The Fatima Family Center Presented by
<ul><li>How do we raise awareness of the Fatima Family Center’s programs in a meaningful way? </li></ul><ul><li>How do we ...
The Lady of Fatima Legacy: The Basis for Our Strategy
Fatima Platform <ul><li>To preserve the future of the  </li></ul><ul><li>Hough Neighborhood, the Fatima  </li></ul><ul><li...
Hough Neighborhood Demographics <ul><li>Population  </li></ul><ul><ul><li>16, 294 </li></ul></ul><ul><li>Households  </li>...
Introducing… … TEAM FATIMA
What is Team Fatima? <ul><li>Brand image bringing awareness to the Fatima Family Center </li></ul><ul><li>Helping the Fati...
The Team Fatima Logo <ul><li>Colors </li></ul><ul><ul><li>Hope, Peace, Promise </li></ul></ul><ul><li>Cloud </li></ul><ul>...
<ul><li>Fatima Friendly is designed to provide Hough residents with safety education and training, as well as, providing s...
Fatima Focus: Connecting Hough <ul><li>Create a new energy, while looking toward future improvement  </li></ul><ul><li>Mad...
The Thirteenth Special Events to be held on the 13th of each month
 
<ul><li>The Playbook looks  </li></ul><ul><li>to create an  </li></ul><ul><li>intergenerational  </li></ul><ul><li>bond th...
Team Fatima Rewards Program Team Fatima Rewards Program <ul><li>Reward high-achieving Team Fatima members </li></ul><ul><l...
Promotional Tools <ul><li>Graffiti </li></ul><ul><li>Cross Promotions  </li></ul><ul><li>Flyers </li></ul><ul><li>Word of ...
Graffiti <ul><li>Sidewalk chalk used to promote programs and special events </li></ul><ul><li>High visibility in heavily t...
Cross  Promotions
Flyers <ul><li>Easy and fun way to promote events </li></ul><ul><li>Timely and easy distribution </li></ul><ul><li>Can be ...
Word of Mouth <ul><li>Spawn a grassroots effort by creating buzz through word of mouth </li></ul>
Questions/Concerns <ul><li>What can we help you with? </li></ul>
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Fatima Family Center Powerpoint

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John Carroll Universtiy Master\'s in Communications Management... Group project creating a brand for the Fatima Family Center, a community center in the innercity of Cleveland, Ohio (Hough Neighborhood).

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Fatima Family Center Powerpoint

  1. 1. The Fatima Family Center Presented by
  2. 2. <ul><li>How do we raise awareness of the Fatima Family Center’s programs in a meaningful way? </li></ul><ul><li>How do we call the residents of the Hough neighborhood to action to become more involved at the Center? </li></ul>Our Challenge, Goals & Objectives
  3. 3. The Lady of Fatima Legacy: The Basis for Our Strategy
  4. 4. Fatima Platform <ul><li>To preserve the future of the </li></ul><ul><li>Hough Neighborhood, the Fatima </li></ul><ul><li>Family Center fosters individual </li></ul><ul><li>and community growth by providing </li></ul><ul><li>opportunity and stability by </li></ul><ul><li>diverse programming. </li></ul>
  5. 5. Hough Neighborhood Demographics <ul><li>Population </li></ul><ul><ul><li>16, 294 </li></ul></ul><ul><li>Households </li></ul><ul><ul><li>6, 692 </li></ul></ul><ul><li>Median Housing Unit Value </li></ul><ul><ul><li>$60, 608 </li></ul></ul><ul><li>Family Median Income </li></ul><ul><ul><li>$20, 770 </li></ul></ul>Source: 2000 Census of Population and Housing
  6. 6. Introducing… … TEAM FATIMA
  7. 7. What is Team Fatima? <ul><li>Brand image bringing awareness to the Fatima Family Center </li></ul><ul><li>Helping the Fatima Family Center reach out to the community in a safe and fun manner </li></ul><ul><li>Inspiring a shared vision through the people of the Hough neighborhood </li></ul>
  8. 8. The Team Fatima Logo <ul><li>Colors </li></ul><ul><ul><li>Hope, Peace, Promise </li></ul></ul><ul><li>Cloud </li></ul><ul><ul><li>Reaching new heights </li></ul></ul><ul><li>Font </li></ul><ul><ul><li>Slightly stylized </li></ul></ul>
  9. 9. <ul><li>Fatima Friendly is designed to provide Hough residents with safety education and training, as well as, providing safe havens in Hough for </li></ul><ul><li>those needing it. </li></ul>
  10. 10. Fatima Focus: Connecting Hough <ul><li>Create a new energy, while looking toward future improvement </li></ul><ul><li>Made for Hough residents by Hough residents </li></ul><ul><li>Provide information about special events and programming </li></ul><ul><li>Reach multiple demographics </li></ul>
  11. 11. The Thirteenth Special Events to be held on the 13th of each month
  12. 13. <ul><li>The Playbook looks </li></ul><ul><li>to create an </li></ul><ul><li>intergenerational </li></ul><ul><li>bond through Team </li></ul><ul><li>Fatima’s Collection </li></ul><ul><li>and publication of </li></ul><ul><li>wisdom and knowledge from </li></ul><ul><li>Hough’s residents. </li></ul>Use suggestion boxes to collect input from Team Fatima members and Hough Residents for publication in The Playbook, as well as, receive questions and concerns from the community.
  13. 14. Team Fatima Rewards Program Team Fatima Rewards Program <ul><li>Reward high-achieving Team Fatima members </li></ul><ul><li>Drawing on the 13th of every month </li></ul>A M I T A F M A E T
  14. 15. Promotional Tools <ul><li>Graffiti </li></ul><ul><li>Cross Promotions </li></ul><ul><li>Flyers </li></ul><ul><li>Word of Mouth </li></ul>
  15. 16. Graffiti <ul><li>Sidewalk chalk used to promote programs and special events </li></ul><ul><li>High visibility in heavily trafficked areas e.g. schools, churches, bus stops </li></ul><ul><li>Use creative intuition of Team Fatima members </li></ul>
  16. 17. Cross Promotions
  17. 18. Flyers <ul><li>Easy and fun way to promote events </li></ul><ul><li>Timely and easy distribution </li></ul><ul><li>Can be posted at any location </li></ul><ul><li>Can incorporate as after school activity to help student with spelling and creative skills </li></ul>
  18. 19. Word of Mouth <ul><li>Spawn a grassroots effort by creating buzz through word of mouth </li></ul>
  19. 20. Questions/Concerns <ul><li>What can we help you with? </li></ul>

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