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Online & On Holiday
Leonardo Santangelo | Leo@bus2alps.com | @leosanta85
Italian Branch Manager, Bus2alps
● 30,000 passeggeri/anno
● 95% online bookings
● 40% of bookings derivano
dai Social Media
Bus2alps
TrekkSoft
●  450+ Tour Operator nel mondo
●  Software specializzato per Tour
Operator e Gestori di attività
●  Nel 2015 st...
#1 - Website
● Stabilisce il tuo brand e
chi sei come in
compagnia
● Mostra i prodotti
● Piattaforma di booking
predominan...
#2 - Social Media Channels
Evolution of Social Media 2005
●  Facebook only in America & for college and
high school students, ~5.5 million users
●  M...
Facebook Uses
Social & Turismo
I social media sono
parte integrante del
viaggiare
PPC Advertising
●  Pay Per Click Advertising
●  Also Cost Per Impression (CPM) & Cost per view (PPV)
Perchè usiamo la pubblicità a pagamento?
●  Per arrivare a nuovi clienti
●  Per espandere i reach oltre le tradizionali fo...
●  aumentare brand
awareness
●  raggiungere potenziali
clienti
●  aumento delle
prenotazioni
●  miglior servizio clienti
●...
●  Online reviews /
comments
●  Blackmail
Sfide
BTO 2015 | Bus2alps | Leonardo Santangelo
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BTO 2015 | Bus2alps | Leonardo Santangelo

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BTO 2015 Side TWO | Giovedì 3 dicembre
#5 Focus Hall
Mare mosso? Come i tour operator navigano il mondo online nel 2015
15.20 : 16.10
http://www.buytourismonline.com
http://www.buytourismonline.com/eventi/etoa/

ETOA a BTO 2015 con uno slot che tratta del rapporto tra Tour Operator e l’online, tra Tour Operator e Hotels.

Keynote Speaker
Nick Greenfield – Head of Tour Operator Relations ETOA – European tourism association

Leonardo Santangelo - Italian Branch Manager, Bus2alps

Published in: Travel
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  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
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BTO 2015 | Bus2alps | Leonardo Santangelo

  1. 1. Online & On Holiday Leonardo Santangelo | Leo@bus2alps.com | @leosanta85 Italian Branch Manager, Bus2alps
  2. 2. ● 30,000 passeggeri/anno ● 95% online bookings ● 40% of bookings derivano dai Social Media Bus2alps
  3. 3. TrekkSoft ●  450+ Tour Operator nel mondo ●  Software specializzato per Tour Operator e Gestori di attività ●  Nel 2015 sta generando un volume di transazioni con carta di credito intorno a 10 milioni di CHF
  4. 4. #1 - Website ● Stabilisce il tuo brand e chi sei come in compagnia ● Mostra i prodotti ● Piattaforma di booking predominante
  5. 5. #2 - Social Media Channels
  6. 6. Evolution of Social Media 2005 ●  Facebook only in America & for college and high school students, ~5.5 million users ●  MySpace was the most popular social media ●  YouTube was founded in February ●  Twitter, Pinterest, Snapchat, and Instagram hadn’t been founded 2015 ●  Facebook is the most popular social media, ~1.2 billion active users ●  MySpace defunct ●  Google owns YouTube, 1 billion users monthly ●  Twitter has 236 million active users ●  Instagram, Pinterest, and Snapchat are three of the most popular social media forums
  7. 7. Facebook Uses
  8. 8. Social & Turismo I social media sono parte integrante del viaggiare
  9. 9. PPC Advertising ●  Pay Per Click Advertising ●  Also Cost Per Impression (CPM) & Cost per view (PPV)
  10. 10. Perchè usiamo la pubblicità a pagamento? ●  Per arrivare a nuovi clienti ●  Per espandere i reach oltre le tradizionali forme di interazione social ●  In modo da ricordare al cliente, al momento giusto, della nostra offerta ●  Per avere una forma di comunicazione più elaborata
  11. 11. ●  aumentare brand awareness ●  raggiungere potenziali clienti ●  aumento delle prenotazioni ●  miglior servizio clienti ●  comunicazione diretta con i clienti Oppurtunità
  12. 12. ●  Online reviews / comments ●  Blackmail Sfide

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