2008-9日経BP_E.ai

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2008-9日経BP_E.ai

  1. 1. Celebrating our 40th anniversary in April 2009 On July 1, 2008, Nikkei Business Publications, which provides a wide range of management and technology information through specialized magazines and websites such as Nikkei Business and nikkei BPnet, and Nikkei Home Publishing, which publishes an array of lifestyle magazines including Nikkei Trendy and Nikkei Woman, have consolidated to make a fresh start as the all-new Nikkei Business Publications.On the front line of cross media The new Nikkei BP will provide a variety of information in the fields of business, technology, and lifestyle through the optimum mix of magazines, websites and events. To support and stimulate work and life in various ways — that is Nikkei BP’s cross media and we will strive to become the leader of cross media solutions in Japan and the rest of Asia.
  2. 2. Print Media Magazines and Newsletters Nikkei BP’s magazines and newsletters cover a wide range of information, from business, personal Business and Management Nikkei Business computing, computer, telecommunications, electronics, machinery, construction and healthcare / Nikkei Business Management biotechnology to lifestyle, health and entertainment. Nikkei Business Associé Nikkei Ecology Nikkei Venture Nikkei Restaurants Our business-to-business magazines are delivered on an annual subscription basis in order to ensure Nikkei Design delivery of all the latest and vital information direct to professionals. Our newsletters aim to introduce Nikkei Money Nikkei Net Marketing information of the highest value to more narrowly targeted readers. Electronics and Mechanical Engineering Nikkei Electronics Nikkei Electronics Asia Nikkei Electronics China Nikkei Monozukuri Nikkei Microdevices From Management and Nikkei Automotive Technology Nikkei Board Guide Technology to Lifestyle and Computer and Networking Nikkei Computer Health Nikkei Information Strategy Nikkei Solution Business Nikkei Systems Nikkei Linux Nikkei Software Nikkei Communications Nikkei BP Government Technology Our consumer titles that can be purchased at bookstores and convenience stores are for the more Nikkei Network general readership. Each title contains unique information that only Nikkei BP can offer, leveraging the Nikkei New Media* information, know-how and the analytical ability that we have gained through our experience with our Personal Computing business-to-business magazines. Our business-to-business magazines become more solid by having Nikkei Personal Computing Nikkei PC21 the interface of consumer magazines, while consumer magazines gain another level of strength with Nikkei WinPC Nikkei PC Beginners business-to-business information at their bases. Medicine and Healthcare Nikkei Medical Such synergy of business-to-business and consumer magazines is made possible only as each of these Nikkei Healthcare magazines has a clear profile of its readers. Every one of Nikkei BP’s magazines and newsletters is a Nikkei Drug Information Nikkei Biotechnology Business* media that mirrors its readership. Architecture and Construction Nikkei Architecture Nikkei Construction Nikkei Home Builder Nikkei Real Estate Market Report* Lifestyle and Entertainment Nikkei Health Nikkei Health Premie Nikkei Entertainment! Nikkei Trendy Nikkei Woman Nikkei Money Nikkei Otona-no-Off Nikkei Kids+ National Geographic Japanese Edition ecomom * Newsletters
  3. 3. Online Media Online Portals nikkei BPnet http: //www.nikkeibp.co.jp nikkei TRENDYnet http: // trendy.nikkeibp.co.jp One of the most distinguishing characteristics of Nikkei BP’s online properties lies in their outstanding The top portal The trend watcher of Nikkei BP for portal for all business diversity of content, just like our magazines. In October 2007, we launched a new portal by the name of all business professionals nikkei TRENDYnet   which covers trend information for the private side of businesspeople’s lives. Together professionals with nikkei BPnet   which offers essential information for businesspeople today, these “twin portals” encompass the whole Nikkei BP, horizontally covering our core business areas of management, technology and lifestyle. The twin portals and our renowned websites such as Nikkei Business Online, the indispensable resource for savvy business leaders, ITpro  covering IT / network markets and Tech-On!   for engineers in the NBonline Tech-On! http: // business.nikkeibp.co.jp http:   /  echon.nikkeibp.co.jp /t electronics /machinery fields, are the engine in Nikkei BP’s cross media strategy. We adopt a registration Online medium for One-stop technology system for most of our websites, which enables us to operate them as highly targeted media just like our business executives information source for in the Web page electronics / machinery print magazines. To the world of the Internet where large pageviews were given emphasis to measure the engineers quality of a website, we introduced a new concept of “page value” where quality of the content and the quality of the audience mean just as much. ITpro KEN-Platz http: //  tpro.nikkeibp.co.jp i http: //  enplatz.nikkeibp.co.jp k Breaking news and deep For people engaged in analyses essential for the architecture, civil engineering Comprehensive Websites for IT industry and real estate Diverse Audiences Nikkei Real Estate Nikkei Medical Online Market Report http: //  edical.nikkeibp.co.jp m http: //  ealestate.nikkeibp.co.jp r Responding to the information In addition to these key sites, we have other Japan’s real estate investment needs of physicians and news in English healthcare practitioners specialized sites, including ones on biotechnology; the latest technology from universities, industry- academia collaboration; intellectual property; and human resource development. Biotechnology Japan PC Online http: //  iotech.nikkeibp.co.jp b http: //  c.nikkeibp.co.jp p The site to come for all there is Portal site for business users The richness of the information both in kind to know about biotechnology of PCs and digital devices and in the way in which it is provided is another characteristic of Nikkei BP’s websites. From news for which speed is so crucial to analyses on industrial / technological trends and articles on technical know-how, Nikkei BP delivers to readers L-Cruise Second Stage http: // trendy.nikkeibp.co.jp/lc/ http: //  ww.nikkeibp.co.jp/style/ w useful information at the best timing and in a Helpful hints for enriched secondstage multifaceted way — by combining these websites, private life Affluent living information for the senior generation some 60 to 70 kinds of our email newsletter Our email newsletters cover all services and our periodicals. of the industry sectors that are served by our print magazines.
  4. 4. The Tokyo Game Show is the Books and Custom Publishing Tradeshows and Seminars world’s largest international video games and entertainment event for both business profes- sionals and gaming fans in general. Our book publishing business leverages the analytical / processing know-how and abundant Leveraging our strengths as a media company, business-to-business information accumulated through our editorial experience in a broad range of Nikkei BP organizes a variety of tradeshows and magazines. Most of our direct-sales books are highly specialized and are announced to the readers seminars throughout the year. Among them are of our magazines in related fields. Some of the books can be purchased both directly from us and vertical exhibitions on IT, FPD and biotechnology, at stores. Others are available in the form of e-books and the content for mobile phones, in parallel and tradeshows introducing consumer products with store-sales. such as digital devices and game consoles. Tradeshows are dynamic media in which visitors can see, touch and experience the hottest technologies and newest products firsthand. Our events, coupled Diverse Media Offering with highly specialized seminars organized with the support of our business-to-business magazines and Know-How and Analyses in websites, attract a great number of visitors. Business and Lifestyle Nikkei BP takes advantage of its ability to create quality content and offers custom publishing services to clients such as airlines and credit card companies for their highest satisfaction. Our  Limitless Opportunities for editors with long experience with consumer magazines service our clients from customer analysis Networking to Build Your Business to concept building and actual magazine production. We have over 20 years of experience with such custom publishing, taking pride in the breadth of the media we have worked on and the high level of our editorial know-how. FPD International is praised by its visitors as the only exhibition in the world which brings together all the major Major Events FPD manufacturers. Human Capital AT International Security Solution Enterprise Risk Management Innovation Japan Tokyo Game Show BioJapan ITpro EXPO Some of our books become longtime sellers covering topics that will always be of interest regardless of the times, FPD International while others cover the hottest topics in a highly timely fashion. Our custom magazines are known for their high editorial quality which equals that of magazines for sale. 9
  5. 5. Research and Consulting Top 20 Brands of Brand Japan 2008 Global Marketing B-to-C Market (evaluated by consumers) RANK SCORE (DEVIATION) BRAND 2008 2007 2008 2007 1 7 Nintendo 93.4 79.9 2 12 STUDIO GHIBLI 84.3 78.4 3 6 Disney 83.5 80.8 Branding 4 5 Sony 83.2 81.1 Nikkei BP in Asia 5 8 Nintendo DS 83.0 79.8 Branding is the key to successful corporate strategies and 6 30 Nissin Food Products 82.8 72.3 Presently, Nikkei Electronics  licenses its electronics 7 1 Toyota Motor 81.6 84.7 Nikkei BP Consulting offers useful resources to see the 8 16 Sharp 81.5 76.7 technology content to Electronic Design Application 9 28 Yahoo! 79.5 72.6 effects of your company’s branding activities. We publish 10 3 Panasonic 79.4 82.1 World — Nikkei Electronics China. We also partner with 11 2 Google 78.5 82.4 branding reports such as Brand Japan, Corporate Message 12 52 UNIQLO 77.2 68.8 Chemical Industry Press in China to license and provide our 13 4 Canon 77.1 81.5 Survey, and Web Brand Survey. We also conduct a variety 14 22 Rakuten 77.0 74.0 Brand Japan is Japan’s biotechnology content to Nikkei Biotechnology Business 15 22 Tokyu Hands 76.9 74.0 largest-scale brand assess- China. In Taiwan, Nikkei Business has an agreement with of branding surveys annually to provide branding solutions 16 18 Seven-Eleven 76.6 75.6 ment survey where 55,000 17 9 Windows 76.2 79.5 to our customers. 18 31 Honda Motor 75.8 72.1 people throughout the Cite Publishing Holding Group to license its content to the 19 34 iPod 75.6 72.0 country evaluate a total of 20 19 Cup Noodle 75.5 75.2 1500 brands. Business Weekly  magazine. Additionally, Nikkei Business and its Chinese partners organize a biennial event named Electronic Design Application World — Nikkei Electronics China, Beijing International Automotive Conference, which serves as Nikkei Biotechnology Business China and Business Weekly: Our a platform to discuss the healthy development of the automotive highly targeted content is popular also among the Chinese readership. industry and market in China. Marketing Support for the Cross Media Era Forming Partnerships to Provide Information around Web Consulting Nikkei BP Consulting offers solutions to maximize the effect of websites for marketing and branding. Our the World services include access log analysis to find out how your websites are used, website usability research to identify problems and solutions in the usability and accessibility of the website, and website visitor survey to grasp user behavior and tastes — all of which will help improve your website. Nikkei BP Books in Foreign Languages Research Requests for publication rights of Nikkei BP books in foreign languages are increasing, especially from Korea The research skill and know-how that Nikkei BP Group has and Taiwan. Rights for almost 130 Nikkei BP titles have been granted to overseas publishers in the five years cultivated over 40 years are consolidated in Nikkei BP Consulting. from 2002. Recently, the areas of interest have been Our research methods include questionnaire surveys conducted expanding from IT / Internet-related issues to finance, through postal mailing and online, interview surveys on one-to-one or economy, education and services. focus group bases, and CLT (central location) surveys. Partnerships with U.S. / European Titles Questionnaire surveys are conducted by in-house staffs who Many of Nikkei BP’s specialized magazines utilize the have experience in magazine-led surveys, while interview surveys cutting-edge information provided by U.S. and European are conducted by those with editorial experience in high-tech, magazines and newspapers. Presently, Nikkei BP partners architectural, medical and business fields. with numerous titles worldwide, including BusinessWeek Research Monitors and Financial Times. The network of our three overseas Nikkei BP Consulting has a pool of more than 250,000 research offices and five editorial bureaus in Asia, the U.S. and We have 6 major methods of conducting web monitors. A model monitor is a 40-year-old male living in an urban Europe, combined with these partnerships, further adds consulting services which we combine to present the best possible way to meet your area, holding a managerial position in his company, and earning depth to the news and analyses that Nikkei BP offers to the Our books are licensed to leading book publishers mainly in Korea and demand. US$60,000 or more annually. Taiwan, winning strong support of the local readers. readers.10 11
  6. 6. Environmental Leadership Awarding Activities Nikkei BP, among the first media companies to meet Nikkei BP as a whole currently presents four awards. the requirements for ISO14001 certification, is making “Nikkei BP Technology Award,” the first of our awards, company-wide efforts to address environmental issues. established in 1991, is given to technologies used to (In July 2008, Nikkei BP made a self-declaration manufacture such things as medical instruments and of conformity to ISO14001.) Why do we care about electrical appliances, that benefit our lives without environmental activities? First, as a publisher that inevitably uses large our noticing. The awardees are decided based on the amounts of paper, we consider it important for us to make the utmost impact they make on Japanese industry and society. efforts to reduce the burden we place on the environment. Second, with “Nikkei BP Advertising Award” aims to stimulate global warming becoming more and more evident, we take it as one of our development of advertising in business-to-business most important missions as a media company to provide information to information, including economy / management, We report via the Internet our impact on the environment as help solve environmental issues. We have also been participating in a joint a result of our business activities and what we are doing to electronics / machinery, network, construction and afforestation project in Australia since 2002 — another example of our reduce environmental burdens. healthcare, while “Nikkei BP BizTech Book Award” (http://corporate.nikkeibp.co.jp/BP/eco) efforts to protect global environment. recognizes those books that contribute to the advancement and development of technology and management. Our fourth award “Japan Innovators Award,” aims to revitalize the country’s economy and Nikkei BP commends and awards achievements that support Japan’s industries tomorrow. Our awards are symbols of the A Management Approach that acknowledges innovators who have unique ideas and highest achievements in business and technology. the strong will to bring them to reality. Emphasizes Environmental Protection Recognizing Innovators Whose We launched Nikkei BP EcoManagement Forum as a platform Special Achievements Impact to facilitate environmental management in the industry. It Our Lives currently has 170 corporate members and is striving to further enhance eco-conscious management efforts of the members. In addition, “Environmental Brand Survey” is conducted every year to find out and analyze how environmental activities of each company are evaluated by the market and society. The There are also other awards presented by individual results of the survey are released in Nikkei Ecology and our magazine brands, such as “Nikkei Restaurants other magazines. The survey is drawing more attention every Menu Grand Prix,” “Woman of the Year” and “IT year as an index to measure corporate value from the Japan Award”— all to recognize and make the perspective of environment. public aware of the achievements of specialists from a journalist standpoint. We form study groups, conduct environment-related researches and host conferences to increase the awareness of and to support eco-conscious management among Japanese industries.12 13
  7. 7. The Nikkei BP Group Companies Corporate Data Nikkei BP Consulting, Inc. Nikkei Business Publications Nikkei BP Fulfillment Services, Inc. Name Nikkei Business Publications, Inc. Board of Directors http://consult.nikkeibp.co.jp/ America, Inc. http://www.dokusya-sc.co.jp/ Established in 2002 to offer consulting Established in 1992 in New York as an Established in 1991 with the aim of offering Head Office 1-17-3, Shirokane, Minato-ku, Chairman of the Board Seiichi Oteru services on marketing strategies; advisory advertising sales and marketing base subscriber fulfillment services for all the Tokyo 108-8646 Japan President CEO Yasuo Hirata services on how to boost web brands; covering North, Central, and South America. publications of Nikkei BP. The company’s Tel: +81-3-6811-8502 Executive Managing Directors Minoru Akiyoshi Fax: +81-3-5421-9058 Toshiyuki Obama branding services to measure brand The scope of business has expanded services now extend also to handle E-mail: info@nikkeibp.com Tatsuo Ito strength; and advisory services for brand to include sales of Nikkei Business magazines published by outside companies. Hiroshi Wada value enhancement. subscriptions. The company also has an Capital 400 million yen Takao Kaneko office in Santa Clara, California. Nikkei BP Creative, Inc. Yoshiyuki Furusawa Nikkei Business Publications Asia Ltd http://cre.nikkeibp.co.jp/ Date of Incorporation April 5, 1969 Managing Directors Katsunori Kajihara http://www.nikkeibp.com.hk/ Nikkei Business Publications Established in 1991 to offer quality Katsuyoshi Kondo Established in 1994 in Hong Kong, the Europe Ltd. production services in the age of digital Number of Employees 950 (as of July 1, 2008) Tsuneo Kita company publishes Nikkei Electronics Established in 1996 in London as an editorial design, encompassing not only Auditors Kiyoshi Otani Asia, a controlled-circulation magazine advertising sales and marketing base print media but also such electronic media Ko Okumura for engineers and managers in the covering Europe, the Middle East, and Africa. as CD-ROMs and websites. Tetsuya Shimbo electronics industry. The company has The company employs a powerful network Naohiro Nomura offices in Singapore and Taipei to serve as of media sales representatives to offer the Nikkei Medical Custom Publishing, Inc. Editorial Bureaus an advertising sales and marketing base highest quality service in the region. http://medicalkaihatu.nikkeibp.co.jp/ London Editorial Bureau covering all of Asia. Established in 1996 to offer custom Fifth Floor, Temple Bar House Nikkei BP Marketing, Inc. publishing services aimed at supporting 23-28 Fleet Street Beijing Editorial Bureau London, EC4Y 1AA, U.K. Nikkei National Geographic Inc. http://www.nikkeibpm.co.jp/ the marketing activities of pharmaceutical TEL: +44-20-7936-3667 1201-27 China Resources Building 8 Jianguomenbei Avenue, Beijing 100005, China FAX: +44-20-7583-6637 http://nationalgeographic.jp/ Established in 1973 to conduct field sales of companies and hospitals. The company can TEL: +86-10-5811-1820 TEL: +86-10-5885-9206 Established in 1994 as an equal joint Nikkei BP’s annual subscription magazines. also conduct market research among health E-mail: beijing@nikkeibp.co.jp venture company between Nikkei BP and Nikkei BP Marketing also serves outside care professionals in Japan. Silicon Valley Editorial Bureau the National Geographic Society. In addition customers as a full service company with Hong Kong Editorial Bureau 5201 Great America Parkway, Suite 526 New York Editorial Bureau Room No.1701A, 17/F Santa Clara, CA 95054 U.S.A. Suite 2404, 1325 Avenue of the Americas to publishing the Japanese edition of the highly efficient telemarketing and direct Nikkei BP Ad. Partners, Inc. Stanhope House TEL: +1-408-327-1111 New York, NY 10019 U.S.A. TEL: +1-212-261-6450 renowned National Geographic magazine, marketing functions. http://www.bpad.co.jp/ 734 King’s Road, Quarry Bay FAX: +1-408-327-1190 E-mail: svo@nikkeibp.co.jp FAX: +1-212-261-6459 Hong Kong the company also sells books, maps, and Established in 1997 as an advertising Tel: +852-2893-4884 Fax: +852-2893-3593 other products of the National Geographic Nikkei Business Publications agency to support the marketing activities Society. Service, Inc. of client companies, using mainly Nikkei BP http://www.nbpsvc.com/ advertising vehicles such as magazines, Nikkei BP Planning, Inc. Established in 1993 to offer back-office websites, exhibitions and seminars. http://nbpp.nikkeibp.co.jp/ support to the group companies of Nikkei BP Established in 1995 as a custom publishing in such areas as general affairs, accounting TechnoAssociates, Inc. Overseas Subsidiaries company to support public relations, investor and human resources. The company now http://www.technoassociates.com/ Nikkei Business Publications Europe Ltd. Nikkei Business Publications Asia Ltd Nikkei Business Publications America, Inc. relations, and environmental relations of offers temporary help services as well. Established in 2003 as a joint venture Fifth Floor, Temple Bar House Hong Kong Office New York Office its client companies and organizations by between Mitsubishi Corporation and Nikkei 23-28 Fleet Street Room No.1701A, 17/F 655 Third Avenue, Suite 2905 London, EC4Y 1AA, U.K. Stanhope House New York, NY 10017 U.S.A. producing books, magazines, and brochures Nikkei BP Publishing Center, Inc. BP to provide consulting and marketing TEL: +44-20-7936-2855 734 King’s Road, Quarry Bay TEL: +1-212-867-3414 FAX: +44-20-7583-6637 Hong Kong FAX: +1-212-867-3278 on their behalf. Established in 1993 to publish and sell services, with a special focus on technology, E-mail: info@nikkeibp.co.uk Tel: +852-2575-8301 E-mail: info@nikkeibp-america.com Nikkei BP magazines through bookstores. intellectual properties and China. Fax: +852-2574-8175 E-mail: info@nikkeibp.com.hk Silicon Valley Office Nikkei BP Soft Press, Inc. Today, the company also places Nikkei 5201 Great America Parkway, Suite 526 Singapore Office Santa Clara, CA 95054 U.S.A. http://softpress.nikkeibp.co.jp/ BP books and electronic media in fine Nikkei HR, Inc. Entrepreneur Centre TEL: +1-408-327-1100 Established in 1998 to publish Japanese bookstores. http://career.nikkei.co.jp/ 50 Tagore Lane #04-10H Singapore 787494 FAX: +1-408-327-1139 editions of the PC software manuals of Established in 2006 to operate “Nikkei Tel: +65-6552-7388 Microsoft Press, a publishing division of Career NET” which is an online platform Taipei Office Microsoft Corporation. The company also for matching high-skilled job seekers and 6F-7, No.150 Roosevelt Rd. Section 2, Taipei 100 Taiwan produces and markets the textbooks for the businesses in need of such talent. TEL: +886-2-2369-0196 FAX: +886-2-2369-0197 Microsoft Official Training School.14 15

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