Erik Qualman: Keynote at #BTG11

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  • Turn on all your technology.For some reason many in academia fear technology as competition rather than for the wonderful opportunity that exists. If we keep our eyes and ears open there is now opportunity all around us; just look at Egypt for a clue. [Malcolm Gladwell]. What you are going to hear from all of our great speakers today is the tremendous opportunity that exists.A good example of this is the eReaders….To steal an acronym from SCUBA diving; FEAR: false evidence that appears real. Not best trained that survive, ones that don’t panic and can see the opportunity.Academic world typewriter versus computer classJames Taylor storyMade a cool video
  • So 2009; just with Starbucks, UGGs and Nokia.
  • Stop it hear because many of you have seen this and wanted to pull out one piece of it. Turn on all your technology.For some reason many in academia fear technology as competition rather than for the wonderful opportunity that exists. If we keep our eyes and ears open there is now opportunity all around it; just look at Egypt for a clue. [Malcolm Gladwell]A good example of this is the eReaders….To steal an acronym from SCUBA diving; FEAR: false evidence that appears real. Not best trained that survive, ones that don’t panic and can see the opportunity.
  • Erik Qualman: Keynote at #BTG11

    1. 1. egypt – ereaders – scuba – opportunity - taylor<br />
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    6. 6. “It’s about a people driven economy, stupid.”<br />
    7. 7. LISTEN<br />LISTEN<br />REACT<br />INTERACT<br />INTERACT<br />REACT<br />SELL<br />SELL<br />CUSTOMER<br />COMPANY<br />
    8. 8. search.twitter.com<br />google.com/insights<br />siteexplorer.search.yahoo.com<br />technorati.com<br />google.com/alerts<br />hootsuite.com<br />blogsearch.google.com<br />wisestamp.com<br />StumbleUpon.com<br />Grader.com<br />Bazaarvoice.com<br />wefollow.com<br />klout.com<br />Mashable.com<br />TechCrunch.com<br />Socialnomics.com<br />

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