<ul><li>Outline </li></ul><ul><li>Print media </li></ul><ul><li>Newspapers </li></ul><ul><li>Magazines </li></ul><ul><li>O...
<ul><li>The structure of newspapers </li></ul><ul><ul><li>Frequency of publication </li></ul></ul><ul><ul><li>Size </li></...
<ul><li>Advertising in newspaper markets </li></ul><ul><ul><li>Classified </li></ul></ul><ul><ul><li>Display </li></ul></u...
Magazines <ul><li>Types of magazines </li></ul><ul><ul><li>Audience </li></ul></ul><ul><ul><li>Geography </li></ul></ul><u...
Magazines <ul><li>Magazine readers and their measurement </li></ul><ul><li>Advertising in magazines </li></ul><ul><ul><li>...
Magazines <ul><li>The advantages of magazines </li></ul><ul><li>The disadvantages of magazines </li></ul><ul><li>Changes i...
Out-Of-Home Advertising <ul><li>Outdoor advertising </li></ul><ul><li>Buying outdoor space </li></ul><ul><ul><li>The audie...
Directories <ul><li>Yellow Pages </li></ul><ul><li>Strengths of directories </li></ul><ul><li>Weaknesses of directories </...
Print Media Strategy <ul><li>Inside the industry </li></ul>
Upcoming SlideShare
Loading in …5
×

Outline Print media Newspapers Magazines

1,438 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,438
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
37
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Outline Print media Newspapers Magazines

  1. 1. <ul><li>Outline </li></ul><ul><li>Print media </li></ul><ul><li>Newspapers </li></ul><ul><li>Magazines </li></ul><ul><li>Out-of-home </li></ul><ul><li>Directories </li></ul>Chapter 9 Print Media
  2. 2. <ul><li>The structure of newspapers </li></ul><ul><ul><li>Frequency of publication </li></ul></ul><ul><ul><li>Size </li></ul></ul><ul><ul><li>Circulation </li></ul></ul><ul><li>Newspaper readers </li></ul><ul><li>Measuring the newspaper audience </li></ul>Newspapers
  3. 3. <ul><li>Advertising in newspaper markets </li></ul><ul><ul><li>Classified </li></ul></ul><ul><ul><li>Display </li></ul></ul><ul><ul><li>Supplements </li></ul></ul><ul><li>The advantages of newspapers </li></ul><ul><li>The disadvantages of newspapers </li></ul><ul><li>Changes in the newspaper industry </li></ul>Newspapers
  4. 4. Magazines <ul><li>Types of magazines </li></ul><ul><ul><li>Audience </li></ul></ul><ul><ul><li>Geography </li></ul></ul><ul><ul><li>Demographics </li></ul></ul><ul><ul><li>Editorial content </li></ul></ul><ul><ul><li>Physical characteristics </li></ul></ul><ul><ul><li>Distribution and circulation </li></ul></ul>
  5. 5. Magazines <ul><li>Magazine readers and their measurement </li></ul><ul><li>Advertising in magazines </li></ul><ul><ul><li>Technology </li></ul></ul><ul><ul><li>Format </li></ul></ul>
  6. 6. Magazines <ul><li>The advantages of magazines </li></ul><ul><li>The disadvantages of magazines </li></ul><ul><li>Changes in the magazine industry: online technology </li></ul>
  7. 7. Out-Of-Home Advertising <ul><li>Outdoor advertising </li></ul><ul><li>Buying outdoor space </li></ul><ul><ul><li>The audience </li></ul></ul><ul><ul><li>Advantages of outdoor </li></ul></ul><ul><ul><li>Disadvantages of outdoor </li></ul></ul><ul><li>Transit advertising </li></ul><ul><ul><li>The transit audience </li></ul></ul><ul><ul><li>Related locations </li></ul></ul>
  8. 8. Directories <ul><li>Yellow Pages </li></ul><ul><li>Strengths of directories </li></ul><ul><li>Weaknesses of directories </li></ul>
  9. 9. Print Media Strategy <ul><li>Inside the industry </li></ul>

×