Twitter Tools to Elevate Your Game

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Twitter.com covers the basics, but with a few outside tools, most free, you can expand your marketing exponentially and save valuable time. You’ll take away sites and resources to help you schedule tweets, manage and grow your followers, and make it easy to be retweeted.

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Twitter Tools to Elevate Your Game

  1. 1. TWITTER TOOLS TOELEVATE YOUR GAME
  2. 2. TWITTER TOOLS TO ELEVATEYOUR GAMEBarbi Reuter, PrincipalC&W | PICOR Commercial Real Estate
  3. 3. ENTHUSIAST VS. GURU
  4. 4. BY THE NUMBERS• Fastest growing social network• 300,000 new visitors daily• Half the world’s users are in the U.S.• More searches daily than Bing/Yahoocombined• 34% of marketers have generated leads• 39% of companies don’t track social mentions• 56% of customer tweets ignoredSources: globalwebindex.net, technology-in-business.net, movingsocial,website-monitoring.com, alltwitter.com, invesp.com
  5. 5. ELEVATE YOUR GAMESave timeImprove connectionsImprove engagementManage reputation/listenManage campaign
  6. 6. SAVE TIME• Curate content• Schedule tweets• Time tweets
  7. 7. CURATE CONTENT• Free Tools – desktop, mobile• Flipboard• Zite• RSS: Flipboard, Zite, Feedly, Outlook
  8. 8. FLIPBOARD
  9. 9. FLIPBOARD
  10. 10. SCHEDULE TWEETSUse tools to time your posts• Hootsuite• Tweetdeck• Bufferapp
  11. 11. TIME TWEETS• Tweriod (free & premium)• Consider audience time zones• Repeat tweets – pros/cons
  12. 12. IMPROVE CONNECTIONSDirectoriesFollower Management
  13. 13. IMPROVE ENGAGEMENTTarget the most active• Bufferapp• Commun.itIMPROVE CONNECTIONS
  14. 14. IMPROVE ENGAGEMENTBufferapp
  15. 15. WHAT MAKES PEOPLE RETWEET?Source: WhiteFireSEO26%32%21%66%84%92%"Please RT!"Offered incentiveCelebrity statusPersonal connectionHumorInteresting content
  16. 16. WHAT MAKES PEOPLE RETWEET?Source: WhiteFireSEO
  17. 17. MANAGE REPUTATIONSource: socialmouths.com
  18. 18. MANAGE REPUTATION
  19. 19. MEASURE SOCIAL INFLUENCE• Klout• TweetLevel
  20. 20. TWEETLEVELSource: TweetLevel
  21. 21. Source: TweetLevel
  22. 22. MANAGE SOCIAL MEDIA CAMPAIGNSource: HubSpot
  23. 23. Find us on Twitter and the web@PICORcres@BarbiReuterwww.picor.comhttp://blog.picor.com

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