Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Business Plan Development.doc

855 views

Published on

  • Be the first to comment

  • Be the first to like this

Business Plan Development.doc

  1. 1. MAN4932 Business Plan Development Class Schedule Spring, 2004 Week 1 Introduction Topics • Syllabus, administration, communication • What is a business plan? What is a feasibility plan? • Each student present their business concept to the class • The Elements of a Business Plan • Concept and Team selection Assignment (due next week) • Email Resume by Friday, January 10 • Read Chapter 2, "Spotting Trends and Opportunities" • Identify a good business concept. Prepare 2 page write-up Week 2 Choosing Good Opportunities Topics • Good business concepts • Difficult business concepts • Perfect business • Criteria for good opportunities Classroom Activity • Form teams of four (CEO, CFO, COO, CMO) Due in Class • 2 page business concept write-up. The concept template is available on my website. (graded team assignment) Assignment • Each team decides on the business concept that will become the basis of the Business plan. • Prepare a 2-page write-up. • Prepare a short presentation using PowerPoint • Read Chapter 3, "Filtering Your Ideas" • Prepare Business Plan Feasibility Study • Step 1 Assess Concept
  2. 2. Week 3 Step 1: Assess Concept Topics • The Elements of a Business Plan Classroom Activity. • Teams present business concept, followed by a Question and Answer session Due in class • Business Plan Feasibility Study. The feasibility study template is available on my website. (First graded BP assignment) Assignment • Read Chapter 4, "Profiling the Target Customer" • Step 2: Begin Industry and Marketplace Analysis • Product Service Description Week 4 Step 2: Begin Industry 8 Marketplace Analysis Product and Service Description • Topics • Industry Analysis • Finding NAIC and SIC industry codes • Locating government industry statistics • Identifying industry trade organizations and associations • Marketplace Analysis • Product/Service Description • Describing the product or service • Features vs. benefits • Proprietary rights • Strength and weakness analysis • Pricing Classroom Activities • Introduction to Step 2: Begin Industry & Marketplace Analysis • Team meetings Assignment • Step 3: Begin Marketing Plan • Read Chapter 5, "Reading and Beating the Competition" Week 5 Step 3: Begin Marketing Plan Topics • Customer Analysis • Marketing Strategy • Company Overview and Mission Statement
  3. 3. Classroom Activities • Introduction to Step 3: Begin Marketing Plan • Team presentations of Product/Service Description • Team meetings Due in class • Product or Service Description. (Second graded BP assignment) Assignment • Step 4: Begin Operations Plan Week 6 Step 4: Begin Operations Plan Topics • Scope of Operations • make vs. buy decisions • Competitor Analysis • Informal surveys, product attribute graphs... • Competitor analysis worksheets (Excel template file is on my website) • Product Service Strategy • Legal form • Management Team Classroom Activities • Introduction to Step 4: Begin Operations Plan • Team presentations: • Mission Statement • Seven sentence marketing plan • Customer Analysis • Team meetings Due in class: (Third graded BP assignment) • Mission Statement • Seven sentence Marketing Strategy • Customer Analysis Assignment • Step 5: Begin Development Plan Week 7 Step 5: Begin Development Plan Topics, Tools, and Techniques • Pricing & Distribution • Ongoing Operations • Development Timeline • Gantt charts
  4. 4. Classroom Activities • Introduction to Step 5: Begin Development Plan • Team presentations: • Management Team • Competitive Analysis • Team meetings Due in class: (Fourth graded BP assignment • Management Team • Competitive Advantage Assignment • Step 6: Build Strategies Week 8 Midterm Exam (Covers Chapter 2-5) Week 9 Step 6: Build Strategies Topics, • Advertising and Promotion • Sales Strategy • Operations Strategy • Development Strategy Classroom Activities • Introduction to Step 6: Build Strategies • Meeting with entrepreneurial mentors • Team presentations: Industry Analysis • Team meetings Due in class • Industry Analysis (Fifth graded BP assignment) Assignment • Step 7: Forecast Revenues and Costs • Read Chapter 6, "Marketing Promotions Overview" Week 10 Step 7: Forecast Revenues and Costs Topics • Financial Model • Revenue and Cost Projections • Marketing Costs • Operations Costs • Development Costs • Administration Costs Assignments • Read Chapter 7, "Location, Location, Location"
  5. 5. Classroom Activities • Introduction to Step 7: Revenue and Costs • Team presentations: Marketing Plan • Team meetings Due in class • Marketing Plan (Sixth graded BP assignment) Assignment • Step 8: Create Financials • Read Chapter 8, "Numbers and Shoebox Accounting" Week 11 Step 8: Create Financials Topics • Income Statement • Balance Sheet • Cash Flow • Funding • Break-even Analysis • Industry Benchmarks Classroom Activities • Introduction to Step 8: Create Financials • Team Presentations: Operations Plan Due in class • Operations Plan (Seventh graded BP assignment) Assignment • Step 9 Determine Funding Needs • Read Chapter 9, "Shaking the Money Tree" Week 12 Step 9 Determine Funding Needs Topics • Funding Requirements • Sources of venture funds • Ratio analysis • Monthly financial statements • Financial spreadsheets • Integrating sections of the business plan • Business Risks Classroom Activities • Introduction to Step 9 Determining Funding Needs • Team presentations: Development Plan • Team meetings Due in class • Development Plan (Eighth graded BP assignment)
  6. 6. Assignment • Step 10: Formulate an Offering Week 13 Step 10: Formulate an Offering Topics • Methods of valuing a business • Deal Structure • Exit Strategies • Risk Assessment • Writing an Executive Summary Classroom Activities • Introduction to Step 10: Formulate an Offering • Team presentation: Financial Plan • Team meetings Due in class • Financial Plan (Ninth graded BP assignment) Assignment - • Step 11 Publish Your Plan Week 14 Step 11 Publish Your Plan Topics • Packaging your plan • Layout • Appendices • Printing and binding • Presenting your plan • Length, style • Questions and answers Classroom Activities • Introduction to Step 11 Publish Your Plan • Team presentations: Offer and valuation • Team meetings Due in class: (Tenth graded BP assignment) • Offer and valuation • Executive Summary Assignment • Step 12 Present Your Plan
  7. 7. Week 15 Step 12 Present Your Plan Classroom Activities • Final group business plan presentation (for grade) • Each business team will make a 20 minute presentation of its plan • Each presentation will be followed by 10 minutes of Q&A, and critique of presentation • These presentations will be graded • Outside judges may also be present to provide feedback, but will not participate or have influence with your presentation grade • Copies of written plans will be provided to the judges Due in class Final and complete written business plan (for grade) Week 16 – Final Exam (Covers Chapters 6-9)

×