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Mark Starmanns on Fashion & Sustainability

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Presentation of Mark Starmanns of BSD Consulting, and founder of GET CHANGED! - The Fair Fashion Network, at the Proofit Apero at Grünlicht in Winterthur, Switzerland, on Thursday 21 November 2013.

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Mark Starmanns on Fashion & Sustainability

  1. 1. Fashion & Sustainability Mark Starmanns, GET CHANGED! Proofit Apero, Grünlicht, Winterthur, 21.11.2013
  2. 2. PHASE I: ROHSTOFFPRODUKTION
  3. 3. PHASE I: ROHSTOFFPRODUKTION Every year, I usually harvest 10 bags of cotton, each weighing 90-100 kg. But this year the number of bags has decreased from 10 to 5. This will add to my perpetual poverty because our currency „Kwacha“ has now been devalued up to 50%. With those problems I have explained sofar, I am very anxious on how I am going to support my children whether materially or financially.“
  4. 4. PHASE II: PRODUKTION & VEREDELUNG VON TEXTILIEN
  5. 5. PHASE II: PRODUKTION & VEREDELUNG VON TEXTILIEN
  6. 6. PHASE III: NÄHEN VON BEKLEIDUNG Rana Plaza Factory Collapse, April 2013
  7. 7. Schlechte Arbeitssicherheit & -gesundheit Extrem niedrige Löhne Exzessive Überstunden Keine Versammlungsfreiheit Diskriminierung ...
  8. 8. Experiment University of Newcastle upon Tyne: 60 first year students set up a factory a typical production line of a factory for processing T-shirts. After 7,5 hours the students produced 95 T-Shirts. The daily target in a factory in Bangladesh with the same line load is 900.
  9. 9. PHASE IV: NUTZEN & ENTSORGEN Source: Schwarzbuch Baumwolle 2012
  10. 10. PHASE IV: NUTZEN & ENTSORGEN ... only a percentage of the 253 tons of clothing Hong Kong residents throw away on average each day, according to the Environmental Protection Department.
  11. 11. Was können wir tun?
  12. 12. KEIN ÖKO OHNE MODE
  13. 13. WERTIGKEIT IST NACHHALTIG Extending the average life of clothes by just three months of active use per item would lead to a 5-10% reduction in each of the carbon, water and waste footprints. Quelle: WRAP 2012: Value our clothing
  14. 14. WERTIGKEIT IST NACHHALTIG
  15. 15. INNOVATIVE BUSINESS MODELLE FÖRDERN
  16. 16. „Because Patagonia wants to be in business for a good long time – and leave a world inhabitable for our kids – we want to do the opposite of every other business today. We ask you to buy less and to reflect before you spend a dime on this jacket or anything else.“
  17. 17. ... around 30% of clothing in the average wardrobe has not been worn for at least a year, most commonly because it no longer fits; WRAP: Valuing your clothes, 2012
  18. 18. SHARING & CIRCULAR ECONOMY
  19. 19. SHARING ECONOMY
  20. 20. CIRCULAR ECONOMY
  21. 21. CIRCULAR ECONOMY
  22. 22. NACHHALTIGKEITSSTANDARDS VERWENDEN
  23. 23. NACHHALTIGKEITSSTANDARDS
  24. 24. www.GETCHANGED.CH NACHHALTIG KAUFEN
  25. 25. Fashion & Sustainability Mark Starmanns, GET CHANGED! Proofit Apero, Grünlicht, Winterthur, 21.11.2013 WWW.GETCHANGED.CH

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