Introduction to Trade Publications

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Introduction to Trade Publications

  1. 1. Business Information Trade Publications & Newspapers Colette Holmes, holmec@rpi.edu
  2. 2. Good Source for Recent Information about … <ul><li>Industries </li></ul><ul><li>Companies </li></ul><ul><li>People </li></ul><ul><li>Economic Conditions </li></ul>
  3. 3. Useful as Supplement to … <ul><li>Industry surveys. </li></ul><ul><li>Company filings and reports. </li></ul><ul><li>Statistical data sources. </li></ul><ul><li>Biographical sources. </li></ul><ul><li>Business plans. </li></ul>
  4. 4. Trade Publications <ul><li>Practitioner audience. </li></ul><ul><li>Colorful layouts. </li></ul><ul><li>Good for overview or introduction. </li></ul><ul><li>Great source for specific facts. </li></ul><ul><li>Offers up-to-date information. </li></ul><ul><li>Coverage not in-depth. </li></ul>
  5. 5. Newspapers <ul><li>Financial and business sections. </li></ul><ul><li>News and feature articles about local or national topics. </li></ul><ul><li>National or local level publications - New York Times, Times Union, Business Review (Albany). </li></ul><ul><li>Some specialized - Wall Street Journal, Barron’s. </li></ul>
  6. 6. Some Examples <ul><li>Trade – Beverage World; Sales & Marketing News; Cosmetics and Toiletries; Nation’s Restaurant News </li></ul><ul><li>News – Wall Street Journal; New York Times; Times Union; Business Review (Albany) </li></ul>
  7. 7. Newspaper Web Sites <ul><li>Collections of newspapers arranged by geographic locations. </li></ul><ul><li>Offer search engines. </li></ul><ul><li>Access to articles for fee or free. </li></ul><ul><li>Examples – Crayon; NewsLink </li></ul>
  8. 8. You Can Maximize Results from Library Databases <ul><li>A fishing expedition. </li></ul><ul><li>Use “Advanced Search” mode when available. </li></ul><ul><li>Phrase and truncation searching. </li></ul><ul><li>Search tips sheet: http:// www.rpi.edu/dept/library/html/images/mgmt/TradePub.doc </li></ul>
  9. 9. Library Web Pages to Bookmark <ul><li>Trade Publications </li></ul><ul><li>Newspapers </li></ul><ul><li>Search Tips </li></ul>

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