Detroiter Magazine Clip


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A clip from the Nov. 2009 issue of the Detroiter Magazine featuring an ad where I did the copywriting, contributed to the concept & provided art direction. Also featured is a corresponding pieced I penned in promotion of this statewide talent retention/attraction initiative.

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Detroiter Magazine Clip

  1. 1. 30 TalenT and leadership DETROITER November 2009 Local Companies Honored with Sloan Awards A study conducted by the Families and Work Institute in said Ellen Galinsky, president of the Families and Work Institute. May 2009 found that most companies (81 percent) are "We are excited to recognize these exemplary employers in our maintaining the workplace flexibility they offer during business community," said Tammy Carnrike, chief operating officer, the recession and another 13 percent are increasing Detroit Regional Chamber. "Their ability to maintain progressive it. The Alfred P. Sloan Awards recognize organizations that are workplaces that allows flexibility for their employees is to be striving to find new ways to make work "work" in today's difficult applauded particularly in the current economic environment economy. Winners are the organizations that are finding this we are facing in Michigan." middle ground. The Alfred P. Sloan Awards for Business Excellence in Workplace "From new forms of flexible work arrangements that minimize Flexibility are part of the When Work Works project, an ongoing lay-offs, to creative cost-cutting that retains core medical benefits, initiative of Families and Work Institute, the Institute for a to providing financial information and support to employees, these Competitive Workforce and the Twiga Foundation. The Detroit employers are braving the economic storm through innovative policies Regional Chamber and Michigan Economic Development that prevent undue shock to their workplaces and their employees," Corporation lead the local initiative. Local winners: Altair Engineering Michigan Health & Hospital Association Peckham Inc. Farbman Group Albert Kahn Family of Companies Public Policy Associates, Inc. Dynamic Edge, Inc. Detroit Regional Chamber Motion Marketing & Media Plex Systems, Inc. Brown and Brown of Detroit Regal Financial Group Ryan Inc. KPMG, LLP Frank, Haron, Weiner & Navarro P.L.C. Visteon Corporation Ernst & Young Services Express, Inc. Warner Norcross & Judd LLP – Southfield, Grand Menlo Innovations LLC Valassis Rapids, Muskegon & Holland offices BDO Seidman LLP Leader Dogs for the Blind Michigan Civil Service Commission Employees Only Motawi Tileworks, Inc. Michigan Department of Education Amerisure Mutual Insurance Company National Multiple Scierosis Society Michigan Department of Environmental Quality Michigan Occupational Safety and Health Administration
  2. 2. DETROITER November 2009 TalenT and leadership 31 InternSupport positioned for continued growth with receipt of new support By Larry Jones S eptember was a big month for the Intern In Michigan program. In addition to reaching new user peaks of more than 5,000 students and 500 employers on its Web site, the program received a big boost in financial and strategic support. Earlier in the month, Intern In Michigan was awarded a $1.2 million grant from the west Michigan- based, W.K. Kellogg Foundation. The grant, which will provide funding through 2012, will be utilized to expand across the state and further the commitment and coordinated strategy of the Detroit Regional Chamber and its key partners to attract and retain Michigan’s youngest and brightest talent. The funding, which the program began receiving in September, will be utilized to support Intern In Michigan program activities and expenses associated with expanding participation, access and utilization of a single internship database across Michigan. Initial funding for the program was provided through grants received from the U.S. Department of Labor’s Workforce Innovations in Regional Economic Development (WIRED) program and the New Economy Initiative for Southeast Michigan (NEI). Along with the grant funding from the W.K. Kellogg Foundation, September also marked the addition of two new partnership agreements that will further expand Intern In Michigan as a collaborative statewide initiative and bolster the program’s presence in Upper and Mid-Michigan. The Traverse City Area Chamber of Commerce and the Lansing-based Prima Civitas Foundation (PCF) joined the Detroit Regional Chamber and the West Michigan Strategic Alliance to form a multi-organizational collective effort to attract and retain young, bright talent. As a partner, each organization will be able to serve as a local point of contact for Michigan employers and universities, so that will truly be an initiative that encompasses the entire state. The Traverse City Area Chamber of Commerce services the region of upper Michigan, which includes: Leelanau, Benzie, Grand Travers, Kalkaska and Antrim counties. PCF, through the outreach of its Mid-Michigan Innovation Team, services 13 counties encompassing two million people, anchored by Flint, Lansing, Midland, Saginaw and the thumb. Per individual agreements with its new partners, Intern In Michigan will provide the necessary support to assist with the efforts to promote the program and its Web site - - to employers and students. Larry Jones is a freelance public relations strategist and writer. Has your 2010 advertising and marketing budget been cut back? Reach a highly targeted and affluent audience of SE Michigan business decision makers with your message through value- conscious print/online products brought to you by the Detroit Regional Chamber: “Detroiter” magazine - and - e-Detroiter - Detroit Regional Business Book - Exclusive Advertising Partnerships Receive maximum exposure for minimal investment Contact our Marketing Opportunities department to discuss a custom package to fit your needs and budget. 313-596-0391 or