davidfowler.com David Fowler is a senior partner and executive creative director for Ogilvy & Mather in New York.
For 25 years, he has created simple, memorable positions for complex brands:
BP: beyond petroleum Kodak: Take Pictures. Further.
Siemens: Answers. Motel 6: We’ll leave the light on for you.
Fanta: Wanta Fanta? Merck: Where patients come first.
Marsh: Find the Upside. Claritin: There’s Clear. Then there’s Claritin Clear.
RCA: Changing Entertainment. Again. American Chemistry Council: Essential.
Standard Life of Canada: Our word is Standard. Pfizer: Working.
Fowler attended Texas Tech and began his career as a delivery boy at Webster & Harris Advertising in Lubbock, Texas. He spent several years at
The Richards Group in Dallas, moved on to Goodby, Berlin & Silverstein in San Francisco, Ammirati & Puris in New York, then back to Dallas at Tracy-Locke.
He also spent 366 days in Hollywood, directing on-air promotions for Fox Television shows such as The Simpsons and Beverly Hills 90210. “It was a
one-year contract,” he notes. He helped launch the guilty pleasure Melrose Place which ran for seven seasons and is now seen worldwide in syndication.
His little red book, The Creative Companion, has been published by Ogilvy in four languages and made available in fifty countries. He’s judged advertising
shows around the world, and has won numerous creative awards, including Lions, Clios and Pencils.
His radio campaign for Motel 6 is in its twenty-fourth year, and is the longest running in radio history with well over a thousand spots. For BP, the
Beyond Petroleum campaign ran for ten years. The RCA dogs, Chipper and Nipper, are in their fifteenth year. His girl-group act The Fantanas ran for
five years, and helped make the U.S. the world’s largest market for the orange soft drink Fanta, starting from scratch in 2001.
His fifth-grade reader How Advertising Works was released last year by Mondo Publishing.
A native Texan, Fowler raised cattle for many years on a ranch. Today, he and his wife Ann reside in Manhattan, content to eat anonymous beef.