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 BMW
                                                                     Series Coupe


                                                                    i

BMW of Macon                                                        i xDrive
                                                                    i
                                                                    i xDrive       The Ultimate
111 Riverside Pkwy                                                  is            Driving Machine®

Macon, GA 31210
(866) 258-1151
http://www.bmwofmacon.com/

 We can help you find just what your looking for and provide you with the right information to put
you in the seat you need to be in. We believe in riding with style here at BMW of Macon and want
to make you a part of our beliefs! Browse our website for amazing specials and also find that we
have great financing deals to serve the Macon and Atlanta Georgia area. Check out all of the
services we provide to you.




THE NEW BMW  SERIES COUPE.
  JOY TURNS DRIVEWAYS INTO FINISH LINES.

  BMW EfficientDynamics
  Less emissions. More driving pleasure.
JOY RAISES
              THE BAR.
What elicits joy in driving? At BMW, it’s about raising bars – as we have with the new  Series Coupe for . To turn heads
in traffic, the new  Series Coupe sports bold, new styling. To our lineup of high-performance powerplants we offer the
push-you-back-in-the-seat thrill of not one, but two advanced, fast-response dual-scroll TwinPower Turbo engines. And to
our acclaimed -speed manual and STEPTRONIC automatic transmissions we’ve added a -speed, paddle-shifting Double
Clutch Transmission that changes gears in a flash, with no interruption in power. Why all these enhancements to a car that
has been selected among Car and Driver’s “Best” Cars for a record  years running? Our joy – and yours – is born of
striving for perfection. Not resting on laurels.
Editorial



                                                                                                                                                                                                A BREED APART.
                                                                                                                                                                                                Is it surprising that we sell a lot of manual transmissions to  Series
                                                                                                                                                                                                Coupe drivers? For them, it isn’t about Point A to Point B. Pavement
                                                                                                                                                                                                is their playground. It’s not uncommon for a Coupe driver to hop in
                                                                                                                                                                                                and just… drive.

                                                                                                                                                                                                These enthusiast drivers keep our engineers up at night, creating
                                                                                                                                                                                                innovations to satisfy virtually insatiable driving appetites. It’s for this
                                                                                                                                                                                                breed of driver that we created the new is High Performance model,
                                                                                                                                                                                                brandishing a -hp turbocharged engine with  lb-ft of torque that
                                                                                                                                                                                                boosts to  lb-ft of track-worthy acceleration. Of course it’s available
                                                                                                                                                                                                with a -speed, sport automatic Double Clutch Transmission with
                                                                                                                                                                                                steering wheel-mounted paddle shifters. After all, to a Coupe driver,
                                                                                                                                                                                                joy is always a hands-on experience.

                                                                                                                                                                                                There are also not one, but two dynamic TwinPower Turbo inline six
                                                                                                                                                                                                .-liter engines with High Precision fuel injection. Both give Coupe
                                                                                                                                                                                                drivers what they crave: more power with increased fuel efficiency
                                                                                                                                                                                                and virtually no fun-robbing “turbo lag.” And, of course, for all  Series
The new BMW                                 Technology                                       Equipment                             Overview                                                     Coupe models, we offer an array of performance-enhancing technol-
 Series Coupe                                                                                                                                                                                  ogies to keep “coupistas” grinning from ear to ear.

                                                                                                                                                                                                This spirit also infuses our new styling for the   Series Coupe.
JOY RAISES                                  ENGINEERING                                      MAKE IT AS INDIVIDUAL                 A PLACE TO CHART                                             There’s a new, longer hood and bold accents that flow into the Coupe’s
THE BAR.                                    INNOVATIONS.                                     AS YOU ARE.                           YOUR DREAMS.                                                 low-slung roofline. Brilliant lighting designs front and rear. For the is
                                                                                                                                                                                                and M Sport Package, wind-tunnel-tested front and rear air dams are
                                                                                                                                                                                                sprouting up, too. As usual, all this technology and style is integrated
 Exterior                                  BMW EfficientDynamics                           BMW M Sport Package                    Equipment charts                                       into what could very well be the sweetest handling sports coupe on
   The essence of athletic performance.        Technology that increases driving joy while                                                                                                      the road.
                                               reducing fuel consumption and emissions.       is High Performance              Technical data
 Experience tomorrow, today                                                                                                                                                                   It’s just one more of the  Series Coupe’s many qualities that make
   Advanced design – perfected in Virtual    Engines                                        Exterior colors                     BMW Services                                              a big difference for drivers who are just a bit different from the rest.
   Reality, yet finalized by human hand.        A pair of TwinPower Turbo engines and                                                  Exclusive offers for BMW customers.
                                               one naturally aspirated powerplant.            Upholstery materials and colors
 Interior
   Tactile, spacious and comfortable –       Chassis and safety features                    Interior trims
   with the ambiance of quality.               Systems to enhance driving pleasure, as                                                   bmwusa.com
                                               well as active and passive safety features.      Recommended color combinations

                                             Technology/BMW Assist™                         Standard/Optional equipment
                                               Systems that add convenience and
                                               peace of mind while you’re on the road.        Original BMW Accessories
                                                                                                World-class, yet personalizing.
                                             Profile
                                               Join WTCC champion Andy Priaulx
                                               on a drive through “The Green Hell.”
                                                                                                  bmwusa.com/byo



                                                                                                                                   Equipment of model shown: BMW i Coupe

                                                                                                                                                 Engine: -valve BMW TwinPower Turbo
                                                                                                                                                         .-liter inline six-cylinder engine
                                                                                                                                        Nominal output:   hp @  rpm
                                                                                                                                                Wheels:  Star Spoke (Style ) light alloy
                                                                                                                                          Exterior color:Vermilion Red Metallic
                                                                                                                                            Upholstery:  Black Dakota Leather
                                                                                                                                           Interior trim:Aluminum

                                                                                                                                   For information on specifications please see page -.


04 05 Contents
06 07 Exterior
Joy is beautiful. Step closer to the  BMW  Series Coupe and
                             you’ll discover that its now wider signature kidney grille is surrounded
                             with tantalizing new styling cues and accents. Performance-bred front
                             and rear air dams and side skirts express the muscular attributes of the
                             M Sport Package and new is High Performance Coupe. And here’s
                             a bright idea: LED exterior lighting that exudes the fun you’re having
                             behind the wheel. Yet even with these bold new strokes, one glance and
                             you know this is unmistakably a BMW – The Ultimate Driving Machine.®
                             Approach. Anticipate. Open. Enjoy.

                             For details on the availability of standard and optional features, please refer to the Equipment charts
                             section at the back of this brochure.




                 YOUR PULSE QUICKENS
                 BEFORE YOU OPEN THE DOOR.


08 09 Exterior
Joy loves the environment. That’s the idea behind
BMW EfficientDynamics: more driving pleasure with
minimized fuel consumption and less emissions.
On the outside, all BMWs are wind-tunnel tested to
optimize a body shape that minimizes fuel-wasting
aerodynamic drag. Under the hood, BMW engines
continue to win awards for ever-more powerful output
along with advanced fuel-extending technologies,
such as the unique Valvetronic engine breathing
technology and High Precision injection. Do you
love both sporty driving and our planet? Your Coupe
is waiting. Please obey all posted speed limits on
your way to your BMW center.

bmwusa.com/efficientdynamics




                                                       SUSTAINABLE TECHNOLOGY THAT
BMW EfficientDynamics
Less emissions. More driving pleasure.
                                                       DOESN’T FORGET TO SUSTAIN THE FUN.

10 11 Exterior
NEW LIGHTING – THE BETTER
TO SEE AND BE SEEN.
                            Joy is brilliant. Consider the new lighting for the   Series Coupe.
                            At the front, circling the daylight-bright Xenon headlights are four Corona
                            headlight-rings, now powered by bright LED lights. Also used as Daytime
                            Running Lights, the headlight-rings’ distinctive look announces your
                            presence to other drivers. The far edge of each headlight fixture is illum-
                            inated with a daring LED “string” array; above, a new light trim bar gives
                            the  Series Coupe a focused look. Moving to the rear, new long-lasting
                            LED tail- and brakelights are arrayed in horizontal tubes that illuminate
                            simultaneously, creating a unique, eye-catching design with depth and
                            dimension. And inside the cabin, the drama of warm Ambiance interior
                            lighting, streaming down from under the ledge on the door and side
                            panels, puts you and your passengers at ease. It’s easy to see: your
                            BMW  Series Coupe will own the night.
Joy is confident – whether you’re turning into a tight country-road bend, accelerating onto
the busy Interstate, or twisting through hectic city streets. The  BMW  Series Coupe
puts you in firm command with intelligent vehicle technology like Active Steering, which
matches steering response and feel to your driving demands. For instance, at low speeds
the steering wheel needs only two turns lock-to-lock, making parking gymnastics a breeze.
As you accelerate, it actively adapts the steering ratio to maintain a consistent, razor-sharp
feel. Meanwhile, Dynamic Stability Control and Dynamic Traction Control help prevent driving
problems before you notice them. And, of course, like all BMWs, the  Series Coupe is
balanced with near-perfect / weight distribution and a race-proven suspension, engi-
neered to provide the pinnacle of driving performance – all of which can be experienced
on a stretch of blacktop near your BMW center.




                                                                                                 NO MATTER WHERE,
                                                                                                 THE BLACKTOP BELONGS TO YOU.
ADVANCED DESIGN.
        YET ONE GLANCE SAYS “BMW.”
                 Joy is timeless. That’s why BMWs produced ,  or even  years ago still look current. This is not by
                 chance. Our spirited designers ceaselessly innovate to advance the BMW look into one that is of its time
                 – yet timeless. The  BMW  Series Coupe is no exception. Its iconic BMW kidney grille is now wider
                 and integrated into the  Series’ athletic shape, with an eager stance and new, longer hood. These work in
                 perfect harmony with the sporty low roofline, distinctive shoulder line, crisp new hood creases and the tail’s
                 elegant short overhang. Even the sleek new side-view mirrors were created to blend effortlessly into this
                 powerfully sculpted design. It’s the newest expression of the classic BMW  Series allure.




16 17 Exterior
CLOSE THE DOOR.
RELAX – YOU’RE PROTECTED.




                            Joy gives you peace of mind.
                            That’s because every BMW
                            bristles with active and passive
                            safety features. In addition to
                            quick acceleration, powerful fade-
                            resistant brakes and agile handling,
                            the  Series Coupe’s active safety
                            features include daylight-quality
                            Xenon Adaptive Headlights that
                            automatically level and illuminate
                            around corners, and Dynamic
                            Stability Control (DSC) and
                            Dynamic Traction Control (DTC),
                            which help keep you coolly in
                            command when wheelspin
                            threatens. Passive features,
                            which become very much active
                            when required, include advanced
                            front- and side-impact air bags;
                            a reinforcing door-anchoring
                            system that, in a side impact,
                            hooks a reinforcing bar between
                            the door and the body to create
                            a rigid passenger cell; and an
                            ultra-stiff body made of advanced
                            steel. There is also optional BMW
                            Assist,™ which automatically calls
                            for help immediately after airbags
                            deploy, locates your vehicle if
                            it’s stolen, and a host of other
                            reassuring features. Active or
                            passive, BMW safety technologies
                            are always working to care for you
                            and your passengers.

                            For details on the availability of standard
                            and optional features, please refer to the
                            Equipment charts section at the back
                            of this brochure.
In addition, VR enables the early assessment of design alternatives.
                                                                                                                                                                      Each design can be visually represented, evaluated and compared.
                                                                                                                                                                      A -D model is generated based on the design. To do this, the computer
                                                                                                                                                                      subdivides the vehicle into tiny triangles, or polygons, placing over the
                                                                                                                                                                      design a virtual grid that describes the vehicle’s geometry.

                                                                                                                                                                      In this virtual world, designers and engineers can view the future vehicle
                                                                                                                                                                      and even move around in it. In the so-called CAVE (Cave Automated
                                                                                                                                                                      Virtual Environment), the observer, sitting in a car seat, is surrounded
                                                                                                                                                                      by walls that have real-time moving images projected onto them. In
                                                                                                                                                                      this way, the viewer gains the realistic impression of a cockpit with all
                                                                                                                                                                      its switches, displays and a natural landscape surrounding the vehicle.
                                                                                                                                                                      A radio signal provided by special -D glasses tells the computers
                                                                                                                                                                      what the “driver” is currently looking at, and a data glove enables him
                                                                                                                                                                      or her to operate the vehicle’s controls. This allows verification of the
                                                                                                                                                                      cockpit’s layout and ergonomics. The software is so clever, it displays
                                                                                                                                                                      light reflections in the vehicle’s windows, and even shows the quality
                                                                                                                                                                      of the materials. In this way, designers can enjoy their first “test drive”
                                                                                                                                                                      before the first prototype is built.

                                                                                                                                                                      Despite its amazing degree of realism, virtual reality is only one tool in
                                                                                                                                                                      the design and development of a new vehicle. It is no substitute for
                                                                                                                                                                      creativity, experience and intuition. Even today, every vehicle design
                                                                                                                                                                      begins with a sketch – still the quickest way to visualize an idea. And of
                                                                                                                                                                      course, the designer also has to be able to see and work on a full-scale
                                                                                                                                                                      clay model, to get a sense for the feel of the design, and to be able to
                                                                                                                                                                      develop and perfect the unmistakable character of every new BMW.

                                                                                                                                                                      The computer has simplified and accelerated much in the design
                                                                                                                                                                      process. But for a final understanding, designers still need to be able
                                                                                                                                                                      to touch and feel the actual design in the form of a physical model.         How to turn the two dimensions of a screen display into -D: in the
                                                                                                                                                                                                                                                   CAVE (below), the driver feels as though he or she were actually
                                                                                                                                                                                                                                                   sitting in a car and driving through a landscape. In this way, features
                                                                                                                                                                                                                                                   and characteristics, such as cockpit ergonomics, can be tested.




                                                                                       EXPERIENCE
                                                                                       TOMORROW,
                                                                                       TODAY.
                                                                                       To create the perfect vehicle, BMW designers and engineers
                                                                                       do much of their work in a computer-generated virtual reality.
                                                                                       This enables early design verification, shortening development
                                                                                       cycles and saving resources.

                                                                                       The future vehicle can be viewed from any perspective. You can zoom
                                                                                       in and out, and turn it in any direction. You can open the doors, or look
                                                                                       under the hood. You can even get in and take a seat. But this vehicle,
                                                                                       as convincing as it may look, is not made of metal and plastic. It consists
                                                                                       of data – an unimaginably huge amount of data, converted into spatial
                                                                                       images by high-performance computers. The images feel as real as
                                                                                       reality, even though they are only a simulation. Virtual Reality (VR) is the
                                                                                       watchword of today’s automotive engineers. In the past, it was necessary
                                                                                       to create several prototypes in order to test various modules. Today,
                                                                                       designers, developers and product engineers in the BMW Research
                                                                                       and Innovation Center work on a single digital model that they optimize
                                                                                       on-screen. This protects the environment, lowers costs and shortens
The projection screen (top) shows, with minute precision, what a future vehicle will   the development cycle.
look like. Details can be enlarged to any desired magnification.
SCENERY CAN BE TOUCHING.
        SO CAN INTERIORS.
Joy is tactile. Come, sit and feel the difference. It’s in the premium
materials we use throughout the cabin, and the expert care with which
they are crafted. The surfaces of the comfortable, ergonomically designed
seats are wrapped in supple yet durable Dakota Leather. The steering
wheel and shift lever are covered in hand-stitched leather, ready for action
with a racing-inspired feel. Instrument rings, interior door handles and
more are finished in a pearl-gray brushed metal with a satiny feel. All other
surfaces are invitingly soft, yet firm, to the touch. Please visit your BMW
center for a test touch.

For details on the availability of standard and optional features, please refer to the Equipment charts
section at the back of this brochure.




22 23 Interior
Joy enlightens. Imagine you’re driving down the road in your new  Series
                                       Coupe in the middle of East Nowhere, en route to West Whoknows. You’ll
                                       stay connected when your BMW is equipped with on-board Navigation.
                                       Select “Navigation” from the four iDrive buttons and the monitor lights
                                       up. Now you’re on the right track, following directions on the -D map.
                                       Press the “Telephone” button and up pops your “Contacts” screen.
                                       Select the phone number and you’re connected. Now you have company.
                                       All the while enjoying peace of mind knowing that Automatic Collision
                                       Notification, Emergency Request, Enhanced Roadside Assistance,
                                       Door Unlock, Stolen Vehicle Recovery and more are just a push of a
                                       button away, thanks to BMW Assist.™ Simply put, you can fit a world
                                       of information inside your BMW  Series Coupe. How’s that for roomy?

                                       bmwusa.com/iDrive

                                       For details on the availability of standard and optional features, please refer to the Equipment charts
                                       section at the back of this brochure.




                 PUT THE WORLD
                 AT YOUR FINGERTIPS.
24 25 Interior
THE WORDS “BACK SEAT” AND “HOSPITABLE” WILL
         NOW APPEAR IN THE SAME SENTENCE.
Joy welcomes rear-seat passengers. In the
 Series Coupe, the front seats slide forward
quickly and easily, and the retracting front
safety belts means your guests won’t have
to be contortionists to get in. Once comfortably
seated, your guests will appreciate the conve-
nient center console rear armrest with individual
storage boxes, air outlet vents, footwell lights
and convenient cupholders. When you visit
your BMW center to inspect the new  Series
Coupe, we suggest you test the rear seats, too.
It’s surprising how hospitable and spacious a
sports coupe can be.

For details on the availability of standard and optional features,
please refer to the Equipment charts section at the back of
this brochure.




26 27 Interior
BMW EFFICIENT DYNAMICS:
                                                                                                                                                                                                                                     BMW EfficientDynamics
                                        GREEN – EVEN AT GREEN LIGHTS.                                                                                                                                                                Less emissions. More driving pleasure.


                                                                                                                                                                                                                                                                                                  BMW is passionate about
                                                                                                                                                                                                                                                                                                  researching and develop-
                                                                                                                                                                                                                                                                                                  ing innovations that ensure
                                                                                                                                                                                                                                                                                                  advanced and efficient
                                                                                                                                                                                                                                                                                                  driving. This is why every
                                                                                                                                                                                                                                                                                                  new BMW – like the new
                                                                                                                                                                                                                                                                                                   Series Coupe – comes
                                                                                                                                                                                                                                                                                                  with comprehensive,
                                                                                                                                                                                                                                                                                                  multi-award-winning
                                                                                                                                                                                                                                                                                                  BMW EfficientDynamics
                                                                                                                                                                                                                                                                                                  technology. All of BMW’s
Imagine fuel-efficient vehicles                                                                                                                                                                                                                                                                    EfficientDynamics features
that accelerate from - mph
in a mere . seconds.                                                                                                                                                                                                                                                                            are perfectly matched to
Fuel-efficient vehicles that are                                                                                                                                                                                                                                                                   reduce fuel consumption
extremely aerodynamic.                                                                                                                                                                                                                                                                            and CO emissions while
Fuel-efficient vehicles that cause
excitement even when parked.                                                                                                                                                                                                                                                                      maximizing engine output
                                                                                                                                                                                                                                                                                                  and dynamic performance.
Sports cars that use only one
                                                                                                                                                                                                                                                                                                  Less fuel, more driving
gallon of diesel fuel per  miles.
Sports cars that are fueled from                                                                                                                                                                                                                                                                  pleasure: a contradiction
a wall socket.                                                                                                                                                                                                                                                                                    that BMW has resolved
Fuel-efficient vehicles and
                                                                                                                                                                                                                                                                                                  for once and for all. It
sports cars like the BMW Vision                                                                                                                                                                                                                                                                   makes for joyful drivers
EfficientDynamics concept                                                                                                                                                                                                                                                                          while benefiting the
car make the impossible
possible. And demonstrate that                                                                                                                                                                                                                                                                    environment.
a combination of highly efficient
transportation and pure emotion
can soon become a reality.




High Precision                          Valvetronic.                              -speed sport automatic                 Electric Power Steering.                 BMW Advanced Diesel with             Brake Energy Regeneration.             BMW ActiveHybrid technology.                       Auto Start/Stop function.
direct fuel injection.                  BMW’s Valvetronic valve control           Double Clutch Transmission.             Unlike conventional, hydraulic           BluePerformance Technology.          In vehicles with Brake Energy          By integrating a TwinPower Turbo                   Engines in BMW ActiveHybrid
In this latest-generation direct fuel   system improves engine response           This transmission enables lightning-    steering systems, electric power         Cleaner, quicker and far more        Regeneration, the alternator           V- engine with electric motors,                   vehicles automatically shut down
injection system, the piezo injectors   and refinement, while also helping         fast gearshifts without interruption    steering only draws power during         efficient than previous generation    normally only generates electricity    high-performance batteries and the                 when the vehicle comes to a stop.
are positioned very close to the        to reduce fuel consumption. The           of power. In automatic mode, it         actual steering movements. When          diesel, BMW Advanced Diesel          when the driver takes his or her       most efficient hybrid components,                   As soon as the accelerator pedal
spark plugs. They inject fuel at high   system helps the engine “breathe”         provides considerable fuel savings      the steering wheel position is con-      with BluePerformance Technology      foot off the accelerator or brake      BMW has created the “Best of                       is pushed, the engine restarts. This
pressure, with extreme precision,       better by providing fully variable lift   by selecting the ideal gear for every   stant, the electric motor is inactive.   vehicles achieve up to  mpg,       pedal. Kinetic energy that was         Hybrid.” Both the ActiveHybrid X                  innovation significantly reduces fuel
for very efficient combustion.           adjustment of the inlet valves.           situation with speed and precision.                                              for a range of  miles per tank.   previously unharnessed is trans-       and the ActiveHybrid  – the                       consumption, especially in urban
                                                                                                                                                                   They emit % less CO than          formed into electrical energy, then    world’s fastest hybrid vehicle –                   traffic.
                                                                                                                                                                   conventional vehicles, while         fed into the battery. In this way,     deliver high levels of efficiency
                                                                                                                                                                   posting powerful - mph            electricity is generated without       coupled with thrilling dynamics.
                                                                                                                                                                   numbers. It’s diesel reinvented.     consuming fuel.


                                                                                                                                                                                                                                               Not all BMW EfficientDynamics features are available on all models.
28 29 BMW EfficientDynamics                                                                                                                                        bmwusa.com/efficientdynamics                                               Please see your authorized BMW center for details.
EVERYTHING REVOLVES AROUND JOY.
                                                         SEVERAL THOUSAND TIMES PER MINUTE.
                                                                                                                                                                                                                                                                                     


                                                                                                                                                                                                                                                                                     
                                                                                                                                                                                                                         Torque (lb-ft)
                                                                                                                                                                                                                                                                                     


                                                                                                                                                                                                                                                                                     


                                                                                                                                                                                                                                                                                     


                                                                                                                                                                                                                                                                                     




                                                                                                                                                                                                                                                                                              Power output (horsepower)
                                                                                                                                                                                                                                                                                     


                                                                                                                                                                                                                                                                                     
                                                                                                                                                                                                                        Power output (horsepower)

                                                                                                                                                                                                                                                                                      




                                                                                                                                                                          Torque (lb-ft)
                                                                                                                                                                                                                                                   lb-ft of torque
                                                                                                                                                                                                                                                @  –  rpm                      


                                                                                                                                                                                                                                                                                        

                                                                                                                                                                                                                                                    
                                                                                                                                                                                                 Engine speed (rpm)


                                                                                                                                                                                                 The new BMW Coupe i with TwinPower Turbo
                                                                                                                                                                                                 technology: maximum output combined with minimum
                                                                                                                                                                                                 fuel consumption.




Engines that power innovation. Year after year,          BMW i TwinPower Turbo.               BMW i.                              BMW is High Performance.                                              Power to the pavement.
                                                         This unique new engine combines         BMW’s engine-building heritage         To create the is engine, BMW                                          As befits The Ultimate Driving
numerous BMW engines have garnered accolades             a twin-scroll TwinPower Turbo,          is masterfully realized in the i.   gave its multi-award-winning                                             Machine,® the  Series Coupe
for their output, refinement and high-revving ability.   High Precision direct fuel injection,   This naturally aspirated -hp        turbocharged inline six  more                                          comes with a smooth-shifting
Among this pantheon of powerplants, the most             and – in a first for turbocharged        unit uses a composite magnesium/       horsepower,  more lb-ft of                                             -speed manual transmission
                                                         engines – BMW’s Valvetronic             aluminum engine block, whose           torque – and an additional  lb-ft                                      as standard. For those who want
frequently honored has been the inline six-cylinder.     variable intake technology that         lighter weight allows agile handling   of temporary torque boost for                                            both automatic and clutchless
It is only natural, then, that BMW has poured its        helps the engine “breathe” better.      and a - time of . seconds.       adrenaline-producing bursts of                                           manual transmissions, a remarkably
expertise into providing three exceptional inline six-   The result: turbo lag is virtually      BMW’s advanced Valvetronic             acceleration. Of course, BMW                                             smooth -speed STEPTRONIC
                                                         eliminated, while posting one of        technology and Double-VANOS            EfficientDynamics ensures that                                            automatic is available in the i/
cylinder engines for the new  Series Coupe. All are     the most fuel-efficient ratings in its   “steplessly” variable valve timing     every ounce of fuel is optimized                                         i xDrive and i/i xDrive;
designed to deliver on BMW’s EfficientDynamics           class. The i TwinPower Turbo         deliver quick and potent engine        during the performance.                                                  add the Sport Package or M Sport
                                                         develops maximum output of              response, a smooth idle, and                                                                                    Package for race-inspired steering
philosophy: increased power with decreased fuel           hp at  rpm, redlining at        enhanced fuel efficiency. Drawing                                                                                wheel-mounted paddle shifters.
consumption and emissions. Whichever engine you           rpm. Peak torque of  lb-ft      on  lb-ft of torque, the power                                                                               In the new is High Performance,
select, you’ll enjoy the thrill of BMW performance       kicks in almost immediately at          pours on early and strong, and                                                                                  a -speed sport automatic Double
                                                          rpm. It continues to push          continues throughout the power-                                                                                 Clutch Transmission (DCT) effort-
while helping to protect the environment every day.      you back in your seat all the way       band.                                                                                                           lessly channels its  horses to
                                                         to  rpm. In just . seconds                                                                                                                        the road with lightning speed.
                                                         you’re easily passing  mph –
                                                         and just as easily surpassing all
                                                         expectations.
                                                                                                                                           BMW AG preliminary test results, manual transmission; . seconds, STEPTRONIC automatic.
                                                                                                                                            BMW urges you to obey all posted speed laws and always wear safety belts.
                                                                                                                                         BMW   AG test results, manual transmission; . seconds, STEPTRONIC automatic.
30 31 Engines                                                                                                                               BMW urges you to obey all posted speed laws and always wear safety belts.
The new  Series Coupe offers a host of innovative performance-enhancing
technologies as well as active and passive safety features that help you get
                                                                                                                                                                  IF THE  SERIES COUPE IS BEAUTIFUL TO LOOK AT,
the most pleasure out of every drive.                                                                                                                             WHAT’S INSIDE IS POSITIVELY STUNNING.




Active Steering.                          -speed sport automatic                xDrive all-wheel drive.                   Hill Descent Control (HDC).            Dynamic Stability Control               Lightweight chassis.                     Airbags.                                               Occupant cell.
The Active Steering system adjusts        Double Clutch Transmission.            BMW’s xDrive intelligent all-wheel-       When driving down steep hills,         (DSC).                                  Lightweight construction is used         In the event of a collision, BMW’s                     An extremely rigid steel “safety
both steering ratio and steering          Available in the is High Per-       drive system takes all-road traction to   Hill Descent Control automatically     DSC helps to stabilize the  Series     throughout the  Series Coupe.           supplemental restraint system                          cage” surrounds the occupant
force in relation to driving speed.       formance, this new transmission        new heights. On smooth, dry roads,        keeps the i xDrive and i         Coupe in just milliseconds when         In the front section, for example,       (SRS) determines which of six                          compartment, with deformable
At low to medium speeds, a small          features two separate clutches for     the i xDrive and i xDrive           xDrive models to a low speed           it senses an impending skid. When-      aluminum is used extensively for         airbags to deploy for optimal                          crush tubes front and rear. In a
turn of the steering wheel translates     the odd and even gears. When one       have a rear-wheel-drive feel. But         without having to “ride the brakes,”   ever the system senses over- or         suspension components and in             protection. This includes front                        severe crash, impact energy is
into a big turn of the front wheels.      gear is disengaging, the next one is   hit a wet uphill curve, for instance,     so you can concentrate on steering.    understeer, it modulates engine         the steering rack. This enhances         airbags with advanced technology                       routed around the passenger
You enjoy more agility in city driving,   already engaged. You experience        or wet leaves, water or snow, and         At the same time, the brakelights      power and can apply brakes              the Coupe’s agile performance            for driver and front passenger;                        cabin and absorbed by the safety
quicker turns on twisting roads, and      lightning-quick gearshifts with        even before wheelspin can occur,          are automatically activated to warn    individually to each wheel to help      while ensuring superb ride comfort.      front-seat-mounted side-impact                         cage. In a severe side impact,
easier parking maneuvers. At higher       maximum precision, for acceleration    the system immediately recognizes         other drivers to slow down. HDC        keep the vehicle under control          BMW’s six-cylinder TwinPower             airbags; and BMW’s Head Protection                     a reinforcing bar hooks the door
speeds, a larger turn of the steering     without interruption of power. When    any need for a change in power            is especially useful when driving      and going in the intended direction.    Turbo engines are all aluminum,          System (HPS), which is designed                        to the body, locking them together
wheel is needed to turn the front         you prefer hands-on control, both      distribution. It can send more            downhill on slippery surfaces, such    For sportier driving or in deep snow,   and the naturally aspirated inline       to help protect passengers in both                     to make a more rigid passenger
wheels, resulting in greater straight-    the racing-inspired steering wheel-    torque to the front axle to achieve       as gravel, snow or grass.              Dynamic Traction Control (DTC)          six is an aluminum/magnesium             front and rear compartments.                           cell. When the pressure is released,
line stability.                           mounted paddle shifters and the        stability. And should one wheel on                                               allows increased wheelslip.             composite – the lightest in its class.                                                          the system is designed to snap
                                          gearshift lever allow clutchless       an axle spin faster than the other,                                                                                                                               Note: These pictures of airbags are for illustrative   back so that the doors can open.
                                                                                                                                                                                                                                                   purposes only. Depending upon the type of
                                          shifting.                              the brakes automatically engage,                                                                                                                                  accident, none, some or all airbags may deploy.
                                                                                 as needed, to bring all wheels back
                                                                                 in sync. With xDrive, you enjoy
                                                                                 optimum traction at all times.




                                                                                                                                                                                                                                                   For details on the availability of standard and optional features, please refer to the Equipment charts
32 33 Chassis and safety features                                                                                              bmwusa.com/technology             bmwusa.com/safety                                                               section at the back of this brochure.
STAY CONNECTED WITH
BMW’S INTELLIGENT NETWORK
OF DRIVER, CAR AND ENVIRONMENT.
                                                                                                                   Convenience.




                                                                                                                                     “In dark, unlit areas,
                                                                                                                                      Automatic high beams
                                                                                                                                      give me all the light I need
                                                                                                                                      without dazzling oncoming drivers.”




                                                                                                                                  Automatic high beams let you enjoy the convenience of switching
                                                                                                                                  between high and low beams automatically. When the Automatic high
                                                                                                                                  beams system is activated, an image sensor at the back of the rear-view
                                                                                                                                  mirror monitors oncoming traffic and lighting conditions. Based on this
                                                                                                                                  data, the system decides whether or not the high beams should be
                                                                                                                                  switched on. When it detects vehicles ahead, or the sensor dictates that
                                                                                                                                  ambient light is sufficient, the high beams are automatically switched off.


                                                                                                                                  BMW’s on-board Navigation system uses Global Positioning System
                                                                                                                                  (GPS) satellites and data stored on an internal hard drive to guide you
                                                                                                                                  to your destination, which is displayed on a : high-resolution screen.
                                                                                                                                  Enhancements include -D daytime and nighttime maps, zoom, travel
                                                                                                                                  planner, and an Assistance Window. The system also offers Voice com-
                                                                                                                                  mand for convenient, hands-free operation, and  GB of storage for
                                                                                                                                  your favorite media files. Online Information Services – such as MyInfo
                                                                                                                                  and BMW Search™ – are included when your vehicle is equipped with
                                                                                                                                  BMW Assist.




                                                                                                                                  Real Time Traffic Information is a valuable feature, included with the
                                                                                                                                  Navigation system, that makes you aware of traffic congestion in most
                                                                                                                                  large cities before you encounter it. This feature displays and describes
                                                                                                                                  current local traffic information on your control display; in case of delays
                                                                                                                                  greater than five minutes, it suggests alternate routes.



Every minute, it seems, technological advances allow     your route and avoid traffic jams, and stores your
greater connectivity and interactivity between vehicles, favorite music. TeleService, which is included with
consumer electronics, the internet, and the driver.      BMW Assist,™ checks your BMW’s operating fluids
                                                         and wear items – and when they need replacing,
At BMW, electronic systems will never replace the joy    it automatically notifies your BMW center. Not to
of driving – but they do enhance the driving experience. mention a staff of response specialists and Concierges,
Take, for example, Automatic high beams that optimize there at the touch of a button, dedicated to assisting
nighttime visibility while making sure oncoming traffic  you every moment you’re on the road. No matter where
isn’t dazzled. A Navigation system that helps you plan   you go, in a BMW, you’re connected with the world.
                                                                                                                                  For details on the availability of standard and optional features, please refer to the Equipment charts
34 35 Technology/BMW Assist                                                                                        bmwusa.com    section at the back of this brochure.
BMW Assist™ – Information.                                                                                BMW Assist – Safety.




                                                                                                                                    “Whenever I’m far from home, I have
                                                                                                                                     peace of mind knowing that BMW Assist
                                                                                                                                     is right there, ready to help me should I need it.”




                                                                                                                                 TWO FOR THE ROAD: BMW ASSIST SAFETY PLAN
                              BMW Search allows online access to up-to-date fuel prices and gas
                              station locations; the latest weather forecasts, advisories and warnings;                          AND BMW ASSIST CONVENIENCE PLAN.
                              Dow Jones, S&P  and NASDAQ indices, updated by Bloomberg; and
                              the powerful reach of the Google Maps™ database – all delivered on the                             BMW Assist Safety Plan gives you peace of mind knowing that a
                              control display inside your vehicle.                                                               friendly response specialist is there to help you /, at the touch of
                                                                                                                                 a button.  Series Coupes equipped with BMW Assist provide four
                                                                                                                                 years of a wide range of services at no additional charge. The Safety
                                                                                                                                 Plan includes Automatic Collision Notification, Emergency Request
                                                                                                                                 (SOS), TeleService, Enhanced Roadside Assistance, Door Unlock,
                                                                                                                                 Stolen Vehicle Recovery, Customer Relations and MyInfo.

                              MyInfo allows you to send business locations and street addresses to                               The BMW Assist Convenience Plan, available exclusively to BMW
                              your BMW from Google Maps. Destinations and phone numbers can be                                   Assist Safety Plan subscribers, adds personalized Directions, Traffic and
                              accessed and exported to your Navigation system for immediate route                                Weather reports, BMW Search and Concierge services. With Critical
                              guidance, while you can call the destination with your Bluetooth® linked                           Calling, you can make five-minute, operator-assisted calls up to four times
                              phone.                                                                                             per year if your cell phone is not available or if its battery is discharged.




                                                                                                                                 Concierge Services can help you make reservations at that popular
                              BMW TeleService monitors the status of many of your vehicle’s fluids                                new restaurant, when you simply don’t have the time. Need to know the
                              and parts that are subject to wear and tear, and automatically transmits                           location of a challenging golf course or the nearest post office? Talk to a
                              the data to your BMW center. Should your vehicle require service, your                             friendly representative who can get the address and phone number of
                              BMW center will contact you to schedule an appointment. Any needed                                 any desired destination. If your BMW is equipped with the Navigation
                              parts will be ready, so your BMW will be serviced and returned to you as                           system, the Concierge can also send this information to your vehicle.
                              quickly as possible.                                                                               Then, at the push of a button, you can start route guidance.




                                                                                                                                 For details on the availability of standard and optional features, please refer to the Equipment charts
36 37 Technology/BMW Assist                                                                               bmwassist.com         section at the back of this brochure.
The British racing driver Andy Priaulx won the ,  and 
                                                                                                                                                       World Touring Car Championships with BMW Team UK. He tested
                                                                                                                                                       the new BMW  Series Coupe with six-cylinder TwinPower Turbo
                                                                                                                                                       on the Nürburgring.




                                                                                                                                                                                                                                                              ::


MEETING
IN THE
GREEN
HELL.
Loved, hated, feared – the Nürburgring Nordschleife (“Northern            production. The challenging racetrack reveals both the sporting
Loop”) never fails to elicit a response. We joined touring car            prowess and the durability of many parts. BMW was the first                                                                                        “EFFICIENT ENGINES ARE A KEY FACTOR
champion Andy Priaulx for a drive on this legendary track in              manufacturer to establish its own test center here in .
the new BMW  Series Coupe.                                                                                                                                                                                                 IN RACING. BEING ABLE TO REFUEL
                                                                          Although Andy Priaulx usually drives a touring car powered by a high-                                                                             LATER OR CARRY LESS FUEL IS A
Despite his three World Touring Car Championship (WTCC) titles,           revving four-cylinder racing engine, he clearly enjoys the new BMW
Andy Priaulx approaches the Nordschleife with a lot of respect.           six-cylinder TwinPower Turbo in the i Coupe. “On the long ascent                                                                               HUGE STRATEGIC ADVANTAGE!”
Jackie Stewart once referred to it as “The Green Hell,” the trees         to the Bergwerk section and then on to the Hohe Acht, you need
along its track coalescing to form a continuous green blur. In ,      every one of the  hp. No matter which BMW engine you prefer,                                                                                   ANDY PRIAULX
Priaulx won the -hour race in the BMW M GTR, as part of a team         its combination of power and efficiency guarantees driving pleasure
of four. “Each time I am here, the Nordschleife presents a different      without a guilty conscience.” Although the turbocharged inline six-
aspect: hot, wet, foggy or snowy – but never boring. Winning here         cylinder engine has the same power output as its predecessor, the
really means something.”                                                  BMW engineers managed to lower its average fuel consumption. In
                                                                          the twisting bends around the famous Karussell, Priaulx praises the
Not having any racing experience, sitting next to Andy Priaulx in a       feeling of security and confidence that the new BMW  Series Coupe
i Coupe feels like sitting in a real racecar. During the twisting      evokes in the driver. “This applies to the slower technical passages as
Hatzenbach descent, the British driver speaks of the special virtues      much as for the top-speed sections, such as the long finishing straight
that each BMW possesses. “Driving any BMW is a very special feeling.      at Döttinger Höhe.”
The balanced weight distribution makes the vehicle very poised, and
the steering tells me exactly what the car is doing at any given time.”   The new BMW  Series Coupe and its driver would clearly like to add
Even sitting in the passenger seat, you can tell that Andy Priaulx and    another lap, but as a passenger, you quickly reach your limit at this kind
the new  Series Coupe feel very much at home here. It has the            of speed. However, Priaulx’s enthusiasm for the new BMW  Series
Nürburgring in its genes, so to speak: since the mid-s, BMW           Coupe and the Nordschleife is infectious. For a small fee, anyone can
engineers have tested every new model here prior to the start of          do a lap here.
38 39 Profile
Enhanced performance       Colors                                Equipment                                               Equipment charts                                         Technical data                                            BMW Services




The M Sport Package. Sporting flair.
                                     M Sport Package: An Aerodynamic kit and increased top-speed limiter hint at
                                     the M Sport Package’s performance-oriented attitude. Exclusive to the M Sport
                                     Package is the choice of Le Mans Blue Metallic paint, set off by shadowline
                                     exterior trim and gleaming Star Spoke (Style M) " M light alloy wheels
                                     with / front, / rear run-flat performance tires. The i Coupe also
                                     offers the alternate choice of Star Spoke (Style ) " light alloy wheels with
                                     / front, / rear run-flat performance tires. The interior boasts sport
                                     seats and a leather-wrapped multi-function M sport steering wheel. Dark Glacier
                                     Aluminum trim, an Anthracite headliner, M door sills and an M footrest complete
                                     the expressive visual touches. (M Sport Package not available in is High
                                     Performance.)

                                                                                                                         Star Spoke (Style M) M light          Star Spoke (Style ) light alloy       Door sills with the instantly identifiable M logo announce that this is a special
                                                                                                                         alloy wheels with run-flat perform-      wheels with run-flat performance         breed of coupe as soon as a door is opened.
                                                                                                                         ance tires. In front:  x . wheels   tires. In front:  x . wheels with
                                                                                                                         with / tires; in back:  x .     / tires; in back:  x . wheels
                                                                                                                         wheels with / tires.                with / tires.




                                                                                                                                                                                                                 1 Run-flat tires
                                                                                                                                                                                                                                do not come equipped with a spare tire and wheel. Due to low-profile tires,
                                                                                                                                                                                                                   please note: wheels, tires and suspension parts are more susceptible to road hazard and
                                                                                                                                                                                                                   consequential damages. Performance tires not recommended for driving in ice and snow.
                                                                                                                                                                                                                 2 When STEPTRONIC automatic transmission is ordered with the M Sport Package, steering

40 41 BMW M Sport Package                                                                                                                                                                                          wheel-mounted paddle shifters are automatically added.
Enhanced performance                                      Colors                                                   Equipment                                              Equipment charts                                                    Technical data                                           BMW Services




is High Performance model.
New for : the is – a High Performance Coupe with performance features           M sport short gearshift knob. A lightning-quick sport automatic -speed Double
as impressive as its looks. The is starts with the M Sport Package, then            Clutch Transmission with paddle shifters is also available. Additional interior
kicks performance up a notch by increasing horsepower to  and torque to             features include high-quality steel pedal pads; Dark Glacier Aluminum trim;
 lb-ft – with a temporary boost to  lb-ft. With all this power on tap, oil and   and an instrument cluster with a colored dial; and special is badge. A sport
water coolers have been added to provide increased cooling capacity. Those             exhaust system with black chromed tailpipes finishes the rear diffuser of the
who demand hands-on control will delight in the -speed manual transmission’s          M sport rear bumper.




                                                                                                                                                                                                                                                                                                                   Foot pedals are not only attractive
                                                                                                                                                                                                                                                                                                                   but highly functional. Made of high-
                                                                                                                                                                                                                                                                                                                   quality steel with rubber inserts,
                                                                                                                                                                                                                                                                                                                   they provide a non-slip surface for
                                                                                                                                                                                                                                                                                                                   enhanced control. Shown: the pedal
                                                                                                                                                                                                                                                                                                                   configuration for is equipped with
                                                                                                                                                                                                                                                                                                                   -speed Double Clutch Transmission.




                                                                                                                                                                         The is interior makes the driving experience even more enjoyable. Eight-way power front sport seats feature                            Double Spoke (Style ) light alloy
                                                                                                                                                                         adjustable side bolsters that can be power-adjusted to fit your back comfortably while helping to hold you firmly                         wheels with run-flat performance
                                                                                                                                                                         in place during cornering. Included are two-way manual headrests and adjustable thigh support. The Dark Glacier                           tires. In front:  x . wheels with
                                                                                                                                                                         Aluminum trim and instrument cluster with colored dials and is badge at the right, as well as the M sport steering                     / tires; in back:  x . wheels
                                                                                                                                                                         wheel, are distinctive elements found in the is.                                                                                       with / tires.




                                                                                                                                                                         Instrument cluster with colored dials is unique to the is. The design offers                    -speed Double Clutch Transmission is available in the is. You’ll enjoy
                                                                                                                                                                         quicker legibility during performance driving maneuvers.                                           exceptionally fast, smooth shifting whether in full automatic mode, or when
                                                                                                                                                                                                                                                                            clutchlessly shifting by using the gearshift knob or steering wheel-mounted
                                                                                                                                                                                                                                                                            paddle shifters.



The is High Performance’s refreshing design, complemented by powerful performance enhancements, promise to make it an unmistakable yardstick whenever
luxury/performance coupes are compared. The black chrome air intake grills with blacked-out kidney surround, black side-view mirror caps, and shadowline trim            1 Run-flat tires
                                                                                                                                                                                       do not come equipped with a spare tire and wheel. Due to low-profile tires, please
framing the windows, provide a dramatic contrast to the Crimson Red paint. Large Double Spoke (Style ) " wheels and distinct is badging behind the front          note: wheels, tires and suspension parts are more susceptible to road hazard and consequential
wheels enhance the aggressive look of this exquisite automobile.                                                                                                          damages. Performance tires not recommended for driving in ice and snow.

42 43 335is High Performance
Enhanced performance                                 Colors                               Equipment                                           Equipment charts                                    Technical data                         BMW Services




Exterior colors.                                                                                                                               Upholstery colors and materials.


  Alpine White (Non-metallic)                         A Crimson Red (Non-metallic)     Jet Black,  (Non-metallic)                 KAGE Cream Beige Leatherette                        KASW Black Leatherette




 A Mineral White Metallic,                            Titanium Silver Metallic       A Platinum Bronze Metallic,                  LCSW Black Dakota Leather                           LCAD Gray Dakota Leather               LCCX Oyster/Black Dakota Leather




  Blue Water Metallic                                A Deep Sea Blue Metallic,      A Montego Blue Metallic,                     LCGE Cream Beige Dakota Leather                     LCD Corel Red/Black Dakota Leather    LCD Saddle Brown Dakota Leather


                                                                                                                                               Please refer to the Recommended color
                                                                                                                                               combinations chart on page  for details
                                                                                                                                               on limitations and exclusivity when selecting
                                                                                                                                                Series Coupe exterior paint colors and
                                                                                                                                               upholstery materials and colors.
  Le Mans Blue Metallic                              A Vermilion Red Metallic,      A Space Gray Metallic




 A Mojave Metallic,                                  A Tasman Green Metallic,        Black Sapphire Metallic


 Not available with M Sport Package.
 Not available in is.
 Requires M Sport Package in all models except is.




                                                                                                                                               The pages in this section show available colors and materials for the
                                                                                                                                               BMW  Series Coupe. Use these samples to compare paint, upholstery,
                                                                                                                                               trim colors and combinations. Please note that these samples are
                                                                                                                                               representations; they are not exact reproductions. To see the actual
                                                                                                                                               colors, visit your local BMW center or
                                                                                                                                                                                       bmwusa.com/byo
44 45 Upholstery materials and colors                                                                              Standard       Optional
2011 BMW of Macon 3 Series Coupe Macon GA
2011 BMW of Macon 3 Series Coupe Macon GA
2011 BMW of Macon 3 Series Coupe Macon GA
2011 BMW of Macon 3 Series Coupe Macon GA
2011 BMW of Macon 3 Series Coupe Macon GA
2011 BMW of Macon 3 Series Coupe Macon GA
2011 BMW of Macon 3 Series Coupe Macon GA
2011 BMW of Macon 3 Series Coupe Macon GA
2011 BMW of Macon 3 Series Coupe Macon GA
2011 BMW of Macon 3 Series Coupe Macon GA
2011 BMW of Macon 3 Series Coupe Macon GA
2011 BMW of Macon 3 Series Coupe Macon GA

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2011 BMW of Macon 3 Series Coupe Macon GA

  • 1.  BMW  Series Coupe i BMW of Macon i xDrive i i xDrive The Ultimate 111 Riverside Pkwy is Driving Machine® Macon, GA 31210 (866) 258-1151 http://www.bmwofmacon.com/ We can help you find just what your looking for and provide you with the right information to put you in the seat you need to be in. We believe in riding with style here at BMW of Macon and want to make you a part of our beliefs! Browse our website for amazing specials and also find that we have great financing deals to serve the Macon and Atlanta Georgia area. Check out all of the services we provide to you. THE NEW BMW  SERIES COUPE. JOY TURNS DRIVEWAYS INTO FINISH LINES. BMW EfficientDynamics Less emissions. More driving pleasure.
  • 2. JOY RAISES THE BAR. What elicits joy in driving? At BMW, it’s about raising bars – as we have with the new  Series Coupe for . To turn heads in traffic, the new  Series Coupe sports bold, new styling. To our lineup of high-performance powerplants we offer the push-you-back-in-the-seat thrill of not one, but two advanced, fast-response dual-scroll TwinPower Turbo engines. And to our acclaimed -speed manual and STEPTRONIC automatic transmissions we’ve added a -speed, paddle-shifting Double Clutch Transmission that changes gears in a flash, with no interruption in power. Why all these enhancements to a car that has been selected among Car and Driver’s “Best” Cars for a record  years running? Our joy – and yours – is born of striving for perfection. Not resting on laurels.
  • 3. Editorial A BREED APART. Is it surprising that we sell a lot of manual transmissions to  Series Coupe drivers? For them, it isn’t about Point A to Point B. Pavement is their playground. It’s not uncommon for a Coupe driver to hop in and just… drive. These enthusiast drivers keep our engineers up at night, creating innovations to satisfy virtually insatiable driving appetites. It’s for this breed of driver that we created the new is High Performance model, brandishing a -hp turbocharged engine with  lb-ft of torque that boosts to  lb-ft of track-worthy acceleration. Of course it’s available with a -speed, sport automatic Double Clutch Transmission with steering wheel-mounted paddle shifters. After all, to a Coupe driver, joy is always a hands-on experience. There are also not one, but two dynamic TwinPower Turbo inline six .-liter engines with High Precision fuel injection. Both give Coupe drivers what they crave: more power with increased fuel efficiency and virtually no fun-robbing “turbo lag.” And, of course, for all  Series The new BMW Technology Equipment Overview Coupe models, we offer an array of performance-enhancing technol-  Series Coupe ogies to keep “coupistas” grinning from ear to ear. This spirit also infuses our new styling for the   Series Coupe. JOY RAISES ENGINEERING MAKE IT AS INDIVIDUAL A PLACE TO CHART There’s a new, longer hood and bold accents that flow into the Coupe’s THE BAR. INNOVATIONS. AS YOU ARE. YOUR DREAMS. low-slung roofline. Brilliant lighting designs front and rear. For the is and M Sport Package, wind-tunnel-tested front and rear air dams are sprouting up, too. As usual, all this technology and style is integrated  Exterior  BMW EfficientDynamics  BMW M Sport Package  Equipment charts into what could very well be the sweetest handling sports coupe on The essence of athletic performance. Technology that increases driving joy while the road. reducing fuel consumption and emissions.  is High Performance  Technical data  Experience tomorrow, today It’s just one more of the  Series Coupe’s many qualities that make Advanced design – perfected in Virtual  Engines  Exterior colors  BMW Services a big difference for drivers who are just a bit different from the rest. Reality, yet finalized by human hand. A pair of TwinPower Turbo engines and Exclusive offers for BMW customers. one naturally aspirated powerplant.  Upholstery materials and colors  Interior Tactile, spacious and comfortable –  Chassis and safety features  Interior trims with the ambiance of quality. Systems to enhance driving pleasure, as bmwusa.com well as active and passive safety features.  Recommended color combinations  Technology/BMW Assist™  Standard/Optional equipment Systems that add convenience and peace of mind while you’re on the road.  Original BMW Accessories World-class, yet personalizing.  Profile Join WTCC champion Andy Priaulx on a drive through “The Green Hell.” bmwusa.com/byo Equipment of model shown: BMW i Coupe Engine: -valve BMW TwinPower Turbo .-liter inline six-cylinder engine Nominal output:  hp @  rpm Wheels: Star Spoke (Style ) light alloy Exterior color:Vermilion Red Metallic Upholstery: Black Dakota Leather Interior trim:Aluminum For information on specifications please see page -. 04 05 Contents
  • 5. Joy is beautiful. Step closer to the  BMW  Series Coupe and you’ll discover that its now wider signature kidney grille is surrounded with tantalizing new styling cues and accents. Performance-bred front and rear air dams and side skirts express the muscular attributes of the M Sport Package and new is High Performance Coupe. And here’s a bright idea: LED exterior lighting that exudes the fun you’re having behind the wheel. Yet even with these bold new strokes, one glance and you know this is unmistakably a BMW – The Ultimate Driving Machine.® Approach. Anticipate. Open. Enjoy. For details on the availability of standard and optional features, please refer to the Equipment charts section at the back of this brochure. YOUR PULSE QUICKENS BEFORE YOU OPEN THE DOOR. 08 09 Exterior
  • 6. Joy loves the environment. That’s the idea behind BMW EfficientDynamics: more driving pleasure with minimized fuel consumption and less emissions. On the outside, all BMWs are wind-tunnel tested to optimize a body shape that minimizes fuel-wasting aerodynamic drag. Under the hood, BMW engines continue to win awards for ever-more powerful output along with advanced fuel-extending technologies, such as the unique Valvetronic engine breathing technology and High Precision injection. Do you love both sporty driving and our planet? Your Coupe is waiting. Please obey all posted speed limits on your way to your BMW center. bmwusa.com/efficientdynamics SUSTAINABLE TECHNOLOGY THAT BMW EfficientDynamics Less emissions. More driving pleasure. DOESN’T FORGET TO SUSTAIN THE FUN. 10 11 Exterior
  • 7. NEW LIGHTING – THE BETTER TO SEE AND BE SEEN. Joy is brilliant. Consider the new lighting for the   Series Coupe. At the front, circling the daylight-bright Xenon headlights are four Corona headlight-rings, now powered by bright LED lights. Also used as Daytime Running Lights, the headlight-rings’ distinctive look announces your presence to other drivers. The far edge of each headlight fixture is illum- inated with a daring LED “string” array; above, a new light trim bar gives the  Series Coupe a focused look. Moving to the rear, new long-lasting LED tail- and brakelights are arrayed in horizontal tubes that illuminate simultaneously, creating a unique, eye-catching design with depth and dimension. And inside the cabin, the drama of warm Ambiance interior lighting, streaming down from under the ledge on the door and side panels, puts you and your passengers at ease. It’s easy to see: your BMW  Series Coupe will own the night.
  • 8. Joy is confident – whether you’re turning into a tight country-road bend, accelerating onto the busy Interstate, or twisting through hectic city streets. The  BMW  Series Coupe puts you in firm command with intelligent vehicle technology like Active Steering, which matches steering response and feel to your driving demands. For instance, at low speeds the steering wheel needs only two turns lock-to-lock, making parking gymnastics a breeze. As you accelerate, it actively adapts the steering ratio to maintain a consistent, razor-sharp feel. Meanwhile, Dynamic Stability Control and Dynamic Traction Control help prevent driving problems before you notice them. And, of course, like all BMWs, the  Series Coupe is balanced with near-perfect / weight distribution and a race-proven suspension, engi- neered to provide the pinnacle of driving performance – all of which can be experienced on a stretch of blacktop near your BMW center. NO MATTER WHERE, THE BLACKTOP BELONGS TO YOU.
  • 9. ADVANCED DESIGN. YET ONE GLANCE SAYS “BMW.” Joy is timeless. That’s why BMWs produced ,  or even  years ago still look current. This is not by chance. Our spirited designers ceaselessly innovate to advance the BMW look into one that is of its time – yet timeless. The  BMW  Series Coupe is no exception. Its iconic BMW kidney grille is now wider and integrated into the  Series’ athletic shape, with an eager stance and new, longer hood. These work in perfect harmony with the sporty low roofline, distinctive shoulder line, crisp new hood creases and the tail’s elegant short overhang. Even the sleek new side-view mirrors were created to blend effortlessly into this powerfully sculpted design. It’s the newest expression of the classic BMW  Series allure. 16 17 Exterior
  • 10. CLOSE THE DOOR. RELAX – YOU’RE PROTECTED. Joy gives you peace of mind. That’s because every BMW bristles with active and passive safety features. In addition to quick acceleration, powerful fade- resistant brakes and agile handling, the  Series Coupe’s active safety features include daylight-quality Xenon Adaptive Headlights that automatically level and illuminate around corners, and Dynamic Stability Control (DSC) and Dynamic Traction Control (DTC), which help keep you coolly in command when wheelspin threatens. Passive features, which become very much active when required, include advanced front- and side-impact air bags; a reinforcing door-anchoring system that, in a side impact, hooks a reinforcing bar between the door and the body to create a rigid passenger cell; and an ultra-stiff body made of advanced steel. There is also optional BMW Assist,™ which automatically calls for help immediately after airbags deploy, locates your vehicle if it’s stolen, and a host of other reassuring features. Active or passive, BMW safety technologies are always working to care for you and your passengers. For details on the availability of standard and optional features, please refer to the Equipment charts section at the back of this brochure.
  • 11. In addition, VR enables the early assessment of design alternatives. Each design can be visually represented, evaluated and compared. A -D model is generated based on the design. To do this, the computer subdivides the vehicle into tiny triangles, or polygons, placing over the design a virtual grid that describes the vehicle’s geometry. In this virtual world, designers and engineers can view the future vehicle and even move around in it. In the so-called CAVE (Cave Automated Virtual Environment), the observer, sitting in a car seat, is surrounded by walls that have real-time moving images projected onto them. In this way, the viewer gains the realistic impression of a cockpit with all its switches, displays and a natural landscape surrounding the vehicle. A radio signal provided by special -D glasses tells the computers what the “driver” is currently looking at, and a data glove enables him or her to operate the vehicle’s controls. This allows verification of the cockpit’s layout and ergonomics. The software is so clever, it displays light reflections in the vehicle’s windows, and even shows the quality of the materials. In this way, designers can enjoy their first “test drive” before the first prototype is built. Despite its amazing degree of realism, virtual reality is only one tool in the design and development of a new vehicle. It is no substitute for creativity, experience and intuition. Even today, every vehicle design begins with a sketch – still the quickest way to visualize an idea. And of course, the designer also has to be able to see and work on a full-scale clay model, to get a sense for the feel of the design, and to be able to develop and perfect the unmistakable character of every new BMW. The computer has simplified and accelerated much in the design process. But for a final understanding, designers still need to be able to touch and feel the actual design in the form of a physical model. How to turn the two dimensions of a screen display into -D: in the CAVE (below), the driver feels as though he or she were actually sitting in a car and driving through a landscape. In this way, features and characteristics, such as cockpit ergonomics, can be tested. EXPERIENCE TOMORROW, TODAY. To create the perfect vehicle, BMW designers and engineers do much of their work in a computer-generated virtual reality. This enables early design verification, shortening development cycles and saving resources. The future vehicle can be viewed from any perspective. You can zoom in and out, and turn it in any direction. You can open the doors, or look under the hood. You can even get in and take a seat. But this vehicle, as convincing as it may look, is not made of metal and plastic. It consists of data – an unimaginably huge amount of data, converted into spatial images by high-performance computers. The images feel as real as reality, even though they are only a simulation. Virtual Reality (VR) is the watchword of today’s automotive engineers. In the past, it was necessary to create several prototypes in order to test various modules. Today, designers, developers and product engineers in the BMW Research and Innovation Center work on a single digital model that they optimize on-screen. This protects the environment, lowers costs and shortens The projection screen (top) shows, with minute precision, what a future vehicle will the development cycle. look like. Details can be enlarged to any desired magnification.
  • 12. SCENERY CAN BE TOUCHING. SO CAN INTERIORS. Joy is tactile. Come, sit and feel the difference. It’s in the premium materials we use throughout the cabin, and the expert care with which they are crafted. The surfaces of the comfortable, ergonomically designed seats are wrapped in supple yet durable Dakota Leather. The steering wheel and shift lever are covered in hand-stitched leather, ready for action with a racing-inspired feel. Instrument rings, interior door handles and more are finished in a pearl-gray brushed metal with a satiny feel. All other surfaces are invitingly soft, yet firm, to the touch. Please visit your BMW center for a test touch. For details on the availability of standard and optional features, please refer to the Equipment charts section at the back of this brochure. 22 23 Interior
  • 13. Joy enlightens. Imagine you’re driving down the road in your new  Series Coupe in the middle of East Nowhere, en route to West Whoknows. You’ll stay connected when your BMW is equipped with on-board Navigation. Select “Navigation” from the four iDrive buttons and the monitor lights up. Now you’re on the right track, following directions on the -D map. Press the “Telephone” button and up pops your “Contacts” screen. Select the phone number and you’re connected. Now you have company. All the while enjoying peace of mind knowing that Automatic Collision Notification, Emergency Request, Enhanced Roadside Assistance, Door Unlock, Stolen Vehicle Recovery and more are just a push of a button away, thanks to BMW Assist.™ Simply put, you can fit a world of information inside your BMW  Series Coupe. How’s that for roomy? bmwusa.com/iDrive For details on the availability of standard and optional features, please refer to the Equipment charts section at the back of this brochure. PUT THE WORLD AT YOUR FINGERTIPS. 24 25 Interior
  • 14. THE WORDS “BACK SEAT” AND “HOSPITABLE” WILL NOW APPEAR IN THE SAME SENTENCE. Joy welcomes rear-seat passengers. In the  Series Coupe, the front seats slide forward quickly and easily, and the retracting front safety belts means your guests won’t have to be contortionists to get in. Once comfortably seated, your guests will appreciate the conve- nient center console rear armrest with individual storage boxes, air outlet vents, footwell lights and convenient cupholders. When you visit your BMW center to inspect the new  Series Coupe, we suggest you test the rear seats, too. It’s surprising how hospitable and spacious a sports coupe can be. For details on the availability of standard and optional features, please refer to the Equipment charts section at the back of this brochure. 26 27 Interior
  • 15. BMW EFFICIENT DYNAMICS: BMW EfficientDynamics GREEN – EVEN AT GREEN LIGHTS. Less emissions. More driving pleasure. BMW is passionate about researching and develop- ing innovations that ensure advanced and efficient driving. This is why every new BMW – like the new  Series Coupe – comes with comprehensive, multi-award-winning BMW EfficientDynamics technology. All of BMW’s Imagine fuel-efficient vehicles EfficientDynamics features that accelerate from - mph in a mere . seconds. are perfectly matched to Fuel-efficient vehicles that are reduce fuel consumption extremely aerodynamic. and CO emissions while Fuel-efficient vehicles that cause excitement even when parked. maximizing engine output and dynamic performance. Sports cars that use only one Less fuel, more driving gallon of diesel fuel per  miles. Sports cars that are fueled from pleasure: a contradiction a wall socket. that BMW has resolved Fuel-efficient vehicles and for once and for all. It sports cars like the BMW Vision makes for joyful drivers EfficientDynamics concept while benefiting the car make the impossible possible. And demonstrate that environment. a combination of highly efficient transportation and pure emotion can soon become a reality. High Precision Valvetronic. -speed sport automatic Electric Power Steering. BMW Advanced Diesel with Brake Energy Regeneration. BMW ActiveHybrid technology. Auto Start/Stop function. direct fuel injection. BMW’s Valvetronic valve control Double Clutch Transmission. Unlike conventional, hydraulic BluePerformance Technology. In vehicles with Brake Energy By integrating a TwinPower Turbo Engines in BMW ActiveHybrid In this latest-generation direct fuel system improves engine response This transmission enables lightning- steering systems, electric power Cleaner, quicker and far more Regeneration, the alternator V- engine with electric motors, vehicles automatically shut down injection system, the piezo injectors and refinement, while also helping fast gearshifts without interruption steering only draws power during efficient than previous generation normally only generates electricity high-performance batteries and the when the vehicle comes to a stop. are positioned very close to the to reduce fuel consumption. The of power. In automatic mode, it actual steering movements. When diesel, BMW Advanced Diesel when the driver takes his or her most efficient hybrid components, As soon as the accelerator pedal spark plugs. They inject fuel at high system helps the engine “breathe” provides considerable fuel savings the steering wheel position is con- with BluePerformance Technology foot off the accelerator or brake BMW has created the “Best of is pushed, the engine restarts. This pressure, with extreme precision, better by providing fully variable lift by selecting the ideal gear for every stant, the electric motor is inactive. vehicles achieve up to  mpg, pedal. Kinetic energy that was Hybrid.” Both the ActiveHybrid X innovation significantly reduces fuel for very efficient combustion. adjustment of the inlet valves. situation with speed and precision. for a range of  miles per tank. previously unharnessed is trans- and the ActiveHybrid  – the consumption, especially in urban They emit % less CO than formed into electrical energy, then world’s fastest hybrid vehicle – traffic. conventional vehicles, while fed into the battery. In this way, deliver high levels of efficiency posting powerful - mph electricity is generated without coupled with thrilling dynamics. numbers. It’s diesel reinvented. consuming fuel. Not all BMW EfficientDynamics features are available on all models. 28 29 BMW EfficientDynamics bmwusa.com/efficientdynamics Please see your authorized BMW center for details.
  • 16. EVERYTHING REVOLVES AROUND JOY. SEVERAL THOUSAND TIMES PER MINUTE.     Torque (lb-ft)         Power output (horsepower)     Power output (horsepower)   Torque (lb-ft)  lb-ft of torque  @  –  rpm             Engine speed (rpm) The new BMW Coupe i with TwinPower Turbo technology: maximum output combined with minimum fuel consumption. Engines that power innovation. Year after year, BMW i TwinPower Turbo. BMW i. BMW is High Performance. Power to the pavement. This unique new engine combines BMW’s engine-building heritage To create the is engine, BMW As befits The Ultimate Driving numerous BMW engines have garnered accolades a twin-scroll TwinPower Turbo, is masterfully realized in the i. gave its multi-award-winning Machine,® the  Series Coupe for their output, refinement and high-revving ability. High Precision direct fuel injection, This naturally aspirated -hp turbocharged inline six  more comes with a smooth-shifting Among this pantheon of powerplants, the most and – in a first for turbocharged unit uses a composite magnesium/ horsepower,  more lb-ft of -speed manual transmission engines – BMW’s Valvetronic aluminum engine block, whose torque – and an additional  lb-ft as standard. For those who want frequently honored has been the inline six-cylinder. variable intake technology that lighter weight allows agile handling of temporary torque boost for both automatic and clutchless It is only natural, then, that BMW has poured its helps the engine “breathe” better. and a - time of . seconds. adrenaline-producing bursts of manual transmissions, a remarkably expertise into providing three exceptional inline six- The result: turbo lag is virtually BMW’s advanced Valvetronic acceleration. Of course, BMW smooth -speed STEPTRONIC eliminated, while posting one of technology and Double-VANOS EfficientDynamics ensures that automatic is available in the i/ cylinder engines for the new  Series Coupe. All are the most fuel-efficient ratings in its “steplessly” variable valve timing every ounce of fuel is optimized i xDrive and i/i xDrive; designed to deliver on BMW’s EfficientDynamics class. The i TwinPower Turbo deliver quick and potent engine during the performance. add the Sport Package or M Sport develops maximum output of response, a smooth idle, and Package for race-inspired steering philosophy: increased power with decreased fuel  hp at  rpm, redlining at enhanced fuel efficiency. Drawing wheel-mounted paddle shifters. consumption and emissions. Whichever engine you  rpm. Peak torque of  lb-ft on  lb-ft of torque, the power In the new is High Performance, select, you’ll enjoy the thrill of BMW performance kicks in almost immediately at pours on early and strong, and a -speed sport automatic Double  rpm. It continues to push continues throughout the power- Clutch Transmission (DCT) effort- while helping to protect the environment every day. you back in your seat all the way band. lessly channels its  horses to to  rpm. In just . seconds the road with lightning speed. you’re easily passing  mph – and just as easily surpassing all expectations.  BMW AG preliminary test results, manual transmission; . seconds, STEPTRONIC automatic. BMW urges you to obey all posted speed laws and always wear safety belts.  BMW AG test results, manual transmission; . seconds, STEPTRONIC automatic. 30 31 Engines BMW urges you to obey all posted speed laws and always wear safety belts.
  • 17. The new  Series Coupe offers a host of innovative performance-enhancing technologies as well as active and passive safety features that help you get IF THE  SERIES COUPE IS BEAUTIFUL TO LOOK AT, the most pleasure out of every drive. WHAT’S INSIDE IS POSITIVELY STUNNING. Active Steering. -speed sport automatic xDrive all-wheel drive. Hill Descent Control (HDC). Dynamic Stability Control Lightweight chassis. Airbags. Occupant cell. The Active Steering system adjusts Double Clutch Transmission. BMW’s xDrive intelligent all-wheel- When driving down steep hills, (DSC). Lightweight construction is used In the event of a collision, BMW’s An extremely rigid steel “safety both steering ratio and steering Available in the is High Per- drive system takes all-road traction to Hill Descent Control automatically DSC helps to stabilize the  Series throughout the  Series Coupe. supplemental restraint system cage” surrounds the occupant force in relation to driving speed. formance, this new transmission new heights. On smooth, dry roads, keeps the i xDrive and i Coupe in just milliseconds when In the front section, for example, (SRS) determines which of six compartment, with deformable At low to medium speeds, a small features two separate clutches for the i xDrive and i xDrive xDrive models to a low speed it senses an impending skid. When- aluminum is used extensively for airbags to deploy for optimal crush tubes front and rear. In a turn of the steering wheel translates the odd and even gears. When one have a rear-wheel-drive feel. But without having to “ride the brakes,” ever the system senses over- or suspension components and in protection. This includes front severe crash, impact energy is into a big turn of the front wheels. gear is disengaging, the next one is hit a wet uphill curve, for instance, so you can concentrate on steering. understeer, it modulates engine the steering rack. This enhances airbags with advanced technology routed around the passenger You enjoy more agility in city driving, already engaged. You experience or wet leaves, water or snow, and At the same time, the brakelights power and can apply brakes the Coupe’s agile performance for driver and front passenger; cabin and absorbed by the safety quicker turns on twisting roads, and lightning-quick gearshifts with even before wheelspin can occur, are automatically activated to warn individually to each wheel to help while ensuring superb ride comfort. front-seat-mounted side-impact cage. In a severe side impact, easier parking maneuvers. At higher maximum precision, for acceleration the system immediately recognizes other drivers to slow down. HDC keep the vehicle under control BMW’s six-cylinder TwinPower airbags; and BMW’s Head Protection a reinforcing bar hooks the door speeds, a larger turn of the steering without interruption of power. When any need for a change in power is especially useful when driving and going in the intended direction. Turbo engines are all aluminum, System (HPS), which is designed to the body, locking them together wheel is needed to turn the front you prefer hands-on control, both distribution. It can send more downhill on slippery surfaces, such For sportier driving or in deep snow, and the naturally aspirated inline to help protect passengers in both to make a more rigid passenger wheels, resulting in greater straight- the racing-inspired steering wheel- torque to the front axle to achieve as gravel, snow or grass. Dynamic Traction Control (DTC) six is an aluminum/magnesium front and rear compartments. cell. When the pressure is released, line stability. mounted paddle shifters and the stability. And should one wheel on allows increased wheelslip. composite – the lightest in its class. the system is designed to snap gearshift lever allow clutchless an axle spin faster than the other, Note: These pictures of airbags are for illustrative back so that the doors can open. purposes only. Depending upon the type of shifting. the brakes automatically engage, accident, none, some or all airbags may deploy. as needed, to bring all wheels back in sync. With xDrive, you enjoy optimum traction at all times. For details on the availability of standard and optional features, please refer to the Equipment charts 32 33 Chassis and safety features bmwusa.com/technology bmwusa.com/safety section at the back of this brochure.
  • 18. STAY CONNECTED WITH BMW’S INTELLIGENT NETWORK OF DRIVER, CAR AND ENVIRONMENT. Convenience. “In dark, unlit areas, Automatic high beams give me all the light I need without dazzling oncoming drivers.” Automatic high beams let you enjoy the convenience of switching between high and low beams automatically. When the Automatic high beams system is activated, an image sensor at the back of the rear-view mirror monitors oncoming traffic and lighting conditions. Based on this data, the system decides whether or not the high beams should be switched on. When it detects vehicles ahead, or the sensor dictates that ambient light is sufficient, the high beams are automatically switched off. BMW’s on-board Navigation system uses Global Positioning System (GPS) satellites and data stored on an internal hard drive to guide you to your destination, which is displayed on a : high-resolution screen. Enhancements include -D daytime and nighttime maps, zoom, travel planner, and an Assistance Window. The system also offers Voice com- mand for convenient, hands-free operation, and  GB of storage for your favorite media files. Online Information Services – such as MyInfo and BMW Search™ – are included when your vehicle is equipped with BMW Assist. Real Time Traffic Information is a valuable feature, included with the Navigation system, that makes you aware of traffic congestion in most large cities before you encounter it. This feature displays and describes current local traffic information on your control display; in case of delays greater than five minutes, it suggests alternate routes. Every minute, it seems, technological advances allow your route and avoid traffic jams, and stores your greater connectivity and interactivity between vehicles, favorite music. TeleService, which is included with consumer electronics, the internet, and the driver. BMW Assist,™ checks your BMW’s operating fluids and wear items – and when they need replacing, At BMW, electronic systems will never replace the joy it automatically notifies your BMW center. Not to of driving – but they do enhance the driving experience. mention a staff of response specialists and Concierges, Take, for example, Automatic high beams that optimize there at the touch of a button, dedicated to assisting nighttime visibility while making sure oncoming traffic you every moment you’re on the road. No matter where isn’t dazzled. A Navigation system that helps you plan you go, in a BMW, you’re connected with the world. For details on the availability of standard and optional features, please refer to the Equipment charts 34 35 Technology/BMW Assist bmwusa.com section at the back of this brochure.
  • 19. BMW Assist™ – Information. BMW Assist – Safety. “Whenever I’m far from home, I have peace of mind knowing that BMW Assist is right there, ready to help me should I need it.” TWO FOR THE ROAD: BMW ASSIST SAFETY PLAN BMW Search allows online access to up-to-date fuel prices and gas station locations; the latest weather forecasts, advisories and warnings; AND BMW ASSIST CONVENIENCE PLAN. Dow Jones, S&P  and NASDAQ indices, updated by Bloomberg; and the powerful reach of the Google Maps™ database – all delivered on the BMW Assist Safety Plan gives you peace of mind knowing that a control display inside your vehicle. friendly response specialist is there to help you /, at the touch of a button.  Series Coupes equipped with BMW Assist provide four years of a wide range of services at no additional charge. The Safety Plan includes Automatic Collision Notification, Emergency Request (SOS), TeleService, Enhanced Roadside Assistance, Door Unlock, Stolen Vehicle Recovery, Customer Relations and MyInfo. MyInfo allows you to send business locations and street addresses to The BMW Assist Convenience Plan, available exclusively to BMW your BMW from Google Maps. Destinations and phone numbers can be Assist Safety Plan subscribers, adds personalized Directions, Traffic and accessed and exported to your Navigation system for immediate route Weather reports, BMW Search and Concierge services. With Critical guidance, while you can call the destination with your Bluetooth® linked Calling, you can make five-minute, operator-assisted calls up to four times phone. per year if your cell phone is not available or if its battery is discharged. Concierge Services can help you make reservations at that popular BMW TeleService monitors the status of many of your vehicle’s fluids new restaurant, when you simply don’t have the time. Need to know the and parts that are subject to wear and tear, and automatically transmits location of a challenging golf course or the nearest post office? Talk to a the data to your BMW center. Should your vehicle require service, your friendly representative who can get the address and phone number of BMW center will contact you to schedule an appointment. Any needed any desired destination. If your BMW is equipped with the Navigation parts will be ready, so your BMW will be serviced and returned to you as system, the Concierge can also send this information to your vehicle. quickly as possible. Then, at the push of a button, you can start route guidance. For details on the availability of standard and optional features, please refer to the Equipment charts 36 37 Technology/BMW Assist bmwassist.com section at the back of this brochure.
  • 20. The British racing driver Andy Priaulx won the ,  and  World Touring Car Championships with BMW Team UK. He tested the new BMW  Series Coupe with six-cylinder TwinPower Turbo on the Nürburgring. :: MEETING IN THE GREEN HELL. Loved, hated, feared – the Nürburgring Nordschleife (“Northern production. The challenging racetrack reveals both the sporting Loop”) never fails to elicit a response. We joined touring car prowess and the durability of many parts. BMW was the first “EFFICIENT ENGINES ARE A KEY FACTOR champion Andy Priaulx for a drive on this legendary track in manufacturer to establish its own test center here in . the new BMW  Series Coupe. IN RACING. BEING ABLE TO REFUEL Although Andy Priaulx usually drives a touring car powered by a high- LATER OR CARRY LESS FUEL IS A Despite his three World Touring Car Championship (WTCC) titles, revving four-cylinder racing engine, he clearly enjoys the new BMW Andy Priaulx approaches the Nordschleife with a lot of respect. six-cylinder TwinPower Turbo in the i Coupe. “On the long ascent HUGE STRATEGIC ADVANTAGE!” Jackie Stewart once referred to it as “The Green Hell,” the trees to the Bergwerk section and then on to the Hohe Acht, you need along its track coalescing to form a continuous green blur. In , every one of the  hp. No matter which BMW engine you prefer, ANDY PRIAULX Priaulx won the -hour race in the BMW M GTR, as part of a team its combination of power and efficiency guarantees driving pleasure of four. “Each time I am here, the Nordschleife presents a different without a guilty conscience.” Although the turbocharged inline six- aspect: hot, wet, foggy or snowy – but never boring. Winning here cylinder engine has the same power output as its predecessor, the really means something.” BMW engineers managed to lower its average fuel consumption. In the twisting bends around the famous Karussell, Priaulx praises the Not having any racing experience, sitting next to Andy Priaulx in a feeling of security and confidence that the new BMW  Series Coupe i Coupe feels like sitting in a real racecar. During the twisting evokes in the driver. “This applies to the slower technical passages as Hatzenbach descent, the British driver speaks of the special virtues much as for the top-speed sections, such as the long finishing straight that each BMW possesses. “Driving any BMW is a very special feeling. at Döttinger Höhe.” The balanced weight distribution makes the vehicle very poised, and the steering tells me exactly what the car is doing at any given time.” The new BMW  Series Coupe and its driver would clearly like to add Even sitting in the passenger seat, you can tell that Andy Priaulx and another lap, but as a passenger, you quickly reach your limit at this kind the new  Series Coupe feel very much at home here. It has the of speed. However, Priaulx’s enthusiasm for the new BMW  Series Nürburgring in its genes, so to speak: since the mid-s, BMW Coupe and the Nordschleife is infectious. For a small fee, anyone can engineers have tested every new model here prior to the start of do a lap here. 38 39 Profile
  • 21. Enhanced performance Colors Equipment Equipment charts Technical data BMW Services The M Sport Package. Sporting flair. M Sport Package: An Aerodynamic kit and increased top-speed limiter hint at the M Sport Package’s performance-oriented attitude. Exclusive to the M Sport Package is the choice of Le Mans Blue Metallic paint, set off by shadowline exterior trim and gleaming Star Spoke (Style M) " M light alloy wheels with / front, / rear run-flat performance tires. The i Coupe also offers the alternate choice of Star Spoke (Style ) " light alloy wheels with / front, / rear run-flat performance tires. The interior boasts sport seats and a leather-wrapped multi-function M sport steering wheel. Dark Glacier Aluminum trim, an Anthracite headliner, M door sills and an M footrest complete the expressive visual touches. (M Sport Package not available in is High Performance.) Star Spoke (Style M) M light Star Spoke (Style ) light alloy Door sills with the instantly identifiable M logo announce that this is a special alloy wheels with run-flat perform- wheels with run-flat performance breed of coupe as soon as a door is opened. ance tires. In front:  x . wheels tires. In front:  x . wheels with with / tires; in back:  x . / tires; in back:  x . wheels wheels with / tires. with / tires. 1 Run-flat tires do not come equipped with a spare tire and wheel. Due to low-profile tires, please note: wheels, tires and suspension parts are more susceptible to road hazard and consequential damages. Performance tires not recommended for driving in ice and snow. 2 When STEPTRONIC automatic transmission is ordered with the M Sport Package, steering 40 41 BMW M Sport Package wheel-mounted paddle shifters are automatically added.
  • 22. Enhanced performance Colors Equipment Equipment charts Technical data BMW Services is High Performance model. New for : the is – a High Performance Coupe with performance features M sport short gearshift knob. A lightning-quick sport automatic -speed Double as impressive as its looks. The is starts with the M Sport Package, then Clutch Transmission with paddle shifters is also available. Additional interior kicks performance up a notch by increasing horsepower to  and torque to features include high-quality steel pedal pads; Dark Glacier Aluminum trim;  lb-ft – with a temporary boost to  lb-ft. With all this power on tap, oil and and an instrument cluster with a colored dial; and special is badge. A sport water coolers have been added to provide increased cooling capacity. Those exhaust system with black chromed tailpipes finishes the rear diffuser of the who demand hands-on control will delight in the -speed manual transmission’s M sport rear bumper. Foot pedals are not only attractive but highly functional. Made of high- quality steel with rubber inserts, they provide a non-slip surface for enhanced control. Shown: the pedal configuration for is equipped with -speed Double Clutch Transmission. The is interior makes the driving experience even more enjoyable. Eight-way power front sport seats feature Double Spoke (Style ) light alloy adjustable side bolsters that can be power-adjusted to fit your back comfortably while helping to hold you firmly wheels with run-flat performance in place during cornering. Included are two-way manual headrests and adjustable thigh support. The Dark Glacier tires. In front:  x . wheels with Aluminum trim and instrument cluster with colored dials and is badge at the right, as well as the M sport steering / tires; in back:  x . wheels wheel, are distinctive elements found in the is. with / tires. Instrument cluster with colored dials is unique to the is. The design offers -speed Double Clutch Transmission is available in the is. You’ll enjoy quicker legibility during performance driving maneuvers. exceptionally fast, smooth shifting whether in full automatic mode, or when clutchlessly shifting by using the gearshift knob or steering wheel-mounted paddle shifters. The is High Performance’s refreshing design, complemented by powerful performance enhancements, promise to make it an unmistakable yardstick whenever luxury/performance coupes are compared. The black chrome air intake grills with blacked-out kidney surround, black side-view mirror caps, and shadowline trim 1 Run-flat tires do not come equipped with a spare tire and wheel. Due to low-profile tires, please framing the windows, provide a dramatic contrast to the Crimson Red paint. Large Double Spoke (Style ) " wheels and distinct is badging behind the front note: wheels, tires and suspension parts are more susceptible to road hazard and consequential wheels enhance the aggressive look of this exquisite automobile. damages. Performance tires not recommended for driving in ice and snow. 42 43 335is High Performance
  • 23. Enhanced performance Colors Equipment Equipment charts Technical data BMW Services Exterior colors. Upholstery colors and materials.   Alpine White (Non-metallic)  A Crimson Red (Non-metallic)   Jet Black,  (Non-metallic)  KAGE Cream Beige Leatherette  KASW Black Leatherette  A Mineral White Metallic,    Titanium Silver Metallic  A Platinum Bronze Metallic,   LCSW Black Dakota Leather  LCAD Gray Dakota Leather  LCCX Oyster/Black Dakota Leather   Blue Water Metallic  A Deep Sea Blue Metallic,   A Montego Blue Metallic,   LCGE Cream Beige Dakota Leather  LCD Corel Red/Black Dakota Leather  LCD Saddle Brown Dakota Leather Please refer to the Recommended color combinations chart on page  for details on limitations and exclusivity when selecting  Series Coupe exterior paint colors and upholstery materials and colors.   Le Mans Blue Metallic  A Vermilion Red Metallic,   A Space Gray Metallic  A Mojave Metallic,   A Tasman Green Metallic,    Black Sapphire Metallic  Not available with M Sport Package.  Not available in is.  Requires M Sport Package in all models except is. The pages in this section show available colors and materials for the BMW  Series Coupe. Use these samples to compare paint, upholstery, trim colors and combinations. Please note that these samples are representations; they are not exact reproductions. To see the actual colors, visit your local BMW center or bmwusa.com/byo 44 45 Upholstery materials and colors  Standard  Optional