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MaaS Trial in Sydney

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Overview. June 11, 2019. By ITLS, University of Sydney

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MaaS Trial in Sydney

  1. 1. The University of Sydney Page 1 Mobility as a Service (MaaS) Trial in Sydney – An Overview A partnership through the iMove CRC of ITLS at the University of Sydney, IAG and Skedgo Version: 11 June 2019
  2. 2. The University of Sydney Page 2 Mult-Modal Options and How the Market is Changing
  3. 3. The University of Sydney Page 3 mobility as a service ≠ mobility service It is also NOT Mobility on Demand(MOD) MOD – trip planning and booking, real time info, fare payment in a single user interface In general MaaS primarily focusses on passenger mobility aggregation and subscription services mobility as a service ≠ mobility technology OPPORTUNITIES+REALITIES
  4. 4. The University of Sydney Page 4 Thus, what is MaaS?
  5. 5. The University of Sydney Page 5 WHAT IS MaaS? Mobility as a Service is a combination of public and private transport services within a given regional environment that provides holistic, optimal and people centred travel options, to enable end-to- end journeys paid for by the user as a single charge, and which aims to achieve key public equity objectives. (Cubic definition)
  6. 6. The University of Sydney Page 6 The Sydney MaaS Trial Approach
  7. 7. The University of Sydney Page 7 Three reasons for why the trial is being undertaken – Digital devices and connectivity open new possibilities to improve transport – MaaS might hold potential to improve and/or complement traditional public transport – The knowledge of appropriate mode mixes and subscription plans is limited
  8. 8. The University of Sydney Page 8 Project objectives – To explore appropriate transport service mixes and subscription plans for early adopters of MaaS – To generate first-hand knowledge of actual MaaS experiences – To assess the readiness of the current public and private transport mix in Sydney to support MaaS – To advance the understanding of user uptake and willingness-to-pay for MaaS – To test the ability to influence travel behaviour through introducing MaaS subscriptions – To document the experience in designing, planning and undertaking a MaaS trial
  9. 9. The University of Sydney Page 9 Relationships amongst project partners and participants
  10. 10. The University of Sydney Page 10 Schematic Overview – Draft in Progress
  11. 11. The University of Sydney Page 11 Included mobility services Modes Operators Public transport Train, bus, ferry, light rail, metro Taxi Cabcharge Ridehailing Uber Carsharing (fleet-managed) GoGet Carsharing (peer-to-peer) CarNextDoor Car rental Hertz Bikesharing (in discussions)
  12. 12. The University of Sydney Page 12 The MaaS Trial Platform
  13. 13. The University of Sydney Page 13 Technical developments – White-label of SkedGo’s award winning TripGo application – User account – Mobility bundle – Planning of trips – Tracking of planned trips – Tracking of completed trips – Mobility wallet tracking and updates
  14. 14. The University of Sydney Page 14 Key project milestones Pre-trial (7.5 months) Main trial (6 months) Post-trial (10 months) Pre-trial survey PAYG in M1 Project evaluation Protocols to select participants Initial subscription in M2 Lessons learnt Establishing suppliers and getting them involved Subscription packages revised or settled in M3-6 Commercial considerations Development of enhancements to TripGo application
  15. 15. The University of Sydney Page 15 Getting Started
  16. 16. The University of Sydney Page 16 Getting Started in-depth interviews – Deep dive discussions suggested that a two-stage approach may improve both the engagement and retention of participants. – The format will allow the first month of the trial (mid Sept 2019) to engage participant through a PAYG model, to reduce hesitation to MaaS while providing accurate data for bundle design. – This reduces the set-up effort for the participant through a familiar payment model, while ensuring a low ongoing maintenance effort resulting for an optimised bundle offering.
  17. 17. The University of Sydney Page 17 Getting Started – From the second month onwards (October 2019), bundle options will be provided to participants, based on the collected data from the pre-trial survey and month 1 PAYG experience. – Participants are able to voluntarily opt into these options, providing further evidence surrounding willingness to pay and viability of payment models. – Surveys are split into two phases: – Phase 1: Initial screening survey (pre-trial) to gather recent travel and demographic data and provides a high-level overview of MaaS. – Phase 2 (within trial): Survey aimed at creating the ideal bundle for MaaS participants, including the SP design. To be distributed amongst trial participants during the first month of the trial.
  18. 18. The University of Sydney Page 18 The Sydney MaaS trial
  19. 19. The University of Sydney Page 19

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