SlideShare a Scribd company logo
1 of 1
Download to read offline
Data was collected by StatSocial in September and October 2013 based on
the followers of the top Twitter account from each of the Fortune Global 100
companies. The Fortune Global 100 companies were broken down by
industries, and Burson-Marsteller focused data analysis on seven industries
of the Fortune Global 100: automobile, energy, financial, healthcare, retail,
technology and telecommunication.
THE GLOBAL CORPORATE
Gender and Age of Followers of
Telecommunication Companies
452x
2.7xNETWORK SIZE
300
AVERAGE
TWITTER USER
1100
FOLLOWERS OF
TELECOMMUNICATION COMPANIESvs.
STRONGER THAN AVERAGE
TWITTER USERS
THEY HAVE A SOCIAL PULL
SCIENCEMOVIES
2.3xmore likely than the
average user to be from
ATLANTA & DALLAS
COOKINGMUSICSPORTS
TELECOMMUNICATION
PUBLIC SECTOR
HOSPITALITY
FOOD
NEW YORK ATLANTA
DALLASLOS ANGELES
CHICAGO
1.3x
TRAVEL
TOP FIVE CITIES
followers are from
FOLLOWERS OF
TELECOMMUNICATION
COMPANIES ARE MORE LIKELY
THAN THE AVERAGE USER TO
WORK IN
FOLLOWERS ARE MORE
LIKELY THAN THE AVERAGE
USER TO BE INTERESTED IN
more likely than the
average user to be from
the UNITED STATES
Followers are
Followers are
1.3xof followers are
less likely to be a
FEMALE
35%
of followers are
between the ages of
26 AND 35
1.3xmore likely than the
average user to be
MALE
Followers are
Followers of telecommunication accounts have an average
network size 2.7 times larger than the average user
Social pull measures how well followers are
connected across social media.
Location, Work and Interests of Followers of
Telecommunication Companies
Followers of Telecommunication Companies
Telecommunication
Companies
Twitter
InfluenceStudy
Who is following large global
companies on Twitter?
The average Twitter user has approximately 300 connections
across all social media platforms, while the average follower of
telecommunication companies has approximately 1,100
connections across all social media platforms.

More Related Content

More from Burson-Marsteller

Most Valuable Platforms Executive Summary
Most Valuable Platforms Executive Summary Most Valuable Platforms Executive Summary
Most Valuable Platforms Executive Summary Burson-Marsteller
 
Most Valuable Platforms Research Deck
Most Valuable Platforms Research DeckMost Valuable Platforms Research Deck
Most Valuable Platforms Research DeckBurson-Marsteller
 
Gender Equality Conversations Survey: The Issues and Platforms
Gender Equality Conversations Survey: The Issues and PlatformsGender Equality Conversations Survey: The Issues and Platforms
Gender Equality Conversations Survey: The Issues and PlatformsBurson-Marsteller
 
Friending in High Places: Business Leaders On Facebook and Instagram
Friending in High Places: Business Leaders On Facebook and InstagramFriending in High Places: Business Leaders On Facebook and Instagram
Friending in High Places: Business Leaders On Facebook and InstagramBurson-Marsteller
 
Fourth Annual Burson-Marsteller Super Bowl Survey
Fourth Annual Burson-Marsteller Super Bowl SurveyFourth Annual Burson-Marsteller Super Bowl Survey
Fourth Annual Burson-Marsteller Super Bowl SurveyBurson-Marsteller
 
The Burson-Marsteller Age of Trump Technology Policy Survey
The Burson-Marsteller Age of Trump Technology Policy SurveyThe Burson-Marsteller Age of Trump Technology Policy Survey
The Burson-Marsteller Age of Trump Technology Policy SurveyBurson-Marsteller
 
Arab Youth Survey 2016 Presentation
Arab Youth Survey 2016 PresentationArab Youth Survey 2016 Presentation
Arab Youth Survey 2016 PresentationBurson-Marsteller
 
2016 Super Bowl Survey Infographic
2016 Super Bowl Survey Infographic2016 Super Bowl Survey Infographic
2016 Super Bowl Survey InfographicBurson-Marsteller
 
Global Enterprises in China EN
Global Enterprises in China ENGlobal Enterprises in China EN
Global Enterprises in China ENBurson-Marsteller
 

More from Burson-Marsteller (20)

China's Two Sessions 2017
China's Two Sessions 2017   China's Two Sessions 2017
China's Two Sessions 2017
 
Most Valuable Platforms Executive Summary
Most Valuable Platforms Executive Summary Most Valuable Platforms Executive Summary
Most Valuable Platforms Executive Summary
 
Most Valuable Platforms Research Deck
Most Valuable Platforms Research DeckMost Valuable Platforms Research Deck
Most Valuable Platforms Research Deck
 
Gender Equality Conversations Survey: The Issues and Platforms
Gender Equality Conversations Survey: The Issues and PlatformsGender Equality Conversations Survey: The Issues and Platforms
Gender Equality Conversations Survey: The Issues and Platforms
 
Friending in High Places: Business Leaders On Facebook and Instagram
Friending in High Places: Business Leaders On Facebook and InstagramFriending in High Places: Business Leaders On Facebook and Instagram
Friending in High Places: Business Leaders On Facebook and Instagram
 
Fourth Annual Burson-Marsteller Super Bowl Survey
Fourth Annual Burson-Marsteller Super Bowl SurveyFourth Annual Burson-Marsteller Super Bowl Survey
Fourth Annual Burson-Marsteller Super Bowl Survey
 
The Burson-Marsteller Age of Trump Technology Policy Survey
The Burson-Marsteller Age of Trump Technology Policy SurveyThe Burson-Marsteller Age of Trump Technology Policy Survey
The Burson-Marsteller Age of Trump Technology Policy Survey
 
100 days
100 days 100 days
100 days
 
Burson Latino Infographic
Burson Latino InfographicBurson Latino Infographic
Burson Latino Infographic
 
The Latino Vote In 2016
The Latino Vote In 2016The Latino Vote In 2016
The Latino Vote In 2016
 
World Leaders on Periscope
World Leaders on PeriscopeWorld Leaders on Periscope
World Leaders on Periscope
 
World Leaders on LinkedIn
World Leaders on LinkedInWorld Leaders on LinkedIn
World Leaders on LinkedIn
 
World Leaders on Vine
World Leaders on VineWorld Leaders on Vine
World Leaders on Vine
 
World Leaders on YouTube
World Leaders on YouTubeWorld Leaders on YouTube
World Leaders on YouTube
 
World Leaders on Instagram
World Leaders on InstagramWorld Leaders on Instagram
World Leaders on Instagram
 
World Leaders on Facebook
World Leaders on FacebookWorld Leaders on Facebook
World Leaders on Facebook
 
A-Generation Study 2016
A-Generation Study 2016A-Generation Study 2016
A-Generation Study 2016
 
Arab Youth Survey 2016 Presentation
Arab Youth Survey 2016 PresentationArab Youth Survey 2016 Presentation
Arab Youth Survey 2016 Presentation
 
2016 Super Bowl Survey Infographic
2016 Super Bowl Survey Infographic2016 Super Bowl Survey Infographic
2016 Super Bowl Survey Infographic
 
Global Enterprises in China EN
Global Enterprises in China ENGlobal Enterprises in China EN
Global Enterprises in China EN
 

Burson-Marsteller Global Corporate Twitter Influence Study: Telecommunication Companies

  • 1. Data was collected by StatSocial in September and October 2013 based on the followers of the top Twitter account from each of the Fortune Global 100 companies. The Fortune Global 100 companies were broken down by industries, and Burson-Marsteller focused data analysis on seven industries of the Fortune Global 100: automobile, energy, financial, healthcare, retail, technology and telecommunication. THE GLOBAL CORPORATE Gender and Age of Followers of Telecommunication Companies 452x 2.7xNETWORK SIZE 300 AVERAGE TWITTER USER 1100 FOLLOWERS OF TELECOMMUNICATION COMPANIESvs. STRONGER THAN AVERAGE TWITTER USERS THEY HAVE A SOCIAL PULL SCIENCEMOVIES 2.3xmore likely than the average user to be from ATLANTA & DALLAS COOKINGMUSICSPORTS TELECOMMUNICATION PUBLIC SECTOR HOSPITALITY FOOD NEW YORK ATLANTA DALLASLOS ANGELES CHICAGO 1.3x TRAVEL TOP FIVE CITIES followers are from FOLLOWERS OF TELECOMMUNICATION COMPANIES ARE MORE LIKELY THAN THE AVERAGE USER TO WORK IN FOLLOWERS ARE MORE LIKELY THAN THE AVERAGE USER TO BE INTERESTED IN more likely than the average user to be from the UNITED STATES Followers are Followers are 1.3xof followers are less likely to be a FEMALE 35% of followers are between the ages of 26 AND 35 1.3xmore likely than the average user to be MALE Followers are Followers of telecommunication accounts have an average network size 2.7 times larger than the average user Social pull measures how well followers are connected across social media. Location, Work and Interests of Followers of Telecommunication Companies Followers of Telecommunication Companies Telecommunication Companies Twitter InfluenceStudy Who is following large global companies on Twitter? The average Twitter user has approximately 300 connections across all social media platforms, while the average follower of telecommunication companies has approximately 1,100 connections across all social media platforms.