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B-M Evidence-Based Communications presents:

Fortune 50 Use of Mobile: If You’ve Got It, Flaunt It
Mobile
      is positioned to be
    the dominant channel
for both internal and external
 corporate communications.
Fortune 50 Use of Mobile




            62%
             of Fortune 50
           companies have a
           mobile website or
             application…




              …but only


            39% of those with
         a mobile presence make
           it readily known on
               their websites
Mobile-Optimized Websites



                                   38%       of the Fortune 50 have
                                             mobile-optimized websites




                                                                      B2B-oriented organizations can
     Costco’s mobile website         State Farm’s allows consumers     also benefit from maintaining
   enables simplified browsing           to get insurance quotes,       mobile-optimized websites.
     which is conducive to a           report accidents and locate    Dow Chemical’s mobile website
  mobile-sized screen. Users can           repair facilities easily        is targeted specifically
  make purchases, initiate and          from it’s mobile-optimized          to investor relations,
       renew memberships                        home page.             with information and options
   and sign up for text message                                              that are relevant to
  alerts on the mobile website.                                           on-the-go shareholders.
Mobile Applications
                                                                                                                  Fortune 50 Companies
                                                                                                                 with Mobile Applications



                    58%
                                                                      While the Android’s market
                                                                      share is quickly catching up
                                                                       to that of the iPhone and
                                                                      Blackberry, companies are
                  of Fortune 50                                         still focused on building
                                                                          apps for the iPhone.
                corporations have
                mobile applications
                                                                                                             *83% of iPhone apps are also iPad compatible


                                                                   I’m
                                                                catching
                                                                  you!

                                                      Android                                              RIM
                                                                                   iPhone
                             Microsoft                                                                  Blackberry
                             Windows                         533%
                              Mobile                        change*

                                                      19%                                               30%                            Market
   -6%                                                                            28%                                 -19%            Share Q3
 change*
                          15%                                                                   17%
                                                                                              change*
                                                                                                                     change*            2010




*Market share increase, Q3 2009 v. Q3 2010, Nielsen
Transactions, Not Just Information




                                43%
                             of companies’ mobile
                           websites/apps allow for
                           transactions/interaction
                              with stakeholders.

                                                                 Walgreens allows customers to
    Home Depot enables                                         refill prescriptions by scanning the
    shopping via mobile.                                        barcode with their smartphones.




                           Bank of America lets customers
                           transfer funds and pay bills with
                                  their smartphones.
SMS/Text Message Marketing


                                                                      …but only


                                  70%                             22%
                                of adults use                    of Fortune 50
                              SMS/text messaging                companies use
                                                              SMS/text messaging




    Walmart sends alerts about            Target sends text alerts that            Johnson & Johnson’s text4baby
 promotions and notifications about          include bar codes for                   provides timely updates to
    photo/prescription pick-up              redeeming promotions.                 promote moms’ and babies’ health
Take a Picture: QR Codes



                                                                                             To use a QR code, download a
                                                                                                 QR code reader to your
                                                                                                smartphone and scan the
                                                                                            two-dimensional image below.
       of Fortune 50                                                                          This QR code will take you to
    companies are using                                                                        the Burson-Marsteller Blog.
        QR codes*                                     Verizon used QR codes to promote
                                                        applications using the DROID.




                                                        Fortune 50 companies that use
 *QR codes are two-dimensional barcodes that are
 encrypted with information. Consumers scan the       QR codes often include them in ads
 codes with mobile phones and in return receive any    to deliver additional content to a
 information ranging from photos to product data.
                                                          stakeholder’s smartphone.
Mobilize!                                                   Methodology
                                                            The Burson-Marsteller & Proof research teams looked at the Fortune 50
                                                            corporations’ use of mobile tools and communications, including
                                                            optimized mobile website presence and application deployment on the
 Dip Your Toe in the Mobile Waters by Developing           Android, BlackBerry, iPhone and iPad. The team also examined the
                                                            companies’ communication of mobile activities and SMS programs, as
  a Mobile-Optimized Website:                               well as the companies’ use of QR codes. Data was collected between
   Our State of Mobile Communications research              October 25 and November 5, 2010.
   showed that one-half of U.S. adults will have a
   smartphone by 2011. Businesses that are not
                                                            Other Burson-Marsteller/Proof Digital Research:
   interacting with stakeholders via mobile are missing a
                                                            • The State of Mobile Communications
   huge opportunity to connect.
                                                            • Fortune Global 100 Social Media Study
                                                            • Asia Pacific Social Media Check-up
 Do More Than Push Out Your Same, Tired
                                                            • Latin America Social Media Check-up
  Content:
                                                            • U.S. Advocacy Groups' Use of Twitter
   Mobile includes voice, images and video – not just
   words. Deliver location-based content and enable
                                                             Bill Kemp
   transactions that are unique to mobile. Take              U.S. Digital Chair
   advantage of the fact that you can reach stakeholders     212.614.4909
                                                             william.kemp@proofic.com
   anytime and anywhere.
                                                             B.L. Ochman
                                                             Managing Director, Emerging Media          @BMGlobalNews
 If You’ve Got It, Flaunt It:                               212.614.4984
                                                             b.l.ochman@proofic.com
   Once you have a mobile presence, let everyone know.
                                                             Chris Gee
   Advertise it on your homepage and tell stakeholders       Managing Director, Digital Media
   via email. Anywhere you mention your social media         212.614.5093
                                                             chris.gee@proofic.com
   presence, make sure your mobile offerings are
   mentioned also.                                           Zach Ambrose                                @ProofTweets
                                                             Manager, Digital Media
                                                             212.614.4119
                                                             zach.ambrose@proofic.com

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Fortune 50 Use of Mobile: If You've Got It, Flaunt It

  • 1. B-M Evidence-Based Communications presents: Fortune 50 Use of Mobile: If You’ve Got It, Flaunt It
  • 2. Mobile is positioned to be the dominant channel for both internal and external corporate communications.
  • 3. Fortune 50 Use of Mobile 62% of Fortune 50 companies have a mobile website or application… …but only 39% of those with a mobile presence make it readily known on their websites
  • 4. Mobile-Optimized Websites 38% of the Fortune 50 have mobile-optimized websites B2B-oriented organizations can Costco’s mobile website State Farm’s allows consumers also benefit from maintaining enables simplified browsing to get insurance quotes, mobile-optimized websites. which is conducive to a report accidents and locate Dow Chemical’s mobile website mobile-sized screen. Users can repair facilities easily is targeted specifically make purchases, initiate and from it’s mobile-optimized to investor relations, renew memberships home page. with information and options and sign up for text message that are relevant to alerts on the mobile website. on-the-go shareholders.
  • 5. Mobile Applications Fortune 50 Companies with Mobile Applications 58% While the Android’s market share is quickly catching up to that of the iPhone and Blackberry, companies are of Fortune 50 still focused on building apps for the iPhone. corporations have mobile applications *83% of iPhone apps are also iPad compatible I’m catching you! Android RIM iPhone Microsoft Blackberry Windows 533% Mobile change* 19% 30% Market -6% 28% -19% Share Q3 change* 15% 17% change* change* 2010 *Market share increase, Q3 2009 v. Q3 2010, Nielsen
  • 6. Transactions, Not Just Information 43% of companies’ mobile websites/apps allow for transactions/interaction with stakeholders. Walgreens allows customers to Home Depot enables refill prescriptions by scanning the shopping via mobile. barcode with their smartphones. Bank of America lets customers transfer funds and pay bills with their smartphones.
  • 7. SMS/Text Message Marketing …but only 70% 22% of adults use of Fortune 50 SMS/text messaging companies use SMS/text messaging Walmart sends alerts about Target sends text alerts that Johnson & Johnson’s text4baby promotions and notifications about include bar codes for provides timely updates to photo/prescription pick-up redeeming promotions. promote moms’ and babies’ health
  • 8. Take a Picture: QR Codes To use a QR code, download a QR code reader to your smartphone and scan the two-dimensional image below. of Fortune 50 This QR code will take you to companies are using the Burson-Marsteller Blog. QR codes* Verizon used QR codes to promote applications using the DROID. Fortune 50 companies that use *QR codes are two-dimensional barcodes that are encrypted with information. Consumers scan the QR codes often include them in ads codes with mobile phones and in return receive any to deliver additional content to a information ranging from photos to product data. stakeholder’s smartphone.
  • 9. Mobilize! Methodology The Burson-Marsteller & Proof research teams looked at the Fortune 50 corporations’ use of mobile tools and communications, including optimized mobile website presence and application deployment on the  Dip Your Toe in the Mobile Waters by Developing Android, BlackBerry, iPhone and iPad. The team also examined the companies’ communication of mobile activities and SMS programs, as a Mobile-Optimized Website: well as the companies’ use of QR codes. Data was collected between Our State of Mobile Communications research October 25 and November 5, 2010. showed that one-half of U.S. adults will have a smartphone by 2011. Businesses that are not Other Burson-Marsteller/Proof Digital Research: interacting with stakeholders via mobile are missing a • The State of Mobile Communications huge opportunity to connect. • Fortune Global 100 Social Media Study • Asia Pacific Social Media Check-up  Do More Than Push Out Your Same, Tired • Latin America Social Media Check-up Content: • U.S. Advocacy Groups' Use of Twitter Mobile includes voice, images and video – not just words. Deliver location-based content and enable Bill Kemp transactions that are unique to mobile. Take U.S. Digital Chair advantage of the fact that you can reach stakeholders 212.614.4909 william.kemp@proofic.com anytime and anywhere. B.L. Ochman Managing Director, Emerging Media @BMGlobalNews  If You’ve Got It, Flaunt It: 212.614.4984 b.l.ochman@proofic.com Once you have a mobile presence, let everyone know. Chris Gee Advertise it on your homepage and tell stakeholders Managing Director, Digital Media via email. Anywhere you mention your social media 212.614.5093 chris.gee@proofic.com presence, make sure your mobile offerings are mentioned also. Zach Ambrose @ProofTweets Manager, Digital Media 212.614.4119 zach.ambrose@proofic.com