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Gender Equality Conversations Survey: The Issues and Platforms

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The Gender Equality Conversations Survey: The Issues and Platforms was conducted by Penn Schoen Berland (PSB) in partnership with Burson-Marsteller Advantage Women. The survey demonstrates how communications has played an important role in the advancement of gender equality throughout history and fueled policy battles and held businesses accountable for equality in the workplace.

The survey showcases beliefs about the importance of speaking out on women’s issues, the most effective ways to be vocal, the platforms audiences use to stay informed and the persistent challenges women face in the workplace.

The data encourages us to continue to explore how communication tactics around gender equality milestones have and will propel women’s issues to the forefront of political and corporate agendas.

Continue the conversation with us on Twitter using the hashtags #BursonTogether and #BMAdvantageWomen.

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Gender Equality Conversations Survey: The Issues and Platforms

  1. 1. Gender Equality Conversations Survey: The Issues and Platforms BURSON-MARSTELLER PRESENTS Traditional news media is the least effective way to vocalize women’s issues—yet it is the most popular platform for keeping up-to-date about them. HOW IMPORTANT IS IT TO SPEAK OUT ABOUT ISSUES INVOLVING WOMEN’S RIGHTS? 46% 31% 19% 20% 12% 14% WHAT IS THE MOST EFFECTIVE WAY TO BE VOCAL ABOUT YOUR SUPPORT FOR WOMEN’S RIGHTS? WHAT PLATFORMS DO PEOPLE USE TO STAY INFORMED ABOUT ISSUES, MOVEMENTS AND DEMONSTRATIONS INVOLVING WOMEN’S RIGHTS? AMONG RESPONDENTS WHO HAVE PARTICIPATED IN A PUBLIC DEMONSTRATION WITHIN THE PAST 30 YEARS: Elected Officials // 31% Social Media // 20% Public Demonstrations // 19% Traditional Media // 12% Other // 14% NEWS MEDIA 53% 43% 34% SOCIAL MEDIA WORD OF MOUTH HEY! of the demonstrations were related to women’s rights 69% of people heard about the demonstrations by word of mouth 62% of people learned about the demonstrations via social media PERSISTENT CHALLENGES FOR WOMEN IN THE WORKPLACE of respondents think equal pay for women is the most important issue Burson-Marsteller is a leading global strategic communications and public relations firm, operating in 110 countries across six continents with 73 offices and 85 affiliate offices. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP. PSB Pulse is an online survey fielded on the first Monday of each month. It explores issues of interest to decision makers in business, marketing, communications, and public policy among a representative and continuously refreshed sample of 800 U.S. households. The statistics above are the result of PSB interviews conducted between March 6-9, 2017. 71% WOMEN’S RIGHTS Burson-Marsteller Advantage Women is a global offering focused on helping companies take full advantage of the benefits associated with closing the gender gap in order to create more opportunities for women to rise as leaders. Advantage Women builds on increasing demand from current and prospective clients to develop powerful communications strategies to promote the value of gender diversity in the workplace. 82% male female 84% 86% This average includes: 82% of the men polled NEWS of respondents say it is important 86% of the women polled of female respondents have experienced workplace discrimination22% 70% of them reported that nothing was done to resolve their situation 46% Nearly half of respondents who have participated in a public demonstration protested in support of gender equality. However, just 14% of respondents have participated in a public demonstration at all.

The Gender Equality Conversations Survey: The Issues and Platforms was conducted by Penn Schoen Berland (PSB) in partnership with Burson-Marsteller Advantage Women. The survey demonstrates how communications has played an important role in the advancement of gender equality throughout history and fueled policy battles and held businesses accountable for equality in the workplace. The survey showcases beliefs about the importance of speaking out on women’s issues, the most effective ways to be vocal, the platforms audiences use to stay informed and the persistent challenges women face in the workplace. The data encourages us to continue to explore how communication tactics around gender equality milestones have and will propel women’s issues to the forefront of political and corporate agendas. Continue the conversation with us on Twitter using the hashtags #BursonTogether and #BMAdvantageWomen.

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