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Burson-Marsteller Cuba Specialty Team Infographic

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Burson-Marsteller’s newly launched Cuba Specialty Team, which provides a varied portfolio of services to help clients analyze policy developments in the US and Cuba, as well as position their organizations for success, outlines the various current business opportunities available between the US and Cuba, and possible opportunities should trade expand further in this new Infographic.

Published in: Business

Burson-Marsteller Cuba Specialty Team Infographic

  1. 1. CUBA Categories under which U.S. citizens can travel to Cuba: First version imposed in 1960 on goods other than food and medicine YEARS SINCE THE EMBARGO: OPPORTUNITIES CHALLENGES CATCHING UP SIGNIFICANT NEEDS TO IMPROVE INFRASTRUCTURE AND ECONOMIC PRODUCTIVITY BRAIN POWER EDUCATED POPULATION WITH A LITERACY RATE OF 99.8%5 OHIO IN THE CARIBBEAN A POPULATION OF 11.2 MILLION6 IS EQUIVALENT TO A POTENTIAL CONSUMER BASE THE SIZE THE STATE OF OHIO, ALL WITHIN 90 MILES OF THE U.S. THE EMBARGO THE U.S. EMBARGO REMAINS IN PLACE, PROHIBITING INVESTMENT BY U.S. FIRMS AND EXTENDING CREDIT TO CUBAN ENTITIES LIMITED INCOME GDP PER CAPITA OF $570 A MONTH7 55 Industries that are currently allowed to trade with Cuba 5 per quarter as of June 2015 REMITTANCES ALLOWED: $2,000 2 3 ALLOWABLE ALCOHOL AND TOBACCO PRODUCTS IMPORTED BACK TO THE U.S.: $100 THIS YEAR’S U.S. EXPORTS TO CUBA: $123M THE ECONOMIC MODEL CUBA’S ECONOMY FACES CHALLENGES AND THE COUNTRY IS IMPLEMENTING REFORMS TO GAIN PRODUCTIVITY TRAVEL AGRICULTURE TELECOMMUNICATIONS MEDICAL SPECIFIC FINANCIAL SERVICES FAMILY VISITS OFFICIAL BUSINESS OF THE U.S. GOVERNMENT/FOREIGN GOVERNMENT OR CERTAIN INTERGOVERNMENTAL ORGANIZATIONS JOURNALISTIC ACTIVITY PROFESSIONAL RESEARCH AND PROFESSIONAL MEETINGS EDUCATIONAL ACTIVITIES RELIGIOUS ACTIVITIES PUBLIC PERFORMANCES, CLINICS, WORKSHOPS, ATHLETIC AND OTHER COMPETITIONS, AND EXHIBITIONS SUPPORT FOR THE CUBAN PEOPLE HUMANITARIAN PROJECTS ACTIVITIES OF PRIVATE FOUNDATIONS/RESEARCH/ EDUCATIONAL INSTITUTES EXPORTATION, IMPORTATION, OR TRANSMISSION OF INFORMATION/ INFORMATION MATERIALS CERTAIN AUTHORIZED EXPORT TRANSACTIONS Opportunities & Challenges 1 U.S. Department of State 2015 (http://www.state.gov/r/pa/ei/bgn/2886.htm) 2 U.S. Department of State 2015 (http://travel.state.gov/content/pass- ports/english/country/cuba.html) 3 Statement by Deputy Higher Education Minister Aurora Fernandez on April 8, 2015 4 World Bank 2015 (http://data.worldbank.org/country/cuba) 5 World Bank 2013 (http://data.worldbank.org/indicator/NY.GDP.PCAP.CD) 5 CIA World Factbook 2015 (https://www.cia.gov/library/publications/the-world-factbook/fields/print_2103.html) 6 World Bank 2015 (http://data.worldbank.org/country/cuba) 7 World Bank 2013 (http://data.worldbank.org/indicator/NY.GDP.PCAP.CD) 1 ALTHOUGH ECONOMIC SANCTIONS REMAIN IN PLACE, THE U.S. IS CUBA’S 7TH LARGEST TRADING PARTNER IN GOODS, AS OF 2012 2 BURSON-MARSTELLER CUBA SPECIALTY TEAM 124

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