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J Centre Mall Success Story with BOSINA STUDIOS

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J Center Mall is one of the shopping malls in Mandaue City owned by Jerry Uy of Everjust Realty Corporation. It’s a mixed development consisting of J Centre Hall, Convention Center, hotel, service apartments, and call center that provide world-class service and amenities to all its visitors.

They decided to get BOSINA STUDIOS expertise in building their online presence and increase the foot traffic. As a result, over a 25% increase in foot traffic and has become as one of the go-to shopping malls in the north.

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J Centre Mall Success Story with BOSINA STUDIOS

  1. 1. J Centre Mall Success Story with BOSINA STUDIOS Using Social Media to Drive Foot Traffic and Increase Brand Awareness
  2. 2. J Center Mall is one of the shopping malls in Mandaue City owned by Jerry Uy of Everjust Realty Corporation. It’s a mixed development consisting of J Centre Hall, Convention Center, hotel, service apartments, and call center that provide world-class service and amenities to all its visitors. They decided to get BOSINA STUDIOS expertise in building their online presence and increase the foot traffic. As a result, over 25% increase on foot traffic and has become as one of the go-to shopping malls in the north.
  3. 3. Retail Mall Founded in 2011, J Centre Mall is one of Cebu's top retail destinations, located in Mandaue City. 90% of shoppers turn to social media for retail and often look for help with buying decisions. Office spaces, groceries, hotel, and recreation center
  4. 4. J Centre Mall couldn’t grow their digital presence even after existing as business for 5 years. Over the years, they have seen a decrease on their foot traffic and revenue due to the digital disrupt. J Centre Mall grew in the initial years through marketing efforts such as print banners and word of mouth to promote their products, services, and campaigns. On its fourth year as a business, J Centre Mall started experiencing decrease in revenue and profit with higher competition. The shareholders decided to bring their traditional businesses model to the web as they recognized the growing trend of digital marketing.
  5. 5. The stakeholders of J Centre Mall expected to increase their followers and foot traffic by 10% at the same time slowly build their digital presence.
  6. 6. BOSINA STUDIOS was suggested by a former business affiliate as it has helped them grow their business extensively. They have been a client of BOSINA STUDIOS for the past five years. Transforming a traditional business model is BOSINA STUDIOS expertise and J Centre Mall was presented with a 6-month growth strategy that will help them build their online presence through digital marketing plus business analytics. BOSINA STUDIOS will act as an agency to provide support and services under a six-month contract, with the option of extension.
  7. 7. After two months of building their social media presence, J Centre Mall has started experiencing steady *organic social media growth and after a period of six months they reached a new milestone as they recorded an increased in foot traffic compared to previous year’s data.
  8. 8. That also elevated their influence and positioned them as one of the leading top retail destinations in the north. Since we have also applied the business analytics to analyze if the social media strategy is working, the data that we have gathered was presented to the stakeholders which was a big help to their marketing team in coming up with campaigns that would drive engagement on their social media channels and convert into revenue.
  9. 9. Foot Traffic (2016 vs 2017) 13.60% Facebook followers growth: 3.98% organic likes increase Facebook impressions growth: 51.91% organic increase Facebook engagement growth: 53.66% organic increase
  10. 10. BOSINA STUDIOS is a business innovation and marketing consulting firm that inspires, educates and facilitates organizations to create innovative and sustainable solutions for long-term success.
  11. 11. We will assist and find out which types of innovation you can apply and help you plan using the SOSTAC Methodology. We offer various marketing strategies to help business find solutions to their marketing challenges.
  12. 12. Creative Ideation & Guidance
  13. 13. Content Curation
  14. 14. T H A N K Y O U! www.bosinastudiso.co

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