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BTO 2015 | ETOA | Nick Greenfield

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BTO 2015 Side TWO | Giovedì 3 dicembre
#5 Focus Hall
Mare mosso? Come i tour operator navigano il mondo online nel 2015
15.20 : 16.10
http://www.buytourismonline.com
http://www.buytourismonline.com/eventi/etoa/

ETOA a BTO 2015 con uno slot che tratta del rapporto tra Tour Operator e l’online, tra Tour Operator e Hotels.

Keynote Speaker
Nick Greenfield – Head of Tour Operator Relations ETOA – European tourism association

Leonardo Santangelo - Italian Branch Manager, Bus2alps

Published in: Marketing
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BTO 2015 | ETOA | Nick Greenfield

  1. 1. European tourism association Come i tour operator navigano il mondo online nel 2015 Mare mosso? BTO 2015, giovedí il 3 dicembre Nick Greenfield Head of Tour Operator Relations
  2. 2. Chi siamo?
  3. 3. Fondato nel 1989 5tour operator
  4. 4. 500+  supplier  members  include:   500+  supplier  members  include:       Più di 200 ‘tour operator’ con clienti da tutto il mondo 600+ ‘fornitori’ come alberghi, enti di turismo, trasporti, attrazioni…
  5. 5. Cos’è un tour operator?
  6. 6. Un operatore turistico (in lingua inglese: tour operator)[1] è un'impresa commerciale che vende, sviluppa o semplicemente assembla pacchetti turistici, generalmente inclusivi di pernottamenti alberghieri e/o trasferimenti (per esempio biglietti aerei), polizze assicurative, pernottamenti, e altri servizi in loco (nel caso in cui tutti i servizi siano compresi nel pacchetto, compresi pasti e bevande, si parla in genere di un trattamento all inclusive). Tra il tour operator e il cliente assolve in genere la funzione di intermediario un'agenzia di viaggi rivenditrice. Il cliente poi, acquistando questo "pacchetto" nell'agenzia di viaggi, usufruirà di tali servizi (biglietteria aerea, alberghi, servizi turistici forniti da agenzie locali e così via); i grandi operatori sono talvolta anche fornitori dei servizi stessi (per esempio, alcuni operatori possiedono villaggi turistici o alberghi, o sono compagnie aeree).   Dizionario Corriere della Sera; Wikipedia
  7. 7. 1989 2015
  8. 8. 1989 2015
  9. 9. 1989 2015
  10. 10. 1989 2015
  11. 11. CEM? 1989 2015
  12. 12. Sicurezza
  13. 13. Sovraccarico di informazioni
  14. 14. Valore aggiunto
  15. 15. Prenotazioni per gruppi
  16. 16. Moore  Hotel  Consul-ng  
  17. 17. European tourism association Grazie per la vostra attenzione! Website: www.etoa.org Tel: +44 20 7499 4412 Email: ngreenfield@etoa.org

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