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Developer Program Metrics - Case Study - 2014

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Developer Program Monitoring and Metrics. 2014

First given at the WIP Factory Workshop for Developer Programs, April 29, Mountain View, CA

Published in: Marketing, Business, Technology
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Developer Program Metrics - Case Study - 2014

  1. 1. Developer Program Monitoring and Metrics - Part I - Measurement & ROI
  2. 2. The Workshop What can we measure A specific tale of three programs… Answer the CFO’s question: For every dollar we put into this program, what do we get?
  3. 3. Your Developer Relations Team™
  4. 4. Measurments More than “API keys issued” More than “integrations” More than “apps built”
  5. 5. Funnel DRM System Business Card List Event Pres0s
  6. 6. Funnel Metrics DRM System Business Card List Event How Many? Total Audience? How many? Time to first… Pres0s Growth over time, Quality, Segmentation, Usefulness
  7. 7. Pipeline Aware Consider & Trust Trial Usage Commitment
  8. 8. Pipeline Aware Consider & Trust Trial Usage Commitment Market Research Website Traffic Time to Hello World POC App Built or Integration? Publish
  9. 9. Benchmark Examples: Awareness Attitude Time to Trial Number of API Keys issued Number of Apps Built using API Marketing Cost per App Built
  10. 10. Benchmark Example: Program cost per App Built: Our Cost: $nnn/app Competitor’s Cost: $nn,nnn/app Answer the CFO’s question: For every dollar I put into this program, what do I get?
  11. 11. A tale…
  12. 12. Program “Tour” Two Evangelists 10 Cities, All Day Workshops 100 Developers each event 1 device per each attendee 5 apps built
  13. 13. Program “Contest” Two Evangelists, Two Marketers 1 global contest, announced to 250K developers Global exposure, Major Event Announcement Prize Money 50 poc apps built
  14. 14. Program “Targeted” Two Evangelists 3 targeted technical workshops 180 total attendees Soda and Pizza, token prizes 50 poc apps built
  15. 15. Answers…
  16. 16. Answer Sheet “Tour” = (100*500*10) / 5 = 100,000+ per app “Contest” = (250,000 + 150,000 + 100,000) / 50 = 10,000+ per app “Targeted” = ( 3 * 1,000 ) / 50 = 60+ per app
  17. 17. The Workshop Answer the CFO’s question: For every dollar we put into this program, what do we get?
  18. 18. Bruce Jones @BMcCJ slideshare.com/bmccj Linkedin.com/in/bmccj BMcCJ, LLC Your Developer Relations Team™ bmccj.com

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