1.
EXCLUSIVE
VISUALREPORTTAIPEIWORKSHOPJULY 18&19 2017
THE JULY 2017TAIPEIWORKSHOP
WORKSHOP BY PATRICKVAN DER PIJL, ERIKVAN DER PLUIJM,
STEVE LIN, DIANE SHEN, HELEN CHEN, SHARON PAN AND EWEN LI
© 2017 DESIGN A BETTER BUSINESS | ALL RIGHTS RESERVED.
ALL PHOTOGRAPHS BY SEBASTIAANTER BURG LICENSED UNDER CREATIVE COMMONS | SEE HTTPS://WWW.FACEBOOK?????????
ALL PHOTOGRAPHS BY DESIGN A BETTER BUSINESS ARE UNDER COPYRIGHT OF DESIGN A BETTER BUSINESS

2.
WE ORGANIZED The
WorkShop At THE GUMGUM
BEER AND WINGS IN TAIPEI.
GUMGUM is a great place
to share a meal and
meet kindred spirits.

3.
THE DOUBLE LOOP DESIGN JOURNEY
IDEATE
PREPARE SCALE
VALIDATE
UNDERSTAND
PROTOTYPE
POINT
OF VIEW
Every design journey has a be-
ginning and a goal. In the case
of this design journey, the begin-
ning starts with preparation, at the
left of the design loop. Preparing
yourself, your team, your environ-
ment, and the tools you’ll use is
essential for your successful jour-
ney. The double loop takes your
point of view into account, while
adding rigor and continuity to the
design process. Your point of view
is always informed by understand-
ing, and that will spark new ideas,
enhancing your point of view.
These are prototyped and validat-
ed to test and measure their effec-
tiveness. This further informs your
point of view and enables you to
execute your ideas successfully.

4.
KISS
EMBRACE UNCERTAINTY
KEEP IT SIMPLE
TELL STORIES!
ESSENTIAL SKILLS
FOR A DESIGNER
7
DON’T FLY SOLO!
START WITH
THE CUSTOMER!
MAKE IT VISUAL!
SETUP EXPERIMENTS
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5.
REBEL
TOOLBOX
PROCESS
DESIGNER
+
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6.
IT ALL
STARTS
WITH YOU.
BE A REBEL.
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7.
2 DAYS, 10 TOOLS, 1 UNCERTAINTY JOURNEY
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8.
GREAT FOOD,
EXCELLENT BEER,
AND INSPIRING
CONVERSATIONS.
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9.
EMBRACE UNCERTAINTY
& YOUR POINT OF VIEW
IDEATE
PREPARE SCALE
VALIDATE
UNDERSTAND
PROTOTYPE
POINT
OFVIEW
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10.
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SO, WHAT IS‘DESIGN’ANYWAY?
ANDWHY SHOULD I BECOME A
DESIGNER?
YOU DON’TWANTTO DOTHE SAME
THING OVER AND OVER AND EXPECT
A DIFFERENT RESULT, DOYOU?
YOUWANTTO EXPLORE NEW
OPTIONS!

11.
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12.
it is time to share
your vision!
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13.
UNDERSTAND CUSTOMER
IDEATE AND DESIGN
IDEATE
PREPARE SCALE
VALIDATE
UNDERSTAND
PROTOTYPE
POINT
OFVIEW
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14.
UNDERSTAND CUSTOMERS
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15.
EXPERIMENT & PROTOTYPE
EXECUTE & VALIDATE
3
IDEATE
PREPARE SCALE
VALIDATE
UNDERSTAND
PROTOTYPE
POINT
OFVIEW
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16.
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17.
TEAM
3
變形機車
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18.
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19.
TEAM 機車投影廣告
“We can ask specific
question when we brought
the prototype in front
of the customer. And we
get lots of surprising
feedback during the safari.”
“Team charter is CRUCIAL
IN THE BEGInnING OF THE
PROCESS BECAUSE WE CAN
IDENTIFY TEAM’s capability
and it helps us to
choose what we want to
do and what we can do.
“WE HAVE to make lots
of dicisions in shortPERIOD OF TIME.”
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20.
TEAM GREEN MOVEMENT
“we need to think
through how we start
the conversation and how
we ask questions during
safari......it’s art!!
“it’s important to
have a catchy name of
our product...and it’s
critical to visualize userscenarios through Drawingsor tangible objects so
the interviewees can
understand better andhave their own imagination.’ 2
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21.
LET’S
START!
BE A REBEL!
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