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BTO 2016 | Mark Levy | AirBnB

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BTO 2016 | Day TWO | Giovedì 1 dicembre
Oracle Hall [Main Hall Internazionale]
Why! We think we changed the world of hospitality, Airbnb

http://www.buytourismonline.com
http://www.buytourismonline.com/eventi/airbnb/

Keynote Speaker
Mark Levy Airbnb

Interviewer
Philip Wolf Ambassador BTO 2016

La cultura aziendale di Airbnb, l’Azienda che sta cambiando il mondo dell’ospitalità.

Mark Levy è al vertice delle Risorse Umane di quelli che stanno cambiando ogni regola.

Intervistato da Philip Wolf, cercheremo di entrare nelle convinzioni e nell’etica aziendale che guidano ogni giorno Airbnb verso la leadership del mercato.

Published in: Marketing
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BTO 2016 | Mark Levy | AirBnB

  1. 1. Mark Levy, Employee Experience
  2. 2. How Airbnb Engages Our “Community” Through a Mission of Belonging
  3. 3. Today’s Ideas to Share & Discuss 1) The importance of mission and values 2) Breaking down the walls between employees and customers
  4. 4. 50-100 LISTINGS 101-300 LISTINGS 301-1000 LISTINGS 1001+ LISTINGS 2009
  5. 5. 50-100 LISTINGS 101-300 LISTINGS 301-1000 LISTINGS 1001+ LISTINGS 2010
  6. 6. 50-100 LISTINGS 101-300 LISTINGS 301-1000 LISTINGS 1001+ LISTINGS 2011
  7. 7. 50-100 LISTINGS 101-300 LISTINGS 301-1000 LISTINGS 1001+ LISTINGS 2012
  8. 8. 50-100 LISTINGS 101-300 LISTINGS 301-1000 LISTINGS 1001+ LISTINGS 2013
  9. 9. 50-100 LISTINGS 101-300 LISTINGS 301-1000 LISTINGS 1001+ LISTINGS 2014
  10. 10. 50-100 LISTINGS 101-300 LISTINGS 301-1000 LISTINGS 1001+ LISTINGS 2015
  11. 11. 2.5 Million TOTAL HOMES ON AIRBNB
  12. 12. 191 COUNTRIES 34K CITIES
  13. 13. 14 21 2,700 1,160 AIRBNB BY THE NUMBERS Offices around the world Current headcount Hired in 2015 180,000 CVs received
  14. 14. Portland San Francisco Los Angeles Toronto New York Miami Sao Paulo Dublin London Paris Barcelona Berlin Milan Copenhagen New Delhi Seoul Beijing Tokyo Sydney Singapore Washington, DC Airbnb Offices
  15. 15. Our Mission
  16. 16. 18 We are constantly communicating our mission so that we are all brand ambassadors and community evangelists. Belong Anywhere
  17. 17. In order for us to create a world where anyone can belong anywhere……
  18. 18. …we have to create an environment where our employees feel that they BELONG HERE!
  19. 19. Belong Here 2020 Inside outCompany People Culture 2016 Growth by Design The Inside Out Strategy Belong Anywhere
  20. 20. ` Commitment Time Don’t Know Airbnb Know Airbnb Community Engaged Community Super hosts/fans Employees
  21. 21. Our Core Values
  22. 22. + Lorem ipsum dolor sit amet, consectetur + Praesent ornare dui vehicula purus interdum + At volutpat magna dignissim + Fusce nec orci quis condimentum + Phasellus porta laoreet ante, et eleifend neque + Nullam ut metus id tellus ullamcorper porttitor + Suspendisse adipiscing nibh et elementum + Pellentesque quis quam tincidunt, congue + Aliquam id ultricies elit, et tristique turpis Core Values 24 Culture can simply be defined as the way people treat each other and work together.
  23. 23. Be a Host Champion the mission Every frame matters Be a cereal entrepreneur Simplify Embrace the adventure
  24. 24. Employee Experience & Engagement through Community Connections
  25. 25. + Lorem ipsum dolor sit amet, consectetur + Praesent ornare dui vehicula purus interdum + At volutpat magna dignissim + Fusce nec orci quis condimentum + Phasellus porta laoreet ante, et eleifend neque + Nullam ut metus id tellus ullamcorper porttitor + Suspendisse adipiscing nibh et elementum + Pellentesque quis quam tincidunt, congue + Aliquam id ultricies elit, et tristique turpis Community Connection 27 • With each other • With our Hosts and Guests • With the Communities in which we have offices
  26. 26. The Employee Experience We brought together every employee-facing function under one broad team called Employee Experience. We are tasked to apply human-centered design thinking to every part of an employee’s journey, from recruiting all the way to off-boarding.
  27. 27. Ground Control- our secret sauce 29 + Internal Communications + Workspace Environments + Employee Celebration, Recognition & Events Creating experiences and telling stor.ies that build a deep emotional loyalty and sense of belonging
  28. 28. + Lorem ipsum dolor sit amet, consectetur + Praesent ornare dui vehicula purus interdum + At volutpat magna dignissim + Fusce nec orci quis condimentum + Phasellus porta laoreet ante, et eleifend neque + Nullam ut metus id tellus ullamcorper porttitor + Suspendisse adipiscing nibh et elementum + Pellentesque quis quam tincidunt, congue + Aliquam id ultricies elit, et tristique turpis Workplaces 30 Our mission and values are reflected in our unique workplaces
  29. 29. Romantic sunny home, Beach 5min www.airbnb.com/rooms/6599528 Bn Ranch Lamb Gyro With Harissa Sauce lamb, onion, garlic, mustard seed, oregano, dill, sumac, fennel, coriander, fenugreek, paprika, mint, oregano, parsley, lemon, olive oil, tomato, piquillo pepper, berbere spice - Saffron Herb Couscous couscous, saffron, garlic, savory, parsley, lemon, olive oil, white pepper - Spicy Tahini Eggplant eggplant, garlic, tahini, lemon, parsley, sesame seed, sambal, chili flake, olive oil - Greek Salad tomato, red onion, rainbow peppers, celery, carrot, olives, olive oil, fennel, oregano, cucumber, feta cheese, scallion, shallot, red wine vinegar, romaine lettuce, pea shoots - Whole Wheat Pita flour, water, yeast salt - Tzatziki kefir yogurt, dill, cucumber, onion, garlic, parsley, lemon - Lentil Hummus lentil, tahini, lemon, garlic, onion, celery, carrot, fennel, leek - Blistered Peppers
  30. 30. + Lorem ipsum dolor sit amet, consectetur + Praesent ornare dui vehicula purus interdum + At volutpat magna dignissim + Fusce nec orci quis condimentum + Phasellus porta laoreet ante, et eleifend neque + Nullam ut metus id tellus ullamcorper porttitor + Suspendisse adipiscing nibh et elementum + Pellentesque quis quam tincidunt, congue + Aliquam id ultricies elit, et tristique turpis Internal Communications 35 No one likes being left out of the loop — it’s in conflict with belonging.
  31. 31. + Lorem ipsum dolor sit amet, consectetur + Praesent ornare dui vehicula purus interdum + At volutpat magna dignissim + Fusce nec orci quis condimentum + Phasellus porta laoreet ante, et eleifend neque + Nullam ut metus id tellus ullamcorper porttitor + Suspendisse adipiscing nibh et elementum + Pellentesque quis quam tincidunt, congue + Aliquam id ultricies elit, et tristique turpis Bring People Together 36 Make time for people to connect, especially with those outside of their teams.
  32. 32. + Lorem ipsum dolor sit amet, consectetur + Praesent ornare dui vehicula purus interdum + At volutpat magna dignissim + Fusce nec orci quis condimentum + Phasellus porta laoreet ante, et eleifend neque + Nullam ut metus id tellus ullamcorper porttitor + Suspendisse adipiscing nibh et elementum + Pellentesque quis quam tincidunt, congue + Aliquam id ultricies elit, et tristique turpis Global Citizenship 37 We empower our employees to improve their cities and neighborhoods We encourage them to do so with our Hosts
  33. 33. 38 EMPLOYEE ENGAGEMENT 2016 78% “I feel a sense of belonging at Airbnb” 87% 85%89% “I understand how my team fits into Airbnb’s vision and mission.” “I understand how to apply Airbnb’s Core Values to my day-to-day job.” “I’m proud of the culture at Airbnb.”
  34. 34. mark@airbnb.com Thanks!

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