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BTO 2015 | GAL Terra d’Arneo

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BTO 2015 Side TWO | Giovedì 3 dicembre
#3 Focus Hall
E-GAL: how is Green my valley. Special Guest Runtastic
14.20 : 15.10
http://www.buytourismonline.com
http://www.buytourismonline.com/eventi/runtastic/

Speaker d’eccezione, intervistata da Stefano Landi, sarà Beatrice Ferri, Marketing & PR Manager di Runtastic, la popolare APP dedicata agli sportivi, che vanta 150 milioni di download e 75 milioni di utenti.

Abbiamo voluto portare la testimonianza di Runtastic a BTO 2015 perché crediamo che il turismo attivo rappresenti uno dei filoni su cui si deve lavorare, specialmente nelle zone rurali e nelle aree protette.

La tecnologia deve essere il fondamento della fruizione: sempre meno sportelli, sempre più dispositivi.

Ad affiancare Runtastic verranno presentate alcune best practices, intrecciando esperienze maturate e buone idee.

Introduzione, moderazione e conclusioni
Stefano Landi – Founder SL&A, board BTO Educational

Keynote Speaker, Special Guest
Beatrice Ferri – Marketing & PR Manager Runtastic

Best practices
Stella Bertarione – Bassa Via della Valle d’Aosta
Cosimo Durante – GAL Terra d’Arneo
Riccardo Maderloni – GAL Colli Esini
Lorenzo Pascali – GAL Colli Esini
Giovanni Pattoneri – GAL Soprip e progetto Cammini d’Europa
Antonio Prota – Presidente GAL Colline Joniche
Francesca Schiavone – Progetto Tur Puglia

Published in: Travel
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BTO 2015 | GAL Terra d’Arneo

  1. 1. Unione Europea L.E.A.D.E.R. Regione Puglia Gruppo di Azione Locale (GAL) Terra d’Arneo BTO 2015 SYNCHRONICITY Firenze - 2/3 dicembre 2015
  2. 2. GAL TERRA D’ARNEO: CHI SIAMO 2  Denominazione e ragione sociale Gruppo di Azione Locale (GAL) Terra d’Arneo S.r.l.  Capitale sociale 130.000 Euro Quota privata 72 % Quota pubblica 28%  Partner 115 Soci 48 – Organismi di carattere collettivo 14 – Enti pubblici 53 – Imprese singole
  3. 3. LA FILOSOFIA: SVILUPPO LOCALE DAL BASSO 3 Approccio LEADER Liaison Entre Actions de Développement de l‘Economie Rurale Collegamento tra azioni volte allo sviluppo delle economie rurali sostiene progetti di sviluppo rurale ideati a livello locale al fine di rivitalizzare il territorio e di creare occupazione. È finalizzato a promuovere lo «sviluppo integrato, endogeno e sostenibile delle aree rurali»
  4. 4. IL RUOLO DEL GAL 4  Valorizzare le potenzialità del territorio  Coinvolgere le risorse locali (lavoro, imprese, professionalità, capitali, comunità locali …)  Gestire in loco i processi decisionali  Potenziare le interdipendenze all’interno di uno stesso settore e tra settori diversi  Favorire la diversificazione, la creazione di nuove imprese e l’occupazione Le azioni del GAL Terra d’Arneo sono orientate alla promozione e valorizzazione dell’economia delle tipicità attraverso il sostegno di attività e produzioni connesse con l’identità locale riguardanti i settori agroalimentare, artigianale, turistico-ricettivo e dei servizi culturali, ambientali e di utilità sociale.
  5. 5. IL TERRITORIO DEL GAL TERRA D’ARNEO 5 Gli interventi ricadono su 9 Comuni che compongono l’area del GAL Terra d’Arneo:  Carmiano  Campi Salentina  Copertino  Guagnano  Leverano  Nardò  Porto Cesareo  Salice Salentino  Veglie
  6. 6. PIANO DI SVILUPPO LOCALE (PSL) 6 Da un’analisi delle esigenze del territorio, e in linea con quanto previsto dall’ approccio LEADER, compito del GAL è elaborare una strategia di sviluppo che parta dal basso (bottom – up) e riesca a trasformare i punti di debolezza dell’area in punti di forza. Nella programmazione che sta che per concludersi, nell’ambito del PSR 2007/2013, il GAL Terra d’Arneo definisce il suo Piano di Sviluppo Locale “Impresa e Innovazione in Terra d’Arneo”. I risultati raggiunti ammontano a circa 18 Mln di Euro investiti sul territorio, tra spesa pubblica e privata, e 167 interventi finanziati in un’area di nove comuni. “La Terra d’Arneo è diventa in breve tempo un luogo dall’economia competitiva e anche con una migliore qualità della vita”.
  7. 7. Ricettività, servizi al turismo, patrimonio rurale 7 Interventi realizzati Spesa Totale (quota pubblica e privata) 30 € 7.280.000 Interventi realizzati Spesa Totale (quota pubblica e privata) 29 € 2.500.000 TOTALE: 729 posti letto / 678 posti tavola
  8. 8. Ricettività, servizi al turismo, patrimonio rurale 8 Interventi realizzati Spesa Totale(pubblica e privata) 2 € 170.000 Interventi realizzati Spesa Totale(pubblica e privata) 16 € 440.000 Interventi realizzati Spesa Totale(pubblica e privata) 11 € 360.000
  9. 9. Ricettività, servizi al turismo, patrimonio rurale 9 Interventi realizzati Spesa Totale (quota pubblica e privata) 5 € 390.000 Interventi realizzati Spesa Totale (quota pubblica e privata) 1 € 150.000
  10. 10. Servizi alla popolazione e di utilità sociale 10 Interventi realizzati Spesa Totale (quota pubblica e privata) 7 € 210.000 Interventi realizzati Spesa Totale (quota pubblica e privata) 2 € 310.000
  11. 11. Tutela e riqualificazione del patrimonio rurale 11 Interventi realizzati Spesa Totale(pubblica e privata) 9 € 1.320.000 Interventi realizzati Spesa Totale(pubblica e privata) 1 € 300.000 Interventi realizzati Spesa Totale(pubblica e privata) 3 € 475.000
  12. 12. Tutela e riqualificazione del patrimonio rurale 12 Interventi realizzati Spesa Totale(pubblica e privata) 1 € 200.000 Interventi realizzati Spesa Totale(pubblica e privata) 40 € 100.000 Interventi realizzati Spesa Totale(pubblica e privata) 1 € 50.000
  13. 13. Tutela e riqualificazione del patrimonio rurale 13
  14. 14. Tutela e riqualificazione del patrimonio rurale 14 Riproduzione dei monumenti su modelli 3D, per garantire fruizione a non vedenti ed arricchire l’esperienza anche ai normodotati
  15. 15. Attività di animazione e informazione 15
  16. 16. Attività di animazione e informazione 16 QR Code
  17. 17. Cooperazione fra territori rurali 17 Progetti portati a termine Spesa Totale 5 € 565.000
  18. 18. RASSEGNA STAMPA 18 Marco Polo
  19. 19. RASSEGNA STAMPA 19 Leggo Roma
  20. 20. RASSEGNA STAMPA 20 Alice Cucina
  21. 21. RASSEGNA STAMPA 21 Alice Cucina
  22. 22. RASSEGNA STAMPA 22 Famiglia Cristiana
  23. 23. RASSEGNA STAMPA 23 Gente
  24. 24. RASSEGNA STAMPA 24 Oggi
  25. 25. RASSEGNA STAMPA 25 That’s Italia
  26. 26. RASSEGNA STAMPA 26 That’s Italia
  27. 27. RASSEGNA STAMPA 27 Il Gambero Rosso
  28. 28. RASSEGNA STAMPA 28 Il Gambero Rosso
  29. 29. RASSEGNA STAMPA 29 Il Gambero Rosso
  30. 30. RASSEGNA STAMPA 30 Il Gambero Rosso
  31. 31. RASSEGNA STAMPA 31 Il Gambero Rosso
  32. 32. RASSEGNA STAMPA 32 Il Gambero Rosso
  33. 33. RASSEGNA STAMPA 33 Italia a Tavola
  34. 34. RASSEGNA STAMPA 34 Alice Cucina
  35. 35. RASSEGNA STAMPA 35 Alice Cucina
  36. 36. RASSEGNA STAMPA 36 Turismo all’aria aperta
  37. 37. RASSEGNA STAMPA 37 Turismo all’aria aperta
  38. 38. RASSEGNA STAMPA 38 Touring Club Italiano
  39. 39. RASSEGNA STAMPA 39 Touring Club Italiano
  40. 40. RASSEGNA STAMPA 40 Ville e Casali
  41. 41. RASSEGNA STAMPA 41 Ville e Casali
  42. 42. RASSEGNA STAMPA 42 Ville e Casali
  43. 43. RASSEGNA STAMPA 43 Ville e Casali
  44. 44. RASSEGNA STAMPA 44 Ville e Casali
  45. 45. RASSEGNA STAMPA 45 Ville e Casali
  46. 46. RASSEGNA STAMPA 46 Eurocomunicazione
  47. 47. GAL Terra d’Arneo Via Roma, 27 - 73010 Veglie (Le) Tel. 0832.970574 Fax. 0832.1798282 E-mail: gal@terradarneo.it Sito web: www.terradarneo.it #GalTerradArneo #TerradArneo #VisitTerradArneo

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