il mondo come garanzia di un prodotto di altissima qualità. La partecipazione al network consente agli agenti di aver accesso ad un vasto database di proprietà e servizi garantiti di alto livello al contempo coloro che offrono I loro hanno un accesso privilegiato alle agenzie di viaggio più esclusive.
  13. 13. Partnership SIGNATURE SIGNATURE: così come Virtuoso Signature è un network che consente di aver accesso a proprietà e agenzie di alto profilo che sono state selezionate per garantire un alto standard qualitativo. Signature ha un più ampio respiro nell’offerta di prodotti non limitata esclusivamente al lusso ma che include anche prodotti rivolti ad un’audience con capacità di spesa medio/alta.
  14. 14. FIERE B2B ILTM SINGAPORE 2019/2020 ILTM CHINA 2019/2020 ILTM CANNES 2018/ 2019/2020 LUSSO (ILTM SINGAPORE, ILTM CHINA, ILTM CANNES)
  15. 15. WORKSHOP ITALIAN LUXURY NEW YORK
  16. 16. EVENTI: DUCO
  17. 17. EVENTI: MERCEDES FASHION WEEK
  18. 18. EVENTI: VOGUE FASHION NIGHT’S OUT
  19. 19. Fonte: Ufficio Studi ENIT su dati EUROSTAT provvisori 140,7 216,5 301,0 Francia Italia Spagna Presenze stranieri (in milioni) 5,4 2,8 -1,6 Var. % sul 2017 Nel 2018 l’Italia supera la Francia per presenze di stranieri
  20. 20. Overstays (million) CLASSIFICA EUROPEA (Area Schengen) Fonte: Ufficio Studi ENIT su dati EUROSTAT, anno 2017 3,8 6,1 7,0 7,6 7,9 8,6 22,3 30,4 30,7 43,0 Svezia Rep. Ceca Olanda Grecia Portogallo Austria Germania Spagna Francia Italia +8,3% 23,5% DELLE PRESENZE EXTRA-EU IN ITALIA TRA I PAESI SCHENGEN
  21. 21. Fonte: Ufficio Studi ENIT su dati Forwardkeys L’ITALIA TOP DESTINATION NELL’ESTATE 2019 In termini di arrivi aeroportuali internazionali, il trimestre estivo chiude con un complessivo +3,0% in Italia rispetto al medesimo periodo del 2018, superando le dirette competitor: Spagna (+1,5%) e Francia (+0,4%) 0,4 1,5 3,0 Francia Spagna Italia Arrivi aeroportuali internazionali in Italia, Spagna e Francia Giugno - Agosto 2019 (Var.% 2019/2018)
  22. 22. SFIDE E OPPORTUNITA’: MERCATI E SEGMENTI • HNWI (HIGH NET WORTH INCOME): 12 MILIONI DI INDIVIDUI CHE POSSEGGONO 46.200 MILIARDI DI DOLLARI • 37% DEL TURISMO INTERNAZIONALE PROVIENE DEI PAESI APAC (ASIA PACIFIC) • A VOLUME, NEL 2030 IL MERCATO CINESE RAGGIUNGERA’ I 400 MILIONI DI ARRIVI INTERNAZIONALI • A VALORE, IL MERCATO CINESE E’ IL PRIMO PER SPESA CON 135 MILIARDI DI DOLLARI NEL 2018.
  23. 23. SFIDE E OPPORTUNITA’: ALCUNI TREND • WELLNESS INDUSTRY: 4,3 TRILIONI DI DOLLARI NEL MONDO • MEDICAL TOURISM: CRESCITA A DOPPIA CIFRA SU TUTTI I MERCATI, IN PARTICOLARE ASIATICI • FEMALE TRAVELLERS: + 200% NEGLI ULTIMI 10 ANNI – SHOPPING, SIGHTSEEING AND SPA • AFFLUENT NEW AGERS: 200.000 DOLLARI A VIAGGIO, + 20% CRESCITA ALL’ANNO NEGLI ULTIMI ANNI – ADVENTURE, MEDICAL TOURISM • CHINESE MILLENIAL MILLIONAIRES: PERSONAL HEALTH • LGBT

×