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The State of
Digital Travel 2017
BTO2017
Douglas Quinby
@douglasquinby
The Era of Online Travel
Is Over
© 2017 Phocuswright Inc. All Rights Reserved.
These days, just about every
traveler does something
online.
© 2017 Phocuswright Inc. All Rights Reserved.
0%
20%
40%
60%
80%
100%
India U.K. Germany U.S. France Australia Brazil Korea China Japan Southeast
Asia*
Percent of Travelers Who Do Anything
Trip-Related Online
Note: *Singapore, Thailand, Malaysia, Indonesia
Base: Online Travelers: (U.S. N = 857; U.K. N=795; AU N=786; IN N=777; FR N=762, DE N=760; BR N=740; JP N=811; KR
N=753)
Sources: Phocuswright’s Google Travel Study 2017; Phocuswright’s The Southeast Asian Traveler; Phocuswright’s China
Unbounded: The Rapid Rise of China’s Outbound Millions © 2017 Phocuswright Inc. All Rights Reserved.
© 2017 Phocuswright Inc. All Rights Reserved.
European Total & Online Leisure Gross Bookings
Source: Phocuswright’s U.S. Online Travel Overview Sixteenth Edition
0
50
100
150
200
250
300
350
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Total Online Total Offline
€B
© 2017 Phocuswright Inc. All Rights Reserved.
2014-2017 CAGR for Select Digital Travel Markets
Source: Phocuswright’s The State of Digital Travel 2017
China Indonesia India U.S. U.K. Japan BrazilItaly
Bubble size
reflects relative
online market
size in US$.
35%
25%
15%
5%
-5%
The Mobile Travel Story Isn’t Here
© 2017 Phocuswright Inc. All Rights Reserved.
Mobile Share of Online Gross Bookings by
Region
Note: *Mobile bookings calculations for APAC includes China, India and Japan only.
Sources: Phocuswright’s Global Mobile Market Sizing: Focus on U.S., APAC and Europe, 2017
0%
10%
20%
30%
40%
50%
60%
70%
2015 2016 2017 2018 2019 2020
APAC* Europe U.S.
© 2017 Phocuswright Inc. All Rights Reserved.Source: Phocuswright’s The State of Digital Travel 2017
And it’s mostly
China.
© 2017 Phocuswright Inc. All Rights Reserved.
-
20
40
60
80
100
120
140
160
180
China Total
Travel
Japan China Mobile
Bookings
Southeast Asia Northeast Asia
Top Five Travel Markets in APAC, 2018 (US$B)
Source: Phocuswright’s The State of Digital Travel 2017
© 2017 Phocuswright Inc. All Rights Reserved.
0%
10%
20%
30%
40%
50%
60%
70%
80%
China Japan U.K. India U.S. ANZ
2018 Mobile Share of Online Travel, by Market
Source: Phocuswright’s Global Mobile Market Sizing: Focus on U.S., APAC and Europe, 2017
© 2017 Phocuswright Inc. All Rights Reserved.
Share of European
Mobile Gross
Bookings by OTAs
and
Supplier-Direct
Channels, 2017
Source: Phocuswright’s European Online Travel Overview Twelfth Edition, 2017
OTAs
Airline
Rail
Hotel
Tour
Operator
Car
Rental
© 2017 Phocuswright Inc. All Rights Reserved.
The Travel App Landscape by Segment –
Intermediaries Rule…
Note: Segment data represents cumulative downloads and the sum of average MAUs (monthly active users) for the top 10 most
downloaded apps (Android and iOS apps) for the segment for the period Apr 16-May 17.
Source: Phocuswright & Apptopia: The Travel App Landscape
CumulativeDownloads(M)
0
2
4
6
8
10
12
14
0
50
100
150
200
250
300
OTAs/Meta/Rental Sites Airlines Hotels
Cumulative Downloads Average MAUs
TotalMAUs(M)
© 2017 Phocuswright Inc. All Rights Reserved.
Airbnb vs. Hotels: Total App Downloads
Source: Phocuswright & Apptopia: The Travel App Landscape
0
5
10
15
20
25
30
35
40
45
50
Airbnb Hotel Brands
CumulativeDownloads(M)
Wyndham
Club Carlson
Best Western
Choice Hotels
Hyatt
SPG
IHG
Marriott
Hilton
Accor
Everybody vs. OTAs
© 2017 Phocuswright Inc. All Rights Reserved.
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
U.S. U.K. Australia India France Germany Brazil Japan South Korea
Airline websites/apps OTAs
Typical Websites/Apps Used for Flight Shopping
Base: Online Travelers: (U.S. N = 857; U.K. N=795; AU N=786; IN N=777; FR N=762, DE N=760; BR N=740; JP N=811; KR
N=753)
Source: Phocuswright’s Google Travel Study 2017
© 2017 Phocuswright Inc. All Rights Reserved.
Super Sur-charged!
Source: Phocuswright’s The State of Digital Travel 2017
© 2017 Phocuswright Inc. All Rights Reserved.
Typical Websites/Apps Used for Hotel Shopping
Base: Online Travelers: (U.S. N = 857; U.K. N=795; AU N=786; IN N=777; FR N=762, DE N=760; BR N=740; JP N=811; KR
N=753)
Source: Phocuswright’s Google Travel Study 2017
0%
10%
20%
30%
40%
50%
60%
70%
80%
U.S. U.K. Australia India France Germany Brazil Japan South Korea
Hotel websites OTAs
© 2017 Phocuswright Inc. All Rights Reserved.
-10%
0%
10%
20%
30%
40%
2013 2014 2015 2016
OTAs – Two in Particular – Are Creaming Airlines &
HotelsAnnual Change in Global Gross Bookings
Source: Phocuswright’s The State of Digital Travel 2017
Expedia
Priceline
OTAs
Total Hotels
Total Airlines
© 2017 Phocuswright Inc. All Rights Reserved.
WHY?
© 2017 Phocuswright Inc. All Rights Reserved.© 2017 Phocuswright Inc. All Rights Reserved.
Millennials.
© 2017 Phocuswright Inc. All Rights Reserved.
0%
10%
20%
30%
40%
50%
60%
U.S. U.K. France Germany
OTAs Hotel Websites
© 2017 Phocuswright Inc. All Rights Reserved.
Where 18-34-Year-Olds Would Most Likely
Book a Hotel
Base: Online Travelers: (U.S. N = 857; U.K. N=795; FR N=762, DE N=760
Source: Phocuswright’s Google Travel Study 2017
© 2017 Phocuswright Inc. All Rights Reserved.
Fragmentation
© 2017 Phocuswright Inc. All Rights Reserved.
Channel Share of Online Hotel Gross Bookings,
2016
Source: Phocuswright’s Global Online Travel Overview Fourth Edition
0%
25%
50%
75%
100%
U.S. Europe APAC
Hotel Websites/Apps OTAs
© 2017 Phocuswright Inc. All Rights Reserved.
Note: *Excludes gross bookings for Egencia, Expedia’s corporate travel business. Includes Travelocity, Wotif and Orbitz in 2015.
Source: Phocuswright Inc.
2011 2016
Other
OTAs
PCLN
EXPE*
38%
66%
Global Gross
Bookings of OTAs &
Priceline/Expedia
Combined Share
© 2017 Phocuswright Inc. All Rights Reserved.Source: Phocuswright Inc.
So how do hotel
brands fight back?
© 2017 Phocuswright Inc. All Rights Reserved.
Loyalty
(Dis)Loyalty
© 2017 Phocuswright Inc. All Rights Reserved.
Membership Loyalty
© 2017 Phocuswright Inc. All Rights Reserved.
93%
U.S. Fliers Who Belong
to Airline Loyalty
Programs
Source: Phocuswright and Microsoft, Future of Travel, 2017
© 2017 Phocuswright Inc. All Rights Reserved.
Share of Bookings*
on U.S. Airline Sites
by Loyalty Program
Status
Note: *Based on captured airline website booking sessions for 2015-2016
Source: Phocuswright’s Parsing Shop and Book 2016: How OTAs, Airlines and Hotels Compete on the Desktop and Mobile Web
None
Entry level
Mid-tier
Elite
© 2017 Phocuswright Inc. All Rights Reserved.
2017
63%
Free Wi-Fi and Discounts Work Great!
U.S. Hotel Stayers Who Belong to One or More Hotel Rewards Programs
Base: U.S. travelers who stay in hotels
Source: Phocuswright U.S. Consumer Travel Report Sixth Edition; Phocuswright and Microsoft, Future of Travel, 2017
2015
47%
© 2017 Phocuswright Inc. All Rights Reserved.
0%
20%
40%
60%
80%
100%
Entry Mid-tier Elite Entry Mid-tier Elite
Not so loyal
Loyal
Members Likely to Cheat, 2017
Percent of program members who book outside of program
for better rate or convenience
Base: U.S. travelers who belong to a loyalty program (Air N=988, Hotel N=992)
Source: Phocuswright and Microsoft, Future of Travel, 2017
Frequent Flyer Programs Hotel Loyalty
© 2017 Phocuswright Inc. All Rights Reserved.
A little loyalty trivia:
What lodging brand has the
most customer loyalty?
© 2017 Phocuswright Inc. All Rights Reserved.
Repeat Booking Index* by Hotel or Online Travel
Brand, 1H16
Source: Phocuswright’s U.S. Accommodation: Clickstream & Conversion, 2014-2016 The Battle for Lifetime Value
0 1 2 3 4 5 6 7 8
Expedia
Priceline
Hotels.com
Booking.com
Hilton
Choice
Starwood
Marriott
Hyatt
Best Western
Airbnb
Most travelers
don’t love you
(and probably never will)
Alternative Accommodation
© 2017 Phocuswright Inc. All Rights Reserved.
2008:
Lodging’s
Final Frontier…
© 2017 Phocuswright Inc. All Rights Reserved.
Hotels in the Crosshairs
© 2017 Phocuswright Inc. All Rights Reserved.
Percent of Travelers Who Rent
Is Much Higher in Europe (2015)
Source: Phocuswright's U.S. Consumer Travel Report Eighth Edition; Phocuswright’s European Consumer Travel Report Sixth
Edition
0%
10%
20%
30%
40%
50%
U.S. France Germany U.K.
© 2017 Phocuswright Inc. All Rights Reserved.
The End
of Alternative
Accommodation
© 2017 Phocuswright Inc. All Rights Reserved.
How’d they do it?
© 2017 Phocuswright Inc. All Rights Reserved.
Easy
© 2017 Phocuswright Inc. All Rights Reserved.
Beautiful
© 2017 Phocuswright Inc. All Rights Reserved.
Bookable
© 2017 Phocuswright Inc. All Rights Reserved.
The Host is the Lynchpin
© 2017 Phocuswright Inc. All Rights Reserved.
Home or Hotel?
© 2017 Phocuswright Inc. All Rights Reserved.
The most important
question facing the rental industry?
© 2017 Phocuswright Inc. All Rights Reserved.
Why don’t non-renters rent?
Tours & Activities
© 2017 Phocuswright Inc. All Rights Reserved.Source: Phocuswright’s Tours & Activities Come of Age: Global Travel Activities Marketplace 2014-2020
$147B in 2017
© 2017 Phocuswright Inc. All Rights Reserved.© 2017 Phocuswright Inc. All Rights Reserved.Source: Phocuswright’s Tours & Activities Come of Age: Global Travel Activities Marketplace 2014-2020
80% of gross
bookings are offline.
.
© 2017 Phocuswright Inc. All Rights Reserved.
Tour & Activity Suppliers with
Third-Party Reservation System
Base: 2011: 340 companies; 2016: 980 companies
Source: Phocuswright’s Tours & Activities Come of Age: Global Travel Activities Marketplace 2014-2020
11%
45%
2011 2016
© 2017 Phocuswright Inc. All Rights Reserved.
$90M
(two rounds)
$75M $17M
$12M $10M $6M
$6M $4M $1.8M
More than $220M Raised in this Sector this Year
Source: Phocuswright’s The State of Digital Travel 2017
© 2017 Phocuswright Inc. All Rights Reserved.Source: Expedia, TripAdvisor
Easy
© 2017 Phocuswright Inc. All Rights Reserved.Source: Expedia, TripAdvisor
Beautiful
© 2017 Phocuswright Inc. All Rights Reserved.Source: Tiqets
Bookable
Voice & A.I.
© 2017 Phocuswright Inc. All Rights Reserved.
0%
10%
20%
30%
40%
50%
U.S. U.K. France Germany
Online Traveler Interest in Using
a Digital Assistant to Plan Travel
Base: Leisure Travelers: (U.S. N=857; U.K. N=795; FR N=762, DE N=760
Source: Phocuswright’s Google Travel Study 2017
© 2017 Phocuswright Inc. All Rights Reserved.
Travel Startup Funding (US$B), 2005-2Q17
Source: Phocuswright’s The State of Travel Startups 2017
0
5
10
15
20
25
30
35
2005-09 2010-12 2013-14 2015 2016-2Q17
The State of
Digital Travel 2017
BTO2017
Douglas Quinby
@douglasquinby

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BTO2017 | TEN - Phocuswright - Douglas Quinby

  • 1. The State of Digital Travel 2017 BTO2017 Douglas Quinby @douglasquinby
  • 2. The Era of Online Travel Is Over
  • 3. © 2017 Phocuswright Inc. All Rights Reserved. These days, just about every traveler does something online.
  • 4. © 2017 Phocuswright Inc. All Rights Reserved. 0% 20% 40% 60% 80% 100% India U.K. Germany U.S. France Australia Brazil Korea China Japan Southeast Asia* Percent of Travelers Who Do Anything Trip-Related Online Note: *Singapore, Thailand, Malaysia, Indonesia Base: Online Travelers: (U.S. N = 857; U.K. N=795; AU N=786; IN N=777; FR N=762, DE N=760; BR N=740; JP N=811; KR N=753) Sources: Phocuswright’s Google Travel Study 2017; Phocuswright’s The Southeast Asian Traveler; Phocuswright’s China Unbounded: The Rapid Rise of China’s Outbound Millions © 2017 Phocuswright Inc. All Rights Reserved.
  • 5. © 2017 Phocuswright Inc. All Rights Reserved. European Total & Online Leisure Gross Bookings Source: Phocuswright’s U.S. Online Travel Overview Sixteenth Edition 0 50 100 150 200 250 300 350 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 Total Online Total Offline €B
  • 6. © 2017 Phocuswright Inc. All Rights Reserved. 2014-2017 CAGR for Select Digital Travel Markets Source: Phocuswright’s The State of Digital Travel 2017 China Indonesia India U.S. U.K. Japan BrazilItaly Bubble size reflects relative online market size in US$. 35% 25% 15% 5% -5%
  • 7. The Mobile Travel Story Isn’t Here
  • 8. © 2017 Phocuswright Inc. All Rights Reserved. Mobile Share of Online Gross Bookings by Region Note: *Mobile bookings calculations for APAC includes China, India and Japan only. Sources: Phocuswright’s Global Mobile Market Sizing: Focus on U.S., APAC and Europe, 2017 0% 10% 20% 30% 40% 50% 60% 70% 2015 2016 2017 2018 2019 2020 APAC* Europe U.S.
  • 9. © 2017 Phocuswright Inc. All Rights Reserved.Source: Phocuswright’s The State of Digital Travel 2017 And it’s mostly China.
  • 10. © 2017 Phocuswright Inc. All Rights Reserved. - 20 40 60 80 100 120 140 160 180 China Total Travel Japan China Mobile Bookings Southeast Asia Northeast Asia Top Five Travel Markets in APAC, 2018 (US$B) Source: Phocuswright’s The State of Digital Travel 2017
  • 11. © 2017 Phocuswright Inc. All Rights Reserved. 0% 10% 20% 30% 40% 50% 60% 70% 80% China Japan U.K. India U.S. ANZ 2018 Mobile Share of Online Travel, by Market Source: Phocuswright’s Global Mobile Market Sizing: Focus on U.S., APAC and Europe, 2017
  • 12. © 2017 Phocuswright Inc. All Rights Reserved. Share of European Mobile Gross Bookings by OTAs and Supplier-Direct Channels, 2017 Source: Phocuswright’s European Online Travel Overview Twelfth Edition, 2017 OTAs Airline Rail Hotel Tour Operator Car Rental
  • 13. © 2017 Phocuswright Inc. All Rights Reserved. The Travel App Landscape by Segment – Intermediaries Rule… Note: Segment data represents cumulative downloads and the sum of average MAUs (monthly active users) for the top 10 most downloaded apps (Android and iOS apps) for the segment for the period Apr 16-May 17. Source: Phocuswright & Apptopia: The Travel App Landscape CumulativeDownloads(M) 0 2 4 6 8 10 12 14 0 50 100 150 200 250 300 OTAs/Meta/Rental Sites Airlines Hotels Cumulative Downloads Average MAUs TotalMAUs(M)
  • 14. © 2017 Phocuswright Inc. All Rights Reserved. Airbnb vs. Hotels: Total App Downloads Source: Phocuswright & Apptopia: The Travel App Landscape 0 5 10 15 20 25 30 35 40 45 50 Airbnb Hotel Brands CumulativeDownloads(M) Wyndham Club Carlson Best Western Choice Hotels Hyatt SPG IHG Marriott Hilton Accor
  • 16. © 2017 Phocuswright Inc. All Rights Reserved. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% U.S. U.K. Australia India France Germany Brazil Japan South Korea Airline websites/apps OTAs Typical Websites/Apps Used for Flight Shopping Base: Online Travelers: (U.S. N = 857; U.K. N=795; AU N=786; IN N=777; FR N=762, DE N=760; BR N=740; JP N=811; KR N=753) Source: Phocuswright’s Google Travel Study 2017
  • 17. © 2017 Phocuswright Inc. All Rights Reserved. Super Sur-charged! Source: Phocuswright’s The State of Digital Travel 2017
  • 18. © 2017 Phocuswright Inc. All Rights Reserved. Typical Websites/Apps Used for Hotel Shopping Base: Online Travelers: (U.S. N = 857; U.K. N=795; AU N=786; IN N=777; FR N=762, DE N=760; BR N=740; JP N=811; KR N=753) Source: Phocuswright’s Google Travel Study 2017 0% 10% 20% 30% 40% 50% 60% 70% 80% U.S. U.K. Australia India France Germany Brazil Japan South Korea Hotel websites OTAs
  • 19. © 2017 Phocuswright Inc. All Rights Reserved. -10% 0% 10% 20% 30% 40% 2013 2014 2015 2016 OTAs – Two in Particular – Are Creaming Airlines & HotelsAnnual Change in Global Gross Bookings Source: Phocuswright’s The State of Digital Travel 2017 Expedia Priceline OTAs Total Hotels Total Airlines
  • 20. © 2017 Phocuswright Inc. All Rights Reserved. WHY?
  • 21. © 2017 Phocuswright Inc. All Rights Reserved.© 2017 Phocuswright Inc. All Rights Reserved. Millennials.
  • 22. © 2017 Phocuswright Inc. All Rights Reserved. 0% 10% 20% 30% 40% 50% 60% U.S. U.K. France Germany OTAs Hotel Websites © 2017 Phocuswright Inc. All Rights Reserved. Where 18-34-Year-Olds Would Most Likely Book a Hotel Base: Online Travelers: (U.S. N = 857; U.K. N=795; FR N=762, DE N=760 Source: Phocuswright’s Google Travel Study 2017
  • 23. © 2017 Phocuswright Inc. All Rights Reserved. Fragmentation
  • 24. © 2017 Phocuswright Inc. All Rights Reserved. Channel Share of Online Hotel Gross Bookings, 2016 Source: Phocuswright’s Global Online Travel Overview Fourth Edition 0% 25% 50% 75% 100% U.S. Europe APAC Hotel Websites/Apps OTAs
  • 25. © 2017 Phocuswright Inc. All Rights Reserved. Note: *Excludes gross bookings for Egencia, Expedia’s corporate travel business. Includes Travelocity, Wotif and Orbitz in 2015. Source: Phocuswright Inc. 2011 2016 Other OTAs PCLN EXPE* 38% 66% Global Gross Bookings of OTAs & Priceline/Expedia Combined Share
  • 26. © 2017 Phocuswright Inc. All Rights Reserved.Source: Phocuswright Inc. So how do hotel brands fight back? © 2017 Phocuswright Inc. All Rights Reserved.
  • 29. © 2017 Phocuswright Inc. All Rights Reserved. Membership Loyalty
  • 30. © 2017 Phocuswright Inc. All Rights Reserved. 93% U.S. Fliers Who Belong to Airline Loyalty Programs Source: Phocuswright and Microsoft, Future of Travel, 2017
  • 31. © 2017 Phocuswright Inc. All Rights Reserved. Share of Bookings* on U.S. Airline Sites by Loyalty Program Status Note: *Based on captured airline website booking sessions for 2015-2016 Source: Phocuswright’s Parsing Shop and Book 2016: How OTAs, Airlines and Hotels Compete on the Desktop and Mobile Web None Entry level Mid-tier Elite
  • 32. © 2017 Phocuswright Inc. All Rights Reserved. 2017 63% Free Wi-Fi and Discounts Work Great! U.S. Hotel Stayers Who Belong to One or More Hotel Rewards Programs Base: U.S. travelers who stay in hotels Source: Phocuswright U.S. Consumer Travel Report Sixth Edition; Phocuswright and Microsoft, Future of Travel, 2017 2015 47%
  • 33. © 2017 Phocuswright Inc. All Rights Reserved. 0% 20% 40% 60% 80% 100% Entry Mid-tier Elite Entry Mid-tier Elite Not so loyal Loyal Members Likely to Cheat, 2017 Percent of program members who book outside of program for better rate or convenience Base: U.S. travelers who belong to a loyalty program (Air N=988, Hotel N=992) Source: Phocuswright and Microsoft, Future of Travel, 2017 Frequent Flyer Programs Hotel Loyalty
  • 34. © 2017 Phocuswright Inc. All Rights Reserved. A little loyalty trivia: What lodging brand has the most customer loyalty?
  • 35. © 2017 Phocuswright Inc. All Rights Reserved. Repeat Booking Index* by Hotel or Online Travel Brand, 1H16 Source: Phocuswright’s U.S. Accommodation: Clickstream & Conversion, 2014-2016 The Battle for Lifetime Value 0 1 2 3 4 5 6 7 8 Expedia Priceline Hotels.com Booking.com Hilton Choice Starwood Marriott Hyatt Best Western Airbnb
  • 36. Most travelers don’t love you (and probably never will)
  • 38. © 2017 Phocuswright Inc. All Rights Reserved. 2008: Lodging’s Final Frontier…
  • 39. © 2017 Phocuswright Inc. All Rights Reserved. Hotels in the Crosshairs
  • 40. © 2017 Phocuswright Inc. All Rights Reserved. Percent of Travelers Who Rent Is Much Higher in Europe (2015) Source: Phocuswright's U.S. Consumer Travel Report Eighth Edition; Phocuswright’s European Consumer Travel Report Sixth Edition 0% 10% 20% 30% 40% 50% U.S. France Germany U.K.
  • 41. © 2017 Phocuswright Inc. All Rights Reserved. The End of Alternative Accommodation
  • 42. © 2017 Phocuswright Inc. All Rights Reserved. How’d they do it?
  • 43. © 2017 Phocuswright Inc. All Rights Reserved. Easy
  • 44. © 2017 Phocuswright Inc. All Rights Reserved. Beautiful
  • 45. © 2017 Phocuswright Inc. All Rights Reserved. Bookable
  • 46. © 2017 Phocuswright Inc. All Rights Reserved. The Host is the Lynchpin
  • 47. © 2017 Phocuswright Inc. All Rights Reserved. Home or Hotel?
  • 48. © 2017 Phocuswright Inc. All Rights Reserved. The most important question facing the rental industry?
  • 49. © 2017 Phocuswright Inc. All Rights Reserved. Why don’t non-renters rent?
  • 51. © 2017 Phocuswright Inc. All Rights Reserved.Source: Phocuswright’s Tours & Activities Come of Age: Global Travel Activities Marketplace 2014-2020 $147B in 2017
  • 52.
  • 53. © 2017 Phocuswright Inc. All Rights Reserved.© 2017 Phocuswright Inc. All Rights Reserved.Source: Phocuswright’s Tours & Activities Come of Age: Global Travel Activities Marketplace 2014-2020 80% of gross bookings are offline. .
  • 54. © 2017 Phocuswright Inc. All Rights Reserved. Tour & Activity Suppliers with Third-Party Reservation System Base: 2011: 340 companies; 2016: 980 companies Source: Phocuswright’s Tours & Activities Come of Age: Global Travel Activities Marketplace 2014-2020 11% 45% 2011 2016
  • 55. © 2017 Phocuswright Inc. All Rights Reserved. $90M (two rounds) $75M $17M $12M $10M $6M $6M $4M $1.8M More than $220M Raised in this Sector this Year Source: Phocuswright’s The State of Digital Travel 2017
  • 56. © 2017 Phocuswright Inc. All Rights Reserved.Source: Expedia, TripAdvisor Easy
  • 57. © 2017 Phocuswright Inc. All Rights Reserved.Source: Expedia, TripAdvisor Beautiful
  • 58. © 2017 Phocuswright Inc. All Rights Reserved.Source: Tiqets Bookable
  • 60. © 2017 Phocuswright Inc. All Rights Reserved. 0% 10% 20% 30% 40% 50% U.S. U.K. France Germany Online Traveler Interest in Using a Digital Assistant to Plan Travel Base: Leisure Travelers: (U.S. N=857; U.K. N=795; FR N=762, DE N=760 Source: Phocuswright’s Google Travel Study 2017
  • 61. © 2017 Phocuswright Inc. All Rights Reserved. Travel Startup Funding (US$B), 2005-2Q17 Source: Phocuswright’s The State of Travel Startups 2017 0 5 10 15 20 25 30 35 2005-09 2010-12 2013-14 2015 2016-2Q17
  • 62. The State of Digital Travel 2017 BTO2017 Douglas Quinby @douglasquinby

Editor's Notes

  1. Make this slide dynamic.
  2. 44% are very or completely likely to book with a diff airline
  3. 44% are very or completely likely to book with a diff airline
  4. Personal assistants are used the most on in-home devices – 73% nearly ¾ use it at least a few times a week if not everyday. Though right now only one in 10 have a home assistant, but they use it regularly Smartphones are widely adopted (85% have one), Nearly half use it on their smartphones, but still more room to grow here as 44% rarely or never use it.
  5. Founding on line vs explosion of funding on bar Wave, slowdown Reiterate qualification Trend still holds – concentration of funding