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The all-new
                                                                    BMW
                                                                    Series Sedan


BMW of Macon                                                       i
111 Riverside Pkwy                                                 i
                                                                   i
                                                                                      The Ultimate
                                                                                    Driving Machine®
Macon, GA 31210
(866) 258-1151
http://www.bmwofmacon.com/

 We can help you find just what your looking for and provide you with the right information to put
you in the seat you need to be in. We believe in riding with style here at BMW of Macon and want
to make you a part of our beliefs! Browse our website for amazing specials and also find that we
have great financing deals to serve the Macon and Atlanta Georgia area. Check out all of the
services we provide to you.




THE ALL-NEW  SERIES SEDAN.
  JOY IS AN EXPLORATION OF BEAUTY.

  BMW EfficientDynamics
  Less emissions. More driving pleasure.
POWERED BY CREATIVITY.
INSPIRED BY JOY.
 The all-new BMW  Series Sedan: the perfect symbiosis of modern design and driving pleasure. It’s our tribute to the beauty of ideas – the lifeblood
 of our company. Whether in the grand sweep of an eye-catching contour, or in the rigid, lightweight construction of the suspension, innovative ideas
 keep every inch of the BMW  Series Sedan moving forward. And with over  years of creating vehicles designed to stay at the forefront of the
 industry, we know a thing or two about the beauty and joy of driving.
Editorial


                                                                                                                                                                                              A MASTER CLASS
                                                                                                                                                                                              IN MOTION.
                                                                                                                                                                                              The art of design.

                                                                                                                                                                                              BMW believes in the potency of ideas. From high-performance
                                                                                                                                                                                              engines to advanced handling technologies, many of our greatest
                                                                                                                                                                                              concepts begin at desks, on printouts or in blueprints. But an idea
                                                                                                                                                                                              doesn’t have to start on paper to be powerful – or inspiring.

                                                                                                                                                                                              At the BMW Museum in Munich, there is a kinetic sculpture that
                                                                                                                                                                                              immediately catches the eye with its complexity and beauty. No less
                                                                                                                                                                                              than  metal balls continually align and then realign themselves in
                                                                                                                                                                                              ever-shifting patterns – some abstract, some in the familiar contours
                                                                                                                                                                                              of a BMW vehicle. The sculpture serves as a perfect representation
                                                                                                                                                                                              of our approach to design: it is this same fluid concept of beauty that
                                                                                                                                                                                              we apply to our vehicles, even from the earliest stages. And like the
                                                                                                                                                                                              sculpture, each component of our design concept must be in place
The all-new BMW                         Technology                                       Equipment                             Summaries                                                      in order to create a cohesive, unified whole. Like a team of artists, our
                                                                                                                                                                                              designers work together to shape their vision using models, sketches
 Series Sedan                                                                                                                                                                                and even discussions. It’s a complex process that yields a truly unique
                                                                                                                                                                                              product: a new BMW design.
AESTHETIC MEETS                         NEW REVELATIONS                                  ONE OF A KIND,                        BMW  SERIES SEDAN
                                                                                                                                                                                              The all-new  Series Sedan – a winning combination of elegance,
ATHLETIC.                               ON REVOLUTIONS.                                  ONE AT A TIME.                        OVERVIEW.                                                      sportiness and luxury – captures this principle beautifully. With its
                                                                                                                                                                                              timeless profile with contours that impress, the gracefully chiseled
 Exterior                              Performance                                    Combination examples                Equipment charts
                                                                                                                                                                                              body of the  Series Sedan expresses the essence of BMW design.
   The shape of perfection.                The BMW  Series Sedan on the move.
                                                                                                                                                                                              But it is not simply a superficial attraction. You’ll find equal attention to
                                                                                          Exterior colors                     Technical data
                                                                                                                                                                                              detail has been paid to the entire vehicle. The cabin serves as a master
   Driving experience                  BMW EfficientDynamics
                                                                                                                                                                                              class in functional comfort, from the Black Panel Display technology
     Highlights of the all-new BMW         Technology that increases driving joy while    Upholstery materials and colors     BMW Services
                                                                                                                                                                                              that awakens to glowing life at the press of the Start button, to the new
      Series Sedan.                       reducing fuel consumption and emissions.                                               Exclusive offers for BMW customers.
                                                                                                                                                                                              Parking Assistant feature that selects and then helps pilot you into
                                                                                          Interior trims
                                                                                                                                                                                              parking spaces. Under the hood, BMW’s TwinPower Turbo engines
 Dynamics and design                   Engines
                                                                                                                                                                                              have become more fuel efficient, giving you even more reasons to
   Interview with chief designer           A pair of TwinPower Turbo engines and            Recommended color combinations
                                                                                                                                                                                              keep driving longer. Each of these aspects is compelling on its own.
   Adrian van Hooydonk.                    one naturally aspirated powerplant.
                                                                                                                                                                                              Incorporated into a single, symphonic whole, the result is no less
                                                                                          Standard/Optional equipment
                                                                                                                                                                                              than class-leading. The  Series Sedan resets the standards. It’s a
 Interior                              Chassis and safety features
                                                                                                                                                                                              difference that rewards drivers, passengers and onlookers alike.
   Cockpit and rear-cabin highlights.      Innovations that bring joy.                    Original BMW Accessories
                                                                                            World-class, yet personalizing.
 Experience                            Technology/BMW Assist™
   Five minutes in the all-new BMW         Systems that add convenience and
    Series Sedan.                         peace of mind while you’re on the road.
                                                                                              bmwusa.com/byo
                                         Six technical questions
                                           Explaining six interesting technologies
     bmwusa.com/allnew                   in the all-new BMW  Series Sedan.
                                                                                                                               Equipment of model shown: BMW i Sedan

                                                                                                                                              Engine: -valve BMW TwinPower Turbo
                                                                                                                                                      .-liter inline six-cylinder engine
                                                                                                                                     Nominal output:   hp @  rpm
                                            bmwusa.com/technology                                                                           Wheels:  V Spoke (Style ) " light alloy
                                                                                                                                       Exterior color:Space Gray Metallic
                                                                                                                                          Upholstery: Venetian Beige Dakota Leather
                                                                                                                                         Interior trim:
                                                                                                                                                      Anthracite Wood
                                                                                                                                 Optional equipment:  Sport Package, Premium Package,
                                                                                                                                                      -speed Sport Automatic transmission,
                                                                                                                                                      -zone climate control


                                                                                                                               For information on specifications please see pages -.


04 05 Content
The design and style of the
 Series Sedan answers any
questions about how we see
the world of automotive
beauty. From the powerful
front end, to the expressive
contours, to the signature
Hofmeister kink, each eye-
catching section is also a
vital component in the
dynamic, elegant symphony
of the vehicle’s exterior. And
if your question is, does it
drive the way it looks? The
answer is a resounding yes.

bmwusa.com/allnew
06 07 Exterior
THE PURSUIT OF
HAPPINESS IS
NEVER-ENDING.
Elegance and efficiency, sophistication and swagger:
the all-new BMW  Series Sedan gives drivers and
passengers a sense of purpose on the road – and a
reason to keep moving.




                                                      JOY.
BMW EfficientDynamics
                                                                                                                     Less emissions. More driving pleasure.




BMW EFFICIENT DYNAMICS:
THE LANGUAGE OF BMW ENGINEERING.
BMW EfficientDynamics has kept us moving toward one constant goal: our unwavering commitment to achieving
maximum power and efficiency with minimum emissions. This compels us to create the most efficient models
possible – from powerful, lightweight engines to aerodynamic tail ends, and every part in between. For example,
our Brake Energy Regeneration technology harnesses the kinetic energy normally wasted when coasting and
stopping. This energy is stored in the vehicle’s battery, where it is available for running electrical components.
As a result, the engine does less work, saving fuel and reducing emissions. It’s just one more way BMW is moving
forward to make driving as enjoyable and efficient as possible.

bmwusa.com/efficientdynamics
12 13 Driving experience
In crafting a perfectly balanced model of power, the engine is at the
                                                                     heart of the issue. With no fewer than three engine choices, the all-
                                                                     new  Series Sedan offers classic pulse-raising BMW performance –
                                                                     including, in the i, a stunning .-liter, -hp TwinPower Turbo
                                                                     V- engine with High Precision Direct Injection. In the i and i,
                                                                     a -speed manual and two new -speed automatic transmissions not
                                                                     only harness this power perfectly, they also enhance fuel efficiency.
                                                                     It’s the most thrilling way to take flight in our latest masterpiece.




OUR DREAMS MOVE US.
THEY’LL MOVE YOU, TOO.




For details on the availability of standard and optional features,
please refer to the Equipment charts at the back of this brochure.


14 15 Driving experience
BMW Driving Assistance technologies
give important feedback on your vehicle’s
operating status and surrounding traffic.
However, what you’ll discover is their
ability to reduce stress, making any time
spent behind the wheel more enjoyable.

Head-up Display.
Key information is projected directly into
your field of vision so you can focus on the
road ahead while staying informed of your
speed and operating data. If so equipped,
view Navigation directions and Active
Cruise Control data; and see BMW Night
Vision with Pedestrian Detection and
Lane Departure Warning System alerts.

Active Cruise Control with
Stop & Go function.
This feature uses radar measurements to
automatically maintain a preset speed and
distance between your vehicle and the
one ahead in heavy traffic and highway
driving. It can even bring your BMW to a
stop, if needed. Once traffic allows, your
BMW automatically returns to its preset
speed. At all times, the Forward Collision
Warning feature sounds an alert if you are
approaching the vehicle ahead too quickly.

Lane Departure Warning and
Active Blind Spot Detection.
If your vehicle crosses the lane markings
without first using the directional signal,
the Lane Departure Warning System
gently vibrates the steering wheel, alerting
you. When the turn signal is activated,
Active Blind Spot Detection monitors for
vehicles in your blind spot or approaching
at a higher speed in the passing lane.
Should this be the case, the system alerts
you by sending a mild vibration through
the steering wheel and displaying a visible
signal in the side-view mirror.




                                               TECHNOLOGY AT YOUR SERVICE:
                                               ADVANCED DRIVING ASSISTANCE SYSTEMS.




                                                                      Cruise Control is not a substitute for the driver’s own responsibility in adjusting speed and otherwise
                                                                       controlling the vehicle. After evaluating the road, traffic and visibility conditions, the driver must decide
                                                                       whether and how the system is used.
                                                                      Requires clearly definable lane markings that are not obscured by rain, snow, etc. Lane Departure Warning

                                                                       feature is not a substitute for the driver’s own responsibility in maintaining safe control of the vehicle.

16 17 Driving experience
Bold artistic statements must be reinforced in even the smallest details. In this case, numerous supporting technologies help you make
                           the most out of every ounce of this masterpiece’s power and grace. Take, for example, BMW’s Electric Power Steering (EPS), making
                           its debut in the all-new  Series Sedan. Enhancing both precision and comfort, the EPS system relies on an electric motor, as opposed
                           to conventional mechanical systems, to provide assistance during steering maneuvers on an as-needed basis only. Once steering wheel
                           movement ceases, such as cruising, energy consumption from this innovative system is reduced to zero. So you can drive exactly as you
                           intended – with poise and precision.


18 19 Driving experience
Interior designer Oliver Heilmer checking the lines and

A BMW SHOULD                                                                                                                                                                                         dimensions of the body on the clay model.




ALWAYS RADIATE                                                                                                                                               You put great emphasis on the dynamism of this model. But
                                                                                                                                                             how sporty can a BMW 5 Series Sedan be? A BMW must always
DYNAMISM.                                                                                                                                                    be an expression of dynamics and motion! The 5 Series in particular
                                                                                                                                                             appeals to customers who love driving, including long distances, and
                                                                                                                                                             really appreciate the typical driving dynamics of a BMW. The propor-
                                                                                                                                                             tions are clearly defined by the heritage of BMW sedans: short over-
Adrian van Hooydonk, , Head of BMW Group Design, invited                                                                                                   hangs, long wheelbase, a long hood and the cockpit set well back.
us to join him on an exclusive test drive. An interview with the
expert about the design of the all-new BMW  Series Sedan.                                                                                                   It seems you like working with lines. The door handles, for
                                                                                                                                                             example, meld into the seam lines. The primary measures of
Interview: Jan-Kirsten Biener                                                                                                                                BMW’s design language are proportion and volume. It’s only at
Captions: Brian Finally                                                                                                                                      second glance that the lines that delineate the spaces become visible.

                                                                                                                                                             Inside, you’ve opted, in general, for clearly defined spaces,
                                                                                                                                                             with clean lines and no unnecessary frills. What’s the reason-
                                                                                                                                                             ing behind that? The interior, too, has to speak of dynamics and
                                                                                                                                                             elegance. Our idea was to express this through smoothly flowing
                                                                                                                                                             lines across the instrument panel and doors.

                                                                                                                                                             How do you manage to create an interior with such a modern
                                                                                                                                                             atmosphere? First and foremost, by ensuring that the exterior and
                                                                                                                                                             interior form a harmonious whole – and just like on the outside, the
                                                                                                                                                             closer you look inside the BMW 5 Series, the more innovations you
                                                                                                                                                             discover. For example, there’s the momentum of the two lines on
                                                                                                                                                             the instrument panel that’s carried over onto the passenger side –
                                                                                                                                                             something that only strikes you at second glance. Or the way the
                                                                                                                                                             trim panel transitions from the instrument panel to the door, with a
                                                                                                                                                             chrome-color highlight. It’s the sum of these detailed refinements
                                                                                                                                                             that explains the appeal of the all-new BMW 5 Series interior.




                                                                                                         Adrian van Hooydonk, Head of BMW Group Design,
                                                                                                                introduces the all-new BMW  Series Sedan.                                                                                           The headlights are capped with a strip of frosted glass that
                                                                                                                                                                                                                                                     looks like an eyebrow, while the taillights have a pronounced
                                                                                                                                                                                                                                                     L-shape. Why did you go for these visuals? Our “night design,”
                                                                                                                                                                                                                                                     as we call it, ensures that the BMW 5 Series can be clearly identified
                                                                                                                                                                                                                                                     as a BMW even in the dark. That’s why, at the front, we chose to
Exterior designer Jacek Fröhlich                                                                                                                                                                                                                     have the “eyebrows” lend a slightly angular look to the round twin
gets to work on his design model.                                                                                                                                                                                                                    headlights. The L-shape of the taillights builds a bridge between
                                                                                                                                                                                                                                                     tradition and progress. The Corona headlight-rings are also available
                                                                                                                                                                                                                                                     with state-of-the-art LED technology.

                                                                                                                                                                                                                                                     Were there any areas where you deliberately wanted to set this
Adrian van Hooydonk, what do you personally find so                         Were these the two primary characteristics you were after                                                                                                                 model apart from its predecessor? This time around, we have
special about the all-new BMW 5 Series Sedan? This new                     in your design? Let’s say that’s why the design of the new BMW                                                                                                            designed a very upright kidney grille. In fact, we’ve gone back to giving
BMW 5 Series reveals at a glance exactly what you can expect to            5 Series features very dynamic lines at the front and rear, while the                                                                                                     it a slight forward angle. This shows, on the one hand, how firmly rooted
experience inside. It’s the perfect fit, like a suit that’s made to order   side view has a stretched and timeless look to it.                                                                                                                        we are in our own design history. On the other hand, it underpins the
– and the BMW 5 Series suits any occasion. No matter if you’re on                                                                                                                                                                                    sporty character of this model. Overall, the new BMW 5 Series Sedan
business, on vacation or driving around town, you’re always dressed        The way we see it, you’ve implemented three design concepts                                                                                                               looks a touch lower and wider than its predecessor – which means it
right, with a sure sense of style.                                         in a single car. Would you agree? The observer always sees a car                                                                                                          looks even more dynamic.
                                                                           as a whole. Every BMW expresses a high degree of sportiness and
At BMW, the 5 Series invariably has a special part to play.                elegance, with the mixture varying from one series to the next. For                                                                                                       The kidney grille is particularly wide and striking in this model.
How do you see the role of this series in the current BMW                  me, the BMW 5 Series is the epitome of the sporty business sedan.                                                                                                         Why is that? Well, of course the kidney grille is not just a design
portfolio? The 5 Series is the brand’s core product. The BMW               While it clearly belongs to the large sedan class, at the same time it                                                                                                    element, it’s also an important air inlet. But in the new BMW 5 Series
5 Series Sedan has the longest pedigree in the range and, for that         has its own distinctive looks, based on the three primary characteris-                                                                                                    the design of the kidney grille has one primary purpose. It says, “This
reason alone, it holds a special place in our corporate history. As        tics that you referred to: the charismatic appeal of the front end, the                                                                                                   is one sporty sedan!”
always, this BMW 5 Series demonstrates the perfect combination             stylish elegance of the side view, and the natural, authentic sportiness
of sportiness and elegance.                                                of the rear. Those were indeed the specifications for this model, and                                                                   Emotional sketch of the exterior   Thank you very much for this exclusive interview! It was a
                                                                           I’d say they’re all readily identifiable in the finished product.                                                                      of the new BMW  Series Sedan.       pleasure talking to you.
BMW translated the luxurious comfort
                                                      of the all-new  Series Sedan’s
                                                      interior to match the elegant joy of
                                                      the exterior. Upon entering the cabin,
                                                      it’s clear that the vehicle’s sweeping
                                                      contours and clean lines have per-
                                                      meated the interior, as well. Choose
                                                      from a wealth of sleek modern trims –
                                                      like Dark Wood and Aluminum – as
                                                      well as supple leather upholsteries,
                                                      including BMW’s optional plush
                                                      Nappa Leather. Extensive Black Panel
                                                      technology – both on the dash and in
                                                      the center console – gives you easy-
                                                      to-read information on everything
                                                      from vital driving information, including
                                                      speed and rpms, to climate control
                                                      and Navigation system details; when
                                                      not in use, the surface is simple,
                                                      clean and dark. Speaking of controls,
                                                      the driver-centric dashboard gives
                                                      those behind the wheel quick and
                                                      easy access to every knob, dial,
                                                      wheel and button. Grasp the fourth-
                                                      generation iDrive Controller and plot
                                                      your course on a large, integrated
                                                      .-inch screen. And the new Top-
                                                      and Side-view Cameras provide
                                                      visual assistance for parking and
                                                      maneuvering in tight spaces, with
                                                      images clearly transmitted to the
                                                      iDrive screen. Intuitive, comfortable,
                                                      and luxurious: the interior of the
                                                       Series Sedan is a truly stunning
                                                      complement to the vehicle’s sharp
                                                      lines and good looks.
                                                      1 Delayed   availability.

                                                      For details on the availability of standard
                                                      and optional features, please refer to the
                                                      Equipment charts at the back of this brochure.




                 WHERE FUNCTIONAL INTEGRATION MEETS

PERFECTION.      PURE EXHILARATION.



22 23 Interior
DISCOVER A PLACE WHERE
EVEN SITTING DOWN INSPIRES AWE.

                                  In typical BMW fashion, every surface
                                  and corner of the all-new  Series
                                  Sedan cabin is finished in premium
                                  materials. Sit back in seats upholstered
                                  in plush optional Nappa Leather. Run
                                  your eyes over the dash, accented
                                  with rich wood trims. You’ll soon dis-
                                  cover just how inviting and inspiring
                                  elegant design truly can be.




                                                                             The all-new  Series Sedan delivers
                                                                             a rewarding rear-seat experience,
                                                                             even for tall passengers. Designed
                                                                             with ample headroom and greater
                                                                             knee-room than its predecessor,
                                                                             back-seat travelers are treated to
                                                                             more comfortable accommodations
                                                                             than ever before. Once they are
                                                                             settled in, four-zone automatic air
                                                                             conditioning provides individually
                                                                             adjustable air settings for the two
                                                                             outer seats. Passengers of all ages
                                                                             will appreciate the rear-seat enter-
                                                                             tainment system that offers two
                                                                             -inch monitors, plus a separate
                                                                             DVD drive and easy-to-use controls.
                                                                             And a premium hi-fi system puts
                                                                             the power of  high-end speakers at
                                                                             your disposal, for creating an atmos-
                                                                             phere of acoustic bliss on any trip.
                                                                             Who says the driver’s seat is the only
                                                                             great place in the  Series Sedan?
                                                                             For details on the availability of standard
                                                                             and optional features, please refer to the
                                                                             Equipment charts at the back of this brochure.




24 25 Interior
Falling in love only takes  seconds.                                                                            : It’s so quiet, it’s as if the world had
 MINUTES     Forming a deep, lasting friendship
              takes  minutes and  seconds longer.
                                                                                                                               been swaddled in a cotton blanket. Your
                                                                                                                               senses become more acute. Everything in
              What do the first five minutes in the all-                                                                         the cockpit, including the center console and
IN THE ALL-   new BMW  Series Sedan feel like? BMW
              researched the issue and documented
                                                                                                                               gear selector lever, is focused toward you –
                                                                                                                               the driver. Buttons can be reached with the
              the results. (The most important result                                                                          tips of your fingers; just stretch out your hand.
NEW BMW       was that the test subjects didn’t really want
              to get out of the BMW  Series Sedan again.)

 SERIES
SEDAN.




                                                                                                                                                                                  : Press the Start button, and the vehicle’s
                                                                                                                                                                                  functions come to life. The all-new BMW
                                                                                                                                                                                   Series Sedan talks to you in a wordless
                                                                                                                                                                                  language. You twist, tilt and press the iDrive
                                                                                                                                                                                  Controller, which functions with flawless
                                                                                                                                                                                  precision. Everything is quick and easy to
                                                                                                                                                                                  set up – like pairing your BMW-approved
                                                                                                                                                                                  Bluetooth® mobile phone with the car.




              : Operating the door handle is the first                           : The clear cockpit layout seems                                                            : It’s fun, getting to know the  Series
              indication of things to come. The door opens                         pleasantly familiar, with high-quality                                                         Sedan interior. Exciting, too – like the first day
              with a satisfying sound that signals precise                         materials that make for a superb look                                                          at a job that you have been eagerly looking
              workmanship and first-class materials. You                            and feel. You run your fingertips over the                                                      forward to. And then, the first press of the
              take your seat behind the steering wheel                             different types of surfaces. The leather-                                                      accelerator pedal. Still in neutral, you hear
              and look over the cockpit. Closing the door,                         wrapped steering wheel feels sporty and                                                        the power of the engine, feel its dynamic
              you notice that it moves by itself the last                          compact. How good it is to the touch!                                                          potential, can’t wait to get going. And once
              couple of inches, then pulls itself shut,                                                                                                                           you slide into gear, you know that you won’t
              making barely a sound.                                                                                                                                              ever want to stop again.




              For details on the availability of standard and optional features,
              please refer to the Equipment charts at the back of this
              brochure.
AUTHENTICITY.


                PUT YOUR HANDS
                ON THE WHEEL
                AND YOUR MIND
                AT EASE.
                Driven to innovate, BMW imbued the all-new
                 Series Sedan with a range of cutting-edge
                technologies that elevate the entire driving
                experience. But this is not technology for its
                own sake. Each groundbreaking feature is
                seamlessly designed and integrated for
                maximum operating efficiency and user-
                friendliness. Only in this way can we increase
                the thrill of The Ultimate Driving Machine®
                without losing its signature driving feel.
BMW EFFICIENT DYNAMICS:
                                                                                                                                                                                                                                  BMW EfficientDynamics
                                      GREEN – EVEN AT GREEN LIGHTS.                                                                                                                                                               Less emissions. More driving pleasure.


                                                                                                                                                                                                                                                                                               BMW is passionate about
                                                                                                                                                                                                                                                                                               researching and develop-
                                                                                                                                                                                                                                                                                               ing innovations that ensure
                                                                                                                                                                                                                                                                                               advanced and efficient
                                                                                                                                                                                                                                                                                               driving. This is why every
                                                                                                                                                                                                                                                                                               new BMW – like the new
                                                                                                                                                                                                                                                                                                Series Sedan – comes
                                                                                                                                                                                                                                                                                               with comprehensive,
                                                                                                                                                                                                                                                                                               multi-award-winning
                                                                                                                                                                                                                                                                                               BMW EfficientDynamics
                                                                                                                                                                                                                                                                                               technology. All of BMW’s
Imagine fuel-efficient vehicles                                                                                                                                                                                                                                                                 EfficientDynamics features
that accelerate from - mph
in a mere . seconds.                                                                                                                                                                                                                                                                         are perfectly matched to
Fuel-efficient vehicles that are                                                                                                                                                                                                                                                                reduce fuel consumption
extremely aerodynamic.                                                                                                                                                                                                                                                                         and CO emissions while
Fuel-efficient vehicles that cause
excitement even when parked.                                                                                                                                                                                                                                                                   maximizing engine output
                                                                                                                                                                                                                                                                                               and dynamic performance.
Sports cars that use only one
                                                                                                                                                                                                                                                                                               Less fuel, more driving
gallon of diesel fuel per  miles.
Sports cars that are fueled from                                                                                                                                                                                                                                                               pleasure: a contradiction
a wall socket.                                                                                                                                                                                                                                                                                 that BMW has resolved
Fuel-efficient vehicles and
                                                                                                                                                                                                                                                                                               once and for all. It makes
sports cars like the BMW Vision                                                                                                                                                                                                                                                                for joyful drivers while
EfficientDynamics concept                                                                                                                                                                                                                                                                       benefiting the environment.
car make the impossible
possible. And demonstrate that
a combination of highly efficient
transportation and pure emotion
can soon become a reality.




                                      High Precision                          BMW TwinPower                         -speed STEPTRONIC automatic         Valvetronic.                              Electric Power Steering.                 Brake Energy Regeneration.
                                      direct fuel injection.                  Turbo technology.                     transmission.                        BMW’s Valvetronic valve control           Unlike conventional, hydraulic           In vehicles with Brake Energy
                                      In this latest-generation direct fuel   This innovative turbocharging         The close spacing of gear ratios     system improves engine response           steering systems, Electric Power         Regeneration, the alternator gen-
                                      injection system, the piezo injectors   technology efficiently reclaims the    in this new -speed automatic        and refinement, while also helping         Steering draws power only during         erates electricity only when the
                                      are positioned very close to the        energy contained in exhaust gases,    transmission makes maximum use       to reduce fuel consumption. The           actual steering movements. When          driver takes his or her foot off the
                                      spark plugs. They inject fuel at high   using two turbochargers (i) or a   of the optimum rev range, reducing   system helps the engine “breathe”         the steering wheel position is con-      accelerator. Kinetic energy that was
                                      pressure, with extreme precision,       twin-scroll charger (i).           fuel consumption and allowing        better by providing fully variable lift   stant, the electric motor is inactive.   previously unharnessed is trans-
                                      for very efficient combustion.                                                 smoother shifts.                     adjustment of the inlet valves                                                     formed into electrical energy, then
                                                                                                                                                                                                                                            fed into the battery. In this way,
                                                                                                                                                                                                                                            electricity is generated without
                                                                                                                                                                                                                                            consuming fuel.



                                                                                                                                                                                                                                            Not all BMW EfficientDynamics features are available on all models.
30 31 BMW EfficientDynamics                                                                                                                              bmwusa.com/efficientdynamics                                                      Please see your authorized BMW center for details.
IT ALL REVOLVES
                                                                                    AROUND JOY.
                                                                                    SEVERAL THOUSAND
                                                                                    TIMES PER MINUTE.

                                                                                                                                                                                                                                                                                           


                                                                                                                                                                                                                                                 Torque (lb-ft)
                                                                                                                                                                                                                                                                                           




                                                                                                                                                                                                                                                                                           




                                                                                                                                                                                                                                                                                           




                                                                                                                                                                                                                                                                                           

                                                                                                                                                                                                                                            Power output (horsepower)




                                                                                                                                                                                                                                                                                                    Power output (horsepower)
                                                                                                                                                                                                                                                                                           




                                                                                                                                                                                             Torque (lb-ft)
                                                                                                                                                                                                                                                                                             




                                                                                                                                                                                                                                                                                              
                                                                                                                                                                                                                                                              
                                                                                                                                                                                                                    Engine speed (rpm)



                                                                                                                                                                                                                    Powerful and efficient – the new BMW i with
                                                                                                                                                                                                                    TwinPower Turbo technology.




Engines that power innovation. Year after year, BMW engines have garnered           BMW i.                            BMW i TwinPower Turbo.                                                                           BMW i.
                                                                                    BMW’s .-liter TwinPower Turbo      This unique engine combines             It continues to push you back in                            Hit the accelerator of the i, and
accolades for their output, refinement and high-revving ability. Beneath the long   V- is the essence of an iron fist    a twin-scroll TwinPower Turbo,          your seat all the way to  rpm.                          in . seconds, you’ve reached 
hoods of the all-new  Series Sedans are three of the world’s most sophisticated    in a velvet glove. Calling on two    High Precision direct fuel injection,   In just . seconds you’re easily                           mph, thanks to its potent -hp
engines. All are designed to deliver on BMW’s EfficientDynamics philosophy:         parallel turbochargers, its robust   and – in a first for turbocharged        passing  mph – and just as easily                         engine. The lightweight composite
                                                                                     hp accelerates the i          engines – BMW’s Valvetronic             surpassing all expectations.                                magnesium/aluminum engine block
increased power with decreased fuel consumption and emissions. Whichever            smoothly from  to  mph in         variable intake technology that                                                                     adds to the spirited acceleration
engine you select, you’ll enjoy the thrill of BMW performance while helping to      . seconds, while the boost         helps the engine “breathe” better.                                                                  and nimble handling. And with 
protect the environment every day.                                                  from  lb-ft of peak torque is     The result: turbo lag is virtually                                                                  lb-ft of torque, the power pours on
                                                                                    sustained from  all the way      eliminated, while posting one of                                                                    early and strong, and continues
                                                                                    to  rpm. Thanks to High          the most fuel-efficient ratings in its                                                               throughout the powerband.
                                                                                    Precision injection, this V- is     class. The i TwinPower Turbo
                                                                                    also extremely fuel efficient.        develops maximum output of 
                                                                                                                         hp at  rpm, redlining at 
                                                                                                                         rpm. Peak torque of  lb-ft kicks
                                                                                                                         in almost immediately at  rpm.                        All  to  claims: BMW AG test results.
                                                                                                                                                                                   BMW urges you to obey all posted speed laws and always wear safety belts.

32 33 Engines
The all-new  Series Sedan offers a host of innovative performance-enhancing
technologies as well as active and passive safety features that help you get
                                                                                                                    IF THE ALL-NEW  SERIES SEDAN
the most pleasure out of every drive.                                                                               IS BEAUTIFUL TO LOOK AT,
                                                                                                                    WHAT’S INSIDE IS POSITIVELY STUNNING.




Integral Active Steering.              Adaptive Drive.                       Driving Dynamics Control.              -speed Sport Automatic                Double-wishbone front              Dynamic Stability Control                 Passive safety.
With Integral Active Steering, at      Included in the Dynamic Handling      By pressing a button, you can          transmission.                          suspension.                        (DSC).                                    In the event of a collision, the
speeds up to  mph, a small           Package, Adaptive Drive combines      adjust the all-new  Series Sedan’s    Enjoy quick, comfortable gearshifts,   BMW minimizes the effect of poor   DSC helps to stabilize the all-new        Sedan’s safety system determines
turn of the steering wheel yields      performance-elevating Active          driving characteristics. Choose from   using the gear selector lever or       road surfaces by using a double-    Series Sedan in just milliseconds       which of six airbags to deploy for
a greater turn of the front wheels     Roll Stabilization (ARS) and ride-    four settings: COMFORT, NORMAL,        steering wheel-mounted gearshift       wishbone design. This removes      when it senses an impending skid.         optimal protection. An extremely
for more direct response. It also      enhancing Dynamic Damping             SPORT and SPORT+, to adjust            paddles. The close spacing of the      lateral and longitudinal forces    Whenever the system senses over-          rigid steel “safety cage” surrounds
steers the rear wheels up to .       Control (DDC). The vehicle’s body     shock-absorber firmness, engine-        eight gears optimizes acceleration     from acting on the dampers,        or understeer, it modulates engine        the cabin, with deformable crush
degrees in the opposite direction,     tends to roll in corners, affecting   throttle response, transmission        while improving efficiency and shift    leaving them free to respond       power and can apply brakes                tubes front and rear. In a severe
giving the effect of a shortened       handling. ARS twists special two-     shift characteristics and power-       comfort.                               even more sensitively to the       individually to each wheel to help        crash, impact energy is routed
wheelbase for enhanced maneu-          piece anti-roll bars to generate      steering assist. In addition, the                                             road. Both front and rear axles    keep the vehicle under control            around the cabin and absorbed
verability. When changing lanes at     stronger resistance to body roll,     traction control feature can be                                               are made entirely of aluminum,     and going in the intended direction.      by the safety cage. In a severe side
speeds over  mph, both front         keeping the vehicle more level and    disengaged when driving on sand,                                              which reduces unsprung weight      For sportier driving or in deep snow,     impact, a reinforcing bar hooks
and rear wheels turn in the same       providing maximum stability and       gravel, or deep or packed snow.                                               and further enhances comfort.      Dynamic Traction Control (DTC)            the door to the body, locking them
direction, giving the feel of an       agility. DDC, on the other hand,                                                                                                                       allows increased wheelslip.               together to make a more rigid pas-
extended wheelbase. While you          instantly adjusts shock absorbers                                                                                                                                                                senger cell. When the pressure is
experience greater responsiveness      from the softest to the firmest                                                                                                                                                                   released, the system is designed
and directional stability, your pas-   settings. The result is exceptional                                                                                                                                                              to snap back so that the doors
sengers enjoy greater ride comfort     ride comfort and fluid handling                                                                                                                                                                   can open.
from reduced body roll.                at all times – during changes in
                                       vehicle speed, load or road and
                                       driving conditions.

                                                                                                                                                                                                                        For details on the availability of standard and optional features,
                                                                                                                                                                                                                        please refer to the Equipment charts at the back of this brochure.


34 35 Chassis and safety features
STAY CONNECTED WITH
BMW’S INTELLIGENT NETWORK
OF DRIVER, CAR AND ENVIRONMENT.
                                                                                                                   Safety technology.




                                                                                                                                             “In dark, unlit areas,
                                                                                                                                              Automatic high beams
                                                                                                                                              give me all the light I need
                                                                                                                                              without dazzling oncoming drivers.”




                                                                                                                                        Automatic high beams let you enjoy the convenience of switching
                                                                                                                                        between high and low beams automatically. When the Automatic high
                                                                                                                                        beams system is activated, an image sensor at the back of the rear-view
                                                                                                                                        mirror monitors oncoming traffic and lighting conditions. Based on this
                                                                                                                                        data, the system decides whether or not the high beams should be
                                                                                                                                        switched on. When it detects vehicles ahead, or the sensor indicates that
                                                                                                                                        ambient light is sufficient, the high beams are automatically switched off.


                                                                                                                                        BMW’s on-board Navigation system uses Global Positioning System
                                                                                                                                        (GPS) satellites and data stored on an internal hard drive to guide you
                                                                                                                                        to your destination, which is displayed on a : high-resolution screen.
                                                                                                                                        Enhancements include -D daytime and nighttime maps, zoom, travel
                                                                                                                                        planner, and an Assistance Window. The system also offers Voice com-
                                                                                                                                        mand for convenient, hands-free operation, and  GB of storage for
                                                                                                                                        your favorite media files. Online Information Services include MyInfo and,
                                                                                                                                        when your vehicle is equipped with BMW Assist Convenience Services,
                                                                                                                                        BMW Search.™




                                                                                                                                        Real Time Traffic Information is a valuable feature, included with the
                                                                                                                                        Navigation system, that makes you aware of traffic congestion in most
                                                                                                                                        large cities before you encounter it. This feature displays and describes
                                                                                                                                        current local traffic information on your control display; in case of delays
                                                                                                                                        greater than five minutes, it suggests alternate routes.



Every minute, it seems, technological advances allow     your route and avoid traffic jams, and stores your                              BMW Night Vision with Pedestrian Detection.
greater connectivity and interactivity between vehicles, favorite music. TeleService, part of BMW Assist,™                              BMW helps you avoid dangerous situations by recognizing them sooner.
                                                                                                                                        With this feature, an infrared camera in the front bumper scans up to 
consumer electronics, the internet and the driver.       checks your BMW’s operating fluids and wear items –                             feet ahead, detecting people and animals – and the direction of their
                                                         and when they need replacing, it automatically notifies                         movement, up to  feet away. The camera images are shown in the
At BMW, electronic systems will never replace the joy    your authorized BMW center. Not to mention a staff of                          Control Display and, if so equipped, on the Head-up Display. Pedestrian
                                                                                                                                        Recognition also gives a visual warning to indicate any people or animals
of driving – but they do enhance the driving experience. response specialists and Concierges, there at the touch                        that are moving close to the road.
Take, for example, Automatic high beams that optimize of a button, dedicated to assisting you every moment
nighttime visibility while making sure oncoming traffic   you’re on the road. No matter where you go, in a BMW,
isn’t dazzled. A Navigation system that helps you plan   you’re connected with the world.                                                  Night Vision performance is limited by rain, fog, humidity and other weather conditions.

36 37 Technology/BMW Assist
BMW Assist™ – Information.                                                                                BMW Assist – Safety.

                                “With BMW Search™ I get online directions
                                 and maps, I can check the weather, and
                                 even see how my stocks are doing.”

                                                                                                                                   “Whenever I’m far from home, I have
                                                                                                                                    peace of mind knowing that BMW Assist
                                                                                                                                    is right there, ready to help me should I need it.”


                                                                                                                                 TWO FOR THE ROAD: BMW ASSIST SAFETY PLAN
                                                                                                                                 AND BMW ASSIST CONVENIENCE PLAN.

                                                                                                                                 When you’re far from home – or just in the next town – it’s easy to find your
                              BMW Search allows online access to up-to-date fuel prices and gas                                  way with confidence and peace of mind with the convenient features and
                              station locations; the latest weather forecasts, advisories and warnings;                          services available on your BMW.
                              Dow Jones, S&P  and NASDAQ indices, all updated by Bloomberg;
                              and the powerful reach of the Google Maps™ database – all delivered                                BMW Assist Safety Plan gives you peace of mind knowing that a
                              on the control display inside your vehicle.                                                        friendly response specialist is there to help you /, at the touch of a
                                                                                                                                 button. Enjoy four years of a wide range of services at no additional
                                                                                                                                 charge. The Safety Plan includes Automatic Collision Notification,
                                                                                                                                 Emergency Request (SOS), TeleService, Enhanced Roadside Assistance,
                                                                                                                                 Door Unlock, Stolen Vehicle Recovery, Customer Relations and MyInfo.

                                                                                                                                 The BMW Assist Convenience Plan adds personalized Directions,
                              MyInfo allows you to send business locations and street addresses                                  Traffic and Weather reports, BMW Search and Concierge services that
                              to your BMW from Google Maps. Destinations and phone numbers                                       not only recommend restaurants and hotels, but then also send the
                              can be accessed and exported to your Navigation system for immediate                               destination address and phone number right to your BMW. You can make
                              route guidance, while you can call the destination with your Bluetooth®                            up to four operator-assisted calls per year with Critical Calling if your cell
                              linked phone.                                                                                      phone is not available or its battery is discharged.




                                                                                                                                 Concierge Services can help you make reservations at that popular
                              BMW TeleService monitors the status of many of your vehicle’s fluids                                new restaurant, when you simply don’t have the time. Need to know the
                              and parts that are subject to wear and tear, and automatically transmits                           location of a challenging golf course or the nearest post office? Talk to a
                              the data to your BMW center. Should your vehicle require service, your                             friendly representative who can get the address and phone number of
                              BMW center will contact you to schedule an appointment. Any needed                                 any desired destination. If your BMW is equipped with the Navigation
                              parts will be ready, so your BMW will be serviced and returned to you as                           system, the Concierge can also send this information to your vehicle.
                              quickly as possible.                                                                               Then, at the push of a button, you can start route guidance.




                                                                                                                                                             For details on the availability of standard and optional features,
                                                                                                                                                             please refer to the Equipment charts at the back of this brochure.


38 39 Technology/BMW Assist                                                                               bmwassist.com
2011 BMW of Macon 5 Series Sedan Macon GA
2011 BMW of Macon 5 Series Sedan Macon GA
2011 BMW of Macon 5 Series Sedan Macon GA
2011 BMW of Macon 5 Series Sedan Macon GA
2011 BMW of Macon 5 Series Sedan Macon GA
2011 BMW of Macon 5 Series Sedan Macon GA
2011 BMW of Macon 5 Series Sedan Macon GA
2011 BMW of Macon 5 Series Sedan Macon GA
2011 BMW of Macon 5 Series Sedan Macon GA
2011 BMW of Macon 5 Series Sedan Macon GA
2011 BMW of Macon 5 Series Sedan Macon GA
2011 BMW of Macon 5 Series Sedan Macon GA
2011 BMW of Macon 5 Series Sedan Macon GA
2011 BMW of Macon 5 Series Sedan Macon GA
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2011 BMW of Macon 5 Series Sedan Macon GA

  • 1. The all-new  BMW  Series Sedan BMW of Macon i 111 Riverside Pkwy i i The Ultimate Driving Machine® Macon, GA 31210 (866) 258-1151 http://www.bmwofmacon.com/ We can help you find just what your looking for and provide you with the right information to put you in the seat you need to be in. We believe in riding with style here at BMW of Macon and want to make you a part of our beliefs! Browse our website for amazing specials and also find that we have great financing deals to serve the Macon and Atlanta Georgia area. Check out all of the services we provide to you. THE ALL-NEW  SERIES SEDAN. JOY IS AN EXPLORATION OF BEAUTY. BMW EfficientDynamics Less emissions. More driving pleasure.
  • 2. POWERED BY CREATIVITY. INSPIRED BY JOY. The all-new BMW  Series Sedan: the perfect symbiosis of modern design and driving pleasure. It’s our tribute to the beauty of ideas – the lifeblood of our company. Whether in the grand sweep of an eye-catching contour, or in the rigid, lightweight construction of the suspension, innovative ideas keep every inch of the BMW  Series Sedan moving forward. And with over  years of creating vehicles designed to stay at the forefront of the industry, we know a thing or two about the beauty and joy of driving.
  • 3. Editorial A MASTER CLASS IN MOTION. The art of design. BMW believes in the potency of ideas. From high-performance engines to advanced handling technologies, many of our greatest concepts begin at desks, on printouts or in blueprints. But an idea doesn’t have to start on paper to be powerful – or inspiring. At the BMW Museum in Munich, there is a kinetic sculpture that immediately catches the eye with its complexity and beauty. No less than  metal balls continually align and then realign themselves in ever-shifting patterns – some abstract, some in the familiar contours of a BMW vehicle. The sculpture serves as a perfect representation of our approach to design: it is this same fluid concept of beauty that we apply to our vehicles, even from the earliest stages. And like the sculpture, each component of our design concept must be in place The all-new BMW Technology Equipment Summaries in order to create a cohesive, unified whole. Like a team of artists, our designers work together to shape their vision using models, sketches  Series Sedan and even discussions. It’s a complex process that yields a truly unique product: a new BMW design. AESTHETIC MEETS NEW REVELATIONS ONE OF A KIND, BMW  SERIES SEDAN The all-new  Series Sedan – a winning combination of elegance, ATHLETIC. ON REVOLUTIONS. ONE AT A TIME. OVERVIEW. sportiness and luxury – captures this principle beautifully. With its timeless profile with contours that impress, the gracefully chiseled  Exterior  Performance  Combination examples  Equipment charts body of the  Series Sedan expresses the essence of BMW design. The shape of perfection. The BMW  Series Sedan on the move. But it is not simply a superficial attraction. You’ll find equal attention to  Exterior colors  Technical data detail has been paid to the entire vehicle. The cabin serves as a master  Driving experience  BMW EfficientDynamics class in functional comfort, from the Black Panel Display technology Highlights of the all-new BMW Technology that increases driving joy while  Upholstery materials and colors  BMW Services that awakens to glowing life at the press of the Start button, to the new  Series Sedan. reducing fuel consumption and emissions. Exclusive offers for BMW customers. Parking Assistant feature that selects and then helps pilot you into  Interior trims parking spaces. Under the hood, BMW’s TwinPower Turbo engines  Dynamics and design  Engines have become more fuel efficient, giving you even more reasons to Interview with chief designer A pair of TwinPower Turbo engines and  Recommended color combinations keep driving longer. Each of these aspects is compelling on its own. Adrian van Hooydonk. one naturally aspirated powerplant. Incorporated into a single, symphonic whole, the result is no less  Standard/Optional equipment than class-leading. The  Series Sedan resets the standards. It’s a  Interior  Chassis and safety features difference that rewards drivers, passengers and onlookers alike. Cockpit and rear-cabin highlights. Innovations that bring joy.  Original BMW Accessories World-class, yet personalizing.  Experience  Technology/BMW Assist™ Five minutes in the all-new BMW Systems that add convenience and  Series Sedan. peace of mind while you’re on the road. bmwusa.com/byo  Six technical questions Explaining six interesting technologies bmwusa.com/allnew in the all-new BMW  Series Sedan. Equipment of model shown: BMW i Sedan Engine: -valve BMW TwinPower Turbo .-liter inline six-cylinder engine Nominal output:  hp @  rpm bmwusa.com/technology Wheels: V Spoke (Style ) " light alloy Exterior color:Space Gray Metallic Upholstery: Venetian Beige Dakota Leather Interior trim: Anthracite Wood Optional equipment: Sport Package, Premium Package, -speed Sport Automatic transmission, -zone climate control For information on specifications please see pages -. 04 05 Content
  • 4. The design and style of the  Series Sedan answers any questions about how we see the world of automotive beauty. From the powerful front end, to the expressive contours, to the signature Hofmeister kink, each eye- catching section is also a vital component in the dynamic, elegant symphony of the vehicle’s exterior. And if your question is, does it drive the way it looks? The answer is a resounding yes. bmwusa.com/allnew 06 07 Exterior
  • 5.
  • 6. THE PURSUIT OF HAPPINESS IS NEVER-ENDING. Elegance and efficiency, sophistication and swagger: the all-new BMW  Series Sedan gives drivers and passengers a sense of purpose on the road – and a reason to keep moving. JOY.
  • 7. BMW EfficientDynamics Less emissions. More driving pleasure. BMW EFFICIENT DYNAMICS: THE LANGUAGE OF BMW ENGINEERING. BMW EfficientDynamics has kept us moving toward one constant goal: our unwavering commitment to achieving maximum power and efficiency with minimum emissions. This compels us to create the most efficient models possible – from powerful, lightweight engines to aerodynamic tail ends, and every part in between. For example, our Brake Energy Regeneration technology harnesses the kinetic energy normally wasted when coasting and stopping. This energy is stored in the vehicle’s battery, where it is available for running electrical components. As a result, the engine does less work, saving fuel and reducing emissions. It’s just one more way BMW is moving forward to make driving as enjoyable and efficient as possible. bmwusa.com/efficientdynamics 12 13 Driving experience
  • 8. In crafting a perfectly balanced model of power, the engine is at the heart of the issue. With no fewer than three engine choices, the all- new  Series Sedan offers classic pulse-raising BMW performance – including, in the i, a stunning .-liter, -hp TwinPower Turbo V- engine with High Precision Direct Injection. In the i and i, a -speed manual and two new -speed automatic transmissions not only harness this power perfectly, they also enhance fuel efficiency. It’s the most thrilling way to take flight in our latest masterpiece. OUR DREAMS MOVE US. THEY’LL MOVE YOU, TOO. For details on the availability of standard and optional features, please refer to the Equipment charts at the back of this brochure. 14 15 Driving experience
  • 9. BMW Driving Assistance technologies give important feedback on your vehicle’s operating status and surrounding traffic. However, what you’ll discover is their ability to reduce stress, making any time spent behind the wheel more enjoyable. Head-up Display. Key information is projected directly into your field of vision so you can focus on the road ahead while staying informed of your speed and operating data. If so equipped, view Navigation directions and Active Cruise Control data; and see BMW Night Vision with Pedestrian Detection and Lane Departure Warning System alerts. Active Cruise Control with Stop & Go function. This feature uses radar measurements to automatically maintain a preset speed and distance between your vehicle and the one ahead in heavy traffic and highway driving. It can even bring your BMW to a stop, if needed. Once traffic allows, your BMW automatically returns to its preset speed. At all times, the Forward Collision Warning feature sounds an alert if you are approaching the vehicle ahead too quickly. Lane Departure Warning and Active Blind Spot Detection. If your vehicle crosses the lane markings without first using the directional signal, the Lane Departure Warning System gently vibrates the steering wheel, alerting you. When the turn signal is activated, Active Blind Spot Detection monitors for vehicles in your blind spot or approaching at a higher speed in the passing lane. Should this be the case, the system alerts you by sending a mild vibration through the steering wheel and displaying a visible signal in the side-view mirror. TECHNOLOGY AT YOUR SERVICE: ADVANCED DRIVING ASSISTANCE SYSTEMS.  Cruise Control is not a substitute for the driver’s own responsibility in adjusting speed and otherwise controlling the vehicle. After evaluating the road, traffic and visibility conditions, the driver must decide whether and how the system is used.  Requires clearly definable lane markings that are not obscured by rain, snow, etc. Lane Departure Warning feature is not a substitute for the driver’s own responsibility in maintaining safe control of the vehicle. 16 17 Driving experience
  • 10. Bold artistic statements must be reinforced in even the smallest details. In this case, numerous supporting technologies help you make the most out of every ounce of this masterpiece’s power and grace. Take, for example, BMW’s Electric Power Steering (EPS), making its debut in the all-new  Series Sedan. Enhancing both precision and comfort, the EPS system relies on an electric motor, as opposed to conventional mechanical systems, to provide assistance during steering maneuvers on an as-needed basis only. Once steering wheel movement ceases, such as cruising, energy consumption from this innovative system is reduced to zero. So you can drive exactly as you intended – with poise and precision. 18 19 Driving experience
  • 11. Interior designer Oliver Heilmer checking the lines and A BMW SHOULD dimensions of the body on the clay model. ALWAYS RADIATE You put great emphasis on the dynamism of this model. But how sporty can a BMW 5 Series Sedan be? A BMW must always DYNAMISM. be an expression of dynamics and motion! The 5 Series in particular appeals to customers who love driving, including long distances, and really appreciate the typical driving dynamics of a BMW. The propor- tions are clearly defined by the heritage of BMW sedans: short over- Adrian van Hooydonk, , Head of BMW Group Design, invited hangs, long wheelbase, a long hood and the cockpit set well back. us to join him on an exclusive test drive. An interview with the expert about the design of the all-new BMW  Series Sedan. It seems you like working with lines. The door handles, for example, meld into the seam lines. The primary measures of Interview: Jan-Kirsten Biener BMW’s design language are proportion and volume. It’s only at Captions: Brian Finally second glance that the lines that delineate the spaces become visible. Inside, you’ve opted, in general, for clearly defined spaces, with clean lines and no unnecessary frills. What’s the reason- ing behind that? The interior, too, has to speak of dynamics and elegance. Our idea was to express this through smoothly flowing lines across the instrument panel and doors. How do you manage to create an interior with such a modern atmosphere? First and foremost, by ensuring that the exterior and interior form a harmonious whole – and just like on the outside, the closer you look inside the BMW 5 Series, the more innovations you discover. For example, there’s the momentum of the two lines on the instrument panel that’s carried over onto the passenger side – something that only strikes you at second glance. Or the way the trim panel transitions from the instrument panel to the door, with a chrome-color highlight. It’s the sum of these detailed refinements that explains the appeal of the all-new BMW 5 Series interior. Adrian van Hooydonk, Head of BMW Group Design, introduces the all-new BMW  Series Sedan. The headlights are capped with a strip of frosted glass that looks like an eyebrow, while the taillights have a pronounced L-shape. Why did you go for these visuals? Our “night design,” as we call it, ensures that the BMW 5 Series can be clearly identified as a BMW even in the dark. That’s why, at the front, we chose to Exterior designer Jacek Fröhlich have the “eyebrows” lend a slightly angular look to the round twin gets to work on his design model. headlights. The L-shape of the taillights builds a bridge between tradition and progress. The Corona headlight-rings are also available with state-of-the-art LED technology. Were there any areas where you deliberately wanted to set this Adrian van Hooydonk, what do you personally find so Were these the two primary characteristics you were after model apart from its predecessor? This time around, we have special about the all-new BMW 5 Series Sedan? This new in your design? Let’s say that’s why the design of the new BMW designed a very upright kidney grille. In fact, we’ve gone back to giving BMW 5 Series reveals at a glance exactly what you can expect to 5 Series features very dynamic lines at the front and rear, while the it a slight forward angle. This shows, on the one hand, how firmly rooted experience inside. It’s the perfect fit, like a suit that’s made to order side view has a stretched and timeless look to it. we are in our own design history. On the other hand, it underpins the – and the BMW 5 Series suits any occasion. No matter if you’re on sporty character of this model. Overall, the new BMW 5 Series Sedan business, on vacation or driving around town, you’re always dressed The way we see it, you’ve implemented three design concepts looks a touch lower and wider than its predecessor – which means it right, with a sure sense of style. in a single car. Would you agree? The observer always sees a car looks even more dynamic. as a whole. Every BMW expresses a high degree of sportiness and At BMW, the 5 Series invariably has a special part to play. elegance, with the mixture varying from one series to the next. For The kidney grille is particularly wide and striking in this model. How do you see the role of this series in the current BMW me, the BMW 5 Series is the epitome of the sporty business sedan. Why is that? Well, of course the kidney grille is not just a design portfolio? The 5 Series is the brand’s core product. The BMW While it clearly belongs to the large sedan class, at the same time it element, it’s also an important air inlet. But in the new BMW 5 Series 5 Series Sedan has the longest pedigree in the range and, for that has its own distinctive looks, based on the three primary characteris- the design of the kidney grille has one primary purpose. It says, “This reason alone, it holds a special place in our corporate history. As tics that you referred to: the charismatic appeal of the front end, the is one sporty sedan!” always, this BMW 5 Series demonstrates the perfect combination stylish elegance of the side view, and the natural, authentic sportiness of sportiness and elegance. of the rear. Those were indeed the specifications for this model, and Emotional sketch of the exterior Thank you very much for this exclusive interview! It was a I’d say they’re all readily identifiable in the finished product. of the new BMW  Series Sedan. pleasure talking to you.
  • 12. BMW translated the luxurious comfort of the all-new  Series Sedan’s interior to match the elegant joy of the exterior. Upon entering the cabin, it’s clear that the vehicle’s sweeping contours and clean lines have per- meated the interior, as well. Choose from a wealth of sleek modern trims – like Dark Wood and Aluminum – as well as supple leather upholsteries, including BMW’s optional plush Nappa Leather. Extensive Black Panel technology – both on the dash and in the center console – gives you easy- to-read information on everything from vital driving information, including speed and rpms, to climate control and Navigation system details; when not in use, the surface is simple, clean and dark. Speaking of controls, the driver-centric dashboard gives those behind the wheel quick and easy access to every knob, dial, wheel and button. Grasp the fourth- generation iDrive Controller and plot your course on a large, integrated .-inch screen. And the new Top- and Side-view Cameras provide visual assistance for parking and maneuvering in tight spaces, with images clearly transmitted to the iDrive screen. Intuitive, comfortable, and luxurious: the interior of the  Series Sedan is a truly stunning complement to the vehicle’s sharp lines and good looks. 1 Delayed availability. For details on the availability of standard and optional features, please refer to the Equipment charts at the back of this brochure. WHERE FUNCTIONAL INTEGRATION MEETS PERFECTION. PURE EXHILARATION. 22 23 Interior
  • 13. DISCOVER A PLACE WHERE EVEN SITTING DOWN INSPIRES AWE. In typical BMW fashion, every surface and corner of the all-new  Series Sedan cabin is finished in premium materials. Sit back in seats upholstered in plush optional Nappa Leather. Run your eyes over the dash, accented with rich wood trims. You’ll soon dis- cover just how inviting and inspiring elegant design truly can be. The all-new  Series Sedan delivers a rewarding rear-seat experience, even for tall passengers. Designed with ample headroom and greater knee-room than its predecessor, back-seat travelers are treated to more comfortable accommodations than ever before. Once they are settled in, four-zone automatic air conditioning provides individually adjustable air settings for the two outer seats. Passengers of all ages will appreciate the rear-seat enter- tainment system that offers two -inch monitors, plus a separate DVD drive and easy-to-use controls. And a premium hi-fi system puts the power of  high-end speakers at your disposal, for creating an atmos- phere of acoustic bliss on any trip. Who says the driver’s seat is the only great place in the  Series Sedan? For details on the availability of standard and optional features, please refer to the Equipment charts at the back of this brochure. 24 25 Interior
  • 14. Falling in love only takes  seconds. : It’s so quiet, it’s as if the world had  MINUTES Forming a deep, lasting friendship takes  minutes and  seconds longer. been swaddled in a cotton blanket. Your senses become more acute. Everything in What do the first five minutes in the all- the cockpit, including the center console and IN THE ALL- new BMW  Series Sedan feel like? BMW researched the issue and documented gear selector lever, is focused toward you – the driver. Buttons can be reached with the the results. (The most important result tips of your fingers; just stretch out your hand. NEW BMW was that the test subjects didn’t really want to get out of the BMW  Series Sedan again.)  SERIES SEDAN. : Press the Start button, and the vehicle’s functions come to life. The all-new BMW  Series Sedan talks to you in a wordless language. You twist, tilt and press the iDrive Controller, which functions with flawless precision. Everything is quick and easy to set up – like pairing your BMW-approved Bluetooth® mobile phone with the car. : Operating the door handle is the first : The clear cockpit layout seems : It’s fun, getting to know the  Series indication of things to come. The door opens pleasantly familiar, with high-quality Sedan interior. Exciting, too – like the first day with a satisfying sound that signals precise materials that make for a superb look at a job that you have been eagerly looking workmanship and first-class materials. You and feel. You run your fingertips over the forward to. And then, the first press of the take your seat behind the steering wheel different types of surfaces. The leather- accelerator pedal. Still in neutral, you hear and look over the cockpit. Closing the door, wrapped steering wheel feels sporty and the power of the engine, feel its dynamic you notice that it moves by itself the last compact. How good it is to the touch! potential, can’t wait to get going. And once couple of inches, then pulls itself shut, you slide into gear, you know that you won’t making barely a sound. ever want to stop again. For details on the availability of standard and optional features, please refer to the Equipment charts at the back of this brochure.
  • 15. AUTHENTICITY. PUT YOUR HANDS ON THE WHEEL AND YOUR MIND AT EASE. Driven to innovate, BMW imbued the all-new  Series Sedan with a range of cutting-edge technologies that elevate the entire driving experience. But this is not technology for its own sake. Each groundbreaking feature is seamlessly designed and integrated for maximum operating efficiency and user- friendliness. Only in this way can we increase the thrill of The Ultimate Driving Machine® without losing its signature driving feel.
  • 16. BMW EFFICIENT DYNAMICS: BMW EfficientDynamics GREEN – EVEN AT GREEN LIGHTS. Less emissions. More driving pleasure. BMW is passionate about researching and develop- ing innovations that ensure advanced and efficient driving. This is why every new BMW – like the new  Series Sedan – comes with comprehensive, multi-award-winning BMW EfficientDynamics technology. All of BMW’s Imagine fuel-efficient vehicles EfficientDynamics features that accelerate from - mph in a mere . seconds. are perfectly matched to Fuel-efficient vehicles that are reduce fuel consumption extremely aerodynamic. and CO emissions while Fuel-efficient vehicles that cause excitement even when parked. maximizing engine output and dynamic performance. Sports cars that use only one Less fuel, more driving gallon of diesel fuel per  miles. Sports cars that are fueled from pleasure: a contradiction a wall socket. that BMW has resolved Fuel-efficient vehicles and once and for all. It makes sports cars like the BMW Vision for joyful drivers while EfficientDynamics concept benefiting the environment. car make the impossible possible. And demonstrate that a combination of highly efficient transportation and pure emotion can soon become a reality. High Precision BMW TwinPower -speed STEPTRONIC automatic Valvetronic. Electric Power Steering. Brake Energy Regeneration. direct fuel injection. Turbo technology. transmission. BMW’s Valvetronic valve control Unlike conventional, hydraulic In vehicles with Brake Energy In this latest-generation direct fuel This innovative turbocharging The close spacing of gear ratios system improves engine response steering systems, Electric Power Regeneration, the alternator gen- injection system, the piezo injectors technology efficiently reclaims the in this new -speed automatic and refinement, while also helping Steering draws power only during erates electricity only when the are positioned very close to the energy contained in exhaust gases, transmission makes maximum use to reduce fuel consumption. The actual steering movements. When driver takes his or her foot off the spark plugs. They inject fuel at high using two turbochargers (i) or a of the optimum rev range, reducing system helps the engine “breathe” the steering wheel position is con- accelerator. Kinetic energy that was pressure, with extreme precision, twin-scroll charger (i). fuel consumption and allowing better by providing fully variable lift stant, the electric motor is inactive. previously unharnessed is trans- for very efficient combustion. smoother shifts. adjustment of the inlet valves formed into electrical energy, then fed into the battery. In this way, electricity is generated without consuming fuel. Not all BMW EfficientDynamics features are available on all models. 30 31 BMW EfficientDynamics bmwusa.com/efficientdynamics Please see your authorized BMW center for details.
  • 17. IT ALL REVOLVES AROUND JOY. SEVERAL THOUSAND TIMES PER MINUTE.   Torque (lb-ft)         Power output (horsepower) Power output (horsepower)   Torque (lb-ft)             Engine speed (rpm) Powerful and efficient – the new BMW i with TwinPower Turbo technology. Engines that power innovation. Year after year, BMW engines have garnered BMW i. BMW i TwinPower Turbo. BMW i. BMW’s .-liter TwinPower Turbo This unique engine combines It continues to push you back in Hit the accelerator of the i, and accolades for their output, refinement and high-revving ability. Beneath the long V- is the essence of an iron fist a twin-scroll TwinPower Turbo, your seat all the way to  rpm. in . seconds, you’ve reached  hoods of the all-new  Series Sedans are three of the world’s most sophisticated in a velvet glove. Calling on two High Precision direct fuel injection, In just . seconds you’re easily mph, thanks to its potent -hp engines. All are designed to deliver on BMW’s EfficientDynamics philosophy: parallel turbochargers, its robust and – in a first for turbocharged passing  mph – and just as easily engine. The lightweight composite  hp accelerates the i engines – BMW’s Valvetronic surpassing all expectations. magnesium/aluminum engine block increased power with decreased fuel consumption and emissions. Whichever smoothly from  to  mph in variable intake technology that adds to the spirited acceleration engine you select, you’ll enjoy the thrill of BMW performance while helping to . seconds, while the boost helps the engine “breathe” better. and nimble handling. And with  protect the environment every day. from  lb-ft of peak torque is The result: turbo lag is virtually lb-ft of torque, the power pours on sustained from  all the way eliminated, while posting one of early and strong, and continues to  rpm. Thanks to High the most fuel-efficient ratings in its throughout the powerband. Precision injection, this V- is class. The i TwinPower Turbo also extremely fuel efficient. develops maximum output of  hp at  rpm, redlining at  rpm. Peak torque of  lb-ft kicks in almost immediately at  rpm. All  to  claims: BMW AG test results. BMW urges you to obey all posted speed laws and always wear safety belts. 32 33 Engines
  • 18. The all-new  Series Sedan offers a host of innovative performance-enhancing technologies as well as active and passive safety features that help you get IF THE ALL-NEW  SERIES SEDAN the most pleasure out of every drive. IS BEAUTIFUL TO LOOK AT, WHAT’S INSIDE IS POSITIVELY STUNNING. Integral Active Steering. Adaptive Drive. Driving Dynamics Control. -speed Sport Automatic Double-wishbone front Dynamic Stability Control Passive safety. With Integral Active Steering, at Included in the Dynamic Handling By pressing a button, you can transmission. suspension. (DSC). In the event of a collision, the speeds up to  mph, a small Package, Adaptive Drive combines adjust the all-new  Series Sedan’s Enjoy quick, comfortable gearshifts, BMW minimizes the effect of poor DSC helps to stabilize the all-new Sedan’s safety system determines turn of the steering wheel yields performance-elevating Active driving characteristics. Choose from using the gear selector lever or road surfaces by using a double-  Series Sedan in just milliseconds which of six airbags to deploy for a greater turn of the front wheels Roll Stabilization (ARS) and ride- four settings: COMFORT, NORMAL, steering wheel-mounted gearshift wishbone design. This removes when it senses an impending skid. optimal protection. An extremely for more direct response. It also enhancing Dynamic Damping SPORT and SPORT+, to adjust paddles. The close spacing of the lateral and longitudinal forces Whenever the system senses over- rigid steel “safety cage” surrounds steers the rear wheels up to . Control (DDC). The vehicle’s body shock-absorber firmness, engine- eight gears optimizes acceleration from acting on the dampers, or understeer, it modulates engine the cabin, with deformable crush degrees in the opposite direction, tends to roll in corners, affecting throttle response, transmission while improving efficiency and shift leaving them free to respond power and can apply brakes tubes front and rear. In a severe giving the effect of a shortened handling. ARS twists special two- shift characteristics and power- comfort. even more sensitively to the individually to each wheel to help crash, impact energy is routed wheelbase for enhanced maneu- piece anti-roll bars to generate steering assist. In addition, the road. Both front and rear axles keep the vehicle under control around the cabin and absorbed verability. When changing lanes at stronger resistance to body roll, traction control feature can be are made entirely of aluminum, and going in the intended direction. by the safety cage. In a severe side speeds over  mph, both front keeping the vehicle more level and disengaged when driving on sand, which reduces unsprung weight For sportier driving or in deep snow, impact, a reinforcing bar hooks and rear wheels turn in the same providing maximum stability and gravel, or deep or packed snow. and further enhances comfort. Dynamic Traction Control (DTC) the door to the body, locking them direction, giving the feel of an agility. DDC, on the other hand, allows increased wheelslip. together to make a more rigid pas- extended wheelbase. While you instantly adjusts shock absorbers senger cell. When the pressure is experience greater responsiveness from the softest to the firmest released, the system is designed and directional stability, your pas- settings. The result is exceptional to snap back so that the doors sengers enjoy greater ride comfort ride comfort and fluid handling can open. from reduced body roll. at all times – during changes in vehicle speed, load or road and driving conditions. For details on the availability of standard and optional features, please refer to the Equipment charts at the back of this brochure. 34 35 Chassis and safety features
  • 19. STAY CONNECTED WITH BMW’S INTELLIGENT NETWORK OF DRIVER, CAR AND ENVIRONMENT. Safety technology. “In dark, unlit areas, Automatic high beams give me all the light I need without dazzling oncoming drivers.” Automatic high beams let you enjoy the convenience of switching between high and low beams automatically. When the Automatic high beams system is activated, an image sensor at the back of the rear-view mirror monitors oncoming traffic and lighting conditions. Based on this data, the system decides whether or not the high beams should be switched on. When it detects vehicles ahead, or the sensor indicates that ambient light is sufficient, the high beams are automatically switched off. BMW’s on-board Navigation system uses Global Positioning System (GPS) satellites and data stored on an internal hard drive to guide you to your destination, which is displayed on a : high-resolution screen. Enhancements include -D daytime and nighttime maps, zoom, travel planner, and an Assistance Window. The system also offers Voice com- mand for convenient, hands-free operation, and  GB of storage for your favorite media files. Online Information Services include MyInfo and, when your vehicle is equipped with BMW Assist Convenience Services, BMW Search.™ Real Time Traffic Information is a valuable feature, included with the Navigation system, that makes you aware of traffic congestion in most large cities before you encounter it. This feature displays and describes current local traffic information on your control display; in case of delays greater than five minutes, it suggests alternate routes. Every minute, it seems, technological advances allow your route and avoid traffic jams, and stores your BMW Night Vision with Pedestrian Detection. greater connectivity and interactivity between vehicles, favorite music. TeleService, part of BMW Assist,™ BMW helps you avoid dangerous situations by recognizing them sooner. With this feature, an infrared camera in the front bumper scans up to  consumer electronics, the internet and the driver. checks your BMW’s operating fluids and wear items – feet ahead, detecting people and animals – and the direction of their and when they need replacing, it automatically notifies movement, up to  feet away. The camera images are shown in the At BMW, electronic systems will never replace the joy your authorized BMW center. Not to mention a staff of Control Display and, if so equipped, on the Head-up Display. Pedestrian Recognition also gives a visual warning to indicate any people or animals of driving – but they do enhance the driving experience. response specialists and Concierges, there at the touch that are moving close to the road. Take, for example, Automatic high beams that optimize of a button, dedicated to assisting you every moment nighttime visibility while making sure oncoming traffic you’re on the road. No matter where you go, in a BMW, isn’t dazzled. A Navigation system that helps you plan you’re connected with the world.  Night Vision performance is limited by rain, fog, humidity and other weather conditions. 36 37 Technology/BMW Assist
  • 20. BMW Assist™ – Information. BMW Assist – Safety. “With BMW Search™ I get online directions and maps, I can check the weather, and even see how my stocks are doing.” “Whenever I’m far from home, I have peace of mind knowing that BMW Assist is right there, ready to help me should I need it.” TWO FOR THE ROAD: BMW ASSIST SAFETY PLAN AND BMW ASSIST CONVENIENCE PLAN. When you’re far from home – or just in the next town – it’s easy to find your BMW Search allows online access to up-to-date fuel prices and gas way with confidence and peace of mind with the convenient features and station locations; the latest weather forecasts, advisories and warnings; services available on your BMW. Dow Jones, S&P  and NASDAQ indices, all updated by Bloomberg; and the powerful reach of the Google Maps™ database – all delivered BMW Assist Safety Plan gives you peace of mind knowing that a on the control display inside your vehicle. friendly response specialist is there to help you /, at the touch of a button. Enjoy four years of a wide range of services at no additional charge. The Safety Plan includes Automatic Collision Notification, Emergency Request (SOS), TeleService, Enhanced Roadside Assistance, Door Unlock, Stolen Vehicle Recovery, Customer Relations and MyInfo. The BMW Assist Convenience Plan adds personalized Directions, MyInfo allows you to send business locations and street addresses Traffic and Weather reports, BMW Search and Concierge services that to your BMW from Google Maps. Destinations and phone numbers not only recommend restaurants and hotels, but then also send the can be accessed and exported to your Navigation system for immediate destination address and phone number right to your BMW. You can make route guidance, while you can call the destination with your Bluetooth® up to four operator-assisted calls per year with Critical Calling if your cell linked phone. phone is not available or its battery is discharged. Concierge Services can help you make reservations at that popular BMW TeleService monitors the status of many of your vehicle’s fluids new restaurant, when you simply don’t have the time. Need to know the and parts that are subject to wear and tear, and automatically transmits location of a challenging golf course or the nearest post office? Talk to a the data to your BMW center. Should your vehicle require service, your friendly representative who can get the address and phone number of BMW center will contact you to schedule an appointment. Any needed any desired destination. If your BMW is equipped with the Navigation parts will be ready, so your BMW will be serviced and returned to you as system, the Concierge can also send this information to your vehicle. quickly as possible. Then, at the push of a button, you can start route guidance. For details on the availability of standard and optional features, please refer to the Equipment charts at the back of this brochure. 38 39 Technology/BMW Assist bmwassist.com